Paid Search Account Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and

world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change,

capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative

personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why

their media investment is working.

At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop

our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change

for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments

[https://www.wpp.com/commitment-to-anti-racism] to combat racial injustice. While we are part of this group, we know we have an

individual responsibility as an employer and an industry leader to fight against racism.

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this

is the right match for you.

Did you know that marginalised groups, including women, people of colour and people with a disability, are more likely to discount

themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This

is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the

right role for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!

Sony Interactive Entertainment is a Global Leader in entertainment and innovation. Since the launch of the original PlayStation in

1994, PlayStation has continued to redefine how people play, delivering world-class hardware, pioneering network services, and

award-winning games to a global audience.

As one of the world’s most iconic and recognisable brands, PlayStation sets the bar high. At the same time, teams operate in a

collaborative and supportive environment, where curiosity, ownership and continuous improvement are encouraged. This is an

opportunity to work on a globally loved brand, and contribute to impactful, differentiated and efficient Paid Search execution

that keeps PlayStation at the forefront of the industry.

As a Paid Search Account Director, you will be responsible for the end-to-end coordination, delivery and continuous optimisation

of PlayStation’s Paid Search activity across multiple EMEA markets.

Working closely with the Senior Account Director, you will play a key role in defining strategic direction, and translating it

into flawless execution, ensuring campaigns are delivered efficiently, accurately and in line with performance targets.

• Lead the day-to-day delivery of Paid Search campaigns, across Google Ads/Search Ads 360, ensuring alignment with client KPIs
• Work closely with activation teams (onshore and offshore), guiding Account Executives to ensure best-in-class and flawless

execution (QAs, launch readiness, performance optimisation, budget pacing)

• Ensure adherence to platform best practices and maintain strong account hygiene.
• Develop a strong understanding of PlayStation’s business objectives, proactively identifying growth opportunities, trends, and

new platform capabilities

• Deliver clear, insightful reporting and present to clients Quarterly Business Reviews, including testing frameworks and

strategic recommendations

• Stay ahead of industry trends, platform evolution, and emerging technologies driving innovation across the account

• Build and maintain strong client relationships, acting as a trusted advisor
• Communicate confidently with senior stakeholders providing clear insights and actionable recommendations
• Collaborate with internal teams and external partners to ensure alignment and effective delivery
• Monitor PlayStation’s competitive environment to shape strategic solutions

• Lead, mentor, and develop the competencies of the team, ensuring continuous upskilling
• Foster a culture of accountability, ownership, initiative, excellence in execution and high performance standards
• Oversee junior team members’ workloads, ensuring effective prioritisation and timely delivery against deadlines

• Ensure strong adherence to Paid Search best practices, internal processes and governance
• Oversee financial management, including budget pacing, forecasting and reconciliations
• Maintain high standards of accuracy, organisation, and attention to detail across all deliverables

• Experience within a similar role within an agency environment.
• Strong experience managing performance-driven campaigns, with a focus on ROAS optimisation and revenue growth
• Deep expertise in Google Ads and SA360, including campaign setup, optimisation and reporting
• Strong understanding of Search strategic and tactical applications in full-funnel digital marketing
• Proven experience across Performance Max and traditional Search campaign formats
• Experience leading/developing teams, and establishing robust ways of working
• Excellent project management, stakeholder management, and communication skills
• Comfortable managing budgets, forecasts, and performance across multiple markets
• Highly analytical, with the ability to build and leverage data visualisation/reporting into clear, actionable and commercial

insights (Data Studio a plus)

• Excellent organisation and communication skills
• Naturally curious, proactive, and eager to learn
• Strong organisational skills and attention to detail
• Passionate about digital marketing, performance, and continuous improvement

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to

inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for

every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue

their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This

inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins,

sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this

commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off,

preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to

characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this

open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If

you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note

that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for

more information on how we process the information you provide.

Please read our Privacy Notice

[https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on

how we process the information you provide.