Global Demand Generation Manager

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.  ABOUT THE ROLE We want to build a brand finance loves, and content is how that brand demonstrates its relevance, authority, and point of view. As Content & AI Enablement Team Lead, you will lead our global editorial agenda and build the systems that help high-quality content scale across Payhawk. This is a player-coach role. You will own our most important top-of-funnel content programs, remain hands-on with strategic writing and editing, and enable Product Marketing, SEO, Demand Generation, and regional teams to produce strong content through clear workflows, tools, templates, and standards. RESPONSIBILITIES LEAD OUR GLOBAL CONTENT STRATEGY *       Define the themes, problems, and perspectives Payhawk should own with finance leaders. *       Turn company, customer, market, and product insight into a focused editorial plan. *       Build a coherent top-of-funnel narrative across our brand, platform, products, customers, and leadership. *       Own the global content calendar and resolve competing priorities, duplication, and timing conflicts. CREATE FLAGSHIP CONTENT *       Lead original research, reports, customer-story campaigns, executive thought leadership, newsletters, event-led content, and selected video formats. *       Turn customer conversations, events, leadership insight, and proprietary evidence into distinctive content with a clear point of view. *       Design content programs that can be reused across channels, formats, regions, and buyer stages. *       Write and edit Payhawk’s most strategically important content. BUILD OUR AI-ENABLED CONTENT OPERATING SYSTEM *       Identify where AI, automation, and better process design can improve content quality, speed, and capacity. *       Build repeatable workflows for research, briefing, drafting, repurposing, localisation, review, distribution, and performance analysis. *       Create reusable prompts, templates, playbooks, quality checks, and structured knowledge sources. *       Combine AI tools, automation, and human review in ways that protect accuracy, originality, brand consistency, and trust. *       Evaluate new tools based on measurable business value. *       Train teams to use the systems and track adoption. ENABLE TEAMS TO SELF-SERVE *       Give Product Marketing, SEO, Demand Generation, and regional teams the workflows and tools they need to create product and mid-funnel content. *       Define clear ownership, handoffs, and review requirements. *       Build self-service toolkits for repeatable formats such as explainers, campaign assets, localisation, and executive social content. *       Reduce reliance on the central content team without lowering quality. LEAD THE FUNCTION *       Manage, coach, and develop a small team of content managers. *       Set clear priorities, standards, and development goals. *       Manage external writers, creators, agencies, and production partners where needed. *       Build a content model that scales through systems, expertise, and enablement rather than headcount alone. REQUIREMENTS *       7–10 years of experience in B2B content marketing, editorial, brand publishing, or a related discipline. *       Native-level English proficiency, with excellent writing, editing, and verbal communication skills. *       Experience leading a content team or function. *       Experience in SaaS, fintech, enterprise technology, financial services, or another complex B2B category. *       Experience creating content for senior business audiences. *       Evidence of building repeatable content processes and operating models, not only individual assets. *       Experience working across Brand, Product Marketing, SEO, Demand Generation, Sales, Web, Design, and regional teams. *       Strong stakeholder management and the confidence to challenge low-value requests.   AI AND AUTOMATION EXPERIENCE You should be able to show how you have used AI and automation to redesign a real content or marketing process. We are looking for: *       Advanced practical experience using large language models. *       Experience building repeatable, multi-step AI workflows. *       Strong prompt, context, and knowledge-management skills. *       Experience with no-code or low-code automation tools. *       Understanding of human review, AI quality evaluation, and governance. *       The ability to document workflows and train others to use them. *       The ability to translate content needs into requirements for technical or systems teams. Experience with APIs, agentic workflows, retrieval systems, scripting, automated claims checking, or AI evaluation frameworks is useful, but not required. Company Benefits * 30 days holiday paid leave * A week exchange policy to another Payhawk office (London, Berlin, Sofia, Barcelona, Paris) * Sports card fully funded by us * Regular team-wide events * 150EUR of monthly commuting allowance Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Baringa

