Crossmedia · London
Sr Manager, Strategy
WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and...
WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of
TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned
full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to
grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or
budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by
ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions
to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’
professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our
people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.
We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet
Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.
YOUR ROLE
Senior Strategy Manager
A Senior Strategy Manager leads the development of integrated communications strategies within a media agency, turning complex
business challenges into clear, actionable plans. Working across a major fashion retailer and a global aeronautics client, this
role requires balancing cultural relevance with commercial impact, shaping strategies that drive both brand and business growth.
Partnering closely with planning, investment, analytics, activation, and creative teams, the Senior Strategy Manager develops
audience-first communications strategies that connect insight, media, and data to deliver measurable business outcomes.
You'll work across the full communications ecosystem, helping clients define audience strategies, channel roles, measurement
frameworks, and integrated media approaches that connect insight to execution.
This is a hybrid role designed to balance collaboration and flexibility, with three days onsite each week and two days of remote
work flexibility.
KEY RESPONSIBILITIES
Strategy & Storytelling
- Lead end-to-end strategy development, from insight to activation
- Translate business challenges into clear communications tasks and channel roles
- Craft compelling narratives that align creative, media, and data
- Present confidently to clients and internal stakeholders
- Build simple, scalable frameworks that elevate strategic output on both a local and global level
Client Leadership & Integration
- Act as day-to-day strategic lead for key client workstreams
- Build trusted relationships with mid-to-senior client stakeholders
- Lead integrated discussions across creative, media, and activation teams
- Run workshops, planning sessions, and project meetings independently
- Act as a strategic sparring partner to creative and other teams, ensuring ideas are rooted in audience insight, media behaviour
and measurable communications effect
Insight & Planning
- Identify and apply shifts across culture, consumer behaviour, category, and brand
- Turn insights into clear opportunities and actionable strategies
- Shape full-funnel, connected ecosystem plans with defined roles for each channel
- Ensure a clear link from insight through to execution in all outputs
- Define clear measurement frameworks, learning agendas and effectiveness principles that connect strategy to business outcomes,
media KPIs and post-campaign optimisation
Growth & Agency Contribution
- Play a key role in new business pitches and strategic responses
- Mentor junior team members and elevate team output
- Contribute to thought leadership and case studies
- Bring fresh, distinctive thinking that pushes the agency forward
- Identify emerging media, technology and cultural opportunities, including AI, creator, commerce and partnership-led solutions,
and translate them into practical client recommendations
REQUIREMENTS
- 4–7 years’ experience in media, communications, or advertising strategy
- Strong strategic thinking and commercial understanding
- Excellent storytelling and presentation skills
- Confidence leading projects and client conversations independently
- Collaborative mindset with the ability to inspire cross-functional teams
- Curiosity, resilience, and a drive to continuously improving
- You have a bit of an entrepreneurial streak and are excited to be part of an agency where you can bring your ideas, views, and
new opportunities to the tabl
- You are a highly skilled individual who’s looking for a place to learn, push and build something special and you want to do it
in a casual and collaborative environ
Location: London, UK (Soho)
Hybrid/Flexible – 3 days onsite, 2 days remote
Employment Type: Full-time, Permanent'
Right to Work: Applicants must have the legal right to work in the UK at the time of application. Crossmedia is unable to provide
visa sponsorship for this role.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the
diversity and physical, emotional, and professional well-being of our people, including:
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO/Annual leave with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness
membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into
agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our
executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented
groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and
support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that
does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual
orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local
law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or
to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job
description in no way states or implies that these are the only duties to which will be required in this position. Employees will
be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with
laws in the US and UK ).
Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with
disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the
essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the
time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer
printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in
these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like
to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com. (US based candidates).