AEO Specialist

Bannerflow AB

Bannerflow is a fast-growing global SaaS company building a Creative Intelligence Platform that enables enterprise brands to predict, create, and optimize advertising across channels. We're on a company-wide AI transformation journey, where AI and agentic workflows are becoming a core part of how we build and innovate, with high expectations on adoption across all teams. We're now strengthening our Marketing team for the next phase of the business and are looking for a Content Specialist who gets energy from crafting compelling content and driving measurable impact, not just producing copy. Where words meet algorithms As our Content Specialist, you'll take full ownership of our blog strategy. You'll also play a leading role in our SEO and AEO efforts, from keyword and prompt research to on-page optimization and LLM discoverability. You bring a strong background in SEO and AEO writing, an analytical mindset, and a genuine knack for crafting compelling digital content optimized for both search and AI-driven discovery. You know how to turn performance data into sharper content decisions. What you actually will do Create and edit digital content across websites, blogs, ads, and email campaigns, aligned with our content strategy and brand voice. Apply SEO and AEO best practices, monitor performance against KPIs, and continuously refine content based on data and industry trends such as Google algorithm updates. Collaborate with the marketing team, designers, and other stakeholders to produce persuasive, on-brand copy and ensure consistent messaging across campaigns and channels. Report on content performance to the marketing manager, tracking metrics such as website traffic, engagement, and conversions. Support the Content & Comms Lead on thought leadership material and co-own our customer case studies, turning customer insights into interview and storytelling formats for blog posts and case study downloads. Who you are We're looking for someone who is self-driven and AI-native, comfortable using AI to make their workflows more impactful and efficient. You bring a start-up/scale-up mentality, and you're happy to pitch in on projects that fall slightly outside a traditional content specialist role. You're a strong fit if you: Bachelor's degree in Marketing, Communications, or a related field. 5-10 years of copywriting experience, including 5+ years in SEO-driven content creation. Strong writing, editing, and proofreading skills with expertise in SEO and AEO. Experience creating and managing content within HubSpot. Experience working with Google Search Console, Semrush, and Ahrefs. Comfortable building reporting around KPIs and impact metrics. Strong organizational skills, with the ability to manage multiple projects and meet deadlines. Journalistic experience is a plus, but not required. English fluency is required; additional languages are a plus. Why join us? We live alongside our values of Collaboration, Passion, and Challenge; with many events going on at Bannerflow such as Health Month, after-work events, inspiration sessions, workouts, and hackathons, there's something for everyone. We are committed to building a diverse and inclusive team and welcome applications from candidates of all backgrounds, experiences, and abilities. We offer a hybrid workplace and a competitive compensation package including pension according to ITP1, health allowance, parental leave top-up, and health care insurance. Sound like you? We'd love to see the content you're proud of, and hear how you'd make Bannerflow's story impossible to scroll past. A quick summer note 🌞 Please apply as usual, we'd still love to hear from you! Many of us are taking time off right now, so applications will only be reviewed sporadically until we're back to our usual pace in August. Thanks for your patience.

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. ABOUT THE TEAM Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises. * In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels * Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies WHAT YOU’LL DO Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels. This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe. RESPONSIBILITIES * Lead the growth and user acquisition strategy for the Answer Engine Optimization channel * Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users * Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels * Deliver regular reports and updates on channel performance to track progress and identify new opportunities * Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap WHO YOU ARE We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization * Proven technical experience making websites SEO and AEO-friendly * Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions * Experience applying user intent analysis to prioritize actions that deliver measurable outcomes * Proven ability to take initiative, independently problem-solve, and drive tasks to completion * Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams PREFERRED QUALIFICATIONS * Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG) * Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies * Experience working within the fintech, payments, billing, accounting, or startup industries * Experience writing SQL queries to extract and gather data independently * Bachelor's degree or 4 years of additional relevant professional experience

H & M Hennes & Mauritz GBC AB

Ready to shape the future of search and make fashion discoverable for millions of customers worldwide? Join our award-winning SEO Operations team as an SEO Specialist, where you’ll support key search optimization workstreams and play a key role in delivering H&M’s global organic search strategy, working on one of the most ambitious SEO programmes in the industry. In this role, you’ll translate business priorities into impactful SEO initiatives, driving visibility and performance across multiple markets, combining traditional SEO with AI-driven innovation to stay ahead in a rapidly evolving landscape. You’ll conduct audits, optimize content, and collaborate closely with creative, tech, and media teams to deliver a seamless, customer-centric experience across search touchpoints. Based at our vibrant Stockholm Head Office, you’ll be part of a dynamic team working on exciting global projects. Perfect for someone who loves combining analytical thinking with a business mindset. WHAT YOU WILL DO As part of our global SEO team, you will: Support the SEO roadmap for strategic SEO initiatives related to ecommerce SEO and lead workstreams which shape how fashion consumers discover H&M online. Conduct SEO Audits, including areas such as keyword research, content gap analysis, information architecture, onsite content optimization and internal linking to maximize visibility and business performance of our ecommerce store. Support stakeholders from other teams to ensure that wider company initiatives are implemented in an SEO-friendly way, and present business cases of recommendations. Support AI search projects, including Answer Engine Optimization (AEO) and GEO-targeted strategies, ensuring that we stay ahead in delivering personalized, localized, and intelligent search experiences. As part of the SEO Operation team, you will work closely with the SEO Lead, SEO Strategist and fellow SEO Specialists to deliver results. WHO YOU ARE 3+ years of experience in a dedicated SEO role. Ecommerce experience is a plus. Skilled at analysing and presenting data in a clear, actionable way for stakeholders. Hands-on experience with SEO tools (e.g. Google Search Console, GA4, Conductor/ContentKing, Semrush, Ahrefs, Screaming Frog, keyword tracking platforms, AI search platforms, etc.). Strong Excel skills. Experience in joining and merging data sets and working with large-scale data. Has excellent communication skills verbally, in writing, and in presentations. Is fluent in English, both spoken and written. Please note that this role is not focused on technical SEO or outreach, but knowledge of these areas is a plus. Experience working with Adobe Experience Manager (AEM) would be a plus. Experience working with Jira or similar task management platforms is a plus. As a person, you are Methodical and organized, with strong attention to detail. A fast learner with a passionately curious spirit and a strong interest in continuous improvement. Strategic, customer-focused, and business-minded with a high drive for results. A connector and collaborator who builds trust and strong relationships. Comfortable taking initiative and thriving in a fast-paced environment. Qualifications - Additional information WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU’LL LOVE WORKING HERE At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET). H&M Incentive Program - HIP. Learn more about the program here. In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment). JOIN US Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. This is a full-time permanent position based in Stockholm.  The desired start date for the role is beginning of March. Apply by submitting your CV in English as soon as possible. Due to data policies, we only accept applications through our career page. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.