CRM Automation Specialist - Full-Time

Voi Technology

YOUR MISSION AT VOI As CRM Lead at Voi, you will own and evolve our global CRM strategy to drive activation, retention, and customer lifetime value across all markets. You will lead a specialised CRM team and sit at the intersection of Marketing, Product, and Growth, turning commercial goals into smart, data-driven journeys that scale. Reporting to the Head of Growth Marketing, you balance long-term roadmap ownership with hands-on execution in journey architecture, targeting logic, and experimentation. Your work will ensure our Braze setup, data stack, and lifecycle programmes are built for impact, efficiency, and global growth. You will: * Define and refine the CRM strategy across activation, retention, win-back, and pricing/product lifecycle in close collaboration with Growth, Product, Marketing, and Commercial teams. * Translate strategy into clear OKRs, backlogs, and roadmaps that support both commercial targets and the messaging needs of global stakeholders. * Prioritise initiatives based on quantitative impact, focusing on CLV, incremental revenue, and P&L contribution. * Own the strategic setup and evolution of our Braze platform, ensuring it supports complex cross-channel journeys and advanced lifecycle logic. * Partner with Engineering, Product, and Data teams to optimise app event taxonomies, data flows, tracking, and monitoring so that CRM is deeply integrated into our product and data layers. * Identify and test opportunities to use AI and automation within the CRM stack to enhance performance, personalisation, and team efficiency. * Lead, coach, and develop the CRM team through structured sprint planning, clear feedback, and a supportive environment where people grow. * Act as a CRM ambassador across Voi, building shared understanding of performance, trends, and priorities, while balancing quick wins with long-term bets. * Collaborate with regional General Managers and Market Managers to align central CRM initiatives with local insights, and to define scalable best practices. * Oversee CRM legal compliance (including GDPR), ensuring consent, preferences, and communication standards meet regulatory requirements. WHAT YOU NEED TO EMBARK You are a strategically minded, hands‑on CRM leader who enjoys working at the intersection of data, technology and customer experience. You are comfortable shaping long-term direction, while diving into the details of data structures, targeting logic and experiments. You communicate clearly with both technical and non-technical stakeholders and create an environment where your team can do its best work. * 6+ years’ experience in CRM or Marketing Automation in a B2C environment, including leading technical specialists and complex cross‑functional projects. * Advanced power-user of Braze or a comparable platform, with a structural understanding of CRM systems, APIs, and event-driven data flows. * Strong working knowledge of SQL and experience navigating complex data structures to build advanced segmentation and targeting logic. * Deep understanding of experimentation methodology (A/B testing, statistical significance, incremental lift, and guardrail metrics). * Familiarity with how AI and machine learning can be applied in CRM to improve predictive targeting and personalisation. * Proven ability to translate complex technical topics into clear, concise narratives for senior, commercial, and technical stakeholders. * Experience role-modelling company values and influencing at a leadership level, ideally in a fast-paced, high-growth environment. Don’t meet every requirement? If you are excited about this role and our mission, and have relevant, transferable skills, we encourage you to apply – even if you don’t check every box. WHY VOI? Working at Voi is more than just a job; our People Promise includes a personal voyage where you will grow as a professional and be a part of a team and culture that builds something meaningful for society. In addition to this, you’ll have the opportunity to: * Join Europe’s #1 micromobility operator and one of the fastest growing scale-ups. * Get “skin in the game” through our employee options programme. * Enjoy unlimited free Voi rides and a dog-friendly office. * Work together with inspiring, motivated, and fun colleagues towards a common goal. * Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution.

