Sr. Product Manager, Ads Formats

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. The Ads Performance organization is responsible for maximizing advertiser performance and revenue outcomes through Pinterest’s Ads Delivery and Ads Modeling systems. This team drives high-impact, cross-functional work that improves the efficiency, relevance, and scalability of Pinterest’s ads stack, helping advertisers achieve measurable results while supporting strong user experiences.    What you’ll do: * Own end-to-end program delivery for complex Ads Performance initiatives, driving planning, execution, and launch across multiple teams with clear goals, milestones, and success metrics aligned to monetization outcomes and company OKRs.  * Turn ambiguous problem spaces into clear program charters, roadmaps, and decision points, while proactively identifying and resolving gaps in ownership, requirements, resourcing, and data readiness.  * Partner closely with Engineering, Product, Data Science, Design, Analytics, Sales, Business Development, Research, and Product Marketing to align stakeholders and turn opportunities into actionable outcomes. * Drive development of new performance capabilities across ads delivery and modeling, including initiatives related to bidding, ranking, optimization, and other strategies that improve ROI and user experience.  * Help scale existing systems to support new surfaces, formats, markets, and use cases while maintaining reliability, latency, and cost efficiency.  * Influence technical direction and tradeoff decisions by facilitating alignment on architecture, surfacing risks and uncertainties early, and helping teams navigate decisions across accuracy, latency, experimentation rigor, privacy, and measurement needs.  * Build durable program mechanisms and best practices, including intake, prioritization, RAID tracking, decision logs, launch criteria, and post-launch learning loops.  * Communicate program state, risks, and recommendations clearly to cross-functional stakeholders and leadership, and proactively escalate when broader alignment or decisions are needed.  * Use GenAI as the default operating model for EP PgM execution—producing AI-assisted first drafts of core program artifacts, modernizing high-toil workflows into AI-first mechanisms (e.g., intake triage, status synthesis, action/decision extraction, risk & dependency tracking), and synthesizing signals to proactively surface risks, decision/trade-offs, and escalation paths. * Prototype solutions to augment decisions through data (e.g. dashboards, data analysis) or simplify processes (e.g. process and workflow helpers, or internal tools) using AI coding assistants (“vibe coding”). * Follow Pinterest AI guidance for risk, governance, and safety-by-design: appropriately handle sensitive data, validate AI-generated outputs, document assumptions/limits, and ensure AI-assisted workflows meet applicable policy/compliance expectations before broad adoption.    What we’re looking for: * 5+ years of experience as a Technical Program Manager or in a related role.  * Strong leadership skills with an entrepreneurial mindset and the ability to lead new initiatives from the ground up in ambiguous environments. * Passion for execution and a track record of driving large, complex programs to completion. * Solid technical background with the ability to understand system design, technical challenges, and risks, and to break down complex problems to drive decisions. * Strong analytical skills, including experience using metrics and data to identify opportunities, risks, and incidents. * Excellent written and verbal communication skills, with the ability to explain nuanced technical concepts to a range of internal and external stakeholders. * Proven ability to influence teams and drive alignment across multiple stakeholders and organizations. * Experience building scalable processes and operating mechanisms in cross-functional environments. * Preferred: experience in the ads space, especially across ads ecosystems, measurement, APIs, data pipelines, integrations, or data products. Understanding of user privacy is a plus. * Demonstrated AI-first execution mindset, including the ability to use GenAI to accelerate planning, communications, workflows, and decision-making, while applying strong judgment and operating within governance expectations. * Bachelor’s degree in a relevant field such as Computer Science or equivalent experience   Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.   In-Office Requirement Statement: * We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection. * This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.   #LI-REMOTE #LI-DM57 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $123,684—$254,644 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. We’re looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers. In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy and fuel SMB advertiser growth. This is a high-impact, strategic position with real autonomy and a direct line to how Pinterest builds the future of advertising. What you'll do: * Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape * Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development * Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively * Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies * Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes What we're looking for: * Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience * 6+ years of experience in product marketing, ads marketing or a related field * Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization * Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows * Experience developing and executing go-to-market strategies across multiple stakeholder groups * Experience leading cross-functional workstreams independently, with comfort navigating ambiguity * Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners * A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. In-Office Requirement Statement: * We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. * This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.    #LI-REMOTE #LI-PW1 At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $123,684—$254,644 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Pinterest

