Global Demand Generation Manager

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! We are looking for a Global Performance Marketing Manager to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings.  You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency.  This is a specialist role operating within a sales-led GTM motion and an ABM framework. KEY RESPONSIBILITIES * Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts. * Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably. * Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures. * Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas. * Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose. * Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging. * Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement. * Deliver channel performance reporting, providing insights needed to assess campaign effectiveness. * Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business. * Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively. * Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour. SKILLS & QUALIFICATIONS * You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS. * You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles. * You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform. * You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction. * You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance. * You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms. Base salary range: £63,200 - £94,800 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.  ABOUT THE ROLE We want to build a brand finance loves, and content is how that brand demonstrates its relevance, authority, and point of view. As Content & AI Enablement Team Lead, you will lead our global editorial agenda and build the systems that help high-quality content scale across Payhawk. This is a player-coach role. You will own our most important top-of-funnel content programs, remain hands-on with strategic writing and editing, and enable Product Marketing, SEO, Demand Generation, and regional teams to produce strong content through clear workflows, tools, templates, and standards. RESPONSIBILITIES LEAD OUR GLOBAL CONTENT STRATEGY *       Define the themes, problems, and perspectives Payhawk should own with finance leaders. *       Turn company, customer, market, and product insight into a focused editorial plan. *       Build a coherent top-of-funnel narrative across our brand, platform, products, customers, and leadership. *       Own the global content calendar and resolve competing priorities, duplication, and timing conflicts. CREATE FLAGSHIP CONTENT *       Lead original research, reports, customer-story campaigns, executive thought leadership, newsletters, event-led content, and selected video formats. *       Turn customer conversations, events, leadership insight, and proprietary evidence into distinctive content with a clear point of view. *       Design content programs that can be reused across channels, formats, regions, and buyer stages. *       Write and edit Payhawk’s most strategically important content. BUILD OUR AI-ENABLED CONTENT OPERATING SYSTEM *       Identify where AI, automation, and better process design can improve content quality, speed, and capacity. *       Build repeatable workflows for research, briefing, drafting, repurposing, localisation, review, distribution, and performance analysis. *       Create reusable prompts, templates, playbooks, quality checks, and structured knowledge sources. *       Combine AI tools, automation, and human review in ways that protect accuracy, originality, brand consistency, and trust. *       Evaluate new tools based on measurable business value. *       Train teams to use the systems and track adoption. ENABLE TEAMS TO SELF-SERVE *       Give Product Marketing, SEO, Demand Generation, and regional teams the workflows and tools they need to create product and mid-funnel content. *       Define clear ownership, handoffs, and review requirements. *       Build self-service toolkits for repeatable formats such as explainers, campaign assets, localisation, and executive social content. *       Reduce reliance on the central content team without lowering quality. LEAD THE FUNCTION *       Manage, coach, and develop a small team of content managers. *       Set clear priorities, standards, and development goals. *       Manage external writers, creators, agencies, and production partners where needed. *       Build a content model that scales through systems, expertise, and enablement rather than headcount alone. REQUIREMENTS *       7–10 years of experience in B2B content marketing, editorial, brand publishing, or a related discipline. *       Native-level English proficiency, with excellent writing, editing, and verbal communication skills. *       Experience leading a content team or function. *       Experience in SaaS, fintech, enterprise technology, financial services, or another complex B2B category. *       Experience creating content for senior business audiences. *       Evidence of building repeatable content processes and operating models, not only individual assets. *       Experience working across Brand, Product Marketing, SEO, Demand Generation, Sales, Web, Design, and regional teams. *       Strong stakeholder management and the confidence to challenge low-value requests.   