Senior Director of Product

Runna

We're putting together a talented team to build the #1 training platform for Runners We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀 THE TEAM YOU'LL JOIN The Growth Team at Runna is responsible for how runners discover, convert, and engage with our product. Sitting at the intersection of marketing, product, and data, the team drives scalable user growth while ensuring a seamless experience from first touch through to early retention (as well as winback). You'll head up a cross-functional team of 8 (and growing) across three squads: Acquisition (incl. Martech), onboarding & activation and Monetisation, all spanning engineering, product, and design. Together, they own the end-to-end growth journey: acquisition, conversion, and early retention. Collaborating closely with the Director of Growth Marketing, Director of Brand Marketing team, and the wider Product team, you'll play a central role in scaling Runna's user base and turning new runners into long-term customers. WHAT YOU'LL BE DOING You'll be a key member of the Runna Senior Leadership Team, reporting directly to the Managing Director (Josh). You'll take ownership of one of Runna's four core product pillars and operate as a senior leader across the entire Product org, not just within your pillar; you're as accountable for the health and direction of the PM org as you are for your own squads' outcomes. This is a hands-on leadership role with outsized scope. Own the strategy and shape company priorities: Define the multi-year vision for the Growth pillar and influence company-level product priorities. Ensure the Growth roadmap connects clearly to Runna's overarching business goals and drives measurable impact across acquisition, conversion, and early retention. Maximise our unique relationship within the Strava Group - turning access to Strava's runners and ecosystem into a durable growth advantage. Connect insights from acquisition channels, user behaviour, and experiments back into product and company strategy. Own the in-product growth surface: Drive the in-app experiences that turn first-time users into committed, paying runners - onboarding, activation, the trial and paywall journey, free-to-paid conversion, and the early-retention loops that make Runna stick. Own the experimentation pace and quality across these surfaces. Partner with Growth Marketing (and others) to own the full funnel - and the data behind it: Work closely with the Director of Growth Marketing to create a tight, continuous loop between product and marketing - so that learnings from paid, organic, and lifecycle channels directly inform product decisions, and product insights sharpen marketing execution across acquisition and winback. Build the data and measurement foundation: Stand up the technical foundations - server-side tracking, attribution, marketing automation tooling - and collaborate with the Director of Growth Marketing to ensure that we as a business have end-to-end measurement architecture that gives a clear, accurate visibility into what's driving subscriber growth. Drive department-wide initiatives and establish frameworks that scale: Identify and lead initiatives that elevate how the entire Product department functions. From experimentation rigour and data practices to how PMs work with engineering and design. Your impact isn't confined to your pillar; you're raising the bar org-wide. Lead and develop your team and the PM org: Line manage, mentor, and develop product managers across your squads. Beyond your direct reports, take an active role in identifying skill gaps, driving coaching and development initiatives across the broader PM and Runna team, and building the conditions for high performance at scale. As the team continues to grow, you'll play a hands-on role in hiring - making strong talent decisions, raising the bar in interviews, and laying the foundations for a team that can scale with the business. QUESTIONS YOU MIGHT BE ANSWERING * How might we optimise onboarding and FTUE to get more users to their "aha moment" faster and increase activation into a training plan? * How might we better identify, onboard and activate the right users from Strava? * How might we design early product experiences (weeks 1–3) that maximise motivation, habit formation, and retention across different runner segments? * How might we improve conversion across paywalls, trials, and subscription flows, and determine which levers drive the highest long-term value? * How might we build a high-velocity experimentation engine across acquisition, onboarding, and monetisation that consistently drives measurable growth? * How might we increase the volume and quality of runners entering Runna through channels like Strava, while ensuring they land in the right experience? WHAT YOU'LL BRING * You've driven real growth outcomes in consumer subscription products - acquisition, onboarding, conversion, retention - and can point to the numbers that prove it. You've owned complex domains across multiple teams, not just a single feature area, and you have a clear point of view on how subscription products price and package what they offer. * You have 10+ years of experience in product or growth product, with significant time spent leading teams and functions. You know how to develop PMs, spot gaps in a team's capability, and build the conditions for high performance, not just manage day-to-day delivery. You operate comfortably at SLT level: you raise the bar across an org, not just within your team. You're also at home working closely with engineering and data on technically complex, data-heavy products, and you've been close enough to measurement stacks - server-side tracking, attribution, event taxonomies - to know what good looks like and where the traps are. * You're exceptionally strong with data and run rigorous experiments (treating experimentation as a core operating discipline). You make clear decisions under uncertainty and are known for analytical thinking by those around you. You have good product and UX instincts and you know what a clean, high-converting user journey looks like and can tell when something isn't good enough yet. * You understand that growth product doesn't operate in isolation. You've worked closely with marketing teams - performance, lifecycle, and organic - and know how to build genuine partnerships where product and marketing operate as one system rather than two functions handing off to each other. You're energised by building embedded working relationships with marketing leaders and thrive when product decisions are informed by marketing insight and vice versa. * You can navigate competing priorities without losing momentum. You know when to align, when to push back, and when to just make a call. You care about getting things right but don't let perfect get in the way of fast. You thrive when there's a lot to figure out and not enough time to figure it all out perfectly. * You're based in London or able to come into our Vauxhall office regularly (ideally 3 days a week). BONUS POINTS IF: * You have a strong interest in fitness apps and the fitness space * You have worked in React Native mobile application teams * You have experience working on cross-product or cross-platform growth funnels (e.g. app - web - partner platforms like Strava) * You have experience with growth product in a post-acquisition or high-growth integration environment BENEFITS: Overview of our benefits are below We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧 1. 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office 2. 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you) 3. 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!) 4. 🧘 Headspace membership 5. 💸 Money every year to spend on gear, events and the gym! 6. 🏥 Private health insurance with Bupa and workplace pension scheme 7. 💖Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress 8. 🥕Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process. Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!

