Sales & AI Enablement Lead

Systemiq

Company Description: Systemiq is the system change company, working to accelerate the transition to a net-zero, nature-positive and more inclusive economy. As a certified B Corp, we partner with business, finance, policymakers and civil society to transform five interconnected systems: energy, nature and food, materials and circularity, sustainable finance, and urban transformation. We bring together strategy, policy, market design and capital mobilisation to deliver tangible results in the real economy. Founded in 2016, Systemiq has grown to a global team of more than 300 people across Brazil, France, Germany, Indonesia, Kenya, the Netherlands, the UK and the US, united by a singular focus on sustainability. This role leads that effort. AI ENABLEMENT Lead Location: London (preferred) or Amsterdam Reports to: Chief Operating Officer (COO) Role Overview The AI Enablement Lead will drive Systemiq’s internal adoption of AI through training, capability building, tool deployment, and coordination across the organisation. This role focuses on: * Building AI fluency and confidence across all teams * Owning the internal roadmap for AI tools and use cases * Supporting platforms in identifying and prioritising AI opportunities * Ensuring AI becomes part of everyday work at Systemiq This is not a technical AI development or commercial sales role. The purpose is to help Systemiq’s people use AI effectively, safely, and at scale. Key Responsibilities AI Enablement, Training & Capability Building * Lead an internal cross-functional AI Champions programme, building a strong internal community * Design and deliver AI training for advisory and operations teams across all levels (associates, managers, directors/leadership) * Develop playbooks, learning pathways, and use-case guides * Shape a culture of responsible experimentation and everyday AI use * Partner with the Academy to embed AI capability into formal learning programmes AI Roadmap & Tool Deployment * Own the internal AI tool roadmap in partnership with IT * Prioritise high-impact use cases and guide pilots and scale implementation of use case adoption with new and existing AI tools * Gather requirements from teams, translate into IT specifications * Ensure tools meet standards for safety, privacy, and responsible use Platform Support & Coordination * Work with platform leadership to identify AI opportunities * Help connect use cases, learnings and best practices across teams * Maintain visibility of AI activities and progress across the business * Provide light-touch strategic input to support platform-led AI mobilisation Collaboration & Governance * Work closely with IT, Academy, Analytiq, and Knowledge teams * Support the COO with updates, reporting, and continuous improvement * Ensure governance, safe use, and consistency in AI adoption across Systemiq What This Role Is Not This role does not include: * Building technical AI solutions * Selling AI offerings or leading BD * Leading client-facing AI product development * Developing models, tools or platforms (owned by Analytiq) Skills & Experience Core Requirements * Strong experience in capability building, digital adoption or change management * 4–6+ years of relevant experience in AI enablement, digital transformation, change management, technology adoption, or related fields * Excellent communicator and trainer; able to simplify complex concepts * Strong understanding of modern AI tools (LLMs, agents, workflow tools) * Experience partnering across functions (IT, L&D, analytics, business teams) * Ability to create structure, prioritise, and drive delivery in a fast-paced environment * Degree or equivalent practical experience in a relevant field such as technology, digital transformation, analytics, sustainability, business, or related disciplines. Desirable * Experience in consulting, sustainability, analytics or digital transformation * Familiarity with responsible AI principles and AI governance * Exposure to enterprise AI tools or workflows Why this role matters AI adoption will be one of the biggest enablers of Systemiq’s 2026–2028 strategy. This role ensures: * Teams know how to use AI safely and effectively * Platforms can mobilise AI opportunities with confidence * Systemiq’s internal Academy and IT department have strong partnership and leadership * Systemiq builds a culture of high-impact AI use Diversity & Inclusion At Systemiq, we absolutely believe diverse perspectives are essential to driving system change. We are committed to creating an inclusive workplace where people feel respected, supported and able to do their best work. Click here to view our Data Policy.

