Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

Teya

Hello. We’re Teya. Teya was founded on a simple belief: local businesses deserve better. They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business. Teya exists to change that. We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work. We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand. If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you YOUR MISSION You'll own lifecycle marketing strategy at Teya, across 9 European markets, the full merchant journey, and every channel we use to talk to our members directly. This is a senior individual contributor role for someone who's done this before at scale, can set standards, and wants to define the direction rather than execute against someone else's. You'll decide what programmes we run, where we invest, and how we measure success, then architect the systems, frameworks and journeys that deliver it. You'll raise the bar on what lifecycle looks like at Teya, translating strategy into fantastic outcomes for our members and hockey stick growth for Teya. YOUR TEAM You'll join Owned Growth, a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. As the senior lifecycle voice on the team, you'll shape how we keep pushing that edge. YOUR ROLE On a regular day, you'll: * Own Teya's lifecycle marketing strategy, defining the segmentation, channel mix, and communication architecture that scales across 9 markets and the full merchant lifecycle from lead conversion through onboarding, activation, cross-sell, retention and win-back * Set the standards that the team executes against (reusable frameworks, campaign blueprints, measurement methodology, experimentation rigour) so that every campaign we ship hits a high bar consistently * Be the principal Braze authority, deeply fluent in Canvas orchestration, Liquid, Connected Content, segmentation, API triggers, and deliverability. You'll architect the complex, multi-step journeys with branching and experiment paths, and more junior team members will come to you to level up * Steer the integrations between Braze, Snowflake, Amplitude, Lokalise, and HubSpot to maximise what our data and platform can actually do * Identify the high-impact opportunities in the data, spotting where activation leaks, where cross-sell is being left on the table, where a journey is underperforming, and build the business case to go after them * Partner with Product, Analytics and Regional leaders to make sure lifecycle is embedded in product launches, pricing changes, compliance communications and growth initiatives, rather than being a downstream execution team * Mentor and grow our Manager-level ICs by reviewing journey architectures, giving feedback on Braze builds, levelling up experimentation practice, and helping the team ship better work * Push the boundary on AI-augmented lifecycle by building Claude skills, defining agent workflows for campaign analysis, and finding ways to remove toil from the team so we can focus on strategy and creative judgement * Lead the measurement practice, defining how we evaluate lifecycle impact, running holdout strategies, connecting CRM performance to revenue, activation, retention and broader business KPIs YOUR STORY Years of experience matter less than what you've shipped and the rigour you bring. That said, most people ready for this role have roughly 7+ years in CRM, growth marketing or lifecycle marketing, with a track record that includes both strategy ownership and hands-on execution. * You've owned end-to-end lifecycle strategy before, not inherited someone else's playbook, but defined your own, and you can walk through the commercial outcomes it delivered * You're a deep Braze expert. You've built and scaled complex Canvases, you write Liquid fluently, you understand Connected Content, deliverability, and API-triggered campaigns. You've seen Braze done badly and Braze done well, and you know what the difference looks like * You're comfortable across all the channels we use (email, in-app, push, SMS, WhatsApp, content cards) and you have a real point of view on when to use which * You're data-fluent in a modern stack. You can write or comfortably review SQL, you've worked with warehouses like Snowflake, and you know how to use analytics tools like Amplitude to understand user behaviour beyond open rates * You've worked in multi-market environments and understand the real complexity of localisation, channel availability by country, and differing merchant behaviours across geographies * You mentor naturally. You enjoy making other people better at their craft, and the team members you've worked with would describe you as someone who raised their bar * You bring the strategic mindset with the bias for action. You can define a lifecycle strategy, build the business case, present to senior stakeholders, and also get hands-on in Braze to prove a concept yourself * You're genuinely capable and curious about AI tooling. You've used Claude, ChatGPT, or similar in your work, and you're excited to leverage it to increase quality and improve your output across the skills listed above: data analysis, copywriting, localisation, platform fluency, and are interested in building agentic workflows * You're commercially sharp. You translate CRM metrics into revenue, activation and retention impact, and you can explain why a 2-point lift in one metric matters more than a 10-point lift in another * You have strong copywriting instincts in English and an eye for great design. You know when copy is working and when it isn't, even if you're not the one writing every line * You're happy working from our new headquarters in Central London at least 3 days a week WHAT MAKES THIS ROLE DIFFERENT * You're shaping the lifecycle practice at a scaling European fintech, not slotting into an established one. The foundations are strong but the strategy is yours to define. * It's B2B to SMB. You're talking to small business owners about things that materially affect their business (yesterday's sales, their funding options, inventory and more), with value and utility over promotional noise. * It's 9 markets, with more expansion this year. UK, Ireland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming, with one small central team and regional marketing teams who'll actually listen. * The stack is modern and powered by AI. Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You'll be armed with the tools and training to put you at the cutting edge of what's possible with our marketing channels. THE PERKS * Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps * Work from our new headquarters, House of Teya, next to Blackfriars Bridge * Cycle-to-Work Scheme with allowance up to £5,000 * 'Teya Lime' Brompton bikes free to rent from the office * Private Health and Life Insurance * Pension Scheme * 25 days of Annual Leave (+ Bank Holidays) * Opportunities to travel to our different offices across Europe * Regular merchant experiences at our headquarters * Healthy office snacks and drinks * Flexible working hours, as long as it suits both you and your team Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all. If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.

