Senior Content Manager SEO/AEO (m/w/d)

AutoScout24

Wir suchen dich als Senior Content Manager SEO/AEO (m/w/d), um unsere organische Sichtbarkeit über Suchmaschinen, AI-driven Search und Large Language Models strategisch weiterzuentwickeln. In dieser Rolle verbindest du redaktionelle Exzellenz mit datengetriebenem Organic Growth und sorgst dafür, dass unsere Inhalte Nutzer und Nutzerinnen entlang der gesamten Customer Journey erreichen, informieren und konvertieren. Als Teil unseres globalen Content Marketing Teams entwickelst du hochwertige, nutzerzentrierte Inhalte rund um Gebrauchtwagen und Mobilität. Du verantwortest Content-Strategien für den deutschen Markt, optimierst Inhalte für klassische Suchergebnisse ebenso wie für AI-generierte Antworten und arbeitest eng mit Product, Brand, Demand Generation und externen Partnern zusammen. Deine Aufgaben  * Entwicklung und Umsetzung einer ganzheitlichen Content-, SEO- und AEO-Strategie für AutoScout24 mit Fokus auf organische Sichtbarkeit, Nutzerrelevanz und Business Impact   * Optimierung von Inhalten für klassische Suchmaschinen, AI Overviews, generative Suchergebnisse und Large Language Models  * Identifizierung von Themen-, Keyword-, Intent- und Content-Gaps entlang der Customer Journey und Ableitung konkreter Content-Maßnahmen   * Verantwortung für redaktionelle Roadmaps und Content-Kalender für relevante Formate wie Landing Pages, Ratgeber, Magazin-Artikel, und weitere digitale Assets   * Erstellung, Briefing, Qualitätssicherung und Optimierung hochwertiger Inhalte rund um Gebrauchtwagen, Mobilität und verwandte Themen   * Weiterentwicklung bestehender Inhalte hinsichtlich Relevanz, Struktur, Layout, interner Verlinkung, User Experience, Conversion und technischer Auffindbarkeit   * Steuerung externer Agenturen, Freelancer und weiterer Content-Partner inklusive Briefings, Feedback, Qualitätsmanagement und Priorisierung   * Enge Zusammenarbeit mit SEO-Tech-, Product-, UX-, Marketing-Teams zur Verbesserung der Nutzerführung von Discovery bis Lead Generation   Dein Profil * Mehrjährige einschlägige Berufserfahrung im Bereich SEO, Content Marketing, Organic Growth, Editorial Strategy oder vergleichbaren Rollen   * Nachweisbare Erfahrung in der Entwicklung und Umsetzung erfolgreicher Content-Strategien mit messbarem Impact auf organische Sichtbarkeit, Engagement, Conversion oder Lead Generation   * Sehr gutes Verständnis klassischer SEO-Prinzipien sowie erste Kenntnisse in AEO, AI Search, Generative Engine Optimization und LLM Visibility   * Erfahrung in der Planung, Erstellung und Optimierung verschiedener Content-Formate, zum Beispiel Landing Pages, Ratgeber, Magazin-Artikel, Whitepaper, Reports oder Thought-Leadership-Inhalte   * Ausgeprägte analytische Fähigkeiten und Erfahrung mit Tools wie Google Search Console, Google Analytics, Ahrefs, Semrush, Ryte, Sistrix oder vergleichbaren SEO- und Analytics-Tools   * Erfahrung mit CMS-Plattformen wie Contentful, WordPress oder vergleichbaren Systemen   * Strukturierte, eigenständige und priorisierungsstarke Arbeitsweise mit hoher Ownership   * Exzellente Deutschkenntnisse sowie fließendes Geschäftsenglisch; weitere Sprachen wie Italienisch, Französisch oder Niederländisch sind von Vorteil AutoScout24 bietet Benefits, die selbstständiges und effektives Arbeiten unterstützen – darunter ein hybrides Arbeitsmodell, flexible Arbeitszeiten, bis zu 30 Tage Urlaub sowie moderne Büroflächen. Unser Ziel ist eine inspirierende Arbeitsatmosphäre, in der du dein Potenzial entfalten kannst. Mit mehr als 50 Nationalitäten fördern wir ein vielfältiges und inklusives Arbeitsumfeld, in dem sich alle willkommen und wertgeschätzt fühlen. Dabei unterstützen wir dich mit den passenden Tools, Trainings und Entwicklungsmöglichkeiten.

