Process Automation Lead - Supply

Tripadvisor

SENIOR CRM MARKETING SPECIALIST Location: Hybrid/Remote in the UK | Department: CRM Marketing | Employment Type: Full-Time About Tripadvisor  The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. ABOUT THE ROLE We’re looking for a highly technical CRM marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels. You’ll serve as a Braze subject matter expert, owning the end-to-end execution of CRM programs—from audience segmentation and journey architecture to personalization, experimentation, and technical troubleshooting. The ideal candidate is equally comfortable architecting complex Braze Canvases, building Content Card experiences, writing advanced Liquid personalization logic, and solving technical problems independently. Experience with SMS and WhatsApp is a plus as we continue to expand our omnichannel capabilities. WHAT YOU’LL DO Own lifecycle strategy and automation architecture * Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes. * Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences. * Modernize existing journeys through structured experimentation and continuous optimization. Build and execute CRM programs in Braze * Serve as a Braze subject matter expert. * Build and manage Campaigns, Canvases, and Content Cards. * Create advanced personalization using Liquid. * Configure dynamic content, audience segmentation, and behavioral triggers. Troubleshoot and solve technical problems * Investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance. * Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues. * Proactively identify risks and implement scalable solutions. Drive experimentation and performance optimization * Design A/B tests with clear hypotheses and measurable success criteria. * Analyze performance data to improve audience targeting, customer journeys, and content effectiveness. * Share insights and recommendations with stakeholders. Partner across the business * Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams. * Translate business goals into effective CRM strategies. * Act as a trusted CRM expert and strategic partner across the organization. QUALIFICATIONS Required * 5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment. * 3+ years of hands-on Braze experience. * Deep expertise building and managing Braze Canvases. * Advanced proficiency with Liquid personalization. * Experience designing complex lifecycle automation programs. * Strong technical troubleshooting and problem-solving skills. * Strong analytical and experimentation skills. * Excellent project management and communication skills. * Ability to work independently in a fast-paced, highly cross-functional environment. Preferred * Experience with SMS and/or WhatsApp programs. * Working knowledge of SQL. * Experience working with APIs, customer data platforms (CDPs), or data warehouses. * Experience supporting global and multilingual campaigns. * Familiarity with AI tools and applying AI to CRM workflows. Skills & Experience  * Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work. * Proven ability to operate effectively with a global-first mindset  What We Offer  * Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses * “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. * Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. * Donation matching. Give back? Give more! We match qualifying charitable donations annually. * Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. * Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. * Travel perks. We believe that travel is employee development, so we provide discounts and more. * Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. * Health benefits. We offer great coverage and competitive premiums. * Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.   Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.  Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.  We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!       #LI-WR1

Tripadvisor

About Tripadvisor  The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. We seek a B2B marketing professional with Braze experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.  The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it. Responsibilities will include, but are not limited to: * Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention. * Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements. * Demonstrated success creating marketing campaigns with expertise using Braze, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs. * Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.  * Work with copywriters and designers to create compelling email content. * Writing engaging ad copy for email campaigns when copywriting resources are not available. * Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities. * Knowledge about email compliance (CAN-SPAM, GDPR, CASL). * SQL experience is a plus.  * Knowledge of liquid coating and custom objects is a plus * Braze experience is preferred The ideal candidate * 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand * Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective * Experience using Canva * Experience with Excel/Google Sheets and Big Query * Brings a vivid sense of curiosity and creativity that helps drive projects forward * Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data * An excellent communicator - both verbally, in writing and visually.  * A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions * Has the interpersonal and communication skills to successfully manage stakeholders * Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets * You are an expert project manager and never miss a detail * Interested in joining a high-performing team with a supportive and inclusive culture * Has demonstrated capacity to initiate and drive growth strategies and innovation * Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.  Skills & Experience  * Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work. * Proven ability to operate effectively with a global-first mindset  What We Offer  * Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses * “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. * Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. * Donation matching. Give back? Give more! We match qualifying charitable donations annually. * Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. * Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. * Travel perks. We believe that travel is employee development, so we provide discounts and more. * Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. * Health benefits. We offer great coverage and competitive premiums. * Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.  Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.  We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!     #LI-WR1

Contentful

ABOUT THE OPPORTUNITY As a Commercial Account Executive - DACH (f/m/d), you’ll drive Contentful’s growth by leading the end-to-end sales process with our top-tier clients. You’ll be instrumental in driving adoption and engagement, finding new revenue opportunities, and creating customer enablement initiatives within a few named accounts.  You’ll work closely with our partnership and customer success team to lead a consultative sales process, engaging with professional developers and business leaders in the DACH markets. This role will require you to be in our Central London office 4 times a week. WHAT TO EXPECT? * Self-generation of the pipeline through outbound motions in conjunction with marketing and partnership teams to help create new opportunities in regional accounts * Drive expansion opportunities with existing clients in the DACH (Germany, Austria & Switzerland) territory * Meet quarterly and annual sales goals by developing an account strategy and pipeline, managing internal and client processes, maintaining sales reports, developing market and competitor knowledge, delivering presentations to customers, and creating sales proposals * Manage RFI/RFQ requests with Contentful internal and customer teams * Refine and evolve our "land-and-expand" model in collaboration with Sales, Partnerships, and Customer Success teams * Seek to understand the digital experience challenges of prospects and clients while aligning the ROI of Contentful with those challenges to ensure a value-based selling approach * Work closely with Sales Engineers and Solution Architects to uncover technical challenges and opportunities * Develop innovative proposals, position complex pricing structures, and negotiate contracts and deal-closing requirements quickly and efficiently * Work closely with customer success & marketing teams to ensure that best practices of Contentful are shared and implemented at the respective customer WHAT DO YOU NEED TO BE SUCCESSFUL? * 3+ years of experience selling a technical platform working as a Sales Development Representative (SDR), Business Development Representative (BDR), and/or Account Executive * 1+ years of individual quota-carrying experience * 1+ years of growing and expanding existing customer accounts  * Demonstrated expertise in closing $20-80k+ opportunities * Ability to drive your own pipeline generation with outbound capabilities * Fluent German language skills  NICE TO HAVE: * Experience working with Partner ecosystems to work with customers. * Understanding and experience working in product-led growth sales motions WHAT'S IN IT FOR YOU? * Join an ambitious tech company reshaping the way people build digital experiences * Full-time employees receive Stock Options for the opportunity to share in the success of our company * Comprehensive healthcare package, health/dental/vision care package covering 100% of monthly health premiums for employees and 85% of costs for your dependents * Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family * We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days,  education days, compassion days for loss, and volunteer days * Time off to care for and focus on your growing family  * Use your personal annual education budget to improve your skills and grow in your career * Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties  * An annual wellbeing stipend to care for your physical, financial, or emotional health * A monthly communication phone/internet stipend and phone hardware upgrade reimbursement * New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best WHO ARE WE? Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide. EVERYONE IS WELCOME HERE! “Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us! If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know. Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have. By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.