Growth Marketing Manager: Self-Serve

Metaview

Metaview is an AI company focused on recruiting. We build AI agents that help world-class companies hire with radically more speed and precision. We automate the toil, and augment the human for companies like Brex, Affirm, Deel, ElevenLabs, and Airtable. Founded by Siadhal and Shahriar after their experiences scaling Uber and Palantir, we’ve raised over $50m from top-tier investors. Most recently, Google Ventures led our series B. We’re growing 5x YoY, our customers are raving fans of the product, and our story has been covered in Fortune, Forbes, TechCrunch, and The Times. It’s still day 0: Now is the time to re-engineer how work gets done with AI at the core, and our toughest challenges still lie ahead. We’re looking for people seeking the hardest, most fulfilling work of their lives. HOW WE WORK We operate with one core principle: velocity. In practice, this means we: * Optimize everything we do around accelerating rate of learning. * Do truly great work * Communicate openly and directly, and with full context. All while maintaining a hard-earned reputation for craft and quality. THE ROLE * We're looking for a Growth Manager to scale Metaview's self-serve growth engine. * This isn't traditional demand generation. Your job is to build a growth machine that acquires users, gets them to value faster, and turns product usage into revenue. * You'll optimize the growth funnel end-to-end—from acquisition and activation through conversion and expansion—working closely with Product, Engineering, Design, Product Marketing and Sales to identify bottlenecks, run experiments, and build systems that compound over time. * AI should be at the core of how you work. We expect you to automate repetitive work, ship faster, and rethink how modern growth teams operate. KEY OWNERSHIP AREAS: * Run rapid growth experiments: Identify opportunities, launch experiments quickly, measure outcomes and double down on what works. * Improve the self-serve funnel: Optimize sign-up, onboarding, activation, upgrade flows and product messaging to help more users reach value and convert. * Drive self-serve growth: Drive the metrics that matter: new accounts, activation, paid conversion, expansion and self-serve revenue. * Build AI-native growth systems: Use AI to automate workflows, generate creative, analyze performance and accelerate experimentation across the entire growth function. WHAT YOU BRING * Experience in product-led growth, growth marketing, product management or biz ops at a high-growth B2B SaaS company. * A track record of owning business outcomes such as activation, paid conversion, self-serve revenue, retention or expansion * Strong understanding of growth loops, experimentation, onboarding, lifecycle marketing and conversion optimization. * Hands-on builder mentality: you can take an experiment from idea → build/spec → launch → analyze → iterate, and ship quickly without sacrificing quality. * Customer-first, product-minded approach with strong UX and messaging taste—able to design and optimize critical touchpoints like sign-up and onboarding flows. * Excitement about using AI as a force multiplier in your day-to-day work. HOW YOU’LL WORK * Use AI tools to rapidly prototype landing pages, campaigns, experiments, and internal tooling. * Leverage LLMs and agents to generate, test, and refine messaging, creative, and growth ideas at high velocity. * Build lightweight automations and workflows to eliminate manual toil in experimentation and reporting. WHAT WE OFFER * The best co-workers you'll ever have, in an environment that fosters cohesion, collaboration, and performance. * Supreme rate-of-learning as we re-orient how the world works with AI. * High compensation, through cash and equity. * All the benefits you'd expect and more.

