Head of Marketing H/F

Cheerz

L’ÉQUIPE L'équipe Growth chez Cheerz est au cœur de la stratégie de développement. Garante d’une croissance continue et durable, cette équipe est constamment à la recherche de nouvelles idées pour améliorer les performances et atteindre les objectifs ambitieux de Cheerz.  Composée de talents diversifiés et passionnés, experts en acquisition, CRM, e-merchandising et data, sa mission est de faire connaître la marque, d'attirer de nouveaux clients et de les fidéliser.  Rejoindre l'équipe Growth, c'est intégrer un environnement stimulant et bienveillant, où l'innovation et la créativité sont encouragées, et où chaque succès est célébré collectivement. Ensemble, ils s’efforcent de dépasser les attentes de leurs client et de faire de Cheerz une marque incontournable. MISSIONS Rattaché.e à notre Head of Growth, au sein de la Team Marketing, tu es au cœur de la stratégie d’acquisition clients.  Tu auras deux grandes missions   Développer notre visibilité en ligne via le SEO et maximiser notre acquisition de trafic organique (80%) Véritable référent.e SEO, pour nos trois marchés principaux : France, Espagne et Italie, tu es en charge de :   Définir et mettre en place une stratégie SEO, avec l’aide de notre agence, pour améliorer notre positionnement sur les moteurs de recherche ;  Coordonner les implémentations techniques avec les products managers ;  Collaborer avec l'équipe éditoriale pour produire des contenus optimisés SEO, pertinents et engageants. Tu rédiges également une partie de ces contenus ;  Suivre les performances des mots clés stratégiques afin d’optimiser les contenus existants et identifier de nouvelles opportunités.  Communiquer régulièrement les résultats et l’avancement des projets afin d’embarquer les équipes sur ce sujet stratégique ; Anticiper l'impact de l'Intelligence Artificielle sur la recherche en ligne (SGE, moteurs de réponse) et définir des actions pour positionner Cheerz comme source de référence directement dans les réponses générées pas des LLM (Large Language Models) ; Expérimenter en continu de nouvelles approches d’optimisation, notamment autour du Generative Engine Optimization, afin de garantir notre visibilité dans un écosystème SEO en constante évolution ; Être au fait des tendances du marché, des évolutions des algorithmes des moteurs de recherche et des actions des concurrents pour adapter nos stratégies ; Assurer les interactions quotidienne avec notre agence SEO partenaire car tu en es le.la contact.e privilégiié.e.   Développer notre programme d’affiliation pour accroître notre réseau de diffusion et générer des ventes (20%)​  Contact privilégié.e de notre agence, tu pilotes de notre programme d’affiliation, et notamment : Gérer le budget, fixer les objectifs de l’agence et construire la stratégie du levier d'acquisition.  Collaborer avec les autres membres de l’équipe afin de bâtir un plan marketing aligné avec les enjeux business de Cheerz ; Tu collabores également avec les autres membres de l’équipe afin de construire un plan marketing qui répond aux enjeux business de Cheerz ; Maintenir une communication régulière avec nos top affiliés actuels, leur fournir des supports de communication et de promotion, et répondre à leurs questions ou préoccupations ;  Suivre les performances des affiliés, analyser les ventes générées par le réseau d'affiliation, et ajuster les stratégies pour maximiser le ROI. PROFIL Diplômé.e d’une école de commerce, de marketing ou d’une formation équivalente, tu as une première expérience solide en SEO et, surtout, tu es passionné.e par l’univers du digital. Tes compétences techniques en SEO et ta maîtrise d’outils comme Ahrefs, Screaming Frog, SEO Surfer ou MeteorIA sont reconnues. Pas d’inquiétude si tu ne les maîtrises pas tous, ça s’apprend. Elles te permettent de te positionner comme un.e véritable expert.e du sujet. Ton talent pour la rédaction et ta capacité à créer des contenus optimisés pour le SEO te distinguent. Tu sais allier exigence éditoriale, compréhension des intentions de recherche et objectifs de performance. Ton esprit analytique et ta maîtrise des KPIs te permettent de mesurer, piloter et optimiser en continu les performances SEO. Ton sens du détail fait de toi un.e candidat.e rigoureux.se et organisé.e. Tu es capable de gérer plusieurs projets en parallèle tout en maintenant un haut niveau de qualité. En rejoignant Cheerz, tu auras l’occasion de démontrer tes qualités de leader, ta capacité à fédérer autour de projets communs et ton envie de contribuer activement à notre croissance. Rejoins-nous et mets ton expertise au service de notre développement !

