Product Marketing Manager

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! THE ROLE GoCardless is on a mission to build simple and secure bank payment solutions for people and businesses everywhere. We're transforming how businesses manage payments, and we’re looking for a Senior Product Marketing Manager who can help bring new innovations to market and drive adoption at scale.  You will be in our Bank Payments Network Group (BPNG), working on payment solutions that grow our self-serve SMB customer base. You’ll own this segment end-to-end - from deep customer understanding to shaping product strategy to driving the metrics that define success: activation, adoption, and revenue. You'll work closely with the Global Growth Group on various initiatives that help us hit our larger business goals.    WHAT EXCITES YOU  * Being the bridge between technical and commercial - You'll work confidently with product managers on technical nuances while translating those into compelling commercial narratives for sales and customer success teams. You thrive in this dual world and know how to speak both languages fluently. * Digging into the data and the customer voice - You'll use both quantitative and qualitative customer research to uncover insights that shape product strategy, establish the commercial foundation, and deliver compelling propositions. You're naturally curious and analytical, comfortable extracting meaning from data and turning customer conversations into actionable product and marketing decisions. * Working cross-functionally on complex problems - You'll collaborate across product development, commercial strategy, sales, customer success and marketing to launch and scale. You know how to build consensus across functions without losing momentum, and you have a track record of making complex products feel simple and essential to the people who need them. * Owning outcomes, not just outputs - You measure success by adoption rates and business impact. You're energised by seeing your work drive real results and you're not afraid to iterate and optimise based on what the data tells you.   WHAT EXCITES US   * B2B product marketing experience - You’ve done deep and extensive customer research, built ICPs, run interviews and analysed surveys. You use these insights to inform product and commercial strategy.  * Storytelling with customer empathy - You're a natural storyteller who crafts compelling narratives that resonate with buyers. You put customer problems at the heart of your work and can translate complex payment innovations into clear value propositions. * Multi-product and solutions selling - You've marketed more than one product at a time and understand how to build a cohesive story across a portfolio. You know that SMB buyers don't buy features in isolation, they buy a solution to a problem, and you've built the messaging and campaigns that reflects that.  * Data-driven decision making - You're comfortable with analytics tools, tracking KPIs, and using data insights to inform product positioning and GTM strategy. You naturally ask "why?" and let evidence guide your decisions. * Competitive intelligence - You stay on top of the competitive landscape, understand how competitors position themselves, and can clearly articulate differentiation. You've used market research to influence product and GTM strategy. * Track record of driving adoption and impact - You aren’t focused on getting campaigns live, you drive the strategy behind them and care about analysing impact.  * Payments or fintech experience - Understanding the payments landscape will help you hit the ground running.   Base salary range: £89,040 - £133,560 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA * Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. * Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths. * Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery * Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. * Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers. * Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. * Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP & Platform Extensibility — EMEA GTM Support * Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning. * Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. * Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA * Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows. * Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking. * Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts. Competitive Intelligence — AI in EMEA * Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets * Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers. * Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning. AI Thought Leadership & Market Presence — EMEA * Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns. * Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets. * Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution. How You Will Drive Business Value * Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion. * Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning. * Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts. * Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership. * Other duties as assigned You Have:  * 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets. * Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences. * Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation. * Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations). * Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context. * Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time. * Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships  * Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market. * Bachelor's degree or equivalent experience required. * Fluency in English is required * Ability to work in the UK on an ongoing basis Why This Role * Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions. * Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise. * Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes. * Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent. Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * Monthly stipend to support your work and productivity * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)    Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Airbnb

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: Our Product Marketing team imagines the ideal experience for our community and works backwards, creating innovative products that delight our guests and hosts. They deeply understand the needs of our users and translate these into a product strategy that combines strong product thinking and deep research. They partner with talented cross-functional team members across engineering, design, operations, data science, and more, leading teams to execute a shared vision. They are incredibly detail-oriented, hands on and excellent communicators, capable of crafting compelling stories for both internal and external audiences.  The Difference You Will Make: The International Product Marketing team is part of the worldwide Product Marketing team and we are looking for entrepreneurial product experts who are ready to jump in, roll their sleeves up and integrate with local teams, while maintaining close alignment with the global organization. This role will help build out the new functional area outside of the US and will be instrumental in shaping the organization as it evolves. The cross functional model we use at Airbnb requires close partnerships  across multiple teams – this role requires a highly collaborative, flexible individual who can influence and collaborate with teams across the world. As the Product Manager based in our EMEA region, you will report to the Product Marketing Director for International Markets. You will play a pivotal role in understanding the needs, pain points, and wants  of users and translate those insights into innovative product features, capabilities and marketing strategies. The ideal candidate will possess a deep understanding of the travel industry at a market and broader regional level, and have a proven track record of driving product innovation. You will collaborate with the global business and country teams to develop partnerships that accelerate existing and new businesses. You will drive features in major releases and for test and learn pilots, after having successfully championed for customization and features for your target country/region. You will also determine how they are communicated to the public and the media in your region in partnership with the communications and marketing teams. You are responsible for the success of Airbnb products throughout their life cycle — from concept to release. You will be the voice of our products for the market in your region and love the journey from taking a product from idea to reality. This role is based in London (or within easy commuting distance).  A Typical Day:  * Build deep expertise on Airbnb in your market/region through user research, marketplace data, and an understanding of the competitive landscape and be capable of synthesizing in a cohort product story input from multiple stakeholders and sources. * Work with other functional leaders in your market/region to articulate the product vision, strategy, and roadmap for Airbnb products and new businesses. * Implement best-in-class product development and management practices. * Maintain and articulate a product feature and roadmap prioritization plan in collaboration with local teams. * Advocate for and execute new products that deliver impact for our business and users. * Communicate concisely and influence outcomes across all levels of the company, including country and regional executive teams * Drive alignment across product teams (Technology, Design) and key cross-functional partners (Business, Supply, FP&A, Marketing, Global Operations, Customer Support, Trust, etc.) to ensure initiatives are prioritized for wider roll-out or piloted to test and learn * Define goals and success with clearly measurable objectives and key results for your area. * Build and seamlessly integrate partnerships in your country/region that expand existing businesses and build new ones. * Navigate regulatory and government requirements in partnership with Policy/Comms and regions/markets. * Craft the product narrative and marketing strategies that communicate the benefits and features of our products both internally and externally in collaboration with comms and other cross functional partners. * Develop and deliver engaging product demos to press, showcasing key features and functionalities. Your Expertise: * 8-12 years of product management experience. * Fluency in English and at least one other European language (strong preference for Spanish, French, or German) due to market needs. * Demonstrated track record of product leadership.  * Comfortable with doing individual contributor product management work. * Success in building and scaling global consumer products and ecosystems that people love. * Experience creating product messaging and delivering to customers and the media. * Entrepreneurial track record of taking an idea to reality – start up experience a plus while capable of operating in a larger organization. * Ability to effectively use data and perform business analysis to support product strategy/decisions. * Capable of driving execution across teams in a fast-paced environment. * Highly collaborative and results oriented. * Ability to travel at least 25% of the time Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. United Kingdom Annual Pay Range £112,000—£140,000 GBP