Sr. Business People Partner (GTM)

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA * Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. * Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths. * Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery * Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. * Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers. * Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. * Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP & Platform Extensibility — EMEA GTM Support * Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning. * Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. * Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA * Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows. * Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking. * Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts. Competitive Intelligence — AI in EMEA * Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets * Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers. * Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning. AI Thought Leadership & Market Presence — EMEA * Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns. * Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets. * Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution. How You Will Drive Business Value * Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion. * Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning. * Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts. * Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership. * Other duties as assigned You Have:  * 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets. * Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences. * Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation. * Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations). * Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context. * Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time. * Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships  * Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market. * Bachelor's degree or equivalent experience required. * Fluency in English is required * Ability to work in the UK on an ongoing basis Why This Role * Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions. * Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise. * Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes. * Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent. Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * Monthly stipend to support your work and productivity * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)    Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. As a Sr. Client Account Manager, you will be in charge of driving a sophisticated book of business featuring Pinterest’s Mid Market advertisers. You’ll work directly with key advertisers as a trusted consultative product expert to their business. Your strategic advice, analytical skills, and technical sales skills are core to bringing to life the value we deliver as a platform. This is a velocity sales team, we’re looking for candidates who are comfortable working at scale with a diverse client base. What you'll do: * Manage and grow client accounts, collaborating with partners to optimise campaigns, improve performance, implement measurement and attribution solutions, and identify other opportunities for revenue growth. * Translate client goals and leverage data to build consultative and technical solutions for customers, sharing business insights, advertiser education, and satisfaction through a consultative, data-driven approach. * Execute our GTM strategies at scale across a diverse portfolio. * Advise clients on Pinterest ad products, targeting, bidding, creative, and measurement best practices. * Participate in client calls and meetings to understand needs, objectives to effectively promote Pinterest solutions and optimisation opportunities. * Solve challenges and troubleshoot client and partner issues leveraging technical know-how and proper escalations. * Clearly explain complex products and processes, serving as a trusted advisor to clients and agencies. * Build strong partner relationships and proactively expand opportunities to drive revenue growth. * Collaborate with internal cross functional teams to support client marketing objectives and appropriate account management/servicing of client needs. What we're looking for: * Experience analyzing and leveraging large datasets using internal and external analytical platforms and tools * Demonstrated experience with digital media platforms, advertising metrics, and industry trends (Performance marketing, data, measurement, and technology solutions) * Strong technical and product knowledge of digital ad technologies across Search, Shopping, Display, and Social. * AI Enthusiast: Demonstrates a strong curiosity for and practical application of AI to improve productivity, streamline workflows, and elevate client communications, presentations, and recommendations. Uses AI thoughtfully across account strategy and sales motions to uncover insights, sharpen strategic narratives, and show up as a strong, trusted advisor while maintaining sound judgment and a high bar for quality.  * Effective at managing multiple priorities, proactively initiating projects, and achieving goals in a fast-paced environment with high attention to detail. * Excellent written and verbal communication; skilled at building lasting partnerships and collaborating effectively with both internal and external stakeholders. * Capacity to travel for client meetings. * Bachelor’s degree in Digital Media, Business, Marketing, Sales, or related field, or equivalent experience. In-Office Requirement Statement: * This role will need to be in the office or in-market 3 times per week and therefore needs to be in a commutable distance from our Dublin office. * We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection. Working Expectations: * In-market focused sales team focused on velocity, expect to be traveling in-market 50% of the time Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.   #LI-HYBRID #LI-PS1 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity and incentive compensation. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. Location based applicants €73.664—€128.912 EUR Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Parloa

