
iwoca · London
We're looking for a Growth Marketing Lead This is a hands-on, high-impact role in which you will design and launch the end-to-end marketing strategy for our ne...
We're looking for a Growth Marketing Lead
This is a hands-on, high-impact role in which you will design and launch the end-to-end marketing strategy for our new SME
insurance business. Your mission is to build a scalable, multi-channel growth engine that brings fast, flexible and fair insurance
to underserved SMEs across the UK.
The company
We're here because we believe in SMEs. We believe they deserve better than confusing jargon, slow and outdated customer
experiences, and being caught out by hidden conditions and fees. And we believe it's our job to help them navigate risk with
confidence.
Since 2012, iwoca has made finance fast, flexible, and fair for over 150,000 businesses. Now, we're doing the same for insurance.
We're building a brand new insurance business from the ground up — to protect SMEs in the moments that matter most.
Our passionate team is driven to help even more SMEs succeed by providing access to better finance and services that make running
a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the
communities and economies they drive.
The team
The team is a small, smart, entrepreneurial group responsible for launching iwoca's new SME insurance business. The Growth
Marketing Lead will be a founding member and report directly to the Insurance Venture Lead. Here’s how the team work together:
simply want to sell.
supportive environment.
have fun along the way.
up their sleeves and build.
The role
audiences, channels, pricing and customer journeys.
partner, and offline channels.
opportunity to build and lead a marketing team of specialist direct reports.
acquisition.
across search, social and direct mail.
cross-selling B2B insurance products to our existing base of 150,000+ iwoca customers.
ensuring we build a scalable and sustainable growth model.
optimisation.
The requirements
growth metrics and marketing spend.
or imperfect.
like Figma or Adobe Creative Suite.
The salary
We expect to pay from £80,000 - £100,000 for this role. But, we’re open-minded, so definitely include your salary goals with your
application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.
The culture
At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based
decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most
effective.
We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every
iwocan always has access to the best models and where those models have access to all of our data. We will help our people to
learn how to use and grow with the new tools available to them.
The offices
We put a lot of effort into making iwoca a great place to work:
The benefits
leave, and unlimited unpaid leave.
Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us. About the Role We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies. Key Responsibilities: * Become an expert and centralize understanding of our buying audience (customers & personas) * Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem * Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience * Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on * Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle * Partner with Product to define the product strategy and roadmap based on market and sales insights * Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features * Lead the creation and maintenance of competitive enablement for Sales and Product teams * Oversee goals, strategy and execution for new product and feature launches * Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment * Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion Qualifications: * 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment * A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations * Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis * You are an analytical, data-driven and customer-obsessed decision-maker * You are humble but ambitious and eager to make an impact Company Benefits * Flexible working hours * 30 days holiday paid leave * Payhawk company card * Monthly travel allowance * Health insurance * Fitness membership * Competitive compensation package * Regular team-wide events * Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia). Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
ABOUT APRON Apron is focused on helping more small and medium businesses succeed. The biggest threat to small business is cash flow, often stemming from a gap between the demand payments put on owners and the aptitude to make the payments effectively. We are closing the gap by digitising and simplifying the payments process: capturing invoices, issuing expense cards, paying and getting paid, all in one place. We have grown fast over the past few years, expanding our team to circa 100 individuals across the UK, Germany, Spain and more. We are backed by Index Ventures, Bessemer Venture Partners, Zinal Grow and Tony Fadell and we’ve raised $50m. ABOUT THE ROLE We are looking for the engine that will drive efficiency and quality across our Sales, CS, and Growth teams. This is a critical role for Apron’s success and our ability to scale out our go-to-market motions which has been extremely successful at the current scale. You will be a senior Individual Contributor with a technical edge. You aren't just managing processes; you are architecting the infrastructure that allows our revenue teams to fly. You will manage the full stack—pipeline, tools, and processes—ensuring that our Sales, CS, BDR, and Growth teams are set up for success. You will sit at the intersection of commerce and technology, collaborating heavily with Engineering, Data, Marketing, and Sales. WHAT YOU'LL BE DOING 1. Experience – You have a strong background in Growth Ops, RevOps, GTM Ops, or Sales Operations, ideally in a high-growth tech environment. You have technical proficiency with CRMs, data warehousing concepts, and project management. 