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA * Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. * Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths. * Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery * Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. * Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers. * Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. * Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP & Platform Extensibility — EMEA GTM Support * Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning. * Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. * Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA * Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows. * Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking. * Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts. Competitive Intelligence — AI in EMEA * Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets * Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers. * Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning. AI Thought Leadership & Market Presence — EMEA * Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns. * Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets. * Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution. How You Will Drive Business Value * Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion. * Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning. * Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts. * Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership. * Other duties as assigned You Have:  * 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets. * Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences. * Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation. * Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations). * Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context. * Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time. * Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships  * Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market. * Bachelor's degree or equivalent experience required. * Fluency in English is required * Ability to work in the UK on an ongoing basis Why This Role * Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions. * Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise. * Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes. * Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent. Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * Monthly stipend to support your work and productivity * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)    Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.  ABOUT THE ROLE We want to build a brand finance loves, and content is how that brand demonstrates its relevance, authority, and point of view. As Content & AI Enablement Team Lead, you will lead our global editorial agenda and build the systems that help high-quality content scale across Payhawk. This is a player-coach role. You will own our most important top-of-funnel content programs, remain hands-on with strategic writing and editing, and enable Product Marketing, SEO, Demand Generation, and regional teams to produce strong content through clear workflows, tools, templates, and standards. RESPONSIBILITIES LEAD OUR GLOBAL CONTENT STRATEGY *       Define the themes, problems, and perspectives Payhawk should own with finance leaders. *       Turn company, customer, market, and product insight into a focused editorial plan. *       Build a coherent top-of-funnel narrative across our brand, platform, products, customers, and leadership. *       Own the global content calendar and resolve competing priorities, duplication, and timing conflicts. CREATE FLAGSHIP CONTENT *       Lead original research, reports, customer-story campaigns, executive thought leadership, newsletters, event-led content, and selected video formats. *       Turn customer conversations, events, leadership insight, and proprietary evidence into distinctive content with a clear point of view. *       Design content programs that can be reused across channels, formats, regions, and buyer stages. *       Write and edit Payhawk’s most strategically important content. BUILD OUR AI-ENABLED CONTENT OPERATING SYSTEM *       Identify where AI, automation, and better process design can improve content quality, speed, and capacity. *       Build repeatable workflows for research, briefing, drafting, repurposing, localisation, review, distribution, and performance analysis. *       Create reusable prompts, templates, playbooks, quality checks, and structured knowledge sources. *       Combine AI tools, automation, and human review in ways that protect accuracy, originality, brand consistency, and trust. *       Evaluate new tools based on measurable business value. *       Train teams to use the systems and track adoption. ENABLE TEAMS TO SELF-SERVE *       Give Product Marketing, SEO, Demand Generation, and regional teams the workflows and tools they need to create product and mid-funnel content. *       Define clear ownership, handoffs, and review requirements. *       Build self-service toolkits for repeatable formats such as explainers, campaign assets, localisation, and executive social content. *       Reduce reliance on the central content team without lowering quality. LEAD THE FUNCTION *       Manage, coach, and develop a small team of content managers. *       Set clear priorities, standards, and development goals. *       Manage external writers, creators, agencies, and production partners where needed. *       Build a content model that scales through systems, expertise, and enablement rather than headcount alone. REQUIREMENTS *       7–10 years of experience in B2B content marketing, editorial, brand publishing, or a related discipline. *       Native-level English proficiency, with excellent writing, editing, and verbal communication skills. *       Experience leading a content team or function. *       Experience in SaaS, fintech, enterprise technology, financial services, or another complex B2B category. *       Experience creating content for senior business audiences. *       Evidence of building repeatable content processes and operating models, not only individual assets. *       Experience working across Brand, Product Marketing, SEO, Demand Generation, Sales, Web, Design, and regional teams. *       Strong stakeholder management and the confidence to challenge low-value requests.   AI AND AUTOMATION EXPERIENCE You should be able to show how you have used AI and automation to redesign a real content or marketing process. We are looking for: *       Advanced practical experience using large language models. *       Experience building repeatable, multi-step AI workflows. *       Strong prompt, context, and knowledge-management skills. *       Experience with no-code or low-code automation tools. *       Understanding of human review, AI quality evaluation, and governance. *       The ability to document workflows and train others to use them. *       The ability to translate content needs into requirements for technical or systems teams. Experience with APIs, agentic workflows, retrieval systems, scripting, automated claims checking, or AI evaluation frameworks is useful, but not required. Company Benefits * 30 days holiday paid leave * A week exchange policy to another Payhawk office (Amsterdam, Berlin, Sofia, Barcelona, Paris) * Sports card fully funded by us * Regular team-wide events * 150EUR of monthly commuting allowance Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.