Senior Product Marketing Manager

9fin

About 9fin 9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion. Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets. Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide. THE OPPORTUNITY The Senior Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions. WHAT YOU'LL WORK ON Every day is different, but here’s an example of the kind of things you’ll work on: * Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams. * Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product. * Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges. * Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences. * Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies. * Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content. * Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams. * Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results. * Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities. ABOUT YOU This role will be a great fit if you: * 7+ years of experience in product marketing, preferably in B2B SaaS or fintech industries. * Strong understanding of GTM strategies and product launch processes. * Proven experience in creating effective sales enablement materials and supporting sales teams. * Expertise in market segmentation, competitive analysis, and product positioning. * Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences. * Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts. * Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing. * Experience with performance tracking tools and product marketing metrics. * A proactive, self-starter attitude with a passion for fintech and innovation. OUR BENEFITS We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel. Financial & Insurance * Competitive salary benchmarked at 75-90th% of market * Pension (your minimum contributions are 4% with 9fin matching up to 7%) * Private Medical Insurance * Paid sick leave with Income Protection for long periods of illness * Group Life Assurance * Season Ticket Loan & Cycle to Work schemes Time off * 25 holiday days per year * Local public holidays (with the ability to exchange them for alternative days) * Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work * Work abroad for up to 3 months a year * 1 month paid sabbatical after 5 years of service * Enhanced parental leave & flexible working arrangements available Training & Culture * Professional learning and development budget * AI experimentation budget of £800 per employee to trial AI tools * Bi-annual team socials * Summer and Winter company social events A NOTE FROM THE HIRING MANAGER “At 9fin, we’re on a mission to revolutionize debt capital markets with technology that brings them into the modern age. As we grow, we’re looking for a Product Marketing Manager who’s passionate about fintech and driving the adoption of cutting-edge products. This role is all about crafting compelling messages, launching new products, and working closely with teams to ensure our solutions are positioned to succeed in the market. If you’re someone with a strong background in B2B SaaS, love creating impactful marketing strategies, and enjoy the fast pace of a growing company, I’d love to have you on our team. Join us as we reshape the future of debt markets!" — Madeline Thomas, Marketing Director, 9fin 9fin is an equal opportunities employer At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! THE ROLE GoCardless is on a mission to build simple and secure bank payment solutions for people and businesses everywhere. We're transforming how businesses manage payments, and we’re looking for a Senior Product Marketing Manager who can help bring new innovations to market and drive adoption at scale.  You will be in our Bank Payments Network Group (BPNG), working on payment solutions that grow our self-serve SMB customer base. You’ll own this segment end-to-end - from deep customer understanding to shaping product strategy to driving the metrics that define success: activation, adoption, and revenue. You'll work closely with the Global Growth Group on various initiatives that help us hit our larger business goals.    WHAT EXCITES YOU  * Being the bridge between technical and commercial - You'll work confidently with product managers on technical nuances while translating those into compelling commercial narratives for sales and customer success teams. You thrive in this dual world and know how to speak both languages fluently. * Digging into the data and the customer voice - You'll use both quantitative and qualitative customer research to uncover insights that shape product strategy, establish the commercial foundation, and deliver compelling propositions. You're naturally curious and analytical, comfortable extracting meaning from data and turning customer conversations into actionable product and marketing decisions. * Working cross-functionally on complex problems - You'll collaborate across product development, commercial strategy, sales, customer success and marketing to launch and scale. You know how to build consensus across functions without losing momentum, and you have a track record of making complex products feel simple and essential to the people who need them. * Owning outcomes, not just outputs - You measure success by adoption rates and business impact. You're energised by seeing your work drive real results and you're not afraid to iterate and optimise based on what the data tells you.   WHAT EXCITES US   * B2B product marketing experience - You’ve done deep and extensive customer research, built ICPs, run interviews and analysed surveys. You use these insights to inform product and commercial strategy.  * Storytelling with customer empathy - You're a natural storyteller who crafts compelling narratives that resonate with buyers. You put customer problems at the heart of your work and can translate complex payment innovations into clear value propositions. * Multi-product and solutions selling - You've marketed more than one product at a time and understand how to build a cohesive story across a portfolio. You know that SMB buyers don't buy features in isolation, they buy a solution to a problem, and you've built the messaging and campaigns that reflects that.  * Data-driven decision making - You're comfortable with analytics tools, tracking KPIs, and using data insights to inform product positioning and GTM strategy. You naturally ask "why?" and let evidence guide your decisions. * Competitive intelligence - You stay on top of the competitive landscape, understand how competitors position themselves, and can clearly articulate differentiation. You've used market research to influence product and GTM strategy. * Track record of driving adoption and impact - You aren’t focused on getting campaigns live, you drive the strategy behind them and care about analysing impact.  * Payments or fintech experience - Understanding the payments landscape will help you hit the ground running.   Base salary range: £89,040 - £133,560 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.