Hemnet

With over 40 million visits each month, you’ll be part of Sweden’s most popular property platform – and one of the world’s most admired real estate platforms. With access to vast amounts of data, you’ll have limitless opportunities to explore and create new features that enhance the experience for Sweden’s real estate agents, home buyers, and sellers. You’ll join a collaborative, cross-functional team where your unique perspective is truly valued. As a senior engineer, you’ll lead by example by crafting elegant code while driving architectural evolution, mentoring colleagues, and helping us build a modern, scalable platform. What you’ll do 💥 At Hemnet, we help millions of people navigate one of the biggest milestones of their lives: finding and shaping their home journey. Our team’s mission is to make that experience feel personal, inspiring, and seamless. We are looking for a collaborative backend engineer to help us build the real-time data pipelines and smart CRM integrations that deliver the right message to the right user at exactly the right time. You'll: * Build & Scale with Node.js: Design and evolve resilient backend services and APIs using Node.js, Nest.js, and GraphQL, keeping our platform fast and reliable. * Connect Our Systems: Lead the technical direction of our CRM and marketing automation integrations. You’ll ensure our data pipelines are secure, scalable, and built to last. * Bring Data to Life: Partner closely with our CRM and Marketing teams to turn user behavioral signals and segmentations into timely, meaningful automated messages. * Collaborate Across Disciplines: Act as a supportive technical partner for non-technical stakeholders, translating complex backend concepts into clear, shared ideas. * Grow Together: Lift the team around you through empathetic mentorship, open knowledge sharing, and contributing to a welcoming, continuous-learning engineering culture. Who we think you are 🤩 We know that excellent engineers come from all kinds of backgrounds. You don’t need to match a rigid checklist, but we think you’ll thrive in this role if: * You have a solid foundation in backend development, with deep experience in Node.js and framework ecoystems like Nest.js. * You enjoy the unique challenges of third-party integrations, API design, and event-driven data flows. * You care just as much about the people you work with as the code you write, you value clear communication, psychological safety and diverse perspectives. * Bonus points (but not required): You’ve worked with Ruby, or you’re curious about experimenting with modern AI tooling like Claude. I am your new manager 👋 Hi! My name is Staffan, and I’ll be your new manager. I’ve been at Hemnet since 2019 and since last year working as Engineering Manager for a domain called Consumers. Our teams are currently working on many new and important areas for Hemnet – including personalization and smarter search features (including several initiatives utilizing AI to deliver next level user experience). My leadership style is listening, transparent, accessible, and supportive, while also challenging you to take your next step. Hopefully, we’ll learn a lot from each other and have plenty of fun as we break new ground at Hemnet. As a team, we get things done; we know when and where value can be added, and we’re clear on our priorities. Why did I decide to join Hemnet? I was strongly drawn to the culture and atmosphere – a wonderful combination of kindness, inclusiveness, and helpfulness, paired with high ambitions and a strong drive forward. My impression is that the people and the workplace together create the perfect foundation for you to do the best work of your career. A Note on Inclusion 💚 At Hemnet, we believe that diversity in gender, sexual orientation, ability, neurodiversity, cultural background and life experience makes us stronger. We welcome applicants of all identities and backgrounds. We build better together. At Hemnet, we believe diverse teams write better code and build better products. Even if you don’t check every single box above, we encourage you to apply. We value potential, curiosity, and a willingness to learn just as much as past experience. Our friendly Hemnet culture fosters a dynamic, playful environment where every voice is valued. Here, you’ll join a welcoming team that encourages you to thrive and grow, working alongside passionate colleagues from around the world. An Office-First Culture 🙏 We believe in the power of connection and the importance of flexibility. Our central Stockholm office is our hub for collaboration three days a week, with two remote days to support your personal work-life balance. We prioritize a sustainable pace because we know our best work happens when we’re energized and inspired. Please note that we're unable to provide relocation assistance for this opportunity.

