Lifecycle Marketing Manager, B2C (12-months Fixed-Term Contract – Renewable / Convertible)⁠

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM Our APAC Marketing mission is to engage priority audiences through impactful and relevant marketing campaigns and events, to drive growth in adoption of Stripe's solution offerings across the region. Our South East Asia (SEA) Marketing mission is to partner closely with the Go-To-Market (GTM) organization—including Sales, Sales Development, Solutions Architects, Partnerships, and Policy teams—to accelerate Stripe's growth across SEA's diverse and fast-growing markets. SEA is one of the most dynamic opportunities for digital commerce and financial infrastructure globally, spanning a rapidly expanding digital economy across Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. As the SEA Marketing Lead, you will build and own the regional marketing function at one of the most consequential moments in Stripe's APAC expansion. WHAT YOU'LL DO As the South East Asia Marketing Lead, you will own an end-to-end marketing strategy for SEA, driving pipeline, brand awareness, and revenue contribution across the region's priority markets and segments. You will operate as the SEA marketing owner, partnering closely with Sales, SDRs, Solutions Architects, Partnerships, and Comms to design and execute programs that resonate with the region's unique market dynamics—from Singapore-headquartered enterprises expanding globally to high-growth digital startups and cross-border commerce players across emerging SEA markets. RESPONSIBILITIES * Develop and own Stripe's South East Asia marketing strategy, aligning programs to regional GTM priorities across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea. * Drive measurable full-funnel impact—pipeline creation, deal acceleration, customer acquisition, expansion, and long-term engagement—across the entire customer lifecycle journey for target segments and verticals in SEA. * Build deep, trusted partnerships with SEA Sales, SDR, and Solutions Architecture teams; co-develop market-specific GTM plans with sales leadership and ensure disciplined pipeline follow-through. * Partner with APAC Demand Generation, Product Marketing, and Comms to develop locally relevant messaging, content, and campaigns tailored to executive buyers, technical decision-makers, and line-of-business leaders across SEA markets. * Drive Stripe thought leadership and brand differentiation, positioning the team as a strategic partner to internal and external stakeholders. * Design and execute field marketing programs—including account-based marketing (ABM), executive roundtables, industry forums, third-party conferences, and curated field events—at both regional and market level. * Translate Stripe's platform capabilities—payments, financial infrastructure, APIs, and ecosystem partnerships—into locally differentiated value propositions that address SEA-specific trends, regulatory environments, and business models (e.g., super apps, digital wallets, cross-border commerce, embedded finance). * Build and nurture strategic regional ecosystems, including technology partners, industry associations, VCs, accelerators, and media platforms, to expand Stripe's reach and influence across target segments and verticals. * Track, analyze, and communicate program performance with rigor; continuously optimize programs for efficiency, scale, and revenue impact while contributing best practices to the broader APAC and global marketing playbook. * Surface market intelligence on emerging industry trends, competitive dynamics, and whitespace opportunities to inform product positioning, GTM strategy, and leadership decisions for SEA. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for this role. Preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 8+ years of relevant B2B marketing experience, with a strong focus on field marketing, demand generation, ABM, or integrated marketing, including 5+ years focused on South East Asia markets. * Demonstrated ability to design and execute regional marketing strategies that deliver against full-funnel metrics including pipeline creation, acceleration, and expansion. * Proven experience marketing to enterprise, mid-market, or high-growth startup customers across diverse SEA geographies, with understanding of the region's economic, cultural, and regulatory environments. * Hands-on experience with content development, executive engagement programs, vertical events, ecosystem partnerships, and multi-touch integrated campaigns. * Strong cross-functional leadership and collaboration skills, with a track record of working closely with Sales, SDRs, Solutions Architecture, and regional stakeholders through joint planning and execution. * Experience operating as a regional marketing owner while leveraging centralized demand generation, product marketing, and agency resources to scale programs efficiently. * Proven ability to scale marketing impact through effective leverage of agency, media, and contractor resources. * Solid understanding of CRM systems, funnel reporting, and data-driven marketing execution; familiarity with ABM frameworks and enterprise buying motions. * Strong written and verbal English communication skills; proficiency in one or more additional SEA languages (Bahasa Indonesia/Malay, Thai, Filipino, or Vietnamese) is a plus. * Based in Singapore, with willingness to travel across SEA markets as needed. * Leverages AI tools to automate routine tasks, build target lists, and personalize outreach, while maintaining rigorous standards for accuracy, data privacy, and brand alignment. PREFERRED QUALIFICATIONS * Experience marketing platform, API-driven, SaaS, fintech, or cloud-based solutions to enterprise or digital-native audiences in SEA. * Strong understanding of SEA-specific digital economy trends, fintech regulation, cross-border commerce dynamics, and embedded finance opportunities across key markets. * Excellent program management skills, with the ability to manage multiple complex, market-specific initiatives across verticals and stakeholders simultaneously. * Strong analytical capability, with the ability to translate performance data into actionable insights and strategic recommendations. * Experience working with industry associations, consulting firms, system integrators, government bodies, or ecosystem partners to amplify reach and credibility across SEA. * Startup mentality: bias to action, high adaptability, and operational discipline in a fast-evolving, high-growth environment. * Creative, resourceful, and committed to operational and creative excellence.