Runna

We're putting together a talented team to build the #1 training platform for Runners We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀 THE TEAM YOU'LL JOIN The Growth Marketing team owns how runners discover Runna, sign up, and stick with us for the long haul. We sit at the intersection of marketing, product, and data, and we drive user growth across paid, owned, and organic channels. You'll lead a team of 15 across three functions: * Performance Marketing * Lifecycle Marketing * Organic Growth (SEO, website, ASO, CRO, and referrals) Each function has a dedicated manager, so your focus is strategy, cross-functional leadership, and building team capability rather than channel execution. You'll partner closely with the Director of Growth Product Management, Partnerships, Ambassadors, and Brand Marketing. WHAT YOU'LL BE DOING You'll be a key member of the Runna Senior Leadership Team, reporting to the Strava CMO with strong accountability to Runna's Founders and Managing Director. You'll directly manage and mentor the function managers and shape how growth marketing connects to company-level goals. SPECIFICALLY, YOU'LL: * Set the multi-year Growth Marketing vision and build the unified engine that connects paid, lifecycle, and SEO/GEO into one compounding system * Partner with Growth Product to own the full funnel, including server-side tracking, attribution, marketing automation, and the measurement architecture leadership relies on * Make experimentation a core operating discipline across the team * Co-lead cross-brand growth across Strava and Runna, converting Strava's global community into Runna subscribers through paid, owned, and organic surfaces * Own Runna's international growth strategy beyond the UK, including market sequencing, channel mix, and the frameworks that let us scale efficiently * Own the growth P&L, including paid media budget, efficiency targets, and the unit economics (CAC, ROAS, LTV:CAC) that keep growth sustainable * Lead and develop the managers running each function, and act as an enterprise leader across Runna and Strava WHAT YOU'LL BRING * 10+ years in growth or performance marketing, with meaningful time leading teams and functions * A track record of driving real growth outcomes in B2C consumer products, with the numbers to back it up * Experience owning complex, multi-channel growth domains rather than a single channel * Comfort partnering with product and engineering on technically complex, data-heavy challenges * Strong senior stakeholder skills, knowing when to align, when to push back, and when to make the call YOU'LL BE SUCCESSFUL HERE BY * Running toward the data, not away from it. You design tests with clear hypotheses, act on what you find, and cut what isn't working * Delivering against targets even when the path isn't clear. Ambiguity energises you rather than slowing you down * Thinking in funnels, not channels. You connect the dots others miss and fix the handoffs that quietly cost conversions * Building lifetime value, not just installs. You care about what happens after the download as much as what drove it * Staying ahead of where growth is going, whether that's AI-powered search, shifting attribution models, or the next acquisition lever * Making the Strava relationship a growth engine, and turning that connection into a repeatable playbook * Developing people who outgrow their roles, and modelling the accountability and curiosity you want in the team BONUS POINTS IF * You've scaled growth marketing for subscription-based mobile apps * You've worked across cross-product or cross-platform growth funnels (app, web, partner platforms like Strava) * You've led growth in a post-acquisition or high-growth integration environment COMPENSATION & BENEFITS We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧 * 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office * 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you) * 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!) * 🧘 Headspace membership * 💸 Money every year to spend on gear, events and the gym! * 🏥 Private health insurance with Bupa and workplace pension scheme * 💖Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress * 🥕Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process. Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!