2. The Engine Room – You will manage and optimize all pipeline, tools, and processes for the go-to-market teams. You are responsible for the health and efficiency of the systems that drive our revenue. 2. Tooling Architecture – You will own the GTM tech stack. This requires great technical skills to work with our CRM, Data Warehouse, Intercom, and AI tools. You will ensure these tools talk to each other and provide a single source of truth. 3. Cross-Functional Bridge – You will act as the translator and connector between the commercial teams (Sales/CS) and the technical teams (Engineering/Data/Product). You will lead projects that require input from all sides to solve complex scaling problems. 4. Data-Driven Scale – You will work with the Data team to ensure we aren't flying blind. You will help visualize performance, identify bottlenecks in the funnel, and implement data-backed solutions to fix them. 5. Process Design – You will design workflows that are scalable. You’ll be looking for ways to use AI and automation to reduce manual toil for the sales and support teams, allowing them to focus on the customer. 6. Desired traits You’re an Architect and a Mechanic – You can see the big picture of how data flows through a company, but you’re also ready to pop the hood and fix a broken integration in the CRM or configure a new AI tool. 7. You are a Translator – You can explain complex data constraints to a salesperson, and you can explain urgent commercial needs to an engineer. You thrive in the middle of these conversations. 8. You love Efficiency – You hate wasted time. If you see a manual process that happens more than twice, your instinct is to automate it or build a better process. WHAT WE OFFER * Highly competitive salary * Stock options * Pension plan * Health insurance with AXA (including Optical and Dental cover) * Life Assurance with MetLife * Enhanced parental leave * Weekly Deliveroo allowance * 29 days of holidays (on top of Bank holidays) * Flexible working hours * Cycle to Work scheme * Electric vehicle scheme ADDITIONAL INFORMATION To keep a high level of innovation, collaboration and meaningful human connection, we work in a hybrid setting (3 days a week) in London.
Multiverse is the upskilling platform for AI and Tech adoption. We have partnered with 1,500+ companies to deliver a new kind of learning that's transforming today’s workforce. Our upskilling apprenticeships are designed for people of any age and career stage to build critical AI, data, and tech skills. Our learners have driven $2bn+ ROI for their employers, using the skills they’ve learned to improve productivity and measurable performance. In April 2026, we announced $70 million in strategic funding, led by Schroders Capital, with participation from StepStone Group, Lightspeed Venture Partners and General Catalyst. At an increased valuation of $2.1bn, the round makes us Europe’s first EdTech double unicorn. But we aren’t stopping there. With a strong operational footprint and 800+ employees, we have ambitious plans to continue scaling. We’re building a world where tech skills unlock people’s potential and output. Join Multiverse and power our mission to equip the workforce to win in the AI era. The Portfolio Lead curates a world-class UK apprenticeship product set focused on Data upskilling. Working as one of two dedicated leads within our Data vertical, you are a data-literate strategist who isn’t shy about your passion for how data literacy, machine learning and advanced analytics are reshaping the workforce. You have a deep understanding of the data tooling market, both now and how it will continue to evolve. Practically, you will own the roadmap and key performance metrics for a set of products, proactively scoping new UK releases to grow bookings and influencing cross-organisational decisions on how to maintain and improve programme retention and quality as we scale. You are the technical point of contact for GTM discovery, often supporting complex deal structures or tooling partnership meetings to maximise alignment between our data products and client needs. You also deeply understand what effective, high-impact learning looks like in a technical data context and will support our Admissions, Delivery, Learning and Technology/Product teams to evolve their processes as we launch new products or improve our existing offerings. As we release synchronous and blended learning models, you will be vital in quality-assuring our products and supporting other members of the Learning team (such as Senior Programme Designers and Technical Learning Designers) to make the right choices to maximise learner engagement. WHAT YOU’LL DO Portfolio Strategy * Data Product Roadmap: Own the development and iteration of a sub set of our Data product offerings by analysing data (both internal and external) to improve net new bookings, customer retention and learner retention * Market Alignment: Validate our assumptions and competitor analysis in the market in partnership with Product Marketing, shaping how we communicate technical value and competitor positioning * Horizon Scanning: Stay ahead of the curve on data and tooling trends