Head of Product Marketing

Goodlord

📍 London (Hybrid – 2 days in office, 3 days remote/wfh or office if you prefer!) Two in five people in the UK rent their homes. At Goodlord, our mission is to be the gold standard platform for renting - simplifying complexity across agents, landlords and tenants. We’re looking for a Head of Product Marketing, reporting directly to our Marketing Director, to lead and evolve our product marketing function as we scale our multi-product platform. Whether you are an established Head of Product Marketing looking for your next challenge, or an experienced Senior/Lead PMM with proven line-management experience ready to take your first step up, we'd love to hear from you. note: this role is focused specifically on Product Marketing craft - positioning, launches, enablement and GTM execution - rather than broader demand generation, brand or marketing strategy ownership You’ll: * Lead and develop a team of 3 Product Marketing Managers, establishing Product Marketing as a trusted strategic partner across the business * Lead platform-level go-to-market execution and help evolve our GTM strategy as we continue to scale - ensuring product launches translate into measurable commercial outcomes * Partner closely with Product leadership to shape roadmap direction through market insight, customer understanding, and competitive intelligence * Define and evolve differentiated positioning across a regulated, multi-stakeholder platform * Embed structured competitor and market intelligence, ensuring Sales and Product teams are equipped to win in priority segments * Strengthen cross-functional alignment across Product, Sales, and Marketing, building scalable operating rhythms and raising the bar for launch and enablement excellence We’re looking for someone who: * Brings deep B2B product marketing experience within technology and/or regulated environments * Has experience leading and developing Product Marketing Managers and is excited by the opportunity to grow and shape a Product Marketing function. * Has partnered effectively with Product leaders to influence roadmap and commercial direction * Is confident translating complex product capabilities into clear, differentiated market positioning * Has owned high-impact launches with clear accountability for pipeline and win-rate impact * Balances strategic clarity with hands-on delivery and operational discipline WHY YOU'LL LOVE BEING A GOODLORDIAN Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info). * Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally! * Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health * 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement. * Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals * Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics WHAT’S NEXT? If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)! A full job spec is available on request. Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment. Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application. ** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer. No agencies please - we have tried and trusted partners we would turn to should we require support.

