Marketing Manager, Priority Verticals

Asana

We're hiring a Head of Demand Generation to own Asana's global pipeline engine. Lead the strategy, build, and optimize our full-funnel demand programs across enterprise and commercial segments, translating Asana's new agentic positioning into campaigns that generate real pipeline and accelerate revenue. Manage a team of Demand Generation strategists and partner closely with field marketing, partner marketing, product marketing, creative, and RevOps to own the global number for MQL marketing pipeline. As part of the Marketing team, you will join a global, revenue-driven function focused on fueling business growth and building a brand customers love. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Define and own Asana's global demand generation strategy for corporate and enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI. * Architect integrated multi-channel programs that move buyers from problem identification to purchase, with a particular focus on enterprise buying committees such as CIOs, COOs, Heads of IT, and Ops leaders. * Build and operate always-on demand programs alongside campaign-specific bursts for product launches, vertical pushes, and key buying seasons. * Partner with content and PMM to ensure campaigns are anchored in differentiated messaging across Asana's core GTM pillars (Operations, Marketing, IT/AI, and Agencies). * Lead the ABM strategy targeting Asana's highest-priority accounts, deploying intent-driven ABM platforms and partnering with paid media to optimize account penetration and pipeline velocity. * Define attribution models and reporting frameworks that provide clear visibility into marketing's contribution to new logo acquisition and pipeline. * Bring an AI-first approach to demand generation workflows, utilizing automation for campaign launches, optimization, content personalization at scale, and reporting. * Lead, develop, and scale a high-performing demand generation team, establishing demand gen pods to drive cross-functional alignment and eliminate random acts of marketing. ABOUT YOU * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. * Extensive experience in B2B demand generation, with a proven track record in enterprise SaaS owning marketing-sourced pipeline targets across AMER, EMEA, and APJ. * Proven capability in building or materially scaling a demand generation function during a significant company growth, category shift, or platform repositioning phase. * Deep hands-on expertise with ABM platforms (such as 6sense or Demandbase) and executing programs against multi-stakeholder buying committees with long sales cycles. * High technical and analytical proficiency with GTM tools such as Marketo, Salesforce, and BI/attribution tools (e.g., Tableau). * Data-driven decision-maker fluent in MQL-to-SQO conversion, pipeline velocity, and multi-touch attribution, with a strong ability to build performance-based business cases. * Experienced people leader who thrives as a cross-functional collaborator, aligning diverse global stakeholders around shared pipeline goals without introducing bureaucracy. * Strategic thinker with a distinct perspective on how AI agents change enterprise buying behavior, bringing experience marketing a comprehensive platform or operating layer rather than a standalone point solution. WHAT WE’LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $207,000 - $243,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

