Growth Marketing Manager

Substack

ABOUT SUBSTACK Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions — offering them creative freedom, ownership, and a direct connection to their audiences. We're growing fast. Millions of readers come to Substack directly every month, and our app is the primary destination for our most engaged users. We're looking for a rare hybrid — someone who thinks like a product manager, works closely with engineers, and has deep expertise in the organic growth levers that compound over time: SEO, ASO, and new user onboarding. THE ROLE This is a new role on the Growth team and a product role first. You'll own the organic side of our user acquisition flywheel, ensuring that Substack is discoverable at every surface where people are looking for great writing and ideas, and that when they find us, the experience from first click to first subscription is as frictionless as possible. You'll report to the Head of Growth. You'll work most closely with the Activation team on the onboarding and post-onboarding arc, and with Growth Marketing on ASO, paid-to-organic handoffs, and bespoke App Store landing pages. This is a hybrid role in the truest sense: you'll write PRDs and work with engineers one day, and audit keyword rankings or optimize an App Store listing the next. You should be comfortable in both modes and know which one the moment calls for. WHAT YOU'LL DO USER SIGN-UP & ONBOARDING * Own the first-run experience end-to-end: app splash, sign-up flow, first-session orientation, and the handoffs that turn a new install into an active reader * Partner with the Activation team on the post-onboarding arc — ensuring the moves we make in the first 60 seconds compound through the first week and beyond * Design and run experiments to improve sign-up conversion, first-action completion, and D1 / D7 retention, with particular attention to users arriving from different surfaces (organic search, App Store browse, creator-shared links, paid campaigns) * Define and instrument the funnel events needed to measure quality across the sign-up and activation journey APP STORE OPTIMIZATION (ASO) * Own App Store and Google Play listing optimization across all Substack surfaces: the main app listing, bespoke vertical landing pages, and creator-specific pages * Design and run experiments to improve install conversion rates — working with creative and data teams to test copy, screenshots, preview videos, and ratings/review strategy * Partner with Growth Marketing on paid-to-organic handoffs, particularly where paid campaigns drive traffic to custom App Store landing pages and ASO affects the downstream conversion rate * Monitor competitor ASO strategies and maintain keyword coverage across category-relevant and creator-adjacent search terms in both stores SEO * Own Substack's SEO strategy — protecting and extending an already-strong position rather than rebuilding it * Partner with product and engineering to ensure any product-level changes (new pages, URL structures, navigation, rendering, indexability) have SEO and AEO implications accounted for before launching WHAT WE'RE LOOKING FOR * 5-8 years Product management experience and strong product instincts: you've written specs, worked in sprints with engineers, and understand how to navigate a product roadmap to get growth work prioritized * High agency and strong written communication — this role requires influencing engineering and product partners, which means making crisp cases for why growth work should be prioritized * Strong analytical skills — you can build your own analyses, define the right success metrics for an experiment, and know the difference between a signal and noise in an A/B test * Technical SEO fluency — you understand how rendering, crawlability, structured data, Core Web Vitals, and site architecture affect rankings, and you can have a substantive conversation with an engineer about any of them * Hands-on ASO experience including keyword research, listing copy optimization, creative testing, and conversion rate analysis across both the App Store and Google Play * Experience with answer engine optimization (AEO) and an understanding of how AI-powered search is changing organic discovery — or a clear point of view on how to think about it * Genuine interest in media, publishing, and the creator economy WHY THIS ROLE, WHY NOW Substack Is quickly becoming much more than just an email newsletter product. Our app is the newest and most valuable strategic asset as it is a force multiplier in the growth of the homegrown Substack network, which has propelled Substack to become a cultural phenomenon that millions of people come to daily. You'll operate at the center of this growth, with the product and engineering partnership, the data access, and the mandate to accelerate the organic flywheel. COMPENSATION Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation range for this role is $190,000–$230,000. Final offer amounts are determined by multiple factors including candidate experience and expertise. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We're seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we'd love to meet you. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you. Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking here.