commercetools

ABOUT COMMERCETOOLS Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people. Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers.The kind of people who not only pioneered a more flexible approach to commerce architecture but also shaped the culture of experimentation that approach unlocked. Together they are the engine of commerce innovation today. At commercetools, we power the next era of commerce for our customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits. Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own. YOUR IMPACT As Head of Product – Agentic Offerings, you will lead the product and design vision for enabling next-generation commerce experiences powered by AI agents. This role is central to our strategy to enable our enterprise customers to be and win where their customers are in the Age of AI and to leverage agents within their commerce ecosystem.  You will drive the creation of the AI Hub, which powers Discoverability-> Discovery and Conversion on the leading GenAI Channels and the AgentSPHERE recently announced which is where you can manage these agents, their access and a potential future marketplace, including enterprise governance, authentication, and secure agent orchestration. You will be a key member of the leadership team, working closely with the CPO, Engineering VP and other leaders. Your Mission: * Drive the product strategy for the Agentic Offerings Domain (AI Hub and AgentSPHERE), focusing on Discoverability and conversion, Agent governance and control and Agent Marketplace * Lead a multidisciplinary team to build commerce-native tools and intuitive management interfaces that allow merchants to configure and secure their agentic ecosystems. * Serve as a key advocate for enterprise-grade governance, ensuring every AI agent interaction is authenticated, auditable, and controlled. * Partner with Engineering and cross-functional peers to evolve the AgentSPHERE into a comprehensive gate for agents while optimizing AI Hub for multi-channel discovery (ChatGPT, Gemini, Copilot). * Ability to balance vision with execution, leading teams to deliver iterative business value rapidly while LLM specifications and the Agentic Ecosystem continue to evolve. * Define and evolve the agentic narrative in collaboration with Product Marketing, ensuring our role as the definitive bridge between commerce engines and LLMs is understood. * Hire, lead, and mentor as needed PMs and Designers, fostering a small team that can navigate the high ambiguity and rapid pace of the AI landscape. * Be a thought leader, anticipating trends in Agentic AI, Model Context Protocol (MCP) standards, and the evolution of LLM-based shopping. This role is hybrid, with three days a week spent in our Berlin, Valencia or London office.  WHAT SETS YOU APART * Experienced in product management, and commercially minded ideally in B2B/enterprise software * Strong cross-collaboration skills with major ecosystem partners, including Google, OpenAI, MSFT, and payment providers, among others. * Proven track record of leading high-performing product and design teams through rapid growth and change. * Ability to balance vision with execution, leading teams to deliver iterative business value rapidly while LLM specifications continue to evolve. * Strategic mindset with the ability to navigate complex partner ecosystems (LLMs, PSPs, and System Integrators). * Excellent communication skills for managing senior stakeholders and articulating the business value of emerging technology. Nice-to-have: * Hands-on experience with prompt engineering or building products with MCP and commerce protocols like ACP or UCP. * Exposure to B2B commerce complexity, including massive catalogs and customer-specific pricing within agentic contexts. * Understanding of the competitive landscape including Stripe ACS and emerging agentic commerce platforms. OUR BENEFITS Because work and life are connected, our benefits are too. We’ve designed them to give you the security, flexibility, and opportunities you need to focus on what matters most. 🩺 Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support 📚 Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs 🍼 Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition 📈 Our equity participation program allows you to share in our success  For more information on our benefits, visit this page. Come as you are. Build with us. Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know it’s the only way to build the future. We celebrate our differences and have created a hiring process that’s fair, inclusive, and designed to let your talent shine. We proudly welcome applicants of every race, color, religion, gender identity, sexual orientation, age, and any other part of your identity that makes you who you are. As an equal opportunity employer, we believe that our strength lies in our diversity, and we invite you to be a part of our global community.  For more information on our diversity, equity, inclusion, and belonging practices, visit this page.

