Social Media Content Strategist - Freelance (H/F/X)

GUS Germany GmbH

DEINE AUFGABEN Position •    Teaching the assigned academic modules according to the curriculum. •    Administering, proctoring and marking all students ‘assignments and exams papers of all assigned classes. •    Amending or designing and developing a new curriculum for a Module if required. •    Updating a Syllabus or Syllabi if required. •    Supervising several Dissertations per academic year (if required). •    Providing consultation and mentoring to students. •    Creating assignment briefs and exams papers. •    Providing feedback to students using positive reinforcement techniques to encourage, motivate, or build confidence. •    Teaching students study skills relevant to programmes and exam-taking strategies. •    Providing, if needed, private instruction to individual or small groups of students to improve academic performance and to prepare for exams. •    Assessing students' progress throughout tutoring sessions. •    Scheduling tutoring appointments with students. •    Monitoring student performance or assisting students in academic environments, such as classrooms, laboratories, or computing centers. •    Organizing the tutoring environment to promote productivity and learning. •    Participating in training and development sessions to improve tutoring practices or learn new tutoring techniques. •    Communicate effectively with students and convey passion for learning. •    Maintaining records of students' assessment results, progress, feedback, or school performance, ensuring confidentiality of all records. •    Preparing lesson plans or learning modules for tutoring sessions according to the Programmes needs and goals. •    Creatively design teaching materials that maximizes student’s experience. •    Developing content, both written and recorded, as directed by the Chief Academic Officer. •    Researching or recommending textbooks, software, equipment, or other learning materials to complement tutoring. •    Communicating students' progress to students in written progress reports, in person, by phone, by e-mail and/or teleconferencing. •    Identifying, developing, or implementing intervention strategies, tutoring plans, or individualized education plans (IEPs) for students. •    Performing day-to-day tasks such as maintaining information files and processing paperwork related to teaching activities. •    Provide feedback to students on their progress. •    Playing a proactive role in promoting the school. •    Providing all students with tutor support to develop their assignments •    Participating in School ‘s activities as required by the Chief Academic Officer. DEIN PROFIL Requirements PROFESSIONAL COMPETENCIES •    PhD or PhD candidate •    Prior teaching experience in higher education at university level •    Very good knowledge of Windows OS, of MS Office suite (Excel, Word, Outlook, PowerPoint) and Microsoft Teams •    Scientific publications in a related discipline •    Fluent in spoken and written English •    Knowledge of German is desirable •    Knowledge of Educational Platforms (i.e. Canvas, Blackboard etc.) •    Working knowledge of timetabling software •    Sound knowledge of study regulations and rules •    Advanced technical skills in animation and digital art software, including TVPaint, Moho, and Adobe Creative Suite, After effects, Sounds in Animation. •    A solid understanding of animation principles, productions, workflows, and pipelines. •    Additional experience in game design and UI/UX design is a strong plus. PERSONAL COMPETENCIES •    Very good organizational and communication skills •    High social competence and assertiveness •    Maintaining an overview even with high workloads •    Entrepreneurial and economic way of thinking and working •    Resilient and flexible •    Motivated for further academic and professional development WARUM WIR? Other information Benefits •    Further training and vocational education, as well as polishing up academic titles •    Exchange possibilities with GUS entities in other countries •    Team events •    Special conditions from BSBI business partners •    Free refreshments BSBI’s mission is to educate students to effectively shape the future and become excellent leaders of tomorrow in an ever-changing business world. It also aims to teach students to understand how businesses function and how economic success is generated. BSBI offers industry-relevant programs that focus on the development of practical entrepreneurial skills necessary for professional success. Located in the heart of Berlin, we are an international business school that offers academic excellence. We are a member of Global University Systems (GUS) and provide unlimited career opportunities for its students and staff.