Modulr

Senior Product Marketing Manager London Full-time In office 4 days/week * Are you looking for a high-ownership role defining how a fast-growing payments automation platform shows up in its highest-value industries? * Can you balance rigor with pace, and strategy with hands-on craft? If so, we would love to hear from you!  Who We Are Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability – built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we're trusted by over 6,000 businesses from fast-growing SMEs to global enterprises. We automate how money moves into and out of a business – payroll, supplier payments, spend management and payment collection – through a single platform, connected to the accounting and payroll systems finance teams already use and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure. As a regulated payments provider with over a decade of experience, we're the platform finance teams trust to run mission-critical operations. Modulr is backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe, with over 400 employees across London, Edinburgh, Amsterdam and Mumbai. Find out more about us on our website and careers site.  What You’ll Do  Positioning & Narrative * Define sharp, differentiated positioning for Modulr's Travel and Lending solutions – grounded in deep customer insight, competitive understanding and a clear point of view on where we win. * Translate a technically rich payments platform into clear, compelling messaging that resonates with finance, operations and commercial buyers. * Set a high bar for narrative consistency and storytelling craft across every vertical touchpoint. Vertical Go-to-Market * Lead end-to-end GTM strategy and execution for Travel and Lending. * Build a scalable model for how Modulr enters, expands and doubles down in industry verticals. * Partner with Product on roadmap prioritisation, shaping what gets built and how it reaches the market. Sales Enablement & Revenue Impact * Arm the commercial team with assets that really move deals – pitches, sales decks, one-pagers, demo narratives, competitive battlecards and win stories. * Support the team on driving measurable improvements in pipeline quality, win rates and deal velocity in your verticals. * Work closely with Sales leaders to translate customer insights into messaging and enablement that reflects how buyers really make decisions. Market & Customer Intelligence * Build a deep understanding of each vertical – buyer personas, buyer journeys, regulatory context, competitive landscape and unmet needs. * Synthesise customer conversations, win/loss and usage data into actionable insights that shape product, marketing and sales decisions. * Become the person leaders across Modulr turn to when they need a clear read on a vertical. Launches & Campaigns * Own launch plans for new vertical propositions and product updates – from positioning to activation across web, events, press and demand generation. * Partner with Brand, Content and Demand Generation to turn vertical narratives into campaigns that build category authority and pipeline. * Drive the quality and consistency of vertical storytelling across the website and key growth surfaces. What you’ll need * Experience. 6+ years in product marketing or product strategy in B2B SaaS, fintech or payments – with a strong track record of marketing to mid-market and enterprise buyers. Vertical or industry-led GTM experience is a significant plus; payments or fintech experience is preferred but not required for the right generalist. * Strategic thinking. You form sharp points of view, work from first principles, and can turn complex, ambiguous inputs into a clear strategic direction. * Storytelling & craft. An exceptional communicator who can make a technically rich product feel simple, differentiated and genuinely compelling – to finance leaders, operators and commercial teams alike. * Commercial orientation. You think in terms of pipeline, win rates and revenue – not just launches and assets. You partner naturally with Sales and are energised by driving commercial outcomes. * Technical fluency. Comfortable engaging credibly with Product and Engineering on how the platform actually works, and confident translating that into buyer value. * Influence & ownership. You lead cross-functionally without needing authority, push work forward through ambiguity, and elevate the quality of everyone around you. * High expectations. You hold a high bar on messaging precision, visual presentation and the quality of what goes out the door. You use data to make decisions, measure impact and iterate quickly. What We Offer You * Share Options – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation. * Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance. * Flexible benefits - £1000 to spend on benefits to suit you, including private medical insurance, gym membership, dental etc.  * Wellbeing app – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available. * Holidays - 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day, and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule. * Learning opportunities- Our two-day onboarding program, ModStart, helps equip you for success. Learning doesn’t stop there; we’ll continue to support your development through various channels.   * Company-Wide Events - Participate in collaborative and engaging events with colleagues across the business. * Bike to work / E-bike scheme ModInclusion  At Modulr, we’re committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it’s the right thing for our people, our business, and the community we operate in. By submitting your CV, you consent to us using your personal data to assess your application, contact you, or share your CV with relevant hiring managers. You can request removal of your data at any time by emailing peopleops@modulrfinance.com - though this will withdraw you from consideration for the role.