VP, Product – Media Solutions (Marketplace)

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   About Data & Technology Solutions  WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data data-driven solutions and technology product to power marketing transformation.   WPP Open is our AI platform for marketing, it connects marketing professionals, data, tools and AI in a single place. WPP Open is the simplest, safest and fastest way to realize the benefits of scaled AI – delivering better-informed creative ideas faster, at scale and at lower cost.  We’re endlessly curious and our team of thinkers, builders, creators and problem solvers are over 2,000 strong, across 20 markets around the world.    About WPP Media Solutions:    Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities. Through a single point of access to addressable media, we've built on premium inventory and leveraged universal customer signals. We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness. Further information can be found here - Our Proprietary Solutions      WHO WE ARE LOOKING FOR    We’re seeking a dynamic product leader with a proven track record in AdTech who can set vision, drive innovation, and deliver measurable business outcomes at scale. You bring deep expertise in programmatic ad management, agentic technology, and machine learning, and you know how to build and inspire high-performing product teams. You thrive in complex, fast-moving environments, partnering across product, engineering, data science, and commercial functions to create differentiated Media solutions for global clients. Your industry network is strong, your understanding of AdTech financials is sharp, and you’re passionate about leveraging data and intelligence, to shape the future of media products.   We are seeking a visionary, dynamic product leader with a proven track record in AdTech who can set a bold product vision, drive AI-led innovation, and deliver measurable business outcomes at scale.  As the SVP of Product for WPP Media Solutions, you will be a strategic translator. You possess the unique ability to partner with our Global Media Solutions team and key regional solutions markets, deeply understand their business priorities, and translate their commercial strategies into a future-facing, AI-driven product vision and roadmap.  You thrive in a "dual-horizon" mindset. You have the operational discipline to ensure our current product suites are successfully deployed and evolved to sustain ongoing commercial success, while simultaneously pioneering next-generation, agentic, and machine learning-driven capabilities that will propel our solutions into the AI Era. You are an expert at navigating complex, fast-moving global environments, partnering effortlessly across product, engineering, data science, and commercial functions. Your industry network is strong, your understanding of AdTech financials is sharp, and you are deeply passionate about leveraging data and intelligence to shape the future of media products.    WHAT YOU WILL DO    Market Translation & AI Strategy    * Translate Global Strategy to Product Vision: Partner closely with the Global Media Solutions team and key solutions markets to understand their local and global business priorities, translating their commercial needs into a unified, future-facing product plan.  * Propel WMS into the AI Era: Formulate and execute an ambitious, AI-driven product strategy that integrates predictive intelligence, automation, and machine learning into the core of our media solutions.  * Balance Evolution & Innovation: Seamlessly look across all business requirements to sustain current commercial success by ensuring existing product suites are deployed and evolved, while simultaneously ideating and building the future product portfolio.    Product Leadership & Team Building  * Lead the Product Management function for WPP Media Solutions, building and mentoring a team of 4–6 Product Managers.  * Develop differentiated products for WMS, driving increased adoption across WPP Media clients.    Strategic Partnerships & Collaboration  * Partner with Product leaders of Open Intelligence, Data Products, and the CPO of WPP Data & Technology Solutions.  * Collaborate closely with the SVP, Product Strategy (Data & Intelligence), SVP, Engineering (WPP Media Solutions), and VP, Data Science (WPP Media Solutions).  * Full partnership with and accountability to the Global Media Solutions team, including Solutions Design and Innovation and Business Strategy.  * Work with Revenue partners at global, regional, and national levels    Roadmap Ownership & Innovation  * Own the Product roadmap for WPP Media Solutions, prioritizing against business goals and outcomes (adoption and net revenues).  * Ideate on future differentiated capabilities across WPP Media, in collaboration with the Global Media Solutions team  * Use Data & Intelligence capabilities to achieve a high degree of outcomes predictability.    WHAT YOU WILL NEED  * 15+ years of experience in AdTech Product Management.  * Deep understanding of programmatic ad management and agentic ad management standards.  * Advanced knowledge in agentic technology and machine learning concepts (especially in AdTech/Martech).  * Strong understanding of AdTech/Programmatic financials.  * Industry network across AdTech companies, Ad Platforms, and Media Owners.  * Basic understanding of AI Technology, AI Embeddings, and applied utilization in AdTech.  * Experience in the US market.  * Knowledge of agency workflows is a plus.  Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.   What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   HE OPPORTUNITY  We are seeking an experienced, visionary, and transformative SVP, Product to lead the critical capability area of Marketing Performance within the WPP Open platform. This is a truly unique opportunity to define the future of how WPP measures and attributes marketing effectiveness across our vast and diverse agency and client ecosystem.  Leveraging WPP's pioneering agentic marketing platform, you will lead the development of best-in-class solutions that turn live signals into predictive intelligence, empower our agencies and clients to drive superior outcomes, and solidify WPP Open's competitive edge. Your mandate will extend beyond traditional paid media measurement, encompassing a holistic view of performance across the entire Paid, Earned, Shared, and Owned media spectrum.  