
On · New York City
As the Lead - B2B Digital Marketing, you will drive the digital marketing roadmap and execution for North America, serving as the strategic digital expert and p...
As the Lead - B2B Digital Marketing, you will drive the digital marketing roadmap and execution for North America, serving as the
strategic digital expert and primary owner of B2B digital campaign planning, deployment, and optimization. You will ensure
best-in-class digital execution that drives market share and reinforces On's premium positioning across key wholesale channels.
key accounts, translating the overall B2B strategic vision into clear, high-impact, digitally-focused plans. - Lead the design,
deployment, and optimization of all B2B digital campaigns across key partner platforms and channels (e.g., retailer digital co-op,
Syndigo integration). - Serve as the primary digital consultant and strategic partner for internal cross-functional teams (Sales,
Account Marketing) and external Key Account partners, ensuring executional excellence and adherence to brand standards. - Support
tracking of the digital marketing budget at the account and campaign level, including forecasting and prioritization of digital
initiatives. - Drive digital innovation and process efficiency within the B2B function, staying ahead of digital trends and
recommending new, data-driven approaches to grow digital market share. - Analyze complex digital performance data to generate
actionable insights, continuously informing future strategy and ensuring all marketing efforts are data-led. - Collaborate with
the global team to ensure North American needs are factored into the evolution of global digital tools and processes.
preferably within a sportswear brand. - Strong understanding of performance marketing, content strategy, social media, CRM, and
audience development. - Experience with translating data and analytics into actionable insights. You are comfortable presenting to
both internal and external stakeholder. - A natural curiosity for culture, consumer behavior, trends and emerging platforms. -
Strong ability to synthesize complex information, manage multiple stakeholders, and drive projects forward with a high degree of
ownership and accountability. - You are comfortable making critical decisions, challenging the status quo, and balancing strategic
thinking with the day-to-day operational work required to deliver results. - You are skilled at collaborating across a range of
cross-functional stakeholders and personalities. - You are willing to travel up to 20% to On’s global hubs and key accounts.-
The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead
the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact
moments that connect people to our brand. Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising,
Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both
On-owned and partner touch-points.
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop
holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented
atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an
Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions
related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive
demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair
experiences for all potential future team members. You are not required to provide this demographic information and this
information will in no way impact your eligibility for hire. Typical cash compensation range for this position inclusive of base +
bonus: $130,000 - $160,000 Individual compensation packages are based on various factors unique to each candidate including
experience, industry knowledge, qualifications, skill set, and location.
As the Senior Lead - B2B Marketing, you will elevate and execute the integrated marketing strategy for key wholesale channels and critical key accounts, serving as the strategic driver and primary consultant for senior account and sales partners. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will manage a high performing team, fostering their entrepreneurial spirit to deliver brand-building work that drives significant commercial impact and reinforces On's premium positioning. - Set the strategic course by defining the end-to-end B2B marketing strategy for specific channels, translating global brand priorities into clear, high-impact, account-specific execution plans, ensuring channel differentiation within the performance pillar - Lead the design and deployment of complex, integrated campaigns across in-store, digital, experiential, and media channels to ensure a consistent, premium, and elevated brand presence that drives sell-through - Serve as the senior strategic partner for both key account marketing leadership and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs at an elevated level - Mentor and empower a high-performing team to take ownership of their development journey, cultivating an environment of autonomy, calculated risk-taking, and accountability for achieving measurable results - Drive cross-functional excellence by leading seamless collaboration with Product, Visual Merchandising, Sales, and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space - Partner with the Head of B2B Marketing + x-functional teams to build out sustainable processes, roles + responsibilities, and workflows for the team. - Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions to new, complex problems - Champion a data-informed decision-making approach for all campaign development and performance measurement, ensuring marketing investments are precisely aligned with commercial objectives and deliver measurable, high-quality outcomes - Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives - You bring 8+ years of progressive functional experience in B2B or wholesale channel marketing, ideally within an apparel or footwear brand - You have 2+ years of direct people leadership experience, guiding and developing high-performing marketing pods or teams to achieve strategic objectives and drive significant commercial outcomes - You are comfortable taking complex decisions and have a proven track record in balancing structured processes with an entrepreneurial innovation mindset, consistently challenging the status quo to find better ways of work - You are skilled in synthesizing people and interests, adept at anticipating, incorporating, and balancing the needs and concerns of various senior-level internal and external stakeholders to push execution forward - You have a deep understanding of developing and executing multi-channel marketing strategies in a global business, balancing central strategy with regional flexibility, with an emphasis on driving cultural relevance and premium execution at the account level - You are known for your courage to tackle challenging projects, address difficult issues constructively, and champion necessary changes, seeing conflicts as opportunities for growth - You have a strong sense of ownership and commitment, consistently following through on complex initiatives that impact several teams within or across functions and regions - You are willing to travel up to 30% to On’s global hubs and key accounts The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand. Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints. On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. For a role based in our New York City office: Typical cash compensation range for this position inclusive of base + bonus + equity = $175,000-$215,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with an industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks! On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.