AI AND AUTOMATION EXPERIENCE You should be able to show how you have used AI and automation to redesign a real content or marketing process. We are looking for: *       Advanced practical experience using large language models. *       Experience building repeatable, multi-step AI workflows. *       Strong prompt, context, and knowledge-management skills. *       Experience with no-code or low-code automation tools. *       Understanding of human review, AI quality evaluation, and governance. *       The ability to document workflows and train others to use them. *       The ability to translate content needs into requirements for technical or systems teams. Experience with APIs, agentic workflows, retrieval systems, scripting, automated claims checking, or AI evaluation frameworks is useful, but not required. Company Benefits * 30 days holiday paid leave * A week exchange policy to another Payhawk office (Amsterdam, Berlin, Sofia, Barcelona, Paris) * Sports card fully funded by us * Regular team-wide events * 150EUR of monthly commuting allowance Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market (GTM) success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact. WHAT YOU'LL DO We're looking for a strategic, full-stack Field Marketing Manager to lead Stripe's marketing efforts across Northern and Southern Europe (encompassing Benelux, Nordics, CEE, Iberia, Italy, and adjacent markets). This is a senior individual contributor role for a builder who owns the end-to-end regional marketing strategy—from brand and thought leadership to pipeline generation and execution. These markets are at various stages of maturity, with distinct audiences, competitive dynamics, and growth opportunities. You'll build a scalable marketing strategy that addresses the unique needs of each market while maintaining strategic coherence across the region. You are equally comfortable setting the vision as you are working hands-on to execute—operating with pace in a fast-moving environment, navigating multiple stakeholders, and driving outcomes across complex, matrixed teams. You'll work hand-in-hand with GTM leadership to identify market opportunities, translate global priorities into locally resonant programmes, and partner across all marketing functions to ensure the right programmes, investments, and resources are in place to drive growth. Your mandate extends beyond demand generation—you'll define how Stripe builds brand, establishes thought leadership, and deploys an influence strategy that positions Stripe as the partner of choice across all segments and target audiences in your region. RESPONSIBILITIES * Define and own the regional field marketing strategy across Northern and Southern Europe, building a scalable framework that addresses distinct market needs across enterprises, digital-native businesses, startups, and platform and SaaS segments. * Develop the regional brand and influence strategy—positioning Stripe as a thought leader and partner of choice through content, executive visibility, industry presence, events, and locally tailored narratives. * Build a clear investment plan and roadmap aligned to GTM leadership priorities and regional revenue targets, using data and competitive insights to inform market prioritisation. * Partner across all marketing functions (demand gen, PMM, brand, comms, content, digital, executive marketing, partnerships) and work closely with GTM leadership to co-develop strategy and ensure the right programmes and investments are in place. * Influence and align senior stakeholders across global and regional teams to secure buy-in, resources, and cross-functional support. * Own the end-to-end execution of the field marketing plan—including regional events strategy, programme delivery, and hands-on activation—ensuring plans translate into measurable outcomes on the ground. * Partner with Product Marketing and Comms to localise and amplify Stripe's story and content for diverse regional audiences. * Own pipeline accountability and key business metrics across the sales funnel—including pipeline generation, deal acceleration, and customer acquisition—continually optimising programmes for efficiency, scale, and demonstrable ROI. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 10+ years of relevant B2B marketing experience in Enterprise Technology, with demonstrated experience owning a regional or multi-market marketing strategy * Full-stack marketing expertise—proven ability to build and execute across brand, demand generation, content, events, ABM, thought leadership, and digital marketing * Proven track record of defining and executing field marketing strategies that drive brand awareness, pipeline generation, and customer acquisition across diverse markets * Experience building scalable frameworks and playbooks that address distinct market needs while maintaining strategic coherence * Strong strategic mindset with the ability to build brand and influence strategies—not just demand and pipeline programmes * Outstanding cross-functional leadership—experience working across multiple marketing functions, GTM teams, and senior stakeholders to align priorities and secure resources * Strong partnership with Sales teams as a strategic partner—joint planning, co-developing account strategies, and driving shared outcomes * Excellent communication skills—able to convey complex strategies simply, influence senior leaders, and present confidently to diverse audiences * Strong problem-solving capabilities—comfortable using data to inform strategy, prioritise investments, and demonstrate ROI * Ability to operate at pace in a fast-moving, ambiguous environment—managing multiple complex projects across a diverse geographic region with tight timelines * Experience working across multiple European markets with an understanding of cultural, linguistic, and business nuances PREFERRED QUALIFICATIONS * A startup-builder mentality with a bias to action and comfort operating in environments where you're building from the ground up * Experience in payments, financial technology, or adjacent industries—or marketing to FinTech companies * Understanding of the payments, ecommerce, platform, and SaaS partner ecosystems * Demonstrated success delivering marketing programmes with and through consulting and technology partners * Multilingual capabilities or experience marketing in non-English European markets * Experience defining thought leadership and influence strategies for B2B technology brands