Senior Sales Development Representative (SDR) (f/m/x)

Field Marketing Manager (f/m/x) Most field marketing roles are run as logistics: book the booth, ship the banners, scan the badges, hand a spreadsheet to sales, move on. This one is built differently. You own events as a pipeline channel, from the target you set before booking to the deals that close because you made the follow-up happen. It's a more strategic seat than field marketing usually gets, and it's yours to run. doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises, which means our events aren't generic SaaS conferences. You'll be in the rooms where these buyers actually are, and you'll own what we get out of being there. This is also a solo seat. The trade-show calendar already exists, so you're not starting from zero, but there's no playbook yet for turning it into pipeline. If you're excited to own programs end to end, experiment with new approaches, and build the field marketing motion from the ground up, this role is for you. 🎯 What you'll own * Set a pipeline target for every event (owned, sponsored, in-person, virtual), and own what it returns. * Run events end to end: choose the right ones, negotiate vendor packages and speaker slots, handle the logistics, and catch what's about to go wrong. * Pull SDRs and managers into working the leads an event generates, and stay on it past the handoff. * Own the pipeline-driving webinar program, separate from our learning webinars, including partner co-runs where they make sense. * Run smaller local activations across DACH: regional meetups, community events, and customer visits that fit a non-digital-native frontline audience. * Manage the people around an event, from vendors to the SDRs and managers you need for follow-up to the CEO when you need a deck approved, including saying no to an internal favorite when you have to. * Grow into leading the field marketing function as doinstruct expands beyond one market. 🙋 Who you are * You've run events or webinars with real ownership of the moving parts, not just assisted on someone else's. * You've been measured on, or worked closely against, the pipeline events generated. You can tell us what a past event returned and why. * You've coordinated vendors, and you've pulled internal people, including senior ones, into making an event work. * You're based in Germany, fluent in German, and fine with regular travel to events around the country. This role can't be done remotely. * Bonus, not a requirement: B2B SaaS experience, and you already use AI tools in how you work. 🤩 What's different here You own the channel, not a slice of it. That's the upside and the hard part in one sentence. There's no senior field marketer above you setting the plan, which means more ownership than most people at your level get, and also more rope. The follow-up loop with sales is yours to make work, and our customer base means the events are more specific and more interesting than the usual SaaS circuit. 🚀 Why doinstruct * 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation at an event easier. * The marketing team has just finished forming, so you're joining at a point where what you build sticks. * We're moving AI-first as a company and will actively help you get deeper into AI tooling, because that's the direction we're going. * A real path to lead field marketing as we expand beyond a single market. 📈 What success looks like 3 months You've taken over the existing event calendar, met the sales and CS people you depend on, and you can tell us what each upcoming event is supposed to return. The webinar program is yours. 6 months Events you've run have produced pipeline you can point to and explain. The follow-up loop with sales works because you made it work. You've already cut or changed something on the calendar based on what's actually generating opportunities. 12 months The way doinstruct runs events looks different than it did when you started, and you're the reason. There's a repeatable motion for turning an event into pipeline, and as the function expands, you're the obvious person to lead it. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.

Most enterprise buyers in industrial verticals have lived with the same frontline training problem for years because nothing they tried actually stuck. Sub-2% churn across nearly 500 customers in DACH is the evidence that changes that story. You walk into board conversations not as a vendor pitching a new idea, but with proof that similar companies have already committed and stayed. The role hunts and closes new enterprise accounts at 5,000+ employee organizations in manufacturing, logistics, construction and adjacent industrial verticals. You operate inside a vertical pod with a dedicated SDR — pipeline is a shared effort — but you're expected to contribute your own outbound on top as a matter of ownership. The deals are multi-year, multi-stakeholder, and reach C-suite level. You build business cases from scratch, navigate procurement and legal, and present at board level without a pre-sales overlay. 🎯 WHAT YOU'LL OWN * Hunt and close enterprise accounts (5,000+ employees) in manufacturing, logistics, construction and adjacent industrial verticals — from first contact to multi-year contract. * Map and advance buying committees that include procurement, IT, and the executive board simultaneously, without losing any thread. * Build business cases that reach board level: quantified in euros, grounded in operational reality, built from what you learned in discovery rather than from a template. * Run every stage of the deal cycle without a dedicated SE or pre-sales overlay — discovery, solution positioning, ROI modeling, legal and procurement navigation, close. * Navigate enterprise procurement processes and security reviews at companies that have done this with larger vendors before, and close them anyway. * Manage multi-year contract structures with ramp-up provisions and European subsidiary rollouts as deals grow. 🙋 WHO YOU ARE * Full-cycle enterprise AE experience selling to companies with 5,000+ employees, with complex deal cycles. * Built business cases that reached Managing Director or C-suite level and ran those presentations yourself, without a VP in the room to carry the conversation. * Navigated buying committees with four or more distinct stakeholders and can describe specifically how you managed each. * Sold at a company where the enterprise legal and procurement infrastructure wasn't yet complete, and know what it takes to keep a deal credible under those conditions. * Experience with accounts in manufacturing, logistics, Construction or other industrial enterprise environments. * Fluent German. 🤩 WHAT'S DIFFERENT HERE Most enterprise software categories are crowded with alternatives and at least one company that's burned the buyer before. This one isn't. Your prospects haven't seen a frontline training solution that actually sticks at their peers' organizations, which means the discovery conversation is about helping them understand the cost of an unsolved problem — not defending against a competitor's track record. The harder part is structural. doinstruct's enterprise infrastructure — legal templates, security certifications, procurement frameworks — is being built as the motion scales. You'll navigate procurement at 10,000-person industrial groups without complete pre-built responses. That requires a kind of credibility and problem-solving that doesn't come from a major brand behind you. For the right seller, building the enterprise playbook is part of what makes this role compelling. 🚀 WHY DOINSTRUCT * Nearly 500 customers in DACH, Series A funded, sub-2% churn. Verifiable before you walk into any boardroom. * Georg Wesinger coaches the methodology directly, in the deals you're working rather than through quarterly dashboards. * The sales team is senior. You'll get better at your craft by being in the room. * Vertical focus means you build genuine expertise in specific markets over time, not a generalist territory that resets every two years. 📈 WHAT SUCCESS LOOKS LIKE 3 months: You've already built a decent initial pipeline, identified the three to five accounts most likely to close in the next months, and run at least three full discovery-to-business-case sequence with Georg present. You understand the procurement and legal landscape for enterprise accounts in your verticals. 6 months: You have buit up a strong pipeline and closed your first deals already. You are showing a clear qualification status with next steps and plan to win on every account in your pipeline. Georg can look at it and know which are real, which need more time, and which should be dropped. 12 months: You hit you 1st year ARR target. Your pipeline management is predictable enough that the team's forecast is more accurate because you're in it. You've contributed something concrete to how doinstruct runs enterprise deals — a procurement approach, a legal framework, a C-suite presentation structure — that someone else on the team can use. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.