ACT Group

YOUR ROLE IN OUR STORY: ACT is the world’s leading provider of market-based sustainability solutions. As enablers of the global energy transition, we help organizations hit their climate targets and maximize their profits while reducing risk. Since 2009, we have become a trusted brand in climate projects, green electricity markets, renewable energies and energy efficiency, renewable fuels, emission allowances, and carbon credits.   From our offices in Amsterdam, New York, Singapore, Shanghai, and Paris, we draw on over a decade of market knowledge to deliver tailor-made solutions and sterling service. Business Development Associates work in region-specific teams to create product portfolios for clients that meet their specific needs and help them drive climate action their way.   In essence, your role involves The Corporate Sales Manager will be responsible for identifying, structuring, and closing high-value deals that align with ACT Group’s strategic objectives. We are looking for a commercially driven individual with strong relationship-building and negotiation skills, and a passion for developing new business opportunities. Experience within the sustainability markets (e.g. RECs, carbon credits, biomethane) and an existing industry network would be an advantage, but open to candidates with a strong sales background who are eager to learn and build expertise in this rapidly growing sector. Key Responsibilities * Deal Origination * Identify and originate new business opportunities that align with ACT Group’s strategic goals and market focus. * Develop and maintain a strong pipeline of high-quality deals across targeted markets. * Conduct thorough market research and analysis to identify trends, opportunities, and potential risks. * Client Relationship Management * Build and nurture relationships with key clients, partners, and industry stakeholders to drive business development. * Understand clients’ needs and develop tailored solutions that meet their objectives while aligning with ACT Group’s capabilities. * Act as the primary point of contact for clients throughout the deal lifecycle, ensuring a high level of client satisfaction. * Deal Structuring and Negotiation * Lead the structuring, negotiation, and execution of complex deals, ensuring they are commercially viable and strategically aligned with company goals. * Collaborate with internal teams, including legal, finance, operations, and R&D, to ensure seamless deal execution. * Present and defend deal proposals to senior management and the Board, providing clear rationale and expected outcomes. * Market Intelligence and Strategy * Stay informed about market developments, regulatory changes, and competitor activities that could impact the business. * Provide strategic insights and recommendations to senior management based on market analysis and industry trends. * Contribute to the development of long-term business strategies and goals. * Cross-functional Collaboration * Work closely with internal teams to ensure alignment of origination activities with overall business strategy and objectives. * Help fostering a culture of collaboration and continuous improvement. * Participate in cross-functional projects and initiatives to support the company’s growth and innovation efforts. * Reporting and Performance Tracking * Track and report on the performance of origination activities, including deal pipeline, conversion rates, and revenue generation. * Prepare regular reports and presentations for senior management, highlighting key achievements and areas for improvement. YOUR EXPERTISE:  To be successful in this role, we are looking for candidates with the following qualifications and attributes * Bachelor’s degree or equivalent. * Minimum of 3 to 6 years of experience in deal origination, business development, or a related field, preferably within the sustainability or energy sector. * Fluency in Mandarin and English is preferred * Experience in B2B sales, business development, account management, or other commercial roles. * Experience in tech sales, SaaS, energy, commodities, sustainability, or other fast-paced commercial environments would be an advantage, but is not required. * Demonstrated commercial curiosity, resilience, and a desire to build long-term client relationships. * Excellent negotiation, communication, and interpersonal skills. * Strategic thinker with the ability to identify opportunities and develop innovative solutions. * Strong commercial acumen with the ability to analyse customer needs, market trends, and business opportunities. * Ability to work independently and as part of a team in a fast-paced, dynamic environment. * High level of integrity, professionalism, and ethical conduct. If you meet these criteria and are ready to contribute your expertise to a dynamic and challenging environment, we encourage you to apply.

