Brand Marketing Program Manager

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. Responsibilities * Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness. * Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content. * Owning Plaid’s editorial calendar across Plaid’s owned channels. * Managing Plaid’s blog and customer and partner newsletters, ensuring editorial voice, tone, and quality standards across all content. * Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand. * Partnering across marketing to align content with launches, campaigns, and demand generation goals. * Building processes that streamline creation, increase output, and ensure cross-channel alignment. * Managing and mentoring a lean content team and agencies. * Measuring content performance and sharing insights. Requirements * 15+ years of content marketing or editorial experience, with a focus on B2B or fintech. * 8+ years of experience in building and managing high-performing content teams. * Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice. * Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics. * Strong analytical skills and ability to use data to assess content performance and drive program strategy. * Willing to flex across strategy and execution. Most roles at Plaid require ‘do-ers’ and this role is no different.    Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid! Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com. Please review our Candidate Privacy Notice here. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The mission of the Developer Relations team is to empower developers to easily use and understand Plaid’s products, delivering a supportive, industry-leading developer experience via scalable, broad-reaching methods. The scope of this role covers all of Plaid's commercially available, customer-facing products. We’re looking for an experienced Developer Relations Engineer to help the world’s fintech companies (and we believe every company is a fintech company, even if they don't know it yet) integrate with Plaid's APIs. In this role, you’ll create best-in-class developer experiences, cementing Plaid's reputation as the most trustworthy, developer-friendly financial services API. This is a highly technical, highly visible role with direct impact on Plaid’s product, brand, and developer experience. Responsibilities * Create and evolve developer documentation for Plaid’s APIs – writing new content, and improving clarity, accuracy, and usability of existing content. Distill complex technical topics into approachable, accurate explanations for a broad developer audience. * Design and build sample applications, demos, and tutorial videos that demonstrate the benefits of integrating with Plaid’s APIs and the best practices to use during integrations. * Improve and maintain developer-facing resources, including the Postman collection, documentation website, and other assets. * Serve as the developer’s advocate, working with our developer community and translating external developer needs into actionable product and documentation insights for internal teams. * Collaborate cross-functionally with Product, Engineering, Design, and Marketing to ensure Plaid delivers a best-in-class developer experience and to build solutions that engage, activate, and onboard new developers at scale. Qualifications * 5+ years of experience in Developer Relations, Developer Advocacy, or similar roles, or a combination of 2+ years in Developer Relations and 3+ years in related technical roles such as Software Engineering, Solutions Engineering, Implementation, or Sales Engineering. * Ability to write clear, idiomatic code in at least one widely used backend language and one frontend language * Experience building sample applications and technical demos. * Experience writing high-quality developer documentation from scratch, and identifying gaps or opportunities in existing documentation. * Ability to quickly learn and clearly explain new technologies and concepts. * Strong developer empathy, with the ability to understand and communicate what matters most to developers. * Ability to thoughtfully leverage generative AI to accelerate your work while maintaining a high standard of quality in external-facing content. Nice to Have * Familiarity with OpenAPI. * Experience with web or mobile development. * Experience working on B2B APIs. * Experience building or growing developer communities around B2B APIs. * Strong presentation skills. * Experience creating technical content across formats such as slide decks, diagrams, web apps, or video. Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid! Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com. Please review our Candidate Privacy Notice here. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.