to identify new skills development pain points and opportunities * Investment Validation: Support GTM, Finance and our Delivery teams to scope custom data offerings, balancing market potential against the technical investment required. Product Development, Launch & Iteration * Learning Squad Management and Prioritisation: work collaboratively with stakeholders across the business to create compliant apprenticeship curricula which meet learner and client needs. Use data and insights (qualitative and quantitative) to identify and prioritise opportunities for growth and improvement, including managing the backlog and prioritisation of improvements for wider Learning team members and teams external to Learning * Organisational enablement and readiness: support partners in Delivery, Admissions and Product to assess and enable the readiness of our systems and people to deliver a high quality learning experience * Proactive Risk Mitigation: Identify and escalate risks to all levels in the organisation, including C Suite, to ensure products remain on track to hit quality benchmarks. * Agile Feedback Integration: Establish and lead rigorous feedback loops for your products. You won't just "collect" feedback; you will find effective ways to synthesise what you are hearing from different sources including our own internal delivery teams, learners and clients * Expert Credibility: Serve as the internal and external "voice of the data practitioner," building trust with technical leaders and stakeholders at all levels WHAT YOU’LL BRING * Data Domain Expertise: A strong background in data upskilling with an existing network of experts and sources you trust to help you stay at the cutting edge—you understand the difference between a data warehouse and a data lake, and you know which libraries or tools are currently (or soon to be) essential for the modern data stack in a range of customer types * Product or Curriculum Launch Experience: Proven experience working with a broad cross functional group of stakeholders to launch learning products and their ongoing improvements * Confident Written and Oral Communication at all levels: You switch with ease from talking about the technical specifications of a new learning lab environment, to effectively raising a risk with the SLT on product performance, to convincing a Chief Data Officer on the ROI your products bring to his business metrics. You actively enjoy thinking about how to influence these different stakeholders * Ability to distinguish between signal and noise: You know how to make stakeholders feel heard whilst holding the line on what is right to prioritise and why. You effectively balance the need to improve learner experience with the practical realities of working with constrained resources * A strong vision for applied learning: you strongly believe in the power of apprenticeship and applied learning models to supercharge the acquisition of data skills and you bring vision and expertise both internally and externally to how to do this effectively * AI enabled practices: you are confident in building and using AI workflows to automate research, development and reporting tasks, and are excited about embracing AI to help you spend time on the tasks which most need your expertise PREFERRED SKILLS AND QUALIFICATIONS * Relevant industry experience: work experience in a data aligned field such as Data Science, Analytics or Engineering * Instructional Literacy: Experience with cohort-based or online content creation, specifically within technical or professional training Regulatory Knowledge: Experience working within regulated structures (e.g., UK Apprenticeship Levy) is a significant plus. Benefits * Time off - 27 days holiday, plus 5 additional days off: 1 life event day, 2 volunteer days, 2 company-wide wellbeing days (M-Powered Weekend) and 8 bank holidays per year * Health & Wellness- private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Wellhub and access to Spill - all in one mental health support * Hybrid work offering - for most roles we collaborate in the office three days per week with the exception of Coaches and Instructors who collaborate in the office once a month * Work-from-anywhere scheme - you'll have the opportunity to work from anywhere, up to 10 days per year * Space to connect: Beyond the desk, we make time for weekly catch-ups, seasonal celebrations, and have a kitchen that’s always stocked! Our Commitment to Diversity, Equity and Inclusion We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change. Read our Equality, Diversity & Inclusion policy here. Our Commitment to Safeguarding Multiverse is committed to safeguarding and promoting the welfare of our learners. We expect all employees to share this commitment and adhere to our Safeguarding Policy, our Prevent Policy and all other Multiverse company policies. Successful applicants will be required to undertake at least a Basic check via the Disclosure Barring Service (DBS). For roles that will involve a Regulated Activity, successful applicants must also undergo an Enhanced DBS check, including a Children’s Barred List check and a Prohibition Order check. Roles involving Regulated Activity may interact with vulnerable groups, therefore are exempt from the Rehabilitation of Offenders Act 1974 meaning applicants are required to declare any convictions, cautions, reprimands, and final warnings. Providing false information is an offence and could result in the application being rejected or summary dismissal if the applicant has been selected, and possible referral to the police and the DBS.