Senior Performance Marketing Manager

DeepL

MEET DEEPL DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation. Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures. Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination. WHAT SETS US APART What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected. When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture. What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn,Instagram, and our Blog. ABOUT THE ROLE DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world's most accurate AI translation company acquires and converts customers through paid media. As Senior Performance Marketing Manager, you will own the strategy and hands-on execution of DeepL's paid social and paid search programmes globally, driving efficient, measurable customer acquisition across SMB and enterprise segments. This role sits within DeepL's Performance Marketing & Campaigns function and reports to the Director of Performance Marketing & Campaigns. It will work with cross-functional partners across Field, Lifecycle Marketing, SDR, Product Marketing and Marketing Data Science to scale DeepL's paid channels, and partner effectively with stakeholders running ABM programmes. WHAT YOU'LL OWN Paid Social & Paid Search * Own and scale DeepL's paid social programmes across LinkedIn, Meta, Reddit, X and other emerging channels, tailoring strategy, audiences and creative to each platform's strengths. * Own and scale DeepL's paid search programmes across Google, Bing and other search engines, managing keyword strategy, bidding, ad copy and landing page alignment to maximise efficiency. * Define and manage channel-level budget allocation, shifting spend in response to real-time performance signals to hit CAC, pipeline and ARR targets. * Champion a culture of experimentation: design and run structured A/B tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks. * Stay ahead of platform changes, betas and new ad formats across social and search, evaluating and piloting new channels where they offer efficient acquisition. Campaign Strategy & Execution * Develop and execute global paid social marketing strategies aligned with business objectives across multiple regions and products. * Plan, launch, manage and optimise paid marketing campaigns across the full funnel, including demand generation, account-based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns. * Manage campaign budgets, forecasting, pacing and spend allocation, ensuring efficient investment and continuous optimisation based on performance. * Monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations. * Work cross-functionally with key stakeholders (e.g., Product Marketing, Sales, Marketing Operations, Brand, Creative, Regional Marketing) to align priorities, coordinate campaign execution and support business objectives. * Drive continuous improvement through testing, experimentation, process optimisation, adoption of new advertising capabilities, and AI-driven marketing automation. ABM Partnership * Bring a strong understanding of account-based marketing (ABM) principles and mindset to partner effectively with Sales, SDR and the marketing stakeholders who own ABM strategy.. * Contribute paid social and paid search expertise to ABM initiatives, executing tailored channel strategies, audiences and creative for prioritised accounts and account tiers as defined by ABM stakeholders. * Feed paid media performance data, account engagement, pipeline influence and conversion, back to ABM stakeholders to inform targeting and strategy decisions. Measurement & Optimisation * Partner with Marketing and Revenue Operations to establish rigorous measurement frameworks across conversion rates, pipeline contribution and ARR impact, using these insights to drive continuous optimisation. * Own reporting and forecasting for paid social and paid search, ensuring leadership has clear visibility into spend, efficiency and pipeline contribution. * Use AI-enabled tools to improve audience segmentation, creative testing, bid optimisation and workflow automation across paid channels. Cross-functional Collaboration * Partner closely with Campaign Managers, Product Marketing, Field Marketing and SDRs to align paid social and paid search activity with integrated campaign programmes and GTM priorities. * Agency/media partner management with clear briefs, KPI accountability, and budget efficiency. * Serve as the paid social and paid search subject matter expert within the Performance Marketing & Campaigns team, sharing best practice and mentoring junior team members. * Represent paid channel performance and investment rationale in relevant leadership and planning forums. WHAT YOU'LL BRING * 4-6 years of experience in performance marketing, with hands-on ownership of paid social and paid search programmes, ideally within B2B SaaS. * Demonstrated success managing paid social campaigns across LinkedIn, Meta, Reddit and X (or a similar mix), with a strong understanding of each platform's targeting, bidding and creative requirements. * Strong hands-on experience with paid search platforms, including Google Ads and Microsoft Advertising (Bing), across search, display and remarketing. * Very good understanding of account-based marketing (ABM) principles and mindset — comfortable partnering with Sales and marketing stakeholders on account targeting, tiering and personalised campaign strategies, without needing to own or build the ABM programme itself. * Comfort operating in both self-serve and enterprise-assisted sales environments, with an understanding of the B2B buying cycle. * Strong analytical skills: comfortable defining KPIs, building dashboards, and using data to inform budget allocation and channel strategy. * Experience leveraging AI tools to improve campaign efficiency — for example in audience segmentation, creative generation, bid optimisation or reporting automation. * Excellent project management skills, with the ability to manage multiple channels and campaigns simultaneously without losing attention to detail. * A proactive, test-and-learn mindset, with genuine enthusiasm for getting into the detail of platform mechanics and performance data. #LI-JW2 WE ARE AN EQUAL OPPORTUNITY EMPLOYER You are welcome at DeepL for who you are - we appreciate authenticity here. Our product is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all succeed, contribute, and think forward! So bring us your personal experience, your perspectives, and your background. It’s in our diversity that we will find the power to break down language barriers in the world.