Commercial Director – Stockholm

We are recruiting on behalf of our client, a premium company operating within the luxury wine and champagne industry, known for its innovative approach and highly personalized offerings. Headquartered in one of Europe’s most renowned regions for wine craftsmanship, the company challenges traditional conventions by combining heritage, quality, and bespoke experiences. To support continued growth, our client is now seeking a driven, relationship-oriented, and results-focused Personal Vintage Director to strengthen and expand their presence across the Nordic markets. Background & Market Position With a strong focus on quality, innovation, and long-term client relationships, the company has established itself as an exciting and fast-growing player within the premium champagne segment. Through an exclusive portfolio and a relationship-driven sales model, they have built a loyal client base and a growing international footprint. Team & Culture You will join an entrepreneurial and passionate organization where initiative, creativity, and innovation are highly valued. The culture is dynamic, collaborative, and forward-thinking, offering an inspiring environment where individual contribution truly makes a difference. Responsibilities

Develop and expand the brand’s presence across the Nordic region through strategic networking and relationship building.

Plan, host, and lead exclusive Personal Vintage tastings, strengthening client relationships and driving sales.

Lead the launch and growth of a newly introduced subscription-based concept.

Build, manage, and support relationships with brand ambassadors, including planning and executing events and brand activities.

Handle administrative tasks such as sales reporting, CRM management, and structured client follow-ups.

Act as a professional and passionate brand representative in all contexts.

Key Tasks

Build long-term, trust-based client relationships through curated tastings, events, and direct sales.

Work closely with brand ambassadors and ensure they are equipped with the right tools, knowledge, and support.

Manage and further develop CRM processes to secure efficient and high-quality client management.

Collaborate cross-functionally with internal teams to adapt and execute local market strategies.

Requirements & Qualifications

Fluency in Swedish and English, both written and spoken.

Education in sales, marketing, or business development is considered an advantage.

Proven experience in sales and business development, preferably within luxury, premium, or lifestyle-driven segments.

Strong technical skills, including Microsoft Office and CRM systems (experience with HubSpot is a plus).

Ability to work locally from Stockholm while supporting other Nordic markets when needed.

Strong social competence, confidence in presenting to high-net-worth individuals, and a professional personal presence.

Personality & Key Traits

Strong commercial mindset with a clear sales drive.

Natural relationship builder with the ability to grow and maintain high-level networks.

Independent, structured, and results-oriented.

Genuine passion for premium products and willingness to develop deep product expertise.

Flexible, adaptable, and open to travel when required.

Start Date & Application Start Date: ASAP Employment type: permanent position Location: Stockholm Application Deadline: ASAP Selections and interviews are ongoing! Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company—quickly and efficiently. Our primary focus lies in Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries. Although we are a relatively new player, we have already gained the trust of many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.