On is currently hiring for two team members to join this. Depending on your level of strategic experience and scope, you may be considered for either the Senior Specialist or Lead (IC) role. The Senior Specialist, Visual Merchandising B2B and Lead, Visual Merchandising B2B roles will report to the Senior Lead, Visual Merchandising on the Brand Experience team supporting On’s B2B and Wholesale channel. You’ll help shape how the world’s fastest-growing sportswear brand shows up at retail. You’ll be responsible for elevating our visual merchandising standards across shop-in-shops, showrooms, and key account doors—ensuring a consistent, premium brand experience. This role blends styling, training, and execution to bring product stories to life and drive excellence across all B2B environments. - Elevate and maintain On’s visual standards across designated B2B accounts, doors, shop-in-shops, pop-ups and showroom spaces - Partner with Regional Merchandising, Sales and Marketing partners to deliver strong seasonal stories across account partners that align to commercial priorities and global visual standards - Responsible for creating seasonal account visual guidelines, training tools, and best practices for seamless execution across partner retail locations - Manage shop-in-shop and pop-up installations across accounts, ensuring a consistent, premium execution - Collaborate with Retail Design and Retail Marketing to develop and execute best-in-class in-store campaigns, seasonal elements and evergreen in-store tools - Manage seasonal showroom setups for sell-in, ensuring a polished, high-impact presentation that align to brand and account focuses - Partner with Global Visual Merchandising to develop training materials and regional VM tools that support strong execution in the field - Oversee external VM agencies, driving consistent field execution through training, communication, and consistent feedback loop - Ensure alignment with DTCr visual merchandising to create a unified brand presence across channels - Support in-store product presentation for B2B or account related events as needed - Provide consistent seasonal support in the field through market travel and all high-visibility projects, installations and roll-outs - Conduct market research and trend scouting to evolve our B2B visual storytelling - You bring 5+ years of experience in visual merchandising within a wholesale, B2B, or premium retail environment - Experience leading hands-on execution for windows, complex in-store installations, and high-visibility brand events - Proven track record of managing external agency partners and field teams to maintain brand standards across multiple doors - Technical proficiency in Adobe InDesign and Photoshop to create clear visual guidelines and training tools is a plus - Deep understanding of the premium retail landscape paired with strong spatial design and product styling sensibility - Ability to travel up to 30% to retail spaces, account doors, and regional hubs The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand. Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints. On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. Typical cash compensation range for this the Senior Specialist role, inclusive of base + bonus: $110,000-$140,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. Typical cash compensation range for the Lead role, inclusive of base + bonus: $130,000-$160,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.
On is currently hiring for two team members to join this. Depending on your level of strategic experience and scope, you may be considered for either the Senior Specialist or Lead (IC) role. The Senior Specialist, Visual Merchandising B2B and Lead, Visual Merchandising B2B roles will report to the Senior Lead, Visual Merchandising on the Brand Experience team supporting On’s B2B and Wholesale channel. You’ll help shape how the world’s fastest-growing sportswear brand shows up at retail. You’ll be responsible for elevating our visual merchandising standards across shop-in-shops, showrooms, and key account doors—ensuring a consistent, premium brand experience. This role blends styling, training, and execution to bring product stories to life and drive excellence across all B2B environments. - Elevate and maintain On’s visual standards across designated B2B accounts, doors, shop-in-shops, pop-ups and showroom spaces - Partner with Regional Merchandising, Sales and Marketing partners to deliver strong seasonal stories across account partners that align to commercial priorities and global visual standards - Responsible for creating seasonal account visual guidelines, training tools, and best practices for seamless execution across partner retail locations - Manage shop-in-shop and pop-up installations across accounts, ensuring a consistent, premium execution - Collaborate with Retail Design and Retail Marketing to develop and execute best-in-class in-store campaigns, seasonal elements and evergreen in-store tools - Manage seasonal showroom setups for sell-in, ensuring a polished, high-impact presentation that align to brand and account focuses - Partner with Global Visual Merchandising to develop training materials and regional VM tools that support strong execution in the field - Oversee external VM agencies, driving consistent field execution through training, communication, and consistent feedback loop - Ensure alignment with DTCr visual merchandising to create a unified brand presence across channels - Support in-store product presentation for B2B or account related events as needed - Provide consistent seasonal support in the field through market travel and all high-visibility projects, installations and roll-outs - Conduct market research and trend scouting to evolve our B2B visual storytelling - You bring 5+ years of experience in visual merchandising within a wholesale, B2B, or premium retail environment - Experience leading hands-on execution for windows, complex in-store installations, and high-visibility brand events - Proven track record of managing external agency partners and field teams to maintain brand standards across multiple doors - Technical proficiency in Adobe InDesign and Photoshop to create clear visual guidelines and training tools is a plus - Deep understanding of the premium retail landscape paired with strong spatial design and product styling sensibility - Ability to travel up to 30% to retail spaces, account doors, and regional hubs The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand. Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints. On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. Typical cash compensation range for this the Senior Specialist role, inclusive of base + bonus: $110,000-$140,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. Typical cash compensation range for the Lead role, inclusive of base + bonus: $130,000-$160,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.