Customer Content Specialist

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. Roofr is seeking a Lifecycle Marketing Manager to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue. This is a highly hands-on role: you’re comfortable owning the build and execution, not just the strategy. As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, sales sequences, and nurture drip flows, supporting contractors at every stage of their journey with Roofr. You’ll work cross-functionally with Revenue, Content, Product Marketing, Data and Growth teams to ensure campaigns are deeply segmented, data-driven, and tied to key business outcomes. What You’ll Get to Do: * Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers. * Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth. * Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time. * Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints. * Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization. * Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations. What You’ll Bring to the Role: * 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment. * Demonstrated success building, launching, and optimizing cross-channel customer journeys. You’re comfortable owning the build, not just the design. * Experience supporting both PLG and sales-assisted growth motions, from activation sequences and usage-based triggers to expansion, upsell, churn prevention, and retention programs that support a fast-moving sales funnel. * Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar. * Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation, including designing, running, and interpreting your own lifecycle tests. * Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies. * Excellent communication and collaboration skills to drive alignment across teams. * Proven use of AI tools in your day-to-day workflow, across content creation, campaign analysis, and optimization, to move faster, iterate more, and surface insights. Bonus Points (Optional): * HubSpot Marketing Certification. * Basic knowledge of HTML for email building and troubleshooting. * Familiarity with predictive modeling concepts such as churn scoring, propensity to buy, LTV segmentation, and how to activate those signals in lifecycle campaigns. * Experience working with data teams to pipe product usage and behavioral data into marketing tools (e.g., HubSpot) for segmentation, automation, and reporting. * Familiarity with the SMB customer journey, the nuances of high-volume, fast-moving sales funnels, and how lifecycle marketing contributes to pipeline and expansion revenue. Compensation Range: $110,000.00 - $125,000.00 base CAD Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact. 🏠 What we offer (US + Canada) When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career: 🏝️ Vacation/Paid Time Off: * 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2! * 1 Friday off per month (we call those our laundry days!) * Company wide paid shutdown for the week between Christmas and New Years * Flexible time off * 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada * RRSP/401k match * Generous Parental Leave policy 🤝 Perks: * We host an annual company retreat with great team building activities * Ample learning and development opportunities to continue growing your career * Home office setup stipend * Internet and phone allowance * Remote first culture * Weekly Friday paydays! 🤖 AI Notice At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you. Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too. And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️ ⚠️ Important Notice We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls. To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers [https://roofr.com/careers]. If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com. Your safety and security are important to us — thank you for your vigilance! Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

WHY NEURAFLASH, PART OF ACCENTURE: At NeuraFlash, Part of Accenture, we are redefining the future of business through the power of AI and groundbreaking technologies like Agentforce. As a trusted leader in AI, AWS, and Salesforce innovation, we craft intelligent solutions—integrating Salesforce Einstein, Service Cloud Voice, Amazon Connect, Agentforce and more—to revolutionize workflows, elevate customer experiences, and deliver tangible results. From conversational AI to predictive analytics, we empower organizations to stay ahead in an ever-evolving digital landscape with cutting-edge, tailored strategies. We are proud to be creating the future of generative AI and AI agents. Salesforce has launched Agentforce, and NeuraFlash, Part of Accenture, was selected as the only partner for the private beta prior to launch. Post-launch, we’ve earned the distinction of being Salesforce’s #1 partner for Agentforce, reinforcing our role as pioneers in this transformative space. Be part of the NeuraFlash, Part of Accenture journey and help shape the next wave of AI-powered transformation. Here, you’ll collaborate with trailblazing experts who are passionate about pushing boundaries and leveraging technologies like Agentforce to create impactful customer outcomes. Whether you're developing advanced AI-powered bots, streamlining business operations, or building solutions using the latest generative AI technologies, your work will drive innovation at scale. If you’re ready to make your mark in the AI space, NeuraFlash, Part of Accenture is the place for you. This role bridges technology and enterprise architecture, surrounded by a deeply talented team of engineers and architects who push each other's thinking. NeuraFlash, Part of Accenture, offers the autonomy