ABOUT BARINGA  Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms.   OUR CLIENTS & MARKETING TEAM IS LOOKING FOR AN EXPERIENCED CLIENTS & MARKETING COORDINATOR TO JOIN THE TEAM.  Clients & Marketing plays a critical role in helping Baringa grow through enhanced brand awareness, deeper client relationships, targeted account growth and a connected alliance partner ecosystem. This role provides the operational backbone for our work in the Alliances and Account Growth space, enabling us to manage relationships with key alliance partners and to support and grow our most valued accounts.   Day-to-day this involves maintaining accurate data in relation to our alliance partners, partnership programmes and account growth initiatives; managing key relationships, programmes and processes in this space; supporting governance, legal/commercial tracking and reporting; and working with our consulting teams to provide the insight, tools and support they need to create value for clients and alliance partners WHAT YOU WILL BE DOING * Support the day-to-day running of Baringa’s international Account Growth and Alliances activity across key markets.  * Prepare clear reports and updates on Alliance and Account Growth activity for internal stakeholders.  * Coordinate meetings and governance, booking sessions, preparing agendas and capturing actions.  * Keep our SharePoint content and templates organised, up to date and easy to find. * Help consulting teams find the tools, templates and credentials they need in this space.   * Keep partner, programme, contact and pipeline data accurate and up to date.   * Track partner programmes, identifying relevant certifications and training requirements to ensure timely action.   * Maintain trackers around our alliance agreements, escalating actions to other functions where needed.  * Handle inbound queries and setup requests – from alliance partners and internal stakeholders.  YOUR SKILLS AND EXPERIENCE * Experience in an administrative role within operations, project management, sales support or marketing.   * Well organised, with the ability to juggle multiple projects, tasks and deadlines.  * Strong attention to detail and accuracy.  * Strong written and verbal communication skills. * Ability to build strong working relationships, both in person and remotely, with colleagues and senior stakeholders. * Ability to manage inbound requests.  * Comfortable working with data, trackers and creating reports.  * Curious, can-do attitude and a willingness to learn.  * An interest in alliances, marketing and client relationship development.  * Confident using Microsoft 365 (Excel, PowerPoint, Outlook, Teams, SharePoint).  * Any exposure to alliance partnerships and to a CRM/pipeline tool is a bonus, but not essential.  WHAT A CAREER AT BARINGA WILL GIVE YOU  PUTTING PEOPLE FIRST. BARINGA IS A PEOPLE FIRST COMPANY AND WELLBEING IS AT THE FOREFRONT OF OUR CULTURE. WE RECOGNISE THE IMPORTANCE OF WORK-LIFE BALANCE AND FLEXIBLE WORKING AND PROVIDE OUR STAFF AMAZING BENEFITS. SOME OF THESE BENEFITS INCLUDE:  * Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.  * Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.  * Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.  * Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.  * Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.  DIVERSITY AND INCLUSION We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.  AN AWARD-WINNING WORKPLACE You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.  USING BUSINESS AS A FORCE FOR GOOD.  We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.  We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. JOIN US All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.   BARINGA PRIVACY NOTICES For UK & EU Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com For the USA Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com For Australia & Singapore Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com

Payhawk

Company Mission Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale. The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures. Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work. The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too. We’re changing the world of payments, and we’re looking for an exceptional team to help us.  ABOUT THE ROLE Shape the digital experiences that define how the world perceives Payhawk. As a Senior Digital Experience Designer, you will create high-impact web experiences and digital assets that directly influence user engagement, conversion, and pipeline. You’ll work at the intersection of brand, UX, and performance — partnering closely with the Web Presence team, Content, SEO, Performance Marketing, ABM and Product Marketing teams. You will take ownership of designing new sections of the website (homepage, pricing, platform, solutions, PPC and ABM landing pages), creating breakthrough creative for paid channels (LinkedIn and programmatic), and elevating UX consistency, motion, and visual quality across Payhawk’s digital ecosystem. This is a senior role for a designer who works autonomously, thinks strategically, starts with data, and drives evidence-based decisions. If you’re a digital-first designer who combines strong craft with UX insight, performance thinking, and a bias for experimentation, this role gives you high visibility and meaningful impact on Payhawk’s growth.   KEY RESPONSIBILITIES  * Design and deliver end-to-end web pages (e.g., homepage, pricing, PPC, and ABM landing pages) informed by user data and business objectives. * Develop high-quality UX layouts, wireframes, and designs that translate product messaging into intuitive digital experiences. * Create paid social and programmatic ad creatives, optimizing performance through A/B testing and collaboration with Performance Marketing. * Enhance and expand the design system, developing reusable templates and addressing UX/UI inconsistencies. * Collaborate across teams (Content, PMM, SEO, ABM, Web PM, developers, and Brand Designers) to ensure high-impact, search-friendly designs and seamless execution.   REQUIREMENTS * * 4–5 years of experience as a Web, Digital, or Marketing Designer.  * Experience in SaaS, tech, or performance-driven environments is a plus. * A strong portfolio demonstrating ownership of complex web pages, UX flows, landing pages, components, and high-performing ads. * Deep expertise in Figma (components, responsive design, prototyping, design systems). * Strong understanding of UX principles, IA, conversion design, and behavioural patterns. * Demonstrated ability to use analytics, heatmaps, session recordings, and user research to inform design recommendations. * Experience running or participating in user testing (e.g., Wynter, A/B tests, preference tests). * Ability to pitch and defend design decisions based on evidence, not preference. * Experience preparing developer-ready handoffs and working closely with engineers in iterative cycles. * High proficiency designing ads for paid social and programmatic channels. * Excellent communication skills and experience working in cross-functional teams. * Highly organised, able to manage multiple workstreams, and committed to continuous improvement. * A mindset that blends creativity, rigour, and performance thinking. * Strong knowledge of Adobe After Effects for motion assets is a plus. COMPANY BENEFITS * Competitive compensation package based on experience. * 30 days holiday paid leave. * One week exchange policy to another Payhawk office (London, Berlin, Barcelona, Paris, Amsterdam and Vilnius). * Flexible working hours and opportunity to work from home. * Regular team-wide events. * Additional medical care. * MultiSport card fully funded by us. * Company office massages. * Personal assistant service. * Opportunity to use the Payhawk product (that is, essentially, built by you). We know exceptional creative leaders come with different strengths, and we don’t expect a perfect checklist match. If you’re excited by the mission, bring strong creative and digital experience, and feel you can grow into the full scope of this role, we’d love to hear from you. Please note that, unfortunately, we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in Bulgaria.