
Legora · Stockholm HQ
ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect exce...
Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal
teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar.
Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing
thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters:
judgment, strategy, and outcomes.
1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and
Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through
acquisitions including Qura, Walter AI and Graceview.
We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and
campaigns featuring Jude Law.
Joining Legora means three things.
Mission before ego. Everyone contributes. No one coasts.
If you’re driven by impact, pace, and raising the bar. This is the place.
We are hiring a Senior PMM, Pricing & Packaging to own how Legora prices and packages the Legora aOS platform — translating the
depth of a vertical legal operating system into commercial structures that make sense to the buyers who evaluate it.
Pricing is where positioning meets revenue. Legora isn't a seat-based horizontal tool being priced like one — it's an operating
system with agents, workflows, and practice-specific capability that different buyers value differently. A GC evaluating in-house
legal AI and a managing partner evaluating a firm-wide deployment aren't paying for the same thing, even when they're looking at
the same platform. This role exists to make sure our pricing and packaging reflect that: capturing the value we create, staying
legible to buyers and sales alike, and evolving as fast as the product does.
The ideal candidate has spent the better part of a decade in pricing, packaging, or monetization-focused product marketing at
high-growth enterprise SaaS or AI companies. They think in frameworks and are equally comfortable building a willingness-to-pay
model and writing the one-pager that explains a new package to the field. They know how to partner with GTM, Finance, and Product
without letting any one function pull pricing in a direction the market won't bear.
What you'll do
reflects value delivered.
understand and easy for GTM to sell.
them.
analysis to keep our model sharp against how the market is evolving, particularly as AI-native pricing models mature.
with confidence, including for non-standard or strategic deals.
disrupting the pipeline or the field.
grounded in how they actually make decisions.
What you'll bring
scale
that sales and buyers can actually use
whiteboard
Legora is an Equal Opportunity Employer
At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity
employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people
of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression,
sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We’re hiring a Senior Product Marketing Manager to own a core product area at Legora. The role is based in Stockholm, Sweden. This is a high-ownership, high-influence role for a top 1% PMM. You will operate as the strategic and executional leader of your product area—defining positioning and narrative, driving go-to-market strategy, influencing product direction, and delivering measurable adoption and revenue growth. You’ll partner closely with Product, GTM, and executive leadership to shape category-defining AI products. The role demands rare range: technical rigor, strategic clarity, and creative excellence. It offers the opportunity to do the best work of your career. WHAT YOU’LL OWN NARRATIVE & POSITIONING * Define clear, differentiated positioning from first principles * Turn complex, AI-driven products into sharp, compelling customer value * Establish a high bar for clarity, taste, and storytelling across every touchpoint GO-TO-MARKET STRATEGY * Lead end-to-end GTM for a core product area, from ideation through adoption * Partner with Product, Marketing, GTM to shape what gets built and how it’s brought to market * Ensure launches showcase Legora’s differentiated value that translate into pipeline and revenue REVENUE ENABLEMENT * Enable sales with world-class assets: pitches, demo narratives, one-pagers, competitive strategy * Increase win rates and deal velocity through sharp differentiation * Partner with Growth and Design to drive conversion across web, campaigns, and lifecycle WEB STRATEGY * Own product storytelling across the website and key growth surfaces. * Continuously optimize for clarity, differentiation, and conversion while maintaining narrative consistency across touchpoints. MARKET & CUSTOMER INTELLIGENCE * Synthesize customer conversations, usage data, win/loss analysis, and competitive intelligence into actionable insight. * Influence product prioritization and roadmap decisions WHAT YOU BRING * Experience: 6–8+ years in Product Marketing or Product Strategy in high-growth AI or B2B SaaS environments with a track record of marketing and driving adoption of AI products. * Strategic Thinking: You operate from first principles, form strong points of view, and know how to separate durable signal from short-term noise. * Leadership & Influence: Strong executive presence and ability to influence senior stakeholders. You lead those around you, challenge thinking, elevate quality, and provide clear strategic direction across Product and GTM teams. * Storytelling & Craft: Outstanding writer and communicator with the ability to make technical, AI products feel clear, differentiated, and compelling. * Technical Fluency: Strong grasp of technical AI concepts and the ability to engage credibly with Product and Engineering. * Ownership & Drive: High agency, low ego, and a bias for action. You thrive in ambiguous, cross-functional environments and push work forward without waiting for perfect clarity. * Creativity & Taste: You hold a high bar for messaging precision, product storytelling, and visual presentation. Details matter. * Data-Driven Rigor: You use data to make decisions, measure impact, iterate quickly, and anchor outcomes. * Speed & Quality: You move incredibly fast while delivering extremely high quality work. You don’t view speed and quality as tradeoffs. Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. The Role We're looking for a Senior Brand Designer to bring Legora's product marketing to life. You'll own the visual output that makes our product tangible and compelling, from key visuals and decks to product shoots and videos in the brand studio. You'll join the Brand team and work closely with the Product Marketing team, Copywriter, Web Designer and other Brand Designers, translating product stories into work that looks and feels unmistakably Legora. A Project Manager across web and product will work side-by-side with you to keep things moving.This is a hands-on execution and craft role. You're not just executing briefs, you bring a strong point of view on what will make product marketing stand out, and you take ownership of the work from concept to final output. The Responsibilities Key product visuals. Design the visual assets that carry our product marketing: campaign visuals, feature launches, social and web assets, with a consistently high bar for craft. Product shoots and videos. Own product-related photo and video shoots end-to-end, whether shot in the brand studio or on location in market. Work closely with the Project Manager and Product Marketing to plan and resource shoots. Decks and sales enablement. Own the design of decks and sales enablement materials used across product marketing and growth, turning dense content into visually clear, well-structured, on-brand output. Agency & partner network. Bring a strong point of view and network of photographers, videographers and other creative partners. Source external agencies and freelancers to elevate output where needed. Cross-functional collaboration. Work closely with Product Marketing, Copywriters, Web Designer and the Project Manager to ensure visual and written narratives land together and execution stays on track. Partner with Brand Designers to keep output consistent with the wider brand system. Creative quality bar. Push the craft and originality of product marketing output, without sacrificing speed. Know when work meets the bar, when it needs another round, and when good enough is genuinely enough to keep momentum. AI-enabled workflows. Use AI tools to speed up ideation, iteration and production, while keeping a sharp eye on quality and taste. What we are looking for * You have a strong portfolio spanning key visuals, decks and photo/video production, and a track record of bringing product stories to life visually. * You have experience from product design, with a deep technical understanding of and interest in how products work. * You have strong opinions on creative direction and a network of agencies and freelance partners you can pull in when needed. * You have a sharp eye for craft and detail, and you know the difference between good and great, even under time pressure. * You're comfortable owning a shoot end-to-end, from creative concept to execution, working closely with the Project Manager to make it happen. * You collaborate naturally with writers, marketers and other designers, and you're able to take a brief and elevate it. * You use AI tools as part of your daily workflow and look for ways to work faster without cutting corners on quality. Experience and background * Experience. 5-8+ years in brand or product design, ideally within a Tech, SaaS or high-growth environment. * Product design background. Experience working within or closely alongside product design, with a genuine technical understanding of how products are built. * Visual craft. Strong skills across key visual design, with an eye for layout, typography and hierarchy. * Production experience. Hands-on experience planning and running photo or video shoots, including studio setups. * AI-native. You use AI tools as a matter of course to speed up ideation and production. * Collaboration. Easy to work with across Product Marketing, Copy and Design, you bring people along rather than working in isolation. * Ownership. You take a brief and run with it, spotting what's needed without waiting to be asked. Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. The role We're looking for a Senior Web Designer to own how Legora shows up on the web. You'll join the Brand team and take Legora.com from good to the best website in the category, thinking beyond convention about what a web experience can be. You'll work closely with the Brand Designers, Copywriter, Web Editor, Product Marketing team and Project Manager to bring campaigns and product stories to life online, and partner with the Senior Brand Designer, Product on photography, video and motion that elevates the web experience. The Responsibilities * Legora.com. Own Legora.com end-to-end. Think outside the box about what's possible, not just what's expected. * Landing pages & brand moments. Design and iterate on campaign landing pages and interactive brand moments. * Design system. Contribute to and maintain our web design system in Framer. * Interaction & motion. Design interactions, motion and prototypes that bring narratives to life on web. * Performance. Ensure every page is fast, responsive and holds up across devices. * Testing. Work with Growth and Performance Marketing to test layouts and flows, using data to sharpen what's working. * Content & CMS. Own how the site is structured and maintained, working closely with the Web Editor. * Agency network. Bring in web agencies and specialist partners to elevate expression, do the most yourself, use agencies to go further. * Cross-functional collaboration. Work closely with Brand Designer Product, Copywriters, Web Editor, Product Marketing and the Project Manager to keep execution on track. * AI-enabled workflows. Use AI tools to speed up ideation and iteration without cutting corners on quality. What we are looking for * You have a portfolio that pushes category norms in web design, not just follows them. * You own complex web work end-to-end, concept to live site, including how it performs and is maintained. * You have strong interaction, motion and storytelling sensibilities. * ou have meticulous attention to detail and a strong sense of taste. * You care as much about performance as polish, and use data to sharpen decisions rather than shipping once and moving on. * You've worked in Framer; coding is a plus. * You know how to get the most from agencies without depending on them. * You use AI tools daily to work faster without losing quality. * You collaborate naturally across Copy, Web Editor, Product Marketing and Design. Experience and background * Experience. 5+ years in web design, within Tech, B2B, SaaS or high-growth environments. * Tools. Comfortable working in modern no-code/low-code web design tools (e.g. Framer or similar). Ability to code React components is a plus. * Performance & testing. Track record shipping fast, responsive sites, and experience testing/optimising with performance teams. * Content operations. Experience structuring a CMS for non-technical teams to use confidently. * Agency experience. Proven experience briefing and managing agencies or freelancers. * AI-native. You use AI tools as a matter of course. Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.