Senior/Lead Product Marketing Manager

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Senior Product Marketing Manager, Enterprise Adyen is looking for a market-oriented, proactive and commercially minded Senior Product Marketing Manager. You will be part of a dynamic team that doesn’t limit itself to marketing products. The Adyen Product Marketing team’s primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units. In this role you will be working in a multidisciplinary team (3-5 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world.  Together you will be articulating and packaging our unique value to our SaaS target market verticals. You will be responsible for driving well-executed product launches, go-to-market playbooks and sales enablement that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth.  The ideal candidate has extensive experience in a B2B product or customer marketing role in the Payments, Banking or Financial Services industries with a track record of delivering revenue driving go-to-market programs in collaboration with local and global senior stakeholders. You motivate yourself and others to deliver results, with minimal supervision. What You’ll Do: * Go-to-Market playbooks: Equip the commercial teams with ready to localize playbooks and campaigns for different target markets.  * Product launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups  * Customer Insight: Act as the voice of our customers by leveraging market research, competitive analysis, and local insights to inform product positioning and identify growth opportunities. * Create compelling content: Develop a wide range of marketing materials, including website copy, blog posts, case studies, white papers, presentations, and sales enablement tools. * Enable sales and partner teams: Develop and deliver training, tools, and resources to equip them with the knowledge and materials needed to effectively sell and promote Adyen's products.  * Cross-Functional Collaboration: Work closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution. Who You Are:  * 6+ years of experience in B2B product/customer marketing within the fintech, payments, banking, or financial services sectors.  * Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively. * A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges. * A customer-focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes.  * Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively. * Proven track record of managing and executing global projects with measurable results.  * Excellent communication skills, with the ability to simplify complex technical concepts for various audiences.  * Self-motivated with a hands-on approach and the ability to meet deadlines. * Fluent in English, both written and spoken. The annual base salary range for this role is $145,000 - $195,000; to learn more about our compensation philosophy, please click here. Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines. This is a hybrid role based out of our New York office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. About the role As the Senior Manager, Commercial Strategy & Enterprise Offering – Unified Commerce, you will own Adyen’s end-to-end offering for global and domestic omnichannel enterprise customers such as H&M or Joe & the Juice. This role is global in scope and entails both the defining of the long-term vision and strategic direction in partnership with the product organisation, as well as the commercialization and go-to-market of the offering and underlying products. Sitting in the Global Commercial Strategy team - at the direct intersection of Product and Commercial - you will act as the strategic bridge advocating for our customers' online checkout, in-store, hardware, shopper experience and loyalty needs across multiple industries. Your primary goal is to drive net revenue growth for your segment through strategic expansion, differentiation, and deep product adoption. What you will do 1. Offering Differentiation & Commercialization * Strategic Packaging & Narrative: Define the long- and short-term commercial value proposition ("what we sell, to whom, and why"). Package, bundle, and scale Adyen's Enterprise Offering across verticals and regions. * Future-Proofing & Readiness: Anticipate market and regulatory shifts to evolve your offering, ensuring all products meet strict readiness levels and customer expectations before scaling. 2. Customer Insights & Product Prioritization * Voice of the Customer: Build direct customer relationships to inform strategy, trade-off decisions, and GTM execution. Identify cross-segment/market/industry patterns in customer feedback and translate them into clear, data-driven recommendations.  * Roadmap Partnership: Partner closely with Product Leadership to inform roadmap priorities, run commercial discovery to incubate early innovations, and ensure development drives tangible value creation. 3. Go-to-Market (GTM) & Commercial Enablement * GTM Execution & Adoption: Own the ultimate market adoption of your offering. Drive end-to-end commercialization and GTM execution; lead product deep-dives and vision-selling with key customers. * Global Enablement & Alignment: Collaborate with Vertical and regional commercial teams, Product Marketing and Commercial Academy & Enablement to ensure global commercial teams are fully equipped on specific segment and vertical needs and have a clear and compelling offering to position and sell. Who you are * 12+ years of experience spanning commercial, strategy, and product roles. (Note: experience in (in-person) payments is a strict requirement). * Customer success is your north star. You are highly motivated by direct customer interactions and comfortable owning the commercial success of a specific segment, not shying away from details and complexity of the product offering to unlock this success * You thrive between Product and Commercial. You can synthesize large amounts of fragmented, global feedback and market nuances into structured, actionable insights and translate technical capabilities into clear, compelling commercial narratives. * You are a strategic thinker  * You are adept at driving cross-functional alignment and influencing decisions without direct authority.  * You navigate ambiguity and simplify complexity with ease and thrive in a fast-paced, results-oriented environment. The annual base salary range for this role is $186,000 - $300,000; to learn more about our compensation philosophy, please click here. This role is based out of our New York City office. We have a hybrid workplace and value in-person collaboration; we do not offer remote-only roles. Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines.

Gradient Labs

AT GRADIENT LABS, WE'RE BUILDING THE AI CUSTOMER OPERATIONS PLATFORM FOR FINANCIAL SERVICES. Founded in 2023, we now work with some of the biggest names in banking and fintech. Our platform runs specialist agents, purpose-built for financial services, to eliminate manual work across customer support and back-office operations. Together, they give product and operations teams the visibility and control to trust every outcome. We're a team of builders from companies like Monzo, Wise, Mastercard, Revolut and Google. If you're excited to tackle some of the hardest problems in AI and help shape the future of customer operations, we'd love to hear from you. 🎯 HOW YOU’LL MAKE AN IMPACT As our first Event Marketing Manager, you'll own our global events programme end to end. Your job is to drive pipeline and establish Gradient Labs as the known name in AI for financial services across the US, UK, and Europe through conferences, bespoke dinners, workshops, and partner events. You'll build community in our key cities and curate experiences that senior financial services executives will want to show up to, and not stop talking about afterward. You'll have freedom to choose how you get the job done and you'll be backed by a world-class team in design, marketing, and sales. * Event delivery and planning: Deliver our current event roadmap and build on it, sourcing new conferences, dinners, and workshops where our ICP will be. Manage budget, vendor relationships, and all on-site logistics * Audience building and outreach: Research and build targeted invite lists using Apollo, Clay, and HubSpot. Enrich contact data, segment by ICP, and run email invite campaigns to fill seats with the right people * Sales alignment: Work hand-in-hand with Sales to deeply understand our ICP, prioritise the right events, and ensure every one creates opportunities for meaningful conversations * Post-event follow-up and nurture: Make sure Sales walks away with the leads and context they need. Capture conversations, hand off warm contacts, and build post-event nurture flows in HubSpot so nothing goes cold * Partner events: Co-host events with our tech partners to expand our reach into new audiences and markets * Pipeline tracking: Track attendee acquisition, lead capture, and event ROI in HubSpot. We also use Luma and are open to other tools * Cross-functional coordination: Coordinate every aspect of an event across the team: briefing our designer, working with marketing to promote via social and email, and making sure nothing falls through the cracks * Async operations: We run on Notion and Slack. You'll keep our event calendar, plans, and post-event learnings organised and visible so the team stays aligned without needing a meeting 💡 WHAT YOU’LL BRING * B2B event experience: Proven track record in B2B event marketing, ideally within fintech or high-growth SaaS environments * Creative instinct: You don't do generic. You know how to curate events that people remember and talk about, whether that's the venue, the format, or the details that make the experience feel intentional * Sales instinct: You understand what Sales needs from events and how to build a calendar around pipeline, not vanity metrics. You think about the follow-up before the event even starts * Organisational rigour: You're the kind of person who keeps 10 moving parts visible and on track across time zones, using tools like Notion, Slack, and HubSpot without being chased * Independence and ownership: You don't wait for instructions. You identify the opportunity, make the plan, and execute it. High agency is the baseline * Communication skills: Strong ability to brief designers, coach internal speakers, and negotiate with external partners * Comfort with ambiguity: You thrive in a fast-paced startup environment and are comfortable troubleshooting on the fly during live events WHY JOIN GRADIENT LABS? This is a unique chance to be part of a team working with cutting-edge technology to reshape how businesses will operate in the future. Over the next 10 years, every company will need to embrace AI-powered operations to stay competitive, and this role puts you right in the middle of that transformation. You’ll tackle challenging and new problems, work with some of the most exciting brands across different industries, and be surrounded by a passionate, smart team that’s driven to build something groundbreaking.