
Trainline · London
About us We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book th...
About us
We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers
to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website,
and B2B partner channels.
Great journeys start with Trainline 🚄
Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we
collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple,
seamless, eco-friendly and affordable as it should be.
Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across
London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to
join us on this high-speed journey.
Introducing the Trainline Brand Team 👋
We’re looking for a Global Social Media Lead to build the next chapter of Trainline’s social strategy. This isn’t a caretaker
role. Over three months, you’ll define what social should look like at Trainline over the next 12 to 24 months, shaping a bold,
scalable approach that reflects where culture, platforms and technology are heading, not where they’ve been.
Working closely with Brand, Creative, Content Studio and AI teams, you’ll challenge how we create content, rethink how we work and
identify where we can move faster, create smarter and make social a true driver of brand growth across Europe. This role is about
building the blueprint: a clear strategy, a modern operating model and practical recommendations that enable us to produce more
relevant, social-first content at scale.
In this role as the Global Social Media Lead (3-Month FTC), you will...🚄
what success looks like across markets.
workflows that improve quality, speed and efficiency.
improve effectiveness, efficiency and audience engagement.
growth channel across Europe.
and culturally relevant output.
and emerging trends that should shape our future approach.
fresh external perspective that challenges existing thinking.
We'd love to hear from you if you have...🔍
brand growth and cultural relevance.
is heading next.
how it can be applied responsibly and effectively.
and impact.
impact.
environments.
Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase
plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.
We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
Jump on board and supercharge your career from day one!
We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period.
We also have a 28-day Work from Abroad policy.
Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:
We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity,
sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work,
where everyone belongs and differences are valued and celebrated.
Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and
Glassdoor!
About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help! And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! We are looking for a Global Performance Marketing Manager to own paid media strategy and execution across our global demand generation campaigns (UK&I, Europe and North America). Reporting to the Director of Global Demand Generation and working in close partnership with the Senior Global Campaign Manager, you will be responsible for how we reach our Ideal Customer Profile (ICP) - translating campaign narratives and messaging into high-performing paid media programmes that drive pipeline and closed-won bookings. You will define how we show up in-market: architecting campaigns in-platform, shaping audience segmentation, setting the testing framework, and leading the relationship with our paid media agency. This is a specialist role operating within a sales-led GTM motion and an ABM framework. KEY RESPONSIBILITIES * Own and scale paid acquisition across channels - including LinkedIn, Meta, and Demandbase - bringing deep platform expertise and a proven track record of scaling paid social to efficiently reach target accounts. * Lead media planning and budget allocation, owning paid social budget decisions globally and using data to inform campaign architectures that reach target accounts efficiently and predictably. * Architect campaigns in-platform, translating briefs and messaging frameworks into effective campaign structures. * Lead audience segmentation, mapping the SAM into platform audiences and ensuring targeting precision across business segments and personas. * Define creative requirements and ad formats for each channel, working with the wider DG team (Campaigns, Content, Design, Regional managers) to ensure assets are fit for purpose. * Own the testing framework, running structured experiments across creative, audiences, and channels, and feeding performance insights back to inform future campaign strategy and messaging. * Manage our paid media agency partnership, overseeing in-platform execution, defining the guardrails they operate within, and driving continuous performance improvement. * Deliver channel performance reporting, providing insights needed to assess campaign effectiveness. * Build robust attribution and measurement, partnering with Marketing Operations to establish accurate cross-channel attribution - connecting in-platform performance data to commercial metrics that matter to the business. * Collaborate with Regional Demand Generation Managers on local market strategy, audience priorities and budget allocation to ensure global campaigns land effectively. * Proactively identify opportunities to improve campaign processes, platform performance, and testing rigour. SKILLS & QUALIFICATIONS * You have a minimum of 3–4 years of solid paid media or performance marketing experience, ideally within B2B FinTech, payments, or SaaS. * You have proven experience executing within a sales-led go-to-market engine rather than self-serve, with familiarity of ABM and enterprise buying cycles. * You have hands-on expertise with paid media platforms and are comfortable owning campaign architecture end-to-end in-platform. * You are analytically strong, with the ability to interpret performance data, run structured tests, and turn insights into clear recommendations for both media optimisation and creative direction. * You have experience managing agency relationships, setting clear expectations, and holding partners accountable to performance. * You are proficient in campaign-related technologies including CRM, MAP, and ABM platforms. Base salary range: £63,200 - £94,800 Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work. DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25% Neurodiverse — 9% LGBTQIA+ — 9% Disabled — 1% Average age — 33 Female — 45% Male — 55% We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.
