Senior Retail Marketing Executive

Jdsports

About JD Group  Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omni-channel retailer. We welcome individuals from all backgrounds to join us in shaping the future of the industry.  This is JD Sports  As our flagship brand, JD Sports is the industry leader in urban style, seamlessly combining physical and digital retail to give a compelling consumer proposition. We offer an elevated shopping experience, blending globally recognized brands like Nike and Adidas with strong, exclusive private labels. We are a fast-paced, fearless, and ambitious team—are you in?   Role Overview Lead and elevate how Nike shows up within a key market for JD Sports Italy; delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance. As Partner Brand Marketing Senior Executive, you will support in driving the end-to-end marketing strategy and execution for Nike within the Italian Market – positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Italian consumer. Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential – bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in-territory teams to deliver impactful execution. The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact. Ultimately you will play a critical role in building the Nike brand in the Italian Market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.   Key Responsibilities:  * Drive the end-to-end marketing strategy and execution for the Nike brand at JD Sports. * Act as the internal face and ambassador of Nike within JD, championing brand values and ensuring a consistent, premium brand experience across all touchpoints. * Work with the UK team to deliver best in class omni channel activations across Retail, digital, social, paid media and IRL moments. * Ensure consistency of Nike brand expression at JD whilst tailoring campaign to Italian consumer insights and cultural moments. * Act as the key point of contact between Nike, JD HQ, and the local Italian market team. * Build and strengthen the strategic partnership with Nike in market, identifying local brand opportunities. * Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution. * Manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI for the business. * Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences. * Dedicated to Italy as core market, whilst supporting execution across key EU markets where required. * Establish a strong feedback loop with Nike and HQ team sharing insights on Italian consumer, trends etc. * Continuously analyse local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with Italian audience. * Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.   Skills and Experience:   * Relevant experience in a marketing role working with brands on a global/international /regional/ level.  * Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.  * Strong understanding of the touchpoint & media landscape relevant to JD consumers. * Adept at driving cross-functional teams effectively, able to work in matrix organisations. * Good project management experience, managing internal stakeholders, agencies, customers, and other external partners. Ability to manage multiple campaigns simultaneously. * Demonstrated organisational, planning, and analytical skills.  * Excellent written and verbal communication skills, including in brief & presentation writing.  * Highly proficient with all relevant computer software MS office, Keynote etc.  * An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.  * Proficiency in multiple languages, including Italian and English (additional European Languages are a plus). * Retail experience is an advantage.    What We Offer  We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.  As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.  We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing salaries & benefits:  * II Level (ccnl Commercio), Salary Range offered: €31.429,16 - €36.500 * Meal Vouchers (€8 a day) * Staff Discount on qualifying purchases across Group retail stores and online  * Soft Welfare: corporate partnerships (the Vipdistrict and Well Makers platforms) and access to the Thelus platform * Personal development opportunities to learn and develop at work The list of these activities is provided by way of example only and is not exhaustive; consequently, the Company may legitimately request that you carry out other duties relating to the same role, should this be necessary for the Company’s smooth operation. Please include in your CV your consent to the processing of your personal data in accordance with EU Regulation No. 679/2016 and current Italian legislation. This advertisement is open to candidates of both genders, in accordance with Laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03. The large number of applications our company receives requires careful consideration. If you do not hear from us within the first two weeks of applying, please feel free to explore other opportunities or keep an eye on our Career Page and follow our LinkedIn page to stay updated on all vacancies.     Fascia Salariale €31.429—€36.500 EUR

Valtech

The opportunity At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  We are proud of:  * The work we do and the innovation we drive  * Our values of share, care and dare  * A workplace culture that fosters creativity, diversity and autonomy  * Our borderless, global framework, which enables seamless collaboration  THE ROLE   At Valtech, we help the world's most ambitious brands lead with experience innovation. Our global marketing team drives the thinking, content and campaigns that make our point of view impossible to ignore — and we're looking for an SEO Content Strategist to help us own the conversation in search.  This is not a role for someone who writes keyword-stuffed articles and calls it a day. This is for someone who understands that great SEO content starts with great ideas  and who knows how to make those ideas discoverable, shareable and impossible to scroll past. What you'll do  Own organic content performance  * Develop and execute a global SEO content strategy aligned to Valtech's positioning as The Experience Innovation Company  * Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B  * Partner with regional marketing teams to ensure global strategy translates into locally relevant execution  Create and commission content that ranks and resonates  * Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle  * Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking  * Guard Valtech's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy  Drive continuous improvement  * Track and report on organic traffic, keyword rankings, content engagement and conversion performance  * Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact  * Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices  Collaborate across the marketing ecosystem  * Embed SEO thinking into the content creation process alongside copywriters, designers and editors  * Work with the Martech, Demand Generation and Campaign teams to support the full funnel  * Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals  MUST HAVE QUALIFICATIONS To be considered for this role, you must meet the following essential qualifications:  * 4+ years in SEO content strategy, ideally in B2B or professional services * Proven track record of growing organic traffic and improving keyword rankings at scale * Strong writing skills — you can make complex ideas clear and compelling * Proficiency with SEMrush, Ahrefs, Google Search Console, Screaming Frog and GA4  * Solid grasp of technical SEO fundamentals and the ability to work with developers to implement recommendations  * Experience briefing and commissioning content from writers, designers and subject matter experts  * Comfort with data storytelling and performance reporting for senior stakeholders  * Experience navigating complex, matrixed, global organisations    NICE TO HAVE QUALIFICATIONS   * Multilingual or multi-market SEO experience, including hreflang and localisation workflows  * Familiarity with thought leadership and B2B content formats — white papers, executive POVs, analyst-style content  * Experience in a global consultancy, digital agency or technology company  * Familiarity with headless CMS environments and content operations workflows  * Experience with AI-assisted content creation and LLM optimisation strategies  * Knowledge of marketing automation platforms and how content supports lead generation  If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.    COMMITMENT TO REACHING ALL KINDS OF PEOPLE  We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.  THE BENEFITS   This is a position based in Portugal.  Beyond a competitive compensation package, we offer:  * Flexibility, with remote and hybrid work options (country-dependent)  * Career advancement, with international mobility and professional development programs  * Learning and development, with access to cutting-edge tools, training and industry experts  Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.    YOUR APPLICATION PROCESS Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.  ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com.  We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.     ---------------------------------------------------------------------------------------------------------------------------------- ABOUT VALTECH Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  Are you ready to create what’s next? Join us.