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Senior Content Manager Adyen is looking for a strategic, hands-on and collaborative senior content manager to own and evolve Adyen’s editorial voice across APAC. You will define how Adyen’s story is told in one of the world's most dynamic fintech landscapes. You will set the standard for how content drives commercial impact, brand authority, and audience growth in the region. This role is focused on owning the strategy, execution, and continuous optimization of Adyen’s content marketing in APAC. You will act as the regional authority on content — setting direction, elevating quality, and ensuring all output ladders up to measurable business impact. You are a master storyteller who can pivot from writing technical white papers to crafting high-engagement LinkedIn posts, with a strong commercial mindset ensuring every piece of content serves a purpose. WHAT YOU'LL DO * Regional content and market entry strategy: Own and evolve Adyen’s APAC content roadmap. Identify strategic opportunities and define how we show up across markets, creating localized content strategies that resonate across diverse regulatory and cultural environments. * AI & scalability: Leverage AI to scale output and improve efficiency. Build smarter workflows without compromising quality. * Social & thought leadership: Own APAC’s social and thought leadership strategy, with a focus on LinkedIn. Define what high-performing looks like, develop social-first content, and grow our audience through meaningful engagement that strengthens Adyen’s authority in B2B. * Content creation (including video storytelling): Lead by example with high-quality, hands-on creation. Write and edit across formats — from reports and case studies to video, social, and campaign assets. Partner closely with creative teams to develop compelling video narratives, craft strong hooks that capture attention early, and ensure content is optimized for short-form, platform-first consumption. * Platform & media insight: Stay ahead of B2B media trends, platform shifts, and audience behaviors. Turn insights into clear strategic direction, refining formats, tone, and distribution to maximize impact. * Stakeholder partnership: Act as a strategic partner to marketing, product, commercial, and agency teams. Shape briefs, influence direction, and elevate the quality and effectiveness of content across the business. * Project management: Set the standard for execution. Run multiple complex projects with clear plans, strong prioritization, and consistent on-time delivery. * Global to local: Own the adaptation of global content for APAC. Ensure it lands locally while staying true to Adyen’s tone of voice — and identify opportunities to strengthen regional relevance. * Agency management: Own agency and freelancer output. Set clear expectations and ensure consistent quality, speed, and brand alignment. * Performance and optimization: Define success metrics and use data to continuously improve performance, SEO, and engagement. Turn insights into action. * Innovation: Continuously test new formats, channels, and approaches to keep Adyen’s content fresh, relevant, and ahead of the market. WHO YOU ARE * Experience: 8+ years in content marketing, editorial, or strategic copywriting, ideally within B2B tech, fintech, or financial services. You bring a strong track record of owning and evolving content strategy, not just executing against it. * Strategic mindset: You think beyond individual assets and understand how content drives business outcomes. You can connect content initiatives to broader marketing and commercial goals, identify opportunities, and prioritize where to play. * AI fluency: You are comfortable using AI as part of your workflow to scale output, improve efficiency, and enhance creative quality — while maintaining strong editorial standards. * Social and LinkedIn expertise: You understand how to build authority and engagement on LinkedIn. You know what performs, why it performs, and how to consistently create content that drives meaningful interaction and audience growth. * Video storytelling experience: You have experience shaping compelling video content — from developing narratives to crafting strong hooks that capture attention early. You understand what works in short-form, platform-first video and can partner effectively with creative teams to bring ideas to life. * Media and content ecosystem fluency: You have a deep understanding of the evolving media landscape and how B2B audiences consume content across platforms — from long-form reports to short-form, social-first, and video-led formats — and know how to adapt content accordingly. * Master storyteller: You have strong editorial judgment and a journalistic mindset. You know how to find the angle, simplify complexity, and turn technical topics into clear, compelling, and differentiated stories. * Audience-centric: You are deeply curious about your audience. You actively seek to understand the motivations, behaviors, and pain points of merchants across industries, and use these insights to create relevant and high-impact content. * Strong owner and collaborator: You thrive in a fast-paced, flat environment and take full ownership of your work. You’re comfortable working independently while also influencing stakeholders and collaborating across teams, agencies, and freelancers to raise the bar on output. * Operational excellence: You have strong project management instincts and a proven ability to manage multiple priorities, meet deadlines, and deliver consistently high-quality work while remaining open to iteration and feedback. * Some domestic and international travel is required Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Singapore office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Solakon

DEINE MISSION: Als Senior Performance Creative Lead bist du der Architekt unserer Marktansprache. Du verbindest harte Performancedaten mit echtem Kundenverständnis und übersetzt beides in Creatives, die messbar verkaufen. Während Algorithmen das Media Buying übernehmen, liegt der entscheidende Hebel bei dir. Du entwickelst Strategien, Hooks und Botschaften, die im Markt funktionieren und skalieren. Dein Fokus liegt auf unserer Zielgruppe der Eigenheimbesitzer zwischen 30 und 70 Jahren. Du verstehst ihre Motive, ihre Einwände und ihre Entscheidungsprozesse und nutzt dieses Wissen, um Creatives zu entwickeln, die nicht nur Aufmerksamkeit erzeugen, sondern konsequent zur Handlung führen. DAS SIND DEINE AUFGABEN: * Creative Strategy & Ideation: Du entwickelst systematisch neue Creative-Konzepte (Angles, Hooks, Storylines) für Meta, Google, TikTok und Native Ads und sorgst dafür, dass wir konstant neue Winning Creatives produzieren. * High-End Briefing: Du steuerst den gesamten Briefing-Prozess für unser Inhouse-Design-Team sowie externe Freelancer (Cutter & UGC-Creator). Du weißt genau, wie du aus einfachen Assets wie statischen Bildern oder Founder-Videos echte Performance-Winner entwickelst. * Direct Response Copywriting: Du schreibst Texte, die verkaufen – von kurzen, prägnanten Social Ads bis hin zu komplexen Advertorials, Listicles und Leadgen-Funnels. Dein Fokus liegt auf Verkaufspsychologie und einem tiefen Verständnis für die Bedürfnisse unserer Zielgruppe (Autarkie, Ersparnis, Sicherheit). * Data-Driven Iteration: Du arbeitest eng mit unserem Inhouse Media Buying (Meta) sowie unserer Google-Agentur zusammen. Du analysierst Hook-Rates, CTRs und CPAs, identifizierst Gewinner-Creatives und entwickelst daraus skalierbare Iterationen. * UGC & Founder-Content: Du definierst Shooting-Konzepte, Briefings und Content-Strukturen für unsere Founder und UGC-Creator, um einen konstant starken und authentischen Video-Ad-Output sicherzustellen. DAS BRINGST DU MIT: * Proven Track Record: Du hast bereits signifikante Budgets im 7- oder 8-stelligen Bereich in einer D2C- oder E-Commerce-Umgebung skaliert. Du weißt, was "High Scale" bedeutet. * Psychologisches Profiling: Du beherrschst die "Awareness Stages" und weißt, wie man einen Kunden abholt, der noch gar nicht weiß, dass er ein Balkonkraftwerk braucht. * Exzellentes Schreiben: Dein Deutsch ist auf Muttersprachler-Niveau (C2). Du triffst die Tonalität unserer Zielgruppe (seriös, kompetent, partnerschaftlich) perfekt. * Management-Skills: Du musst kein Designer sein, aber du musst Design "führen" können. Du hast ein Auge für Ästhetik, die konvertiert, und kannst Feedback so geben, dass der Output besser wird. * Growth Mindset: Du liebst Geschwindigkeit. "Done is better than perfect" ist für dich kein Spruch, sondern deine tägliche Arbeitsweise, um im Marktumfeld vorne zu bleiben. WAS WIR DIR BIETEN: * Volle Funnel-Ownership! Du baust etwas Neues auf, du verwaltest nichts Bestehendes. * Direkte Linie zum Head of Marketing, schnelle Entscheidungen, echter Impact. * Ein Team, das genauso Gas gibt wie du. Flache Hierarchien, Champions-League-Mentalität. * Wir bieten dir ein attraktives Gehalt. * Regelmäßige Teamevents (wie z.B. Highland Games, Escape-Room oder Paintball). * Wir kommunizieren ehrlich und transparent und schätzen eine offene Feedbackkultur. * Ausstattung mit neuester Apple-Technik. * Die Position ist remote ausgelegt und zunächst auf zwei Jahre befristet.