Financial Times

ABOUT US The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups. THE ROLE As Marketing Manager, Events, you will play a central role in driving the growth and success of FT Live’s high-profile events portfolio. You will be responsible for developing and driving strategic marketing plans, identifying and engaging target audiences, and delivering compelling campaigns that maximise attendance, delegate revenue and sponsorship opportunities. From flagship experiences including the award-winning Global Boardroom, Business of Entertainment and Women at the Top, FT Live is one of the Financial Times Group’s fastest-growing and most successful divisions. It sits at the forefront of the FT’s evolution as a dynamic, interactive information source across multiple platforms. Reporting to the Head of Marketing Operations & Planning, this 12-month parental cover role will support the B2C Senior Marketing Lead and work at the heart of FT Live’s relationship with delegates. You will collaborate closely with teams across the Financial Times to deliver integrated marketing campaigns, attract high-quality audiences to flagship virtual and hybrid events, and contribute to delegate revenue targets and wider business objectives. KEY RESPONSIBILITIES * Develop and implement data-driven, multi-channel marketing strategies to increase event awareness, reach, delegate attendance and sponsorship revenue * Identify and target new audience segments, demonstrating market insights to refine messaging and campaign effectiveness * Lead the development of value propositions and audience messaging aligned to FT Live’s brand and event objectives * Manage marketing budgets and optimise spend to maximise return on investment and commercial performance * Analyse audience and lead data gaps, implementing lead generation strategies to support delegate sales and revenue growth * Plan and implement integrated campaigns across email, web, digital and print advertising, SEO, social media and content marketing * Work with internal partners to create engaging digital content and ensure consistency across all marketing touchpoints * Own and optimise the digital presence for events, including website management and customer journey optimisation * Develop strategic partnerships with media, associations and industry organisations to extend campaign reach and audience growth * Drive community and content strategies that strengthen engagement and cross-promote relevant events * Monitor campaign performance throughout the event lifecycle, making real-time adjustments to maximise effectiveness * Conduct post-event analysis to identify insights, measure return on investment and inform future campaign strategies * Collaborate closely with Content, Delegate Sales, Commercial Sales, Operations and wider Marketing teams to deliver seamless, high-impact campaigns and premium attendee experiences REQUIRED SKILLS AND EXPERIENCE * 4–5+ years’ B2B or B2C marketing experience, ideally within events, media or agency environments * Proven experience building and engaging audiences through multi-channel marketing campaigns * Strong strategic and commercial mentality, balancing creative thinking with analytical decision-making * Excellent copywriting and communication skills, with the ability to craft compelling audience messaging * Strong understanding of digital marketing channels including email, social media, SEO and paid media * Experience using CRM systems, marketing automation platforms and analytics tools including Google Analytics * Experience creating and optimising digital content, including HTML tags, meta descriptions and keyword research * Comfortable using marketing technologies and software tools to support targeting, automation and campaign performance   * Highly organised with the ability to manage multiple projects and deadlines in a fast-paced environment * Strong collaborator management and collaboration skills, with the ability to work effectively across cross-functional teams DESIRABLE * Experience marketing premium B2B conferences, virtual events or hybrid event portfolios * Familiarity with subscription, media or audience-led business models * Experience working with sponsorship or partnership marketing campaigns WHAT’S IN IT FOR YOU? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We currently operate a hybrid model which requires staff to work onsite 50% of the time, subject to role requirements & regular review. While flexible working requests will be considered, not all patterns are suitable for all roles. We believe this balanced approach supports flexibility and protects our culture, making collaboration and communication easier, building stronger relationships and team cohesion, and supporting peer learning.  We reserve discretion on reasonable notice to change this approach either generally or for specific individuals or teams.  ACCESSIBILITY We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help. Further information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all. Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com. Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT. #LI-KF1