Product Marketing Manager

Kodex

About the company Kodex revolutionizes how organizations handle sensitive subpoenas and data requests from law enforcement and government agencies. Founded by a former FBI agent and backed by leading investors including Andreessen Horowitz, Y Combinator, Peak XV and Thiel Capital, Kodex has become the industry standard for secure data exchange. Our platform supports over 15,000 government agencies in 190 countries and is trusted by industry leaders like Coinbase, Stripe, and AT&T. By transforming a traditionally complex and manual process into a streamlined digital workflow, Kodex helps organizations strengthen compliance, enhance security, and reduce operational costs by millions each year. We bridge the gap between companies and authorized requestors, ensuring that sensitive data is handled with uncompromising security, transparency, and efficiency. About the Role We’re bringing on our first dedicated Product Marketing Manager to own the enterprise story end-to-end - positioning, launches, sales enablement, and content for a multi-audience technical buyer (developers, legal, IT, and security teams). You’ll report to John Weeke (Marketing lead) and partner closely with product, revenue, and marketing peers. This role is built for a hungry, mid-career PMM (3-5 years of experience) who has owned things at previous companies and is ready to step up into more ownership. You’re a full-stack storyteller - you can carry a strategy from conception to final deliverable without handing off between people. You’re AI-native in your day-to-day workflow - Claude, ChatGPT, and similar tools are woven into how you research, draft, iterate, and ship. What You’ll Do * Own product launches end-to-end: framing, positioning, messaging, and shippable deliverables * Build and ship sales enablement - decks, one-pagers, battle cards, training * Create content for a technical audience (developers, IT, legal, security teams) * Partner with product on positioning and roadmap input from market feedback * Own competitive intelligence and turn it into GTM-ready assets * Establish the pattern of full-stack PMM ownership as we scale the marketing team Who You Are * 3-5 years of full-time Product Marketing at a B2B SaaS company (enterprise sales motion - not consumer or pure self-serve) * Full-stack storyteller: strategy to messaging to final deliverable, all in one owner * AI-native in your day-to-day workflow - you use Claude, ChatGPT, or similar throughout research, drafting, competitive analysis, iteration * Startup / scrappy tenure of at least 12 months (not BigCo-only) * Ships fast without waiting for permission; iterates in flight Bonus Points * Experience marketing to developers at a dev-tools or API-first SaaS (GitHub, Vercel, Linear, Notion, Stripe, and similar) * Product management background that transitioned into PMM (or brand / content background that broadened into PMM) * Legal tech, compliance, or reg-tech domain - adjacent to what Kodex does * Multi-audience storytelling: developer + legal + IT buyer Benefits * Remote-first within the U.S. * Annual offsites in exciting locations. Past trips include Seattle, Miami, Nashville, and San Francisco * Competitive salary and meaningful equity * Unlimited PTO + 14 company holidays * 12 weeks of fully paid parental leave, with a flexible return-to-work policy * Comprehensive medical, dental, and vision plans * 401(k) retirement plan * Dynamic Environment: Work on impactful, high-priority matters with opportunities for professional growth. Equal Employment Opportunities at the Company Kodex is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Kodex believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.

WhiteTech

At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions. Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration. Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape. Whether scaling your PSP, enhancing your EMI services, or diving into open banking, WhiteTech is your partner for innovation and growth. We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET).   JOB SUMMARY We are hiring for an innovative startup building a cutting-edge, secure, and responsible CS2/CS:GO Skin Gambling and Casino Platform. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven Senior/Lead Product Marketing Manager to bridge the gap between building the product and successfully bringing it to market. This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety. REQUIRED QUALIFICATIONS (MUST-HAVE) * 6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry. * Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must. * Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives. * Experience in setting up successful collaborations with Counter-Strike (CS) streamers. * Proven experience in growing a start-up project toward a market leader position. * Previous experience working in start-up environments with rapid iteration cycles. * Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role. * Proven hands-on experience building and scaling marketing processes from the ground up. * Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond. * Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter. * Experience working with analytics tools and turning data into stories & actions. * Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations. * Passion for gaming, esports, and the CS2/CS:GO community. * Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting. * Ability to work within the CET/EET time zone. KEY RESPONSIBILITIES * Leading and growing the Product Marketing function with a hands-on approach. * Develop marketing strategies for our B2C products and B2B platform features. * Contribute to product mechanics and design with proven, market-tested enhancements. * Structure effective partnerships with traffic acquisition partners. * Create positioning and unique value propositions. * Collaborate hand-in-hand with product, design, and development teams. * Monitor KPIs (conversions, engagement, retention, launch effectiveness). * Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements. * Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them). * Initiate changes to increase conversions, user engagement, and retention. * Synchronize marketing activities with the product roadmap. * Plan marketing launches and entering new markets. * Conduct market, competitor, target audience, and customer development research. * Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits. * Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development. * Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution. * Report on the effectiveness of initiatives and promotion results. RECRUITMENT PROCESS 1. Application Review (1-2 weeks). If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy. 2. Interview Stages (2-3 weeks). 1. Prescreen Call with Recruiter - 30 min. 2. Interview with Chief Product Officer - 60 min. 3. Test Assignment. 4. Final Interview with CEO - 60 min.  3. Job Offer. 4. Referrals: Employment and Background Check.   We offer:  * Competitive compensation package (commensurate with your experience) * 19 business days of flexible Paid Time Off (PTO) * Fully remote work with flexible hours (within the CET time zone) from any location of your choice * Values-driven culture with a friendly and supportive work environment * Opportunity to regularly participate in conferences and community events as both a participant and contributor * Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency Embrace the opportunity to develop your skills in a cutting-edge fintech environment. Please apply now to be part of our dynamic team and make a tangible impact on the future of payments! Let’s build something great together!