Valtech

The opportunity At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  We are proud of:  * The work we do and the innovation we drive  * Our values of share, care and dare  * A workplace culture that fosters creativity, diversity and autonomy  * Our borderless, global framework, which enables seamless collaboration  THE ROLE   At Valtech, we help the world's most ambitious brands lead with experience innovation. Our global marketing team drives the thinking, content and campaigns that make our point of view impossible to ignore — and we're looking for an SEO Content Strategist to help us own the conversation in search.  This is not a role for someone who writes keyword-stuffed articles and calls it a day. This is for someone who understands that great SEO content starts with great ideas  and who knows how to make those ideas discoverable, shareable and impossible to scroll past. What you'll do  Own organic content performance  * Develop and execute a global SEO content strategy aligned to Valtech's positioning as The Experience Innovation Company  * Conduct keyword research and competitive analysis to identify content gaps and topic clusters across key verticals — retail, automotive, financial services, health and B2B  * Partner with regional marketing teams to ensure global strategy translates into locally relevant execution  Create and commission content that ranks and resonates  * Brief and develop long-form content — thought leadership, guides, case study landing pages and pillar pages — with clear direction on search intent, structure and narrative angle  * Work with subject matter experts, practice leads and leadership to surface Valtech's most distinctive thinking  * Guard Valtech's brand voice across all content you commission: confident, optimistic and human — never jargon-heavy  Drive continuous improvement  * Track and report on organic traffic, keyword rankings, content engagement and conversion performance  * Conduct regular content audits and prioritise a refresh backlog that maximises SEO impact  * Stay ahead of algorithm changes, AI-driven search trends and LLM-optimised content (LLMO) best practices  Collaborate across the marketing ecosystem  * Embed SEO thinking into the content creation process alongside copywriters, designers and editors  * Work with the Martech, Demand Generation and Campaign teams to support the full funnel  * Partner with the web team to implement on-page SEO best practices — metadata, internal linking, structured data and page experience signals  MUST HAVE QUALIFICATIONS To be considered for this role, you must meet the following essential qualifications:  * 4+ years in SEO content strategy, ideally in B2B or professional services * Proven track record of growing organic traffic and improving keyword rankings at scale * Strong writing skills — you can make complex ideas clear and compelling * Proficiency with SEMrush, Ahrefs, Google Search Console, Screaming Frog and GA4  * Solid grasp of technical SEO fundamentals and the ability to work with developers to implement recommendations  * Experience briefing and commissioning content from writers, designers and subject matter experts  * Comfort with data storytelling and performance reporting for senior stakeholders  * Experience navigating complex, matrixed, global organisations    NICE TO HAVE QUALIFICATIONS   * Multilingual or multi-market SEO experience, including hreflang and localisation workflows  * Familiarity with thought leadership and B2B content formats — white papers, executive POVs, analyst-style content  * Experience in a global consultancy, digital agency or technology company  * Familiarity with headless CMS environments and content operations workflows  * Experience with AI-assisted content creation and LLM optimisation strategies  * Knowledge of marketing automation platforms and how content supports lead generation  If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.    COMMITMENT TO REACHING ALL KINDS OF PEOPLE  We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.  THE BENEFITS   * MENTAL AND PHYSICAL HEALTH: * 26 working days of paid vacation * National holidays covered * Sick leave (up to 20/year) * Unpaid leave (up to 20/year) * Medical insurance * Multisport card OR Multikafeteria * Maternity & paternity leave support PERSONAL AND PROFESSIONAL DEVELOPMENT: * Internal workshops & learning initiatives * Professional certifications reimbursement * Participation in professional local & global communities * Growth Framework to manage expectations and define the steps to move towards the selected career * Mentoring program with the ability to become a mentor or a mentee to grow to a higher position Valtech Poland has a system of progressive benefit packages – the longer you stay with the company, the more benefits you get!   Beyond a competitive compensation package, we offer:  * Flexibility, with remote and hybrid work options (country-dependent)  * Career advancement, with international mobility and professional development programs  * Learning and development, with access to cutting-edge tools, training and industry experts      ---------------------------------------------------------------------------------------------------------------------------------- YOUR APPLICATION PROCESS Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps.  ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com.  We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.     ---------------------------------------------------------------------------------------------------------------------------------- ABOUT VALTECH Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  Are you ready to create what’s next? Join us.