Runna

We're putting together a talented team to build the #1 training platform for Runners We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀 THE TEAM YOU'LL JOIN The CRM team at Runna sits within our Growth Marketing function and is responsible for how our owned channels interact with our brand to give our Runnas the best app experience possible. From first-touch onboarding through to retention, renewal, and winback, we utilise our channels (Email, Push & In-app) to help sustain our incredible growth. Sitting at the intersection of marketing, product, and data, the team builds and iterates lifecycle journeys that drive growth while protecting customer experience. This role works closely with other Growth Marketing teams, Product, Data, Brand/Partnerships, and the Lifecycle team at Strava to ensure our comms engine is scalable, measurable, and continuously improving.⁠ WHAT YOU'LL BE DOING You'll own Runna's CRM function end-to-end, working directly with the Growth Marketing Director to define the CRM strategy and deliver against company OKRs. You'll partner cross-functionally to ensure CRM is tightly integrated with product changes, brand initiatives, and the broader Growth roadmap. You'll lead our fantastic CRM team of 4, that sit across both our Acquisition and Retention initiatives whilst also managing key vendor relationships. CRM ROADMAP AND LIFECYCLE STRATEGY: Set the direction for lifecycle marketing (conversion, retention, renewals, winback), translate priorities into a clear roadmap, and drive delivery across the team’s backlog and planned initiatives.⁠ Use qualitative feedback, product data, and user research to shape what we send, when, and why. MEASURING INCREMENTAL CRM IMPACT & MANAGING REPORTING: Maintain or upgrade our current measurement framework that proves CRM’s incremental value to the business. Establish clear attribution and incrementality approaches (holdouts/A-B tests where possible), and ensure tracking is reliable across channels and platforms. Drive monthly reporting rhythms and create clear updates for performance reviews and cross-functional alignment.⁠ BUILD AND LEAD A CULTURE OF EXPERIMENTATION AND LEARNING: Foster a test-and-learn operating rhythm across the team — structured experimentation calendars, shared learnings, and a bias toward evidence over assumption. Stay current on lifecycle and CRM industry evolution and bring new ideas, tools, and approaches back to the team. Encourage curiosity and make space for the team to explore what's next. LEAD, SUPPORT, AND DEVELOP THE CRM TEAM: Set a high bar for quality and create an environment where the team does the best work of their careers. Provide clear prioritisation, regular coaching, and constructive feedback. Identify stretch opportunities that accelerate individual growth, and actively develop the team's skills in areas like experimentation design, data fluency, and cross-functional collaboration.⁠ HELP DRIVE CROSS-BRAND LIFECYCLE GROWTH ACROSS STRAVA AND RUNNA: Partner closely with Strava stakeholders to turn cross-brand opportunities into measurable lifecycle impact — shaping strategy and execution for communications that send Strava audiences into Runna (and keep them engaged). Help to maintain tight coordination across teams, and continuously optimise performance through testing and learnings. MANAGE RELATIONSHIPS WITH KEY CRM AND DELIVERABILITY VENDORS: Own vendor relationships end-to-end — onboarding and enablement, contract/commercials support, roadmap alignment, and ongoing performance management. Act as the primary point of contact for troubleshooting and technical support, coordinate escalations and feature requests, and ensure each tool is configured correctly and used effectively across the team. WHAT YOU'LL BRING * 7+ years in lifecycle/CRM marketing for a B2C product, with proven impact on engagement, revenue, and lifetime value * Strong analytical mindset - comfortable defining hypotheses, interpreting results, and coaching your team to do the same * Hands-on experience with lifecycle channel execution (email, in-app, push), including segmentation, QA, scheduling, and performance optimisation * Skilled at building scalable processes (QA, calendars, approvals, documentation) without slowing execution * Proven track record hiring, managing, and mentoring high-performing CRM teams * Thrives in fast-paced, high-growth environments with ambiguity and shifting priorities * Effective cross-functional operator - knows when to push, when to listen, and how to align teams with competing priorities * Comfortable rolling up sleeves during critical moments to unblock delivery and raise quality * You're based in London or able to come into our Vauxhall office regularly (3 days a week) YOU WILL BE SUCCESSFUL HERE BY: Running toward the data, not away from it. You treat experimentation as a core operating discipline and build a culture of learning and iteration.⁠ ⁠Building strong cross-functional relationships. Product, Data, Engineering, and Growth stakeholders trust you as the owner of CRM strategy and execution. You’re a real problem solver and don’t mind upskilling yourself and your team when entering new CRM territory. Thinking in systems, not sends. You build lifecycle infrastructure (templates, tooling hygiene, reporting cadence) that makes the whole team faster over time.⁠ BONUS POINTS IF * You’ve scaled lifecycle marketing for a subscription mobile app. * You’ve worked on CRM + product-led growth intersections (e.g., onboarding, paywalls, upgrade paths). * You’re familiar with any of our tech stack; Iterable, Mixpanel, Aampe, Omni, Everest, Litmus, Zapier BENEFITS: We’re also committed to continually evolving our benefits to support you as we grow. Here is a brief overview what we currently offer in the UK 🇬🇧 * 🏢 Flexible working – we typically spend 3 days a week together in our Vauxhall office * 🏝️ 25 days holiday, plus bank holidays (which you can take whenever suits you) * 📱Free Runna & Strava subscriptions for you and 3 of your friends (get ready to be your friends fave person or save them for holiday presents!) * 🧘 Headspace membership * 💸 Money every year to spend on gear, events and the gym! * 🏥 Private health insurance with Bupa and workplace pension scheme * 💖Modern Health is a mental wellness platform and app that combines technology with professional support to improve mental well-being and reduce stress * 🥕Carrot fertility support - this benefits provider can provide inclusive fertility, hormonal health, and family-forming benefits to our global employee population and takes the burden off what we know can be a stressful process. Please let us know if there’s anything we can do to better accommodate you throughout the interview process - this can be from scheduling interviews around childcare commitments to accessibility requirements. We want you to show your best self in the process, so please speak to your Talent Partner!