Proton

Join Proton and build a better internet where privacy is the default Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives! We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of. Check our open-source projects here! Purpose of the role We are looking for a product marketing leader to drive forward Proton’s product marketing across its consumer business units, from positioning and campaigns to product launches and audience insights. You will head up the product marketing function with a wider than traditional scope, and act as an integrative function across the spectrum of the marketing team, working in partnership with digital, social, content and other teams. What you will do ● Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs. ● Shape the value proposition across our products with a deep understanding of a user’s jobs to be done, always aspiring to redefine the category with what we put out there. ● Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions. ● Responsible for developing the marketing strategy and plan for all of Proton’s products, and ensure that it is well-tuned to growth goals, product roadmap and ecosystem development. ● Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively. Troubleshoot and solve problems involving multiple teams inside and outside of marketing. ● Be a prominent leader within the marketing team, driving forward Proton’s values within the team. Educate and evangelize marketing initiatives across the Proton organisation. ● Play a key role in leadership team discussions and be a strong voice in the room for how our products shape the overall privacy ecosystem. Job requirements We are looking for an unconventional product marketing leader who marries a sharp, practical understanding of the end user, with a ● 12-15 years of experience in a product marketing role in B2C tech companies preferably in online privacy, cybersecurity, productivity and other SaaS contexts. ● Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity. ● Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic. ● Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization. ● Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards. ● Proven track-record in marketing successful product launches in fast-paced environments. ● An unconventional approach to marketing, with a preference for earned-first marketing over conventional advertising campaigns. We are looking for someone who can build propositions and messages that resonate in the context of community, advocacy, social and content - rather than just build conventional advertising messages. ● Natural-born leader who will lead not only the product marketing function, but be a key leader across the marketing organization, shaping overall audience, marketing and communications strategy. ● A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills. ● Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation. ● Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing Why should you join Proton? * Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable. (read more about our impact here) * Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH. * Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more. * Technology: you'll get the right hardware and the right software you need to do your best work. * Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one. * Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day * Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win. * In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building * Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch. * Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you. * Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started. Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton. To learn more about our privacy policy, please visit our privacy policy page. #LI-ONSITE

Proton

Join Proton and build a better internet where privacy is the default Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives! We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of. Check our open-source projects here! Purpose of the role We are seeking a highly skilled and experienced Head of Product Marketing B2B to join our team at Proton. As a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment. Your focus will be on driving direct revenue and generating high-quality leads for our sales team. You will work closely with cross-functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives. What you will do * Develop B2B Product Marketing Strategy: Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth. * Go-to-Market Strategy: Collaborate with cross-functional teams to create go-to-market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience. * Pricing and Packaging: Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models. * Lead Generation: Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement. * Marketing Budget Allocation: Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI. * Sales Enablement: Collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products. * Market and Competitive Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach. Job requirements * Proven experience as a Product Marketing Manager/Lead or similar role in the B2B SaaS industry. * In-depth knowledge of B2B marketing strategies, lead generation, and demand generation. * Strong analytical skills with the ability to leverage data to drive decision-making and measure marketing effectiveness. * Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to both technical and non-technical audiences. * Ability to collaborate effectively with cross-functional teams and manage multiple stakeholders. * Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets. * Excellent command of both spoken and written English * Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus. Why should you join Proton? * Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable. (read more about our impact here) * Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH. * Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more. * Technology: you'll get the right hardware and the right software you need to do your best work. * Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one. * Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day * Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win. * In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building * Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch. * Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you. * Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started. Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton. To learn more about our privacy policy, please visit our privacy policy page. #LI-ONSITE