GTM/Sales Enablement Manager

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA * Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. * Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths. * Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery * Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. * Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers. * Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. * Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP & Platform Extensibility — EMEA GTM Support * Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning. * Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. * Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA * Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows. * Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking. * Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts. Competitive Intelligence — AI in EMEA * Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets * Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers. * Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning. AI Thought Leadership & Market Presence — EMEA * Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns. * Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets. * Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution. How You Will Drive Business Value * Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion. * Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning. * Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts. * Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership. * Other duties as assigned You Have:  * 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets. * Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences. * Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation. * Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations). * Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context. * Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time. * Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships  * Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market. * Bachelor's degree or equivalent experience required. * Fluency in English is required * Ability to work in the UK on an ongoing basis Why This Role * Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions. * Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise. * Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes. * Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent. Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * Monthly stipend to support your work and productivity * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)    Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.    About the Role We are looking for a Product Marketing Manager to lead the creation and optimisation of one of our global cross-functional GTM Pods strategy— small, agile squads focused on growing a specific product area. Reporting to the Director of Product Marketing, you will be key to accelerating our commercial growth and building our product-lead brand. You will work closely with product leadership and strategically lead a team of marketing experts. To excel in this role you need to be data-driven, a great collaborator, have a high attention to detail, and a passion for both the commercial and technical sides of a SaaS business. You need to be able to collect and synthesize information to create compelling go-to-market strategies. Key Responsibilities: * Become an expert and centralize understanding of our buying audience (customers & personas) * Become a market expert for our product, e.g. competitor strengths/weaknesses, target audience pain points, tech ecosystem * Provide clarity to Sales and Marketing teams on why Payhawk is valuable to our buying audience * Oversee the process for creating impactful product positioning, value propositions and messaging. Ensuring this is rolled out consistently and iterated on * Collaborate with Marketing and Sales Enablement to produce impactful campaigns and content for the entire customer lifecycle * Partner with Product to define the product strategy and roadmap based on market and sales insights * Partner with Product on product Design Sprints to research and plan the go-to-market proposition of new features * Lead the creation and maintenance of competitive enablement for Sales and Product teams * Oversee goals, strategy and execution for new product and feature launches * Become a conduit between the Product and Commercial teams to ensure shared understanding and strategic alignment * Track, measure, and continuously iterate across win rate, deal velocity, pipeline, adoption, and expansion Qualifications: * 2+ years B2B product marketing or equivalent experience. Ideally, this includes experience in B2B SaaS and/or a high-growth startup environment * A highly skilled communicator with deep expertise in writing, storytelling, and live enablement. You possess a strong track record of transforming complicated concepts into easily digestible and engaging content, including white papers, web pages, videos, ROI calculators, and presentations * Proven ability to leverage advanced AI tools to accelerate marketing results, specifically across content generation, rapid messaging optimization, and market intelligence analysis * You are an analytical, data-driven and customer-obsessed decision-maker * You are humble but ambitious and eager to make an impact Company Benefits * Flexible working hours  * 30 days holiday paid leave * Payhawk company card * Monthly travel allowance * Health insurance * Fitness membership  * Competitive compensation package * Regular team-wide events  * Exchange program to another one of our offices (London, Paris, Berlin, Barcelona, Sofia). Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the country they apply for. Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Speechmatics