This role demands a leader who can not only set a compelling product vision, but also inspire and lead a multi-disciplinary team, ensuring robust commercial accountability and sustainable growth. You will directly contribute to achieving key WPP Open priorities, including driving profitability, maximizing strategic advantage, and delivering an integrated, intelligent experience for our users and clients.  JOB PURPOSE  The SVP, Product for Marketing Performance will be responsible for defining and executing the product vision, strategy, and roadmap for all capabilities related to marketing measurement, attribution and reporting within the WPP Open platform. This includes the development of visualizations and user experiences to democratize and utilize campaign and performance data, and the development of advanced analytics capabilities to enable Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, and Geo-experimentation.  Including the use of agentic tooling for automated analytics outputs and conversational data analytics.  You will build, inspire, and mentor high-performing, 'full-stack' product teams comprising product managers, engineers, data scientists, UX/UI designers, and enablement specialists. A core part of your mandate will be to foster a culture of agility, innovation, collaboration, and continuous improvement, making decisive progress over perfection in a fast-paced environment.  KEY RESPONSIBLITIES Strategic Product Vision & Leadership: * Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open, ensuring seamless alignment with WPP's overarching business goals, strategic product drivers, and client needs.  * Conduct in-depth market research, competitive analysis, and client needs assessment, relentlessly pursuing truly differentiating products that provide a clear competitive advantage.  * Translate complex business problems and evolving client challenges into clear, actionable product requirements and features, with a strong emphasis on holistic performance measurement.  * Develop and execute a clear strategy for integrating, harmonizing, and evolving existing performance measurement and reporting products/features into a unified, AI-enabled WPP Open offering, moving from customization to configurability.   Product Leadership & Team Transformation: * Lead, inspire, and mentor high-performing, multi-disciplinary 'full-stack' teams (Product Managers, Engineers, Data Scientists, UX/UI, Enablement specialists), fostering a culture of ownership, innovation, and continuous improvement.  * Set clear Objectives and Key Results (OKRs) and performance metrics for the Marketing Performance product area and individual team members, ensuring product KPI metrics track adoption, impact, and performance.  * Cultivate an environment where innovation thrives, talent flourishes, and every team member is empowered to deliver their best work.   Commercial Acumen & Growth: * Own a significant operating and capital expenditure budget for the Marketing Performance product area, making critical decisions within the financial framework.  * In partnership with commercial teams, define and manage the product commercials for your portfolio, including pricing strategy, revenue forecasting, and profitability analysis, ensuring robust commercial accountability and sustainable growth.  * Demonstrate ruthless prioritization to maximize business value and achieve ambitious goals, continually identifying and addressing customer pain points and opportunities.  * Ensure maximized product investment impact by simplifying the product portfolio and rationalizing product priorities effectively.   Cross-functional Collaboration & Stakeholder Management: * Collaborate seamlessly with Product, Engineering, Data Science, UX/UI Design, Data & Intelligence, Architecture & Infrastructure, and Enablement teams to ensure unified platform vision and successful development and delivery.  * Partner with WPP agency leadership, client teams and strategic external partners to understand evolving needs, gather feedback, and ensure optimal product market fit and adoption.  * Communicate product strategy, roadmap, and progress effectively and influentially to senior leadership, diverse stakeholders, and internal teams, translating complex concepts into clear, compelling presentations.  * Cultivate and manage high-impact relationships with key internal and external partners, driving collaborative initiatives and maximizing mutual value.  Product Development & Execution: * Oversee the entire product lifecycle from discovery and ideation through development, launch, and post-launch iteration, emphasizing agile and iterative development.  * Prioritize features and initiatives based on strategic impact, client value, technical feasibility, and business objectives, with a relentless focus on driving meaningful adoption and impact.  * Ensure timely delivery of high-quality, scalable products and features that meet defined requirements, performance standards, and the architectural principles of WPP Open.  * Define and monitor key performance indicators (KPIs) for product success, continually optimizing based on data and user feedback.   Domain Expertise & Innovation: * Maintain deep expertise in marketing performance measurement, advanced attribution models (MTA, MMM, including various methodologies), media mix optimization, incrementality testing, and experimentation design (e.g., geo-experimentation).  * Lead the application of AI and agentic tooling to enhance marketing performance reporting, diagnostics, automated analytics output (eg; Post Campaign Analyses), and recommendations, evolving towards conversational data analytics.  * Identify and evaluate emerging technologies and trends (in data architecture, analytics, AI) to ensure WPP Open remains at the forefront of marketing performance innovation.  * Serve as the definitive subject matter expert on Reporting & Analytics data and technology, offering invaluable support during client pitches and fostering thought leadership within the organization.    