that comes with being trusted as an expert — you're given the room to lead and the support to do it well — while you work alongside recognized leaders in agentic AI, on an expanding roster of enterprise clients and high-impact engagements. ABOUT THE ROLE This role anchors our AWS practice as it takes on larger, more complex engagements — the kind where much of the work happens before any build begins. Enterprise clients expect architects who already speak their language: people who can lead a security review with confidence and understand what an approval process is really asking for. This role exists to make sure that groundwork is set deliberately and consistently, on every engagement. As an Enterprise Architect, you sit where delivery, security and governance, and the client relationship all meet. Solution and Technical Architects lead the individual designs, and you hold the enterprise view that keeps them coherent as a whole — technically, and in the client's eyes. You'll be the person the client comes to for the full picture, and one the team leans on to keep a complex engagement on track — just as you'll lean on them. WHAT YOU'LL BE DOING * Own the architecture across a client engagement — keeping the technical decisions, the business goals, and the delivery timeline pointed in the same direction from discovery through go-live * Be the client's main point of contact for architecture and technical strategy, translating their business goals into an AWS architecture that delivers on them * Lead client security reviews, compliance, and approval and quality gates, and get the documentation shaped right so things keep moving instead of stalling * Work alongside Solution and Technical Architects, giving them the cross-system, cross-stakeholder context that keeps their designs coherent at the enterprise level * Run discovery, build the business case and ROI for modernization, and help pre-sales with estimates and executive conversations * Set up the standards, governance, and reusable playbooks that make the next engagement easier than the last — including a cleaner, repeatable way to stand up greenfield AWS accounts * Comfortable running several client engagements at once without losing the thread on any of them * Look after the health of the client relationship, spotting risks early and being the one accountable person the client can always go to WHAT YOU'LL BRING REQUIRED: * 8+ years of hands-on AWS architecture, with real depth across the core services * 5+ years designing and governing secure, scalable, highly available systems in complex organizations * A track record of owning client relationships and outcomes, not only technical deliverables * Comfort in front of regulated enterprise clients — you understand what their security, compliance and approval processes are really asking for, and you carry credibility with their executives * Consulting or professional services experience, where managing the client relationship is inseparable from the technical work * TOGAF certification, or equivalent depth applying a formal enterprise architecture framework in practice NICE TO HAVE: * Experience with Amazon Connect or other CCaaS/contact center solutions, including AWS + Salesforce integration (Connect + Service Cloud Voice) * AWS certifications (Solutions Architect – Professional or a relevant Specialty) * Experience with AI/ML services like Amazon Q, Bedrock, or SageMaker * Multi-cloud experience (Azure or GCP) alongside a primary AWS focus. YOU'LL PROBABLY ENJOY THIS ROLE IF... * You're drawn to complex problems, where the technology, the business, and plain organizational inertia are all pulling different ways * You'd rather set an engagement up right at the start than spend it undoing decisions that got made without you * You're the person people come to when a decision is hard enough that nobody else wants to own it * You're equally comfortable in an executive conversation and in a detailed technical discussion with engineers * You're at your best bringing order to ambiguity, and helping people find a way forward when priorities are fighting each other WHAT’S IT LIKE TO BE A PART OF NEURAFLASH, PART OF ACCENTURE? * Remote & In-Person: Whether you work out of our HQ in Massachusetts, one of our regional hubs, or you're one of over half of our NeuraFlash, Part of Accenture Family who work remotely, we’re focused on keeping everyone connected and unified as one team. * Travel: Get ready to pack your bags and hit the road! For certain roles, travel is an exciting part of the job, with an anticipated travel commitment of up to 25%. So, if you have a passion for adventure and don't mind a little jet-setting, this opportunity could be your ticket to exploring new places while making a positive impact on clients. * Flexibility: Do you have to take the dog to the vet, pick up the kids from school, or the in-laws from the airport? We know that a perfect 9-5 isn’t possible. So you have to jump out to do any of those, no problem! We build a culture of trust and understanding. We value good work not the hours in which you get it done * Collaboration: You have a voice here!  If you work with a team of smart people like we do, it’s a no-brainer to take suggestions and feedback on how to keep NeuraFlash, Part of Accenture thriving.  Our executive team holds town halls & company meetings where they address any suggestions or questions asked, no matter how big or small. * Celebrate Often: We take our work seriously, but we don’t take ourselves too seriously. Whether it is an arm wrestling contest, costume party, or ugly holiday sweaters our teams love to have fun. And while we work hard, we don’t forget to slow down and celebrate the big things and the small things together.