As a Technical Product Manager, you’ll be defining our product direction in close collaboration with our talented Engineering teams.  You’ll own product areas end-to-end and ensuring we ship the right things at pace. You’ll bring technical credibility to every conversation and into product decisions that matter.   You’ll work alongside the VP, Product in a product function that punches well above its size, complementing our engineering and ML teams with product leadership, aligning our roadmap across sales, research and GTM.   This is a role for someone with genuine technical depth who wants to grow into more, using their hands-on background to drive product impact in one of the most technically interesting areas in AI today.  What will you be doing: * Shipping Voice AI products end-to-end: From discovery and definition through to delivery and iteration. Focusing on shipping value to customers, not just features. That means owning the success definition for key product areas: choosing the right metrics and using data to drive iteration.   * Speaking directly to customers: Running your own interviews with users building with our Speech APIs for use cases such as voice agents, medical scribes and more. Understanding their needs and communicating them to the business. * Evolving the product roadmap for your area: Bringing customer and market insight as well as technical context to build defendable prioritisation decisions. * Partnering closely with ML researchers and engineers: To translate technical requirements and realities into product decisions. Understanding what trade-offs need to be agreed and how to deliver efficiently. * Working with sales and GTM: Defining how we package and position what we build, so that what we ship stands out in a competitive market.  * Helping define what great product looks like at Speechmatics: Being part of a product culture built on rigour, speed and deep curiosity.    Who we’re looking for: * Product experience: You've taken a product from problem definition to delivery multiple times and measured the impact.  * Technical depth: You’ve worked in software engineering, ML, data science or a related technical field. You're comfortable building scripts and quick prototypes, using the latest AI tools to move fast and validate ideas before committing engineering resource. * APIs and deployment: Familiarity with API-based products and SaaS or on-premise deployments would certainly help.  * ML Product fluency: You understand that shipping an ML model isn't like shipping a software feature. The definition of "ready to ship" is not black and white, evaluation isn’t pass or fail. * Experience working directly with teams that train, evaluate and ship models is a real advantage. If your background is outside ML, we'll want to understand how you build technical fluency quickly and any relevant experience. * Data instinct: You are comfortable digging into model evaluation results, asking whether the test data reflects real-world conditions, and understanding what a benchmark result does and doesn't tell you. * Engineering credibility: You can engage with ML engineers, researchers and developers from day one, earning trust by listening and learning, rather than title. * Comfortable with ambiguity: AI is moving quickly and so are we. You bring enough market and technical awareness to have a point of view on where things are heading, and you use that to shape roadmap decisions rather than just react to them.   We encourage you to apply even if you do not feel you match all of the requirements exactly. The list of requirements is intended to show the kinds of experience and qualities we’re looking for, but it is not exhaustive. If you are interested in the role, the team, and our mission, we would love to consider your application. We are always open to conversations and look forward to hearing from you. Who we are: Speechmatics is the leading expert in Speech Intelligence, and uses AI and Machine Learning to unlock business value in human speech worldwide. We work with an amazing mix of global companies, and our technology can integrate into our customers stack irrespective of their industry or use case – making it the go-to solution to harness useful information from speech. Joining us means working with some of the smartest minds around the world, focused on cutting-edge projects and deploying the latest techniques to disrupt the market. We believe in putting people first; we’ll do all we can to help you develop your skills and give you the tools you need to thrive. Our Focus Fridays give you an undisturbed day of focus, offset with Together Tuesdays when we have our team meetings, so you've always got the right balance. We have structured a hybrid approach that includes 2-3 designated office days each week. This arrangement ensures that while we embrace the advantages of remote work, we also maintain the vital connection and synergy that only in-person interactions can foster. This is only the beginning; we’re looking for amazing people like you to continue our journey… What we can offer you: No matter what stage of your career you’re at - from paid internships and first-job opportunities through to management and senior positions - we’ll support you with the training and development needed to reach your career aspirations with us. There really is no shortage of opportunities here for you to get involved and collaborate with those around you to deliver your best work. We offer incredibly flexible working, regular company lunches, and birthday celebrations. But that’s not all. We’ve spoken to our teams to find out what they want. From Private Medical, and Dental for you and your family, through to global working opportunities, a generous holiday allowance and pension/401K matching, we want to make sure our employees and their families are looked after. Every employee will receive a working from home allowance for tech or home office equipment (on top of your choice of laptop and accessories of course). Our approach to parental leave is designed to support employees globally. While this varies by geo, we have support in place for parents (including adoption assistance and reproductive health services) to ensure they have the time and financial resources needed to care for their growing families. At Speechmatics, our mission is simple: Understand Every Voice out there.  That's not just about our tech – it's the heart and soul of who we are. We welcome different experiences, viewpoints, and identities. For us, it’s not just the right thing to do; it’s our catalyst for sparking innovation and creativity. Our teams thrive in an environment that celebrates and supports everyone – no matter their gender, identity or expression, race, disability, age, sexual orientation, religion, belief, marital status, national origin, veteran status, pregnancy, or maternity status. But we don’t just open the door to diversity – we actively welcome it. Why? Because we believe every unique voice adds something special to our team, leading us to smarter solutions and a better workplace. So, come as you are and join our Speechling community. We’re building a place where every voice not only gets heard but is also respected and valued. For more information on us, please visit our website and follow Speechmatics on our social channels via Twitter, Facebook, LinkedIn, and YouTube. WE RELY ON LEGITIMATE INTEREST AS A LEGAL BASIS FOR PROCESSING PERSONAL INFORMATION UNDER THE GDPR FOR PURPOSES OF RECRUITMENT AND APPLICATIONS FOR EMPLOYMENT.  #LI-HYBRID