Calendly

WHAT’S IN IT FOR YOU?  Ready to make a serious impact? Millions of people already rely on Calendly, and we’re still in the midst of exciting product growth — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey. About the team & opportunity  What’s so great about working on Calendly’s Lifecycle Marketing team?  As part of Growth Marketing, our Lifecycle Marketing team sits at the center of some of Calendly's most important growth initiatives. We own strategy across the customer lifecycle—from acquisition and activation to expansion and retention—and play a critical role in bringing new products and features to market. We partner closely with Product, Product Marketing, Analytics, and Customer Success to solve complex customer problems through data, experimentation, and personalized customer experiences that directly influence product adoption, customer value, and business growth. Why do we need you?  We're looking for a Senior Lifecycle Marketing Manager who combines strategic thinking with analytical rigor and exceptional execution. This is a highly strategic role where you'll develop lifecycle strategies that help customers discover, adopt, and realize ongoing value from Calendly. You'll identify opportunities through customer insights and product data, design sophisticated lifecycle programs, lead customer engagement strategies for new products and features, and continuously evolve the customer experience through experimentation. A day in the life of a Senior Lifecycle Marketing Manager at Calendly On a typical day, you will be:  * Own lifecycle strategy for high-impact customer initiatives, developing sophisticated customer journeys that drive product adoption, engagement, expansion, retention, and long-term customer value. * Lead lifecycle strategy for new product launches and feature releases, partnering closely with Product, Product Marketing, Customer Success, and Analytics to maximize customer adoption and long-term engagement. * Develop personalized lifecycle programs that deliver the right message at the right time, primarily through email while thoughtfully leveraging complementary customer touchpoints where appropriate. * Build a culture of experimentation by developing hypotheses, designing rigorous tests, measuring impact, and translating learnings into scalable improvements across the customer lifecycle. * Synthesize customer behavior, product usage, and experimentation results to identify gaps, uncover growth opportunities, and influence lifecycle strategy. * Partner cross-functionally with Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to deliver cohesive, customer-centric experiences. * Champion customer-first thinking, ensuring every lifecycle experience helps customers realize value faster, deepen product adoption, and achieve better outcomes. What do we need from you? * 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS or product-led growth environment. * Demonstrated success driving customer adoption, engagement, retention, and long-term customer value through strategic lifecycle marketing. * Experience developing lifecycle strategies for new product launches, feature adoption, or other strategic growth initiatives. * Exceptional strategic thinking and analytical skills, with the ability to identify opportunities, navigate ambiguity, and independently develop lifecycle strategies from concept through execution. * Expertise with lifecycle marketing platforms (Braze preferred), customer segmentation, personalization, experimentation, and performance analysis. * Strong ability to interpret customer behavior and product usage data, translating insights into actionable strategies that drive measurable business impact. * Expertise in crafting personalized, customer-first messaging that aligns with customer needs and encourages meaningful product engagement. * Proven experience designing and scaling experimentation programs, including hypothesis development, A/B testing, performance measurement, and optimization. * Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines. * Strong collaboration and influence skills, with the ability to partner across Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to drive customer and business outcomes. * Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time Tier 1 Salary Hiring Range $187,272—$253,368 USD Tier 2 Salary Hiring Range $171,666—$232,254 USD Tier 3 Salary Hiring Range $156,060—$211,140 USD The ranges listed above are the expected annual base salary for this role, subject to change. Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity. Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Top Performer Bonus program (or Sales incentive), equity awards, and competitive benefits. Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows: * Tier 1: San Francisco, CA, San Jose, CA, New York City, NY * Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA. * Tier 3: All other locations not in Tier 1 or Tier 2 If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them. Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Delaware, Hawaii, Idaho, Iowa, Montana, Nebraska, North Dakota, Rhode Island, South Dakota, and West Virginia, you will not be eligible for employment. Note that all individual roles will specify location eligibility. All candidates can find our Candidate Privacy Statement here Candidates residing in California may visit our Notice at Collection for California Candidates here: Notice at Collection This role may require occasional travel for company events, team collaboration, or offsites.