Figma

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! The Technical & Competitive Sales Solutions manager will shape how Figma positions our cross-product technical solutions, and differentiates from both established and emerging competitors across priority segments and markets. This role will define our technical narrative and solutions, and translate competitive insights into clear and differentiated positioning. Ultimately, this person will deliver high-impact field assets and enablement that drive pipeline growth and revenue.  The role will partner closely with Sales Leadership, Product, Marketing, and Enablement to ensure technical and competitive insights inform GTM strategy, product direction, and field execution. The ideal candidate combines analytical rigor with exceptional storytelling and a strong understanding of enterprise sales motions. This is a high-visibility opportunity to build something new – you’ll elevate Figma’s technical and competitive capabilities, and strengthen our overall sales strategy in an increasingly dynamic market.  This is a full time role that can be held from one of our US hubs or remotely in the United States. WHAT YOU’LL DO AT FIGMA: * Develop differentiated technical messaging and positioning to show Figma’s strengths across product, design, and engineering workflows, aligned to Figma’s sales narrative * Collect and synthesize multi-source intelligence (customer and sales feedback, industry research, analyst insights, sales data, etc.) to identify actionable competitive trends and dynamics * Create high-impact technical and competitive assets, including architectures, battlecards, objection-handling frameworks, customer-facing materials, and segment-specific guides * Establish scalable intake channels for competitive and buyer feedback, along with a framework for distributing insights across product and GTM stakeholders to influence company strategies * Partner with the product team to understand and influence Figma’s product roadmap, funneling buyer feedback to highlight emerging customer needs and identify opportunities for new features that would increase differentiation and product-market fit WE'D LOVE TO HEAR FROM YOU IF YOU HAVE: * 4+ years of experience in competitive intelligence, product marketing, sales, or a related field * 4+ years of either go-to-market or direct work experience in software engineering, product development, or a related technical field * Process creation experience – developing new processes, optimizing existing ones, and influencing decisions without direct authority * Strong analytical, critical thinking, and problem-solving skills, with the ability to synthesize and interpret data and information from multiple sources and present it in a clear and concise manner * Excellent communication, presentation, and storytelling skills, with the ability to tailor the message and format to different audiences and levels of the organization * Self-motivation and proactivity, with the ability to work independently and cross-functionally in a fast-paced and dynamic environment WHILE NOT REQUIRED, IT’S AN ADDED PLUS IF YOU ALSO HAVE: * Customer facing experience (e.g., sales, customer success, consulting)  * Experience with Figma products  * Technical experience – building products, coding/development, or similar At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. #LI-CT4 Pay Transparency Disclosure If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.     Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.  Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. Annual Base Salary Range: $153,000—$269,000 USD At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.  Examples of accommodations include but are not limited to:  * Holding interviews in an accessible location * Enabling closed captioning on video conferencing * Ensuring all written communication be compatible with screen readers * Changing the mode or format of interviews  To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding. By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. As Director, Mid-Market Marketing you will own the global B2B marketing strategy for our mid-market advertisers within our SMB audience, building scalable, data driven solutions that drive retention and revenue growth. You will also lead the development and execution of account-based marketing strategies for high-value Mid-Market accounts, ensuring tight alignment with Sales and XFN partners. In this role you will partner closely with cross-functional partners to align on priorities, ways of working and integrated marketing plans, while building and growing a high-performing Mid-Market Marketing team. This role requires a strategic leader and operator who can act as a player-coach:  setting the long term vision and operating model for Mid-Market, managing resources and developing the capabilities of your team, while personally leading critical workstreams.  What you’ll do: * Build and grow the Mid-Market Marketing team by designing the right organization structure, hiring top talent, and investing in mentorship and professional development to help the team thrive. * Set the vision and marketing strategy for Mid-Market advertisers at Pinterest, in partnership with XFN teams.  * Lead and execute key Mid-Market marketing workstreams, including building a foundational lifecycle engine (spanning email, in-product education, business site, etc) and other marketing experiments to drive retention and revenue growth, with the ability to extend successful programs to priority SMB segments where appropriate. * Design, launch, and scale account-based marketing programs for priority Mid-Market accounts, partnering closely with Sales, PMM, and Growth Marketing to align audience selection, messaging, and measurement. * Champion a test and learn mindset across the team, encouraging the team to run experiments, iterate quickly and scale what works.   * Build tracking mechanisms that create an environment of accountability for the working team's progression. Integrate velocity within the function by mobilizing the organization, removing obstacles, and enabling teams to focus on achieving high-quality results for the most important initiatives. * Partner with and influence executive teams and senior stakeholders across Product, Engineering, PMM, Growth Marketing, and Sales to align on strategy, integrated plans, and ways of working. * Leverage AI tools to accelerate efficiency, reduce production timelines, and free up bandwidth for higher-order strategic work. * Utilize AI-assisted analytics and reporting tools to surface insights on marketing performance, identify trends across campaigns and channels, and make faster, smarter decisions about where to invest resources. Build a team culture that treats AI as a core working partner in the planning and measurement process. What we’re looking for: * 15+ years of experience in business marketing, with at least 10 years of experience specifically in Mid-Market or SMB Marketing. * Proven experience in building teams, capabilities and programs from the ground up, ideally at a similar or competitive platform to Pinterest. * Demonstrates mastery in changing or affecting the actions, behaviors, or perspectives of others without directly forcing those changes to happen. * Moves the function forward through a mature decision-making process by gathering and circulating data with key partners, weighing alternatives explicitly, and considering risks. Willingly makes tough decisions and difficult trade-offs on behalf of the business. * Navigates uncertain situations and provides direction and frameworks to the function that minimize delay. Effectively manages the stress that accompanies transitions and change and helps others adapt productively. * Sponsors and mentors people from a variety of backgrounds and perspectives. Fosters a culture that encourages and supports inclusion and belonging, and applies understanding of differences to create value for the function. * Demonstrated comfort and curiosity working with AI tools in a marketing context, with a proactive mindset toward exploring how emerging technologies can improve team output, campaign performance, and operational workflows. Ability to coach and inspire a team to embrace AI as a collaborative partner rather than a replacement, fostering a culture of continuous experimentation and innovation. * Bachelor’s degree in marketing, a related field, or equivalent experience. Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.   In-Office Requirement Statement:  * We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. * This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country. #LI-REMOTE #LI-PW1 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $178,561—$367,626 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.