About Elyos AI We’re building the next generation of customer service with AI Agents. Our agents answer calls, reply to emails and WhatsApp messages, make bookings, take payments, and operate the CRM in the same way a human would. We founded Elyos in June 2023 and took part in the Y Combinator S23 batch. Our founders spent four months in San Francisco living and breathing AI. Since then, we’ve been growing revenue ~30% month on month and shipping fast. It’s been wild so far - and we’re just getting started. We recently raised a $13m series A to turbocharge our growth. THE ROLE You will manage our end-to-end event strategy, from trade-show floors to our global conference series. While I define the high-level strategy, you will be responsible for the execution and quality control. These functions are deeply integrated: events provide the narratives, speakers, and media needed for content, while content drives attendance and post-event engagement. By managing both, you will ensure a seamless growth loop. KEY RESPONSIBILITIES CONTENT PRODUCTION * Maintain a consistent publishing cadence by managing the central content calendar. * Produce and refine LinkedIn content for our company and founder profiles using our established systems. * Write clear, direct, and engaging copy for blogs, case studies, and landing pages that reflects our brand voice. * Repurpose event assets into social posts, case studies, and marketing material. * You’ll own the website upkeep EVENT MANAGEMENT * Take full ownership of our event program, including the InstallerShow and our conferences in London, Miami, and Sydney. * Focus on creating high-quality on-site experiences that drive ROI and lead generation. * Continuously optimize for lower Customer Acquisition Cost (CAC) by applying learnings from every event. * Handle the logistics: vendors, stand builds, shipping, schedules, and the hundred small things that decide whether an event lands. * Run pre-show campaigns and prepare on-stand materials, working from playbooks that already exist, whilst carving out your own * Set up lead capture on the day (badge scanning and scoring) and coordinate the follow-up so nothing goes cold. * Be there on the day. These are your events to run on the ground. WHAT WE'RE LOOKING FOR * 3 to 5 years in marketing, with real strength in content, events, or ideally both. * A genuinely strong writer who can pick up a voice and run with it. Ours is conversational and human. No corporate sludge. * Organised to a fault. You can hold a content calendar and a couple of immovable event deadlines at once without anything slipping. * Calm under live-event pressure, and happy to travel for conferences * Happy with light direction. I'll brief you quickly and trust you to deliver. * This role is about making great content and great events happen. NICE TO HAVE * Experience in SaaS, tech, or anything AI-adjacent. * Hands-on trade-show or field marketing experience. * A decent eye for design and a sense for what makes a good bit of video. * CMS experience, not essential but desirable * Our buyers are plumbers and electricians, not CMOs, and learning to speak their language is half the fun. WHAT SUCCESS LOOKS LIKE * By month 3: you've taken full ownership of the content calendar, and the next event is running through you. * By month 6: the whole event programme is yours, content is shipping more and faster than I could manage solo, and the two are feeding each other without me in the planning. THE DETAILS * Location: London, fully office-based, 5 days a week. * Travel: Our conference series runs in London, Miami, LA and Sydney, so expect a few trips a year. * Reports to: Growth Marketing Lead PERKS & BENEFITS * 💸 Competitive salary & equity - we are building together, we win together * 📚 AI-focused learning & development - stay ahead of the curve. * ✈️ Team socials & annual offsites - cool destinations included(last year we went to Greece!). * 🏥 Private healthcare - because your well-being matters.
ABOUT BARINGA Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms. OUR CLIENTS & MARKETING TEAM ARE LOOKING FOR AN EXPERIENCED MARKETING PROGRAMME LEAD TO JOIN THEM ON A 12 MONTH FTC. The purpose of this role is to design and deliver an end-to-end event programme, ensuring high-impact content, seamless execution, and strong commercial and brand outcomes. This role will act as the single point of orchestration across content, attendees, and external partners. WHAT YOU WILL BE DOING PROGRAMME DESIGN & NARRATIVE * Shape the overall programme narrative and objectives aligned to Baringa’s brand, sectors and focus account priorities * Translate strategic intent into a coherent programme across events, and bilateral meetings * Ensure alignment with wider themes (e.g. AI, energy transition, government agenda) Content development * Lead development of Baringa-led sessions (topics, formats, speakers, outcomes) * Position Baringa as a convener of clients, partners and external voices * Work with Partners and SMEs to shape compelling, differentiated content Attendee programming & impact maximisation * Design and manage the programme for 4-5 senior Baringa attendees * Optimise time allocation across speaking, networking, and priority meetings * Ensure each attendee has a clear plan, objectives, and follow-ups External partner management * Align Baringa content with wider event programme and partner expectations Integrated campaign & ecosystem alignment * Ensure consistency of messaging, audiences, and follow-through * Coordinate with internal marketing, PR, and account teams Delivery & execution * Own end-to-end delivery plan, including; Milestones and governance, Risks and dependencies plus Stakeholder communications YOUR SKILLS AND EXPERIENCE * Proven experience running senior external programmes / events * Strong content shaping capability (exec-level, thought leadership, panel design) * Experience working with senior stakeholders (Partners, C-suite, government) * Ability to operate as a “programme integrator” across multiple workstreams * High level of organisation, judgement, and stakeholder management WHAT A CAREER AT BARINGA WILL GIVE YOU PUTTING PEOPLE FIRST. BARINGA IS A PEOPLE FIRST COMPANY AND WELLBEING IS AT THE FOREFRONT OF OUR CULTURE. WE RECOGNISE THE IMPORTANCE OF WORK-LIFE BALANCE AND FLEXIBLE WORKING AND PROVIDE OUR STAFF AMAZING BENEFITS. SOME OF THESE BENEFITS INCLUDE: * Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service. * Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave. * Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us. * Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice. * Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success. DIVERSITY AND INCLUSION We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people. AN AWARD-WINNING WORKPLACE You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this. USING BUSINESS AS A FORCE FOR GOOD. We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve. We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. JOIN US All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further. BARINGA PRIVACY NOTICES For UK & EU Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com For the USA Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com For Australia & Singapore Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com