Integrated Campaigns Manager, Startups and AI

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. ABOUT THE TEAM Stripe’s global demand campaigns team delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization. WHAT YOU’LL DO In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks focused on Stripe’s stablecoin and crypto products (including Bridge). You'll champion the needs of the core audiences for this product area, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth. THE IDEAL CANDIDATE * Excels in leading and driving large, complex, global campaigns or programs * Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs * Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders * Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution * Is a passionate advocate for their users/audiences/customers * “Sees around corners”; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance * Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies * Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments RESPONSIBILITIES * Own the overall campaign strategy and plan for Stripe’s stablecoin and crypto products (including Bridge), and drive the global, cross-functional workstream for activation and impact * Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns. * Work with regional marketing to ensure local relevance and advise on campaign delivery * Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams * Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc. * Use and/or recommend leading tools to improve or accelerate the work of the campaigns function * Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies. * Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.  WHO YOU ARE We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope * Exceptional knowledge of fintech industry landscape, trends, and technology * Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline * Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data * Exceptional presentation, writing, and communication skills, especially to executive stakeholders * Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups * Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions PREFERRED QUALIFICATIONS * Experience at a highly dynamic, fast-growing growth tech company * Experience in the payments, financial technology, or adjacent industries or marketing fintech and/or crypto solutions  * Integrated campaigns experience focused on select audiences: crypto, enterprise, financial services, fintech companies * Product campaigns experience focused on payments, crypto, financial services, and/or embedded finance

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support our larger business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization. WHAT YOU'LL DO In this role, you'll champion Treasury, our global business account built for startups, owning the integrated campaign strategy, and quarterbacking the cross-functional plan to drive awareness, adoption, and active use. You'll be an expert on Treasury, holding deep market and audience insight and direct business accountability. You'll lead a complex, multi-motion campaign plan spanning self-serve lifecycle programs, direct startup GTM, VC and incubator ecosystem plays, and a high-visibility brand campaign—and you'll work shoulder-to-shoulder with lifecycle, growth, brand, PMM, sales, and partner teams to bring it all to market. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth. RESPONSIBILITIES * Own the overall campaign strategy and plan for Treasury, and drive the global, cross-functional workstream for activation and impact * Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns * Work with regional marketing to ensure local relevance and advise on campaign delivery * Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams * Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc. * Use and recommend leading tools to improve or accelerate the work of the campaigns function * Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies * Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 8+ years of enterprise B2B marketing experience leading large, complex, global campaigns—including some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing—with a proven track record delivering campaign playbooks for international localisation and execution, and demonstrated increase in scope * Strong knowledge of FinTech industry landscape, trends, and technology * Proven expertise working with and influencing cross-functional teams—including regional marketing, sales, and product leaders—to build and grow pipeline * Strong data acumen, with the ability to build, interpret, adjust, and communicate campaign performance across measurement tools and key marketing and sales metrics * Strong presentation, writing, and communication skills, especially to executive stakeholders PREFERRED QUALIFICATIONS * Experience at a highly dynamic, fast-growing growth tech company * Integrated campaigns experience marketing to startups, founders, or the venture and incubator ecosystem—and a genuine understanding of what early-stage and scaling founders care about * Background in fintech, banking, neobanking, or financial services marketing—particularly products involving business accounts, payments infrastructure, financial operations, or embedded finance * Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions * Product campaigns experience focused on payments, banking, fraud, financial services, and embedded finance * A genuine passion for advocating on behalf of users, audiences, and customers * A track record of anticipating and unblocking challenges, staying ahead of market and audience trends, and identifying regional needs before they surface * Fluency in modern storytelling and content trends, with the ability to translate them into thoughtful, resonant campaign strategies * An agile, iterative, and AI-fluent approach to work, with the appetite to evaluate and recommend solutions and drive clarity across complex, global stakeholder groups * Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. ABOUT THE TEAM Brand Studio lays the foundations that help Stripe accelerate. We do this by creating, evolving, and maintaining Stripe’s high-quality, versatile, and forward-looking brand design systems, experiences, and advertising campaigns. We sweat the details. We make it seem effortless. WHAT YOU’LL DO You will be responsible for leading creative operations and creative production across our consumer brand Link, in close partnership with the Link Creative Director. This role is a hybrid mix of program management, project management, and creative production depending on the project phase. During certain periods you’ll be focused on the 10,000 foot view of the program, and at other times you’ll be working side-by-side with the creative team overseeing execution of every design detail during production. RESPONSIBILITIES * Lead all Link brand program management, including roadmap development, budget oversight, and project scoping, timelines, and resourcing * Manage a high volume of simultaneous projects, ranging from small to large scale, and across surfaces - creative strategy, web, digital, social, brand systems, integrated campaigns, and email * Partner closely with the Link Creative Director to further scale and evolve Link brand design systems at Stripe; optimize processes to streamline how work is done * Partner closely with the XFN Design teams to ensure smooth execution, alignment and integration of design systems across all surfaces * Source, onboard, and oversee external creative agencies * Connect silos, socialize changes, anticipate risks, and provide actionable solutions for escalation to Brand Studio leadership * Uphold and advocate for design quality with cross-functional teams and vendors * Identify opportunities to expand AI tooling for the Link brand team, including discovery of new tools and processes, driving automation and efficiency, and developing self-serve brand resources WHO YOU ARE Creative producers at Stripe demonstrate passion for great design and have strong design sense. They’re experts in diving deep into details, expanding, evolving, defining, and documenting flexible systems and processes that achieve bar-raising quality and consistency at scale.  The ideal candidate excels at keeping the work on track while maintaining (and raising) the bar on craft. They offer options and tradeoffs, crisply articulate decisions, iterate quickly, and collaborate seamlessly with senior leadership, marketers, creatives, and agency partners. Most importantly, they are meticulous when it comes to details. MINIMUM REQUIREMENTS * 6+ years of experience in similar roles and industries * Think users first—understand their needs, find interesting and unique solutions, and strive to consistently optimize how to best engage with them * Have a strong strategic acumen for developing complex program roadmaps and cross-functional processes in a fast-paced environment * Can demonstrate strong design sense, industry knowledge and best practices, have deep knowledge producing complex brand and event design systems, and bringing design assets to life across the creative production process * Have experience implementing AI tooling and automation systems, and driving adoption across teams * Proven excellence in producing creative systems that are optimized for scale and growth * Highly detail oriented and excel at simplifying complexity * Strong track record successfully influencing outcomes both internally and with agency partners * Can balance optimizing for speed and quality, with high craft and quality creative work * Are persuasive in explaining your work, process, and decisions  * Excellent organization and presentation skills, and excel in written and verbal communication * Are passionate about Stripe’s mission