ABOUT PARLOA Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience — one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like Booking.com, Allianz, SAP, BarmeniaGothaer and TUI already deploying Parloa at scale.   ABOUT THE ROLE: As a Senior Value Engineer - West Coast at Parloa, you own the financial and strategic narrative behind our most critical enterprise AI deals. You will architect and validate CFO-grade business cases, ensuring our customers clearly understand—and can defend—the economic impact of adopting Parloa. This is a highly strategic, customer-facing role where you operate at the intersection of Sales, Solutions Engineering, and executive stakeholders. You translate complex AI capabilities into measurable business outcomes, enabling a shift from feature-led selling to value-led decision-making. You will work on high-impact, $1M+ enterprise opportunities, partnering closely with Account Executives and Solution Engineers to shape deal strategy, influence executive stakeholders, and drive confident investment decisions. This is your opportunity to define how value is quantified and communicated in enterprise AI, helping global organizations justify, adopt, and scale agentic AI with clarity and confidence.   AREAS OF OWNERSHIP: * Own value engineering across the full sales lifecycle, from early-stage value framing through late-stage deal support and post-live value validation * Build CFO-grade ROI models quantifying impact across cost reduction, productivity gains, revenue uplift, and customer experience improvements * Lead executive value discovery sessions and workshops, translating qualitative business priorities into quantified financial outcomes * Partner with Account Executives on strategic deals, shaping value narratives for prioritization, pricing, competitive positioning, and expansion * Enable value-led selling by developing standardized frameworks, benchmarks, and repeatable tooling (including Parloa Value Studio) * Translate complex financial analysis into clear, compelling executive narratives that resonate with CFOs, CIOs, and business leaders * Drive post-sale value realization by validating outcomes and supporting expansion through proven impact * Capture and operationalize field learnings into scalable GTM playbooks, value frameworks, and industry-specific benchmarks WHO YOU ARE: * You bring 5+ years of experience in value consulting, value engineering, or commercial advisory roles within enterprise B2B SaaS or software environments * You have a proven track record of building and owning ROI models and business cases that influenced $1M+ enterprise deals involving finance and procurement stakeholders * You have strong financial modeling expertise (e.g., NPV, IRR, TCO, payback, multi-year scenarios) and can confidently defend assumptions in executive conversations * You thrive in complex, ambiguous environments with incomplete data, tight timelines, and multi-stakeholder decision processes * You have executive presence and can translate complex analysis into clear, persuasive business narratives * You are highly autonomous, with a strong ownership mindset, while collaborating effectively across Sales, Solutions Engineering, and GTM teams * You are hands-on and pragmatic, comfortable building models from first principles rather than relying on templated approaches NICE TO HAVE: * Industry experience in Travel, Insurance, Healthcare, Financial Services, or Retail, especially in large-scale customer operations environments * Exposure to contact center operations or CX technology ecosystems (e.g., CCaaS, CRM, workforce management, analytics platforms) * Background in enterprise SaaS, AI companies, or top-tier consulting firms supporting complex enterprise sales cycles OUR RECRUITING PROCESS: Talent Acquisition → Hiring Manager → Case Study / Presentation → Bar Raiser   TRAVEL: Travel up to ~40% to support enterprise customers, primarily across the US   WHY PARLOA? We’re at the beginning of a new era in customer experience, one where AI doesn’t just respond, but understands, reasons, and takes action. We’re building agentic AI that enterprises trust with their most important customer moments: complex questions, high volumes, real stakes. When millions of people reach out to a brand, those interactions aren’t just support tickets; they’re defining experiences. We’re here to raise the standard: making every conversation seamless, intelligent, and genuinely helpful. If you care about shaping how businesses and customers connect at scale—and want your work to matter in real, everyday moments—this is where you do it. At Parloa, ownership isn’t a buzzword; it means being accountable for outcomes, not just tasks. We operate in a category that’s evolving fast, where the bar is high, and the problems are complex. We hire people who think in solutions, communicate with clarity, and follow through. People who are comfortable making decisions, taking responsibility, and raising the standard for themselves and those around them. We’ve grown beyond the earliest startup phase, but we’ve kept the intensity: fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one. Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital, we’re scaling with a clear ambition: to become the global category leader in enterprise-grade conversational AI.   Compensation for this role is structured as On-Target Earnings (OTE), consisting of a base salary and performance-based variable component, in addition to an equity package. On Target Earnings: $ Salary Range $130,000—$150,000 USD   ---------------------------------------------------------------------------------------------------------------------------------- Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information. Parloa is an e-verify employer in the USA. Please click here to learn more. * We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.