AutoScout24

As part of our global Content Marketing team, you will create high-quality, user-centric content focused on used cars and mobility. You will be responsible for developing and executing content strategies for the Italian market, optimizing content for both traditional search results and AI-generated responses, and collaborating closely with Product, Brand, Demand Generation, and external partners. Your Responsibilities  * Research, analysis, and quality management of automotive and mobility content in Italian  * Planning, coordination, and briefing of relevant content for the Italian AutoScout24 platform  * Creation, optimization, and updating of SEO-relevant website content, taking user intent, brand guidelines, and content quality standards into account  * Conducting keyword, topic, and competitor analyses to identify content gaps and organic growth opportunities  * Improving the relevance, structure, internal linking, and user experience of existing content  * Monitoring and analyzing organic performance and deriving specific optimization measures  * Supporting technical SEO analyses and audits, including topics such as indexing, crawling, duplicate content, page speed, and structured data  * Identifying, documenting, and prioritizing technical SEO issues and optimization opportunities in close collaboration with SEO, Product, and Tech teams  * Optimizing content for AI visibility and modern search systems, including Google AI Overviews, ChatGPT, and other generative search and answer platforms  * Monitoring AutoScout24’s visibility in traditional search results and AI-based search platforms, as well as tracking relevant competitors  * Managing external agencies and service providers, including briefing, prioritization, quality control, feedback, and follow-up on deliverables  What You Bring  * Relevant professional experience in SEO and/or content marketing  * Strong analytical skills and experience using SEO and analytics tools such as Google Search Console, Google Analytics, Semrush, Ryte, or comparable platforms  * A structured way of working, combined with strong organizational and project management skills  * The ability to communicate ideas, feedback, and current SEO trends effectively to different stakeholder groups, from team members to senior management  * A strong willingness to share ideas with colleagues and to learn from and be inspired by the team  * Excellent Italian language skills and fluent business English  AutoScout24 offers benefits that support independent and effective working, including a hybrid work model, flexible working hours, up to 30 days of annual leave, and modern office spaces. Our goal is to create an inspiring work environment where you can reach your full potential. With colleagues representing more than 50 nationalities, we foster a diverse and inclusive workplace where everyone feels welcome and valued. We support your growth with the right tools, training, and development opportunities.

AutoScout24

Shape how AutoScout24 measures and grows revenue. At AutoScout24, commercial decisions are increasingly driven by data. As a Senior Sales Analyst in our Global Sales Analytics team, you will act as a strategic partner to commercial leadership, helping shape how AutoScout24 measures performance, identifies growth opportunities and drives revenue growth across multiple markets You will own business-critical revenue analytics products, identify growth opportunities, ensure KPI consistency across markets and translate complex commercial challenges into scalable analytical solutions. Beyond analysis, you will play a key role in maintaining and evolving the data products, pipelines and reporting foundations that enable reliable commercial decision-making across AutoScout24. You will work across multiple markets, products and pricing models, balancing business needs with technical scalability and data quality. What you'll do * Own and continuously improve business-critical revenue analytics products that serve as the foundation for commercial performance reporting, KPI governance and strategic decision-making * Design, build and maintain scalable data models, reporting layers and analytical solutions * Ensure the reliability and scalability of our analytics ecosystem by managing data pipelines, validation frameworks and reporting foundations that support business-critical decision-making * Partner closely with Data Engineering to improve data architecture, automation and reporting scalability * Drive KPI consistency and reporting standards across markets * Identify commercial opportunities and risks through advanced analysis and translate findings into actionable recommendations * Support strategic initiatives such as market launches, pricing transformations and CRM changes * Leverage AI-powered tools and modern analytics workflows to improve efficiency, automation and business impact What you'll bring * 6+ years experience in Analytics, Business Intelligence, Revenue Operations or a similar field * Strong SQL and Python skills, with the ability to leverage AI-powered tools to accelerate analysis, automation and problem solving * Hands-on experience with workflow orchestration and pipeline management tools such as Airflow * Experience designing and maintaining reliable data models, reporting layers and analytical data products * Hands-on experience with BI tools such as QuickSight, Tableau, Power BI or Looker * Ability to translate complex analytical findings into clear business recommendations and influence decision-making What sets you apart * You combine strong technical skills with business acumen and are comfortable discussing both data models and commercial strategy * You are passionate about building scalable analytical solutions that deliver long-term business value * You understand how data flows through pipelines, transformations and reporting layers * You combine analytical thinking with a strong engineering mindset and care about scalability, reliability and maintainability * You are comfortable investigating data quality issues across multiple systems and identifying root causes * You challenge assumptions, ask the right questions and use data to drive better decisions * You balance speed with accuracy and maintain a high bar for data quality and trust * You understand where AI can accelerate analytical workflows and where business context and human judgement remain essential