Natural Cycles° is a leading women’s health company that developed the world’s first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women’s health through research and passion, empowering every woman with the knowledge she needs to take charge of her health.
We’re looking for a Growth Analytics Lead to help us scale user growth and revenue growth across our international markets. In this role, you will own and evolve how we measure, understand and optimize performance across the entire growth funnel – from acquisition and activation to retention and monetization. Sitting at the intersection of growth, marketing, product and data, you will play a key role in shaping our growth strategy by turning complex data into actionable insights. Your work will directly impact how we invest across paid, owned and organic channels, ensuring we drive efficient and scalable growth with a strong focus on CAC, LTV and unit economics.
Please note that this role is based in Stockholm, Sweden.
Owning and developing Natural Cycles’ growth analytics framework across all markets, covering the full funnel from acquisition and activation to retention and revenue.
Definining, monitoring and analyzing key performance metrics such as CAC, LTV, payback periods and overall unit economics across paid, owned and organic channels.
Leading attribution and incrementality efforts, including designing experiments and evaluating channel effectiveness to guide investment decisions.
Partnering closely with growth, marketing and product teams to identify opportunities, inform strategy and prioritize high-impact initiatives.
Building and maintaining scalable dashboards, reporting and analytical models using tools such as Snowflake, Mixpanel and Tableau to provide visibility into performance and key growth drivers.
Analyzing user behavior across app and web to uncover insights that improve conversion, engagement and retention.
Acting as a strategic thought partner to leadership, translating complex analyses into clear, actionable recommendations that drive business impact.
This role requires a highly hands-on operator who can work end-to-end – from deep-dive analysis to shaping strategy and influencing decision-making across the organization.
What skills and experience we think you have
5+ years of experience in growth analytics, marketing analytics or a similar role in a subscription, app or digital product environment.
Strong experience analyzing performance across the full funnel, with a deep understanding of acquisition, activation, retention and monetization dynamics.
Proven expertise in attribution modeling and incrementality testing (e.g. geo experiments, lift studies, MMM or similar approaches).
Strong understanding of key growth metrics such as CAC, LTV, payback periods and overall unit economics, and how to use them to guide decision-making.
Advanced analytical skills with strong SQL proficiency and experience working with large-scale datasets in cloud data warehouse environments such as Snowflake, BigQuery or similar technologies.
Experience working with product analytics and BI tools such as Mixpanel, Tableau, Looker, Amplitude or similar platforms.
Experience working with product and marketing data across mobile apps and web environments.
Experience working with mobile apps and/or subscription-based business models is a plus.
Strong problem-solving skills and the ability to translate complex analyses into clear, actionable insights.
Ability to communicate effectively and collaborate with both technical and non-technical stakeholders
What we offer