Securitas

Securitas Group Securitas is a world-leading safety and security solutions partner that helps make your world a safer place. By leveraging technology in partnership with our clients, we offer a broad portfolio of value-enhancing services and solutions integrated across the security value chain – from on-site services to advanced monitoring, comprehensive risk prediction and advisory services. With around 322 000 employees in 44 markets, our innovative, holistic approach with local and global expertise makes us a trusted business partner to many of the world’s best-known companies. Benefitting from almost nine decades of deep experience and guided by our values of integrity, vigilance, and helpfulness, we create sustainable value by helping our clients optimize their operations and protect what matters most - their people and assets. ---------------------------------------------------------------------------------------------------------------------------------- About the role The Junior Business & Data Analyst supports the Data Transformation Program by helping Data Domain Owners, Data Sponsors and Data Domain Stewards understand, assess and improve data quality and consistency across systems, platforms, business processes and data domains. The role provides hands-on business and data analysis to identify data issues, support root-cause analysis, document requirements, and contribute to practical remediation and prevention actions. The role initially focuses on the alignment of client-related data points across a complex system landscape, including 40+ Workforce Management systems, the central CRM platform and approximately 60 ERP applications. This requires the analyst to compare, map and validate client data across local, divisional and global applications, identify inconsistencies, document root causes and support practical remediation and prevention actions. While the initial assignment is client-data focused, the role is expected to remain flexible and move across domains, systems, applications and business processes as required by the Data Transformation Program. This may include domains such as Client, People, Finance, Contracts, Suppliers, Products & Services and Operational Events; processes such as lead-to-cash, hire-to-retire and procure-to-pay; and systems or platforms such as CRM, ERP, Workforce Management, HRIS, Learning Management, Microsoft Azure, Databricks, Microsoft Dynamics NAV / Business Central and other relevant local, divisional or global applications. We are looking for a motivated self-starter who is curious, proactive and comfortable working with modern tools and techniques. The successful candidate should be willing to explore and apply automation, robotic process automation, AI-assisted analysis and other emerging capabilities to reduce manual effort, improve data quality and accelerate insight generation. ---------------------------------------------------------------------------------------------------------------------------------- Responsibilities Business and Data Analysis * Support the analysis of data quality, completeness, consistency and usability across source systems, data platforms and reporting layers. * For the initial project, compare and align client-related data points across 40+ Workforce Management systems, the central CRM platform and approximately 60 ERP applications. * Assist in documenting end-to-end data flows, business processes, CRUD activities and handovers between business and IT teams. * Map data elements across systems to identify mismatches, missing values, duplicates, inconsistent definitions and recurring defects. * Prepare clear analysis outputs, issue summaries and supporting evidence for Data Domain Owners, Sponsors and Stewards. Data Quality Improvement and Root-Cause Support * Support root-cause analysis for recurring data quality issues and help distinguish between data correction needs, process gaps, system limitations, integration issues and training needs. * Help define and track remediation actions with local, divisional and global stakeholders. * Support the preparation of data quality dashboards, scorecards, issue logs and action plans. * Monitor progress against agreed data quality improvement activities and escalate risks or blockers where needed. Requirements and Functional Specification Support * Gather and document business and data requirements from data consumers, process owners and operational stakeholders. * Translate data issues and business needs into clear functional requirements for system enhancements, automation or process changes. * Identify opportunities to use automation, robotic process automation and AI-assisted techniques to reduce repetitive manual work, improve data validation and support scalable remediation. * Support impact analysis by collecting relevant context, examples and affected data elements. * Maintain structured documentation of requirements, decisions, assumptions and open questions. Stakeholder Coordination and Communication * Collaborate with local, divisional and global business teams across Sales, Account Management, People, Finance, Operations, Legal and other relevant functions. * Work closely with divisional and local IT teams, the Global Data Platform team, Data Governance and Enterprise Data Architecture. * Prepare meeting materials, analysis summaries and follow-up notes to support aligned decision-making. * Communicate data findings in a simple, structured and business-friendly way. Data Governance and Documentation * Support documentation of data definitions, data standards, business rules, ownership and stewardship responsibilities. * Contribute to maintaining inventories of data issues, critical data elements, data quality rules and data improvement actions. * Help ensure that data practices are aligned with governance, privacy, compliance and security expectations. * Support adoption of common data definitions and the Common Information Model across domains and systems. ---------------------------------------------------------------------------------------------------------------------------------- Requirements * Strong analytical mindset with the ability to investigate data issues and identify patterns, inconsistencies and root causes across multiple systems. * Good understanding of business processes and interest in how data supports operational, financial and commercial decision-making. * Ability to work with unfamiliar systems and applications, quickly understand their data structures and translate findings into business language. * Ability to structure information clearly, document findings and communicate complex topics in simple terms. * Good collaboration skills and confidence working with stakeholders across business and IT. * Working knowledge of Excel and/or Power BI; familiarity with SQL, data platforms, ERP, CRM, Workforce Management, HRIS or MDM tools is an advantage. * Curiosity and practical interest in modern digital tools and techniques, including automation, robotic process automation and AI, to improve productivity and analysis quality. * Attention to detail and ability to work in a structured way across multiple tasks, issues and stakeholders. * Self-starter mindset with the motivation to take ownership, learn quickly, ask good questions and progress analysis with limited supervision. * Fluent written and spoken English. Experience and Education * Bachelor’s degree or equivalent experience in Business Administration, Information Systems, Data Analytics, Finance, Engineering or a related field. * 0–3 years of experience in business analysis, data analysis, reporting, process improvement, data quality or related areas. * Experience from international, matrixed or multi-system environments is beneficial but not required. * Interest in data governance, master data management, enterprise data models, system integration and digital transformation. * Interest in using modern technology to solve business and data problems, including low-code tools, process automation, AI-assisted analysis and data quality automation. * Experience or interest in working across several business domains and system types, rather than being limited to one application or function. ---------------------------------------------------------------------------------------------------------------------------------- Working conditions This role is open for candidates based in: * Spain - Madrid or Barcelona * Poland * Sweden * Colombia * Mexico * India - Gurugram It's a hybrid working model (office regulations depending on the specific country). ---------------------------------------------------------------------------------------------------------------------------------- What we offer At Securitas we believe in doing the right thing and doing it well. For our customers and our employees. Our employees come from all walks of life and bring with them many talents and perspectives. We aim for diverse representation throughout the company, and we are committed to equal pay, safe working conditions, gender balance and an inclusive work environment with a wide range of skills and development opportunities. If this sounds like the right next step in your professional career, don't hesitate and apply!