REQUIRED SKILLS & QUALIFICATIONS  Experience:  * 15+ years of progressive experience in Product Management, with at least 8 years in a senior leadership role (e.g., SVP, VP) managing multiple product teams.  * Demonstrable experience leading product strategy, vision, and execution for large-scale marketing performance, analytics, attribution, or optimization platforms in the AdTech, MarTech, or Agency domain.  * Proven track record of successfully bringing complex, data-driven, and AI-enabled products from concept to market, driving significant competitive advantage and exponential growth.  * Extensive experience navigating and leading product teams through significant organizational change, mergers, or integrations, transforming disparate teams into a unified, high-performing organization.  * Strong understanding and application of modern agile product development methodologies.  * Experience managing significant operating and capital expenditure budgets and defining commercial models for product portfolios.  * Proven experience in managing global product rollouts and supporting a large, diverse client base (e.g., 1000+ clients across multiple markets).    Domain Expertise:  * Advanced, hands-on knowledge of how marketing activity across Paid, Earned, Shared, Owned media channels is measured, coupled with a proven ability to translate this expertise into a compelling product vision and strategic roadmap.  * Deep expertise in advanced measurement techniques including Marketing Mix Modeling (MMM) (including various methodologies like Bayesian), Multi-Touch Attribution (MTA), Incrementality testing, and marketing experimentation.  * Strong understanding of marketing data sources, data ingestion, transformation, and reporting challenges.  * Deep expertise in data architecture and engineering principles, data modeling, ETL processes, data warehousing, and advanced analytics, particularly in the context of marketing data.    Leadership & Communication:  * Exceptional leadership, team-building, and people management skills, with a passion for mentoring and developing diverse talent.  * Superior verbal and written communication skills, with the ability to articulate complex technical and strategic concepts to diverse audiences (technical, business, executive, client) and build compelling presentations.  * Strong influencing, negotiation, and conflict resolution abilities, capable of building strong relationships and collaborating effectively with internal and external stakeholders.  * Proven ability to navigate and excel within a fast-paced, multi-market, matrixed global organization.    Strategic & Analytical Thinking:  * Exceptional strategic thinking and complex problem-solving abilities, with the capacity to identify ptimal courses of action and articulate a clear, long-term vision.  * Highly analytical and data-driven, with the ability to make informed decisions based on market insights, user data, and business objectives.  * A proactive, independent, and adaptable leader with a strong sense of ownership, thriving within demanding, fast-paced environments.    Who you are: You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working. You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected. You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.   What we'll give you: Passionate, inspired people – We aim to create a culture in which people can do extraordinary work. Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry. Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge? #LI-Hybrid  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA * Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. * Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths. * Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery * Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. * Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers. * Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. * Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP & Platform Extensibility — EMEA GTM Support * Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning. * Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. * Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA * Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows. * Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking. * Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts. Competitive Intelligence — AI in EMEA * Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets * Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers. * Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning. AI Thought Leadership & Market Presence — EMEA * Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns. * Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets. * Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution. How You Will Drive Business Value * Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion. * Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning. * Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts. * Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership. * Other duties as assigned You Have:  * 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets. * Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences. * Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation. * Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations). * Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context. * Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time. * Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships  * Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market. * Bachelor's degree or equivalent experience required. * Fluency in English is required * Ability to work in the UK on an ongoing basis Why This Role * Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions. * Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise. * Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes. * Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent. Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * Monthly stipend to support your work and productivity * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)    Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote