Senior Paid Social Manager

Crossmedia

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.  We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.   We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.       YOUR ROLE We’re looking for a Buyer, Paid Social to join our One Marketplace team. This role oversees paid social media tactical planning, execution, and reporting, while leveraging deep knowledge of the media marketplace to brainstorm and recommend new platforms, activations, and vendor partnerships. A successful Buyer is organized, resourceful, and energetic. You’ll handle multiple projects in a fast-paced environment and take ownership of key client deliverables under the guidance of Supervisors and Directors. * Works with clients to understand brand and implements social initiatives among paid social media advertising. * Works with the following channels: Meta(Facebook & Instagram,) Twitter, Tik Tok, LinkedIn, Pinterest, Snapchat. * Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media. * Analyze campaign performance using data-driven insights to optimize and improve ROI, including A/B testing, audience segmentation, and creative performance. * Manage and allocate campaign budgets effectively, ensuring optimal performance and adherence to financial goals * Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights. * Work closely with the media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies. * Training team members on paid social media tactics and campaign management REQUIREMENTS * 1.5 - 2 + years’ advertising agency or media agency experience, preferably within a media planning and buying agency * Proficiency in using social media platforms and tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Pinterest, X Ads, etc. * Strong analytical skills with the ability to interpret data and make data-driven decisions. * Excellent communication skills. Comfortable in presenting to teams and clients * Strong organization skills and ability to balance tight deadlines and challenges. This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.  Salary: 65k-75k, commensurate with experience      CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role).  * Open/Flexible PTO with US & UK specific policies  * Sponsored healthcare options and agency-wide physical & mental health support  * 401k with company match (USA), and generous Pension (UK)  * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers   COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.  All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)  Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).

Crossmedia

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.  We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.   We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.       YOUR ROLE As a champion of paid social media, the Associate DIrector is responsible for delivering a level of innovation and excellence in the work produced for our clients. This requires an in-depth understanding of paid social media, along with all media channels and how they intertwine, as well as the intricacies of media activation and campaign performance analysis. This is a NY based role, and we offer a hybrid work setting.  * Manage a team in planning and executing campaigns on a mix of the following platforms: Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, Reddit * A strategic POV and the ability to translate that strategy into smart and sound paid social tactics. * Providing strategic leadership based on an in-depth knowledge of each clients’ business. * Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability. * Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms). * Skilled in leading day to day client relationships * Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams. * Balancing and meeting deadlines and challenges with strong organizational skills. * A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success. * Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals. REQUIREMENTS  * 5+ years’ working with paid social media and strategy. Media agency experience is highly desirable.  * Experience in managing large budgets (six figure monthly budgets, minimum). * A thorough understanding of the paid social media landscape and how it’s evolving. * Ability to advance the media product delivered to clients, fueled by a holistic understanding of advertising and media. * A great connector – someone who is skilled with relationship building between in-house teams and partner agencies, along with media partners. * Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations. * Participation in new business. * Strong listening skills believes good thinking can come from anyone and any place. * A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team Salary range $100 - $115k.  Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.  Location: This is a NY based role, and we offer a hybrid work setting (approximate 2-3 days in office). CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role).  * Open/Flexible PTO with US & UK specific policies  * Sponsored healthcare options and agency-wide physical & mental health support  * 401k with company match (USA), and generous Pension (UK)  * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers   COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.  All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)  Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).

