Group Director, Integrated Media Investment

Crossmedia

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.  We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.   We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.       YOUR ROLE We are hiring a Director, Integrated Investment in a full time temporary role through August (benefits eligible). As a champion of media investment, the Director is responsible for delivering a level of innovation and excellence in work. The Director's responsibility is in oversight of client media investment oversight:   Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social  * Engagement in Enterprise Partnership Program (EPP)  * Lead Agency Negotiator, Client voice & potential New Business * Consummate communicator Client, Account team and Investment Leadership The focus is leading the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach. The Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics.  While investment stewardship is the Director’s core responsibility, participation in other acvities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more.  At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for a Director include:  Reliable, ethical & operates in the best interest of Crossmedia & clients.  * Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners * Is fully committed to staff training of team members and serves as a mentor * Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients * Develop internal processes to ensure ability to meet cross channel investment needs on businesses  Focuses on a quality product, adhering to Crossmedia's high standards.  * Has a strong foundation in media planning & buying principles * Own the investment product with and maintain sound rationale in investment selection decision for each plan * Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives  * Ensure teams across all channels adhere to processes and manage whos doing what by when * Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts. * Negotiate and create effective deals and buying solutions and Joint Business Plans for the client * Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech ) * Stays up to date with marketplace offerings and new opportunities * Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client * Maintain sound buys and ensure strong cross channel reporting and insights  Personal efforts generate satisfaction – clients, team, company.  * Displays a high level of personal dedication and motivation.  * Contributes to Crossmedia culture.  * Participates in training to enhance their professional growth. * Participates in the recruitment/retention of XM talent.  * Effectively troubleshoots team concerns.  * Builds esprit de corps through strong team   REQUIREMENTS * 6 + years of experience in media investment and campaign management * A thorough understanding of the media landscape and how it’s evolving. * Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business * Advance media product delivered to clients, fueled by a holistic understanding of advertising and media. * Liaison between partner agencies, vendors, in-house client strategy/creative teams * Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI. * Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities * Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value. * Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations * Participation in new business * Strong listening skills believes good thinking can come from anyone and any place. * A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team Salary range $100k - $145 annually. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.     CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role).  * Open/Flexible PTO with US & UK specific policies  * Sponsored healthcare options and agency-wide physical & mental health support  * 401k with company match (USA), and generous Pension (UK)  * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers   COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.  All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)  Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).

Crossmedia

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.  We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.   We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.       YOUR ROLE: The Buyer oversees tactical planning, execution and reporting of campaigns.  They utilize their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns.  A successful Buyer is resourceful, organized, and energetic throughout the planning process. A strong communicator, you are comfortable in a fast-paced industry and handling multiple projects.   At Crossmedia, it’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out.  This is what those values mean for a Buyer at Crossmedia. Reliable, ethical & operates in the best interest of Crossmedia & clients   * Maintains a base-level knowledge of buying for both online and offline media channels:  Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH [Out-of-Home], Print.  * Owns vendor communications and developing relationships with clients. * Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners.  * Collaborates on the buying of media, vendor contracts, budget management by individual platforms, billing/invoicing for media campaigns. * Leads knowledge of media buying tools to execute plans and buys- Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc.  * Applies principles of negotiation to ensure discounts and added value * First ‘gatekeeper’ and reviewer for Assistant’s work.  * Ensures smooth campaign launch & execution and communicates updates internally and externally. * Deep understanding of the Digital media trafficking process * Performs weekly pacing and monitoring of campaign performance Focuses on a quality product, adhering to Crossmedia’s high standards   * Fully comprehends media strategy and tactical details. * Supports Supervisor/Director in the development of media approach * Proactively encourages media + creative integration through cross-agency presentations and timelines * Validates accuracy of data use for reporting * Develops media POVs for clients  * Encourages thinking outside of the box. * Stays up to date with marketplace offerings and new opportunities Personal efforts generate satisfaction – clients, team, company   * Participates in training to enhance their professional growth.  * Mentors Assistant Buyers; provides ongoing feedback and reviews to guide growth.  * Displays a high level of personal dedication and motivation.  * Positively contributes to our culture.  * Troubleshoots team issues and concerns.   * Builds esprit de corps through strong team communication.   REQUIREMENTS * 2 years of experience in a media investment/buying role across online and/or offline channels, including campaign execution and managemen (Digital - Display, Audio, Video), Search, Social, and Traditional (TV, Radio, OOH, Print). * Proficiency with media tools and platforms such as Freewheel, SBMS/Adazzle, GCM, MOAT/IAS, Tableau, * Strong project and campaign management skills, including RFP development, vendor negotiations, trafficking, and pacing/reporting. * Effective communication and collaboration skills—able to manage vendor relationships, support internal teams, and clearly articulate media strategies. * Ability to mentor junior team members  Salary range $62k – $75k. Compensation is determined on the skills, qualifications and tenure of the applicant.  This role requires proximity to New York City. We offer a hybrid work arrangement, with a combination of onsite work and the flexibility to work from home. CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role).  * Open/Flexible PTO with US & UK specific policies  * Sponsored healthcare options and agency-wide physical & mental health support  * 401k with company match (USA), and generous Pension (UK)  * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers   COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.  All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)  Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).

Crossmedia

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.  We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.   We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.       YOUR ROLE As a champion of paid social media, the Associate DIrector is responsible for delivering a level of innovation and excellence in the work produced for our clients. This requires an in-depth understanding of paid social media, along with all media channels and how they intertwine, as well as the intricacies of media activation and campaign performance analysis. This is a NY based role, and we offer a hybrid work setting.  * Manage a team in planning and executing campaigns on a mix of the following platforms: Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, Reddit * A strategic POV and the ability to translate that strategy into smart and sound paid social tactics. * Providing strategic leadership based on an in-depth knowledge of each clients’ business. * Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability. * Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms). * Skilled in leading day to day client relationships * Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams. * Balancing and meeting deadlines and challenges with strong organizational skills. * A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success. * Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals. REQUIREMENTS  * 5+ years’ working with paid social media and strategy. Media agency experience is highly desirable.  * Experience in managing large budgets (six figure monthly budgets, minimum). * A thorough understanding of the paid social media landscape and how it’s evolving. * Ability to advance the media product delivered to clients, fueled by a holistic understanding of advertising and media. * A great connector – someone who is skilled with relationship building between in-house teams and partner agencies, along with media partners. * Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations. * Participation in new business. * Strong listening skills believes good thinking can come from anyone and any place. * A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team Salary range $100 - $115k.  Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.  Location: This is a NY based role, and we offer a hybrid work setting (approximate 2-3 days in office). CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role).  * Open/Flexible PTO with US & UK specific policies  * Sponsored healthcare options and agency-wide physical & mental health support  * 401k with company match (USA), and generous Pension (UK)  * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers   COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.  All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)  Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).