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. Pinterest works when the content ecosystem works: when people can reliably find ideas that feel inspiring, trustworthy, and actionable—and when the ecosystem continuously learns what to create, surface, and sustain next. In this Sr. Staff ML Engineer role, you’ll be the technical lead shaping how Pinterest understands and improves its content as a living marketplace: a dynamic system with feedback loops between users, creators/publishers, distribution, and long-term business outcomes. You will define a durable ML strategy that goes beyond “engagement metrics” to improve overall ecosystem health—identifying where we’re underserving content, uncovering the attributes that make content succeed, and designing optimization approaches that balance relevance, quality, diversity, integrity, and monetization. The problems are inherently multi-objective and long-horizon: the best decisions today should strengthen the ecosystem tomorrow. If you’re excited by high-leverage technical leadership, rigorous ML thinking, and marketplace-style dynamics at scale, this role offers a chance to directly shape Pinterest’s moat and the experience millions of people come to for ideas they can act on. What you’ll do: * Set technical strategy and vision for ML systems that improve the end-to-end content ecosystem, including supply, distribution, and engagement/utility outcomes. * Partner with DS teams to develop a content ecosystem measurement framework to quantify content health and performance (e.g., content quality, freshness, diversity, coverage, creator/content sustainability, and user value), and align it with company/business goals. * Identify and close content gaps by building models and insights that answer: what content is missing, for whom, in which contexts, and why. * Deeply understand what content works and why by combining causal thinking, experimentation, and model interpretability to connect content attributes and distribution mechanisms to downstream user and business outcomes. * Build and optimize content marketplace mechanisms that balance multi-sided incentives and constraints (e.g., users, creators/publishers, advertisers, internal policy/safety), while maximizing long-term ecosystem value. * Design multi-objective optimization approaches that manage tradeoffs across relevance, quality, diversity, creator incentives, integrity/safety, and monetization. * Partner closely with cross-functional teams (Product, Data Science, UX Research, Content/Creator teams, Trust & Safety, Ads, Infra) to translate ambiguous ecosystem problems into clear technical roadmaps and deliver measurable impact. * Mentor and grow junior ML engineers through technical coaching, design reviews, career development support, and creating a culture of strong engineering and scientific rigor. * Raise the quality bar for ML engineering by establishing best practices for data quality, model governance, reliability, privacy-aware design, and operational excellence. * Communicate clearly and influence broadly by producing crisp technical proposals, aligning stakeholders on tradeoffs, and driving decisions across org boundaries. * Explore and apply advanced methods where beneficial—e.g., game-theoretic approaches, reinforcement learning, mechanism design, or bandit-style optimization—to improve marketplace dynamics and long-term ecosystem outcomes. What we’re looking for: * Strong fundamentals in machine learning and optimization, with the ability to apply them to real-world, high-scale ecosystem problems. * Demonstrated ability to lead technical strategy, navigate ambiguity, and deliver end-to-end impact. * Deep interest in marketplace dynamics (multi-sided incentives, feedback loops, long-term health metrics), and comfort with multi-objective tradeoffs. * Experience with Cursor, Copilot, Codex, or similar AI coding assistants for development, debugging, testing, and refactoring. * Familiarity with LLM-powered productivity tools for documentation search, experiment analysis, SQL/data exploration, and engineering workflow acceleration. * Not required but certainly a plus: background in game theory, reinforcement learning, mechanism design, or causal inference applied to ecosystems/marketplaces. * Bachelor’s degree in computer science, machine learning, statistics, a related field or equivalent experience   Relocation Statement: * This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.   In-Office Requirement Statement:  * We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. * This role will need to be in the office for in-person collaboration 1-2 times every 6 months and therefore can be situated anywhere in the country.    #LI-SM4 #LI-REMOTE At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $227,871—$469,147 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support.   By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.