Lyft

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft's Communications team is seeking a Senior Manager, Policy Communications, LUS & Social Impact to help lead the company's efforts across three interconnected areas: public policy, Lyft Urban Solutions (LUS), and social impact. This role serves as a key voice on policy issues critical to rideshare, transportation equity, and the future of mobility — shaping narratives with regulators, government officials, media, and the public. It also helps lead communications for Lyft's bikeshare and micromobility portfolio (LUS) and drives storytelling around Lyft's social impact programs and partnerships. You will work closely with Lyft's Policy, Legal, Government Affairs, LUS External Affairs, and Social Impact teams to develop and execute communications strategies across all three areas.  This role requires collaboration and executive stakeholder management. It's built for a relationship-driven communicator who thrives in collaborative environments — someone who brings people together across teams, builds trust with senior leaders and external stakeholders, and is energized by the kind of deep partnership that comes from showing up consistently and in person to align communications with Lyft's broader strategy and brand voice. RESPONSIBILITIES: Policy Communications Strategy * Design and execute proactive communications strategies that advance Lyft's position on transportation, rideshare regulation, driver policy, safety, and mobility equity * Develop and maintain a rapid response program ensuring accurate and timely information reaches media, regulators, and the public on high-priority policy issues * Create and manage a strategic roadmap for public appearances, speaking opportunities, and thought leadership that positions Lyft leadership as credible voices in the policy space * Partner with Government Affairs and Public Policy teams to align on strategic messaging for emerging legislation, regulatory proceedings, and government engagements Lyft Urban Solutions (LUS) Communications * Help lead communications for Lyft's bikeshare and micromobility portfolio — including Citi Bike, Bay Wheels, Bluebikes, Divvy, and BIKETOWN — spanning policy, corporate, and consumer dimensions * Partner with LUS External Affairs to develop earned media strategies and stakeholder outreach for program announcements, expansions, ridership milestones, and market launches * Manage reactive press inquiries on LUS-related topics including pricing, ridership, safety, and regulatory developments across operating cities * Support consumer-facing communications moments including rebrands, seasonal campaigns, and rider engagement initiatives in coordination with marketing and product teams * Develop messaging and materials for LUS partnership announcements and corporate milestones Social Impact Communications * Lead communications strategy for Lyft's social impact programs, including Round Up & Donate, Jobs Access, and Voting Access initiatives * Develop compelling narratives and materials — including blog posts, press releases, and partner communications — that translate Lyft's social impact work into accessible public storytelling * Manage earned media outreach for social impact announcements in coordination with external agency partners, prioritizing local storytelling and community voices * Support recognition and award opportunities (e.g. Forbes Best Brands for Social Impact) that amplify Lyft's social commitments * Partner with the Social Impact team and external nonprofit and corporate partners to develop joint communications plans Media & Stakeholder Relations * Build and maintain strong, trust-based relationships with policy-focused journalists, editors, and outlets — including national press, trade media, and local reporters in key markets — cultivated through in-person briefings, industry events, and regular outreach * Own proactive media outreach and manage inbound press inquiries on policy, LUS, and social impact topics * Identify and cultivate third-party validators, advocates, and coalition partners who can amplify Lyft's messages * Collaborate with Legal and Litigation teams in high-volume, fast-paced communications environments, providing real-time counsel and response during active proceedings or regulatory actions Executive & Cross-Functional Partnership * Prepare senior executives and spokespeople for media interviews, policy briefings, legislative testimony, and public appearances — including developing talking points and providing media coaching * Partner cross-functionally with Marketing, Brand, Legal, and Operations teams to ensure alignment between policy, LUS, and social impact communications and company-wide messaging * Engage actively with Lyft's regional teams and travel on-site to key markets as needed to develop localized communications strategies and drive on-the-ground influence efforts Content & Campaign Development * Write and edit high-quality communications materials including press releases, op-eds, statements, fact sheets, briefing documents, and messaging guides * Develop content for owned channels — including blog posts, social copy, and digital campaigns — that translates complex policy and impact issues into accessible public narratives * Support internal communications efforts that keep Lyft team members informed on policy, LUS, and social impact developments relevant to the business EXPERIENCE:  * 8+ years of relevant experience in communications, with meaningful focus on public policy, government affairs, regulatory environments, advocacy, or social impact * Proven track record developing and executing strategic communications campaigns at a tech company, in-house at a major corporation, or in a government/regulatory communications role * Demonstrated knowledge of the rideshare, mobility, or transportation policy landscape — including familiarity with driver classification, safety regulation, accessibility, or local government dynamics * Experience with urban mobility, micromobility, or transit communications is a strong plus * Exceptional written and verbal communicator — including experience producing polished media materials, executive-ready briefings, and public-facing content under deadline pressure * Established relationships with policy and tech press; demonstrated success securing media coverage on policy-related topics * Proven ability to build trusted relationships with senior leaders, external partners, and cross-functional stakeholders across complex organizations * Ability to manage multiple high-priority projects simultaneously in a fast-paced, rapidly changing environment * Strong judgment and discretion in representing company positions on sensitive policy matters * Experience with crisis communications and rapid response in regulatory or litigation-adjacent environments is a strong plus * Bachelor's degree in Communications, Public Policy, Political Science, Journalism, or a related field BENEFITS: * Great medical, dental, and vision insurance options with additional programs available when enrolled * Mental health benefits * Family building benefits * Child care and pet benefits * 401(k) plan with company match to help save for your future * In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off * 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible * Subsidized commuter benefits * Monthly Lyft credits and complimentary Lyft Pink membership Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the New York City area is $132,000 - $165,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.