CUBE

CUBE are a global RegTech business defining and implementing the gold standard of regulatory intelligence for the financial services industry. We deliver our services through intuitive SaaS solutions, powered by AI, to simplify the complex and everchanging world of compliance for our clients.    Why us? 🌍 CUBE is a globally recognized brand at the forefront of Regulatory Technology. Our industry-leading SaaS solutions are trusted by the world’s top financial institutions globally. 🚀 In 2024, we achieved over 50% growth, both organically and through two strategic acquisitions. We’re a fast-paced, high-performing team that thrives on pushing boundaries—continuously evolving our products, services, and operations. At CUBE, we don’t just keep up we stay ahead. 🌱 We believe our future is built by bold, ambitious individuals who are driven to make a real difference. Our “make it happen” culture empowers you to take ownership of your career and accelerate your personal and professional development from day one. 🌐 With over 700 CUBERs across 19 countries spanning EMEA, the Americas, and APAC, we operate as one team with a shared mission to transform regulatory compliance. Diversity, collaboration, and purpose are the heartbeat of our success. 💡 We were among the first to harness the power of AI in regulatory intelligence, and we continue to lead with our cutting-edge technology. At CUBE, You will work alongside some of the brightest minds in AI research and engineering in developing impactful solutions that are reshaping the world of regulatory compliance. PURPOSE This is a pivotal player-coach role at a high-growth stage in CUBE’s journey. It has two defining elements: first, you will personally own and run CUBE’s enterprise ABM programme, hands-on; second, you will lead the wider growth marketing team and carry full accountability for CUBE’s growth targets - demand generation, brand awareness, and revenue marketing-. You will lead a high-performing team of three marketers and work in close partnership with the CMO and Product Marketing to sharpen CUBE’s positioning, enter new markets, and deepen our footprint in existing ones. This is emphatically not a role for someone who wants to manage from a distance. We want a doer as much as a leader - someone who sets direction and inspires their team, but is equally happy to get into the detail and deliver the work themselves. KEY RESPONSIBILITIES: ACCOUNT-BASED MARKETING (ABM) * Own and run the ABM programme hands-on, working directly with Sales on target account selection and building the bespoke engagement plans yourself. * Work directly with the Chief Customer Officer and Exec Heads of Customer to design and run ABM programs within key customers. * Build and execute a data-led approach to ABM that blends intent data, personalised content, and multi-channel outreach to accelerate deals in enterprise accounts. * Act as the team’s in-house ABM expert - setting best practice, coaching the wider team on what works, and continuously raising the bar on account penetration and engagement quality. STRATEGY & REVENUE MARKETING * Own the end-to-end growth marketing strategy, from awareness through to pipeline and closed revenue, ensuring every programme is tied to measurable business outcomes. * Design and execute integrated marketing campaigns across key customer segments and verticals that drive quality pipeline -- not just volume. * Work with the Marketing Ops lead to define the metrics that matter: MQLs, SQLs, pipeline contribution, velocity, and revenue influence, and hold the team accountable to them. * Work with Sales leadership to ensure tight alignment between marketing activity and revenue targets, maintaining a shared view of the funnel. MARKET EXPANSION * Lead marketing efforts to enter new geographic and vertical markets, developing go-to-market plans in collaboration with the CMO and Product Marketing. * Identify the right customer segments, channels, and messages to drive awareness and demand in markets where CUBE is less established. * Build scalable programmes that can grow with the business, ensuring new market entry is structured, insight-led, and commercially focused. BRAND AWARENESS & POSITIONING * Elevate CUBE’s brand in target markets, ensuring consistent, compelling messaging that clearly articulates the value we deliver to financial institutions. * Partner with Product Marketing to translate CUBE’s capabilities into customer-facing narratives that resonate with buyers across different verticals and geographies. * Ensure all growth marketing activity reinforces and advances CUBE’s market positioning -- not just generating noise, but building genuine brand equity. CUSTOMER MARKETING & RETENTION * Work with the Customer Marketing Manager to build programmes that expand CUBE’s footprint within existing accounts, driving upsell, cross-sell, and renewal. * Ensure customer marketing activity contributes meaningfully to net revenue retention, working closely with Customer Success and Sales on joined-up plans. * Leverage customer stories, advocacy, and community to build social proof and support new business efforts. EVENTS & FIELD MARKETING * Oversee CUBE’s events strategy led by the Events Lead, ensuring we show up in the right places with the right presence and a clear commercial purpose. * Set clear ROI expectations for events investment and build the measurement framework to hold the programme accountable. * Ensure events are integrated with wider campaigns, not standalone activities, driving follow-up and pipeline from every touchpoint. TEAM LEADERSHIP * Lead, develop, and inspire a team of three: Senior Growth Marketing Manager (New Logos), Customer Marketing Manager, and Events Lead. * Foster a culture of curiosity, experimentation, and accountability -- a team that tests, learns, and scales what works. * Support each team member’s professional growth with clear goals, regular feedback, and stretch opportunities. SKILLS & COMPETENCIES * Significant experience in B2B growth or demand generation marketing, ideally within SaaS, fintech, or financial services. * Proven track record of building and leading high-performing marketing teams that deliver measurable pipeline and revenue contribution. * Deep hands-on ABM expertise -- you can personally build and run enterprise ABM programmes end-to-end, and coach a team to deliver alongside you. * Experience working across multiple customer segments and verticals, with an understanding of how to tailor messaging and channels accordingly. * Track record of successful market expansion, either into new geographies or new industry verticals. * Experience working in close alignment with Sales, ideally in an organisation with a complex or enterprise-oriented sales motion. Interested? If you are passionate about leveraging technology to transform regulatory compliance and meet the qualifications outlined above, we invite you to apply. Please submit your resume detailing your relevant experience and interest in CUBE. CUBE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.