Substack

ABOUT SUBSTACK Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, offering them creative freedom, ownership, and a direct connection to their audiences. THE ROLE This is a new role focused on our Enterprise creator segment: the most sophisticated publications and partners building on top of Substack. You’ll work directly with these enterprise creators to understand the bespoke needs of their publications, synthesize those needs into clear product requirements, and translate one-off requests into durable, reusable systems and features that strengthen the entire Substack ecosystem. You’ll operate at the intersection of creator empathy, platform thinking, and executive alignment. Success in this role means: deeply understanding how creators use (and benefit from) Substack’s network and platform, and ensuring that what we build for enterprise partners scales across the org, rather than becoming pigeonholed into individual partner needs. WHAT YOU’LL DO ENTERPRISE PARTNER PRODUCT STRATEGY * Form a deep understanding of the current state of play in our creator platform, and identify the biggest opportunities for development and growth * Work directly with Key Enterprise Partners who build on top of Substack to synthesize their requests and package them into roadmaps for durable product features that can be used across the rest of the Substack network and ecosystem * Ensure enterprise-facing work ladders up into reusable primitives, systems, and platform capabilities ROADMAP & EXECUTION * Build a compelling roadmap at the short term, medium term, and long term horizons * Help design and spec projects across the spectrum from experiment, to feature, to large-scale initiative * Partner with your EM counterpart to inspire and lead a full-stack team of engineers, designers, and product analysts, creating clarity and accountability for them at every level CROSS-FUNCTIONAL LEADERSHIP & GTM * Work closely with the leadership team to ensure that your team’s product strategy and the overall company strategy are in lock-step at all times * Fully own the product marketing and go-to-market strategy for everything the team ships WHAT WE’RE LOOKING FOR * 4+ years of experience as a Product Manager * A deep understanding of Substack’s product, user base, and market position * Empathy for creators and a clear mental model for how creators use and benefit from Substack’s network and platform * Comfortable operating at every level of abstraction (from high level product/business strategy to “what should the CTA say” level details) * Deep experience with software design; you have demonstrated the ability to service user needs while balancing ease of use and flexibility * Independent ability to build charts and tools using current software development tools (you can vibe code some things) * Strong analytical skills, competence in SQL and experience with BI tools like Sisense; frameworks like cohort analysis and growth accounting should be second nature * Strong communication skills: able to write a compelling strategy doc, internal or external blog post, and present to the company regularly * An ability to roll up your sleeves and do what needs to be done WHY THIS ROLE, WHY NOW Our enterprise creators are pushing the edge of what Substack can enable: sophisticated editorial operations, custom integrations, and ambitious audience and subscription strategies. Their needs are often “ahead of the product”, which makes them an ideal forcing function for building stronger platform systems. This role exists to turn that forcing function into leverage: translating bespoke partner needs into reusable, scalable capabilities that improve Substack for every creator, strengthen our network effects, and align tightly with company strategy. COMPENSATION Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation range for this role is $190,000–$230,000. Final offer amounts are determined by multiple factors including candidate experience and expertise. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you. Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking here.

Substack

Substack is building a new economic engine for culture, giving the most interesting people on the internet the power of their own publishing platform. The terms of our culture shouldn't be set by legacy media gatekeepers or chaos-fueling social platforms, but by the people who actively shape it. This role exists to make Substack the obvious home for those people. THE ROLE This is not a creator partnerships role, or influencer marketing, or a PR function. The work is to craft Substack’s product-led story making the most ambitious voices in culture want to create here. When a great writer /creator/podcaster is deciding where to go to build their independence, we want Substack to feel like the only real answer. Your north star will be to drive high-quality creator inbound that converts into paid subscriptions and app users. You will craft and bring to life our creator marketing narrative (through product marketing, programs, and creator campaigns), and build the machine that drives cultural authority for Substack. This is a 0-to-1 role which means the team and infrastructure you'll need doesn't fully exist yet. You'll build it. WHAT YOU'LL OWN The platform story at every altitude. You'll develop and steward the product-led narrative that explains what Substack is and why it matters for creators right now. The narrative work is not only external, it includes internal thought leadership that will keep creator-facing work coherent across product, comms,, and partnerships. The proof-point machine. You'll identify the creator stories that prove what's possible on Substack, and build the operation that gets those stories into the places where creators actually pay attention (press, social, industry moments, word of mouth). You'll know how to make a creator win feel like a signal, not a press release. Cultural authority. You'll partner with our Head of Partnerships and Head of Brand/Editorial to build campaigns, programs, story angles, partnerships, and content that make Substack a persistent presence in the conversations where creators make decisions. What those look like is yours to determine but it needs to earn Substack a seat at the table across priority categories. Creator inbound and conversion. You'll own how the platform story reaches the right people and work across partnerships, comms, and product to close the loop from narrative to pipeline to lifecycle to evangelism. What we're saying, to whom, through which channels, and how we know it's working. The team. You'll build and lead a small, high-craft function that leverages AI to deliver on narrative and a distinctive brand identity at scale.     WHO WE'RE LOOKING FOR You connect story to business by default. You don't see creativity and growth as separate modes. You care about how a narrative translates to inbound and how a creator win drives signal in the market. You’ve also worked closely enough with product teams to know how a feature becomes a proof point and how to get in front of technical teams early enough to shape/substantiate story rather than react to it. You've operated at a senior level inside an agency, media company, or platform. You've run programs, led teams, and owned business outcomes. You know how to develop and lead from a point of view, and influence excellence in the people around you. You've been a writer, journalist, or have spent time working directly with creators. You understand how creative people make decisions, what earns their trust, and what makes a platform story inspire someone to act. You have legible evidence of taste. Either your own (in what you've written, built, or championed), or in your track record of developing people who have it. Stretch: You've published something yourself. You understand firsthand how stories travel, what makes audiences grow, and what it feels like to build something people show up for consistently. WHY THIS ROLE, WHY NOW Substack has global scale, ambitious creators, and a sharp point of view about what the internet needs to look like (especially in the AI era). This point of view is still getting threaded through our platform and go to market. Building, substantiating and capitalizing on Substack’s role in culture – at a time when so many people are looking for quality, depth, originality – is the opportunity in front of us. This person will play a central role. Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation salary range for this role is $250,000-310,000. Multiple factors, including candidate experience and expertise, determine final offer amounts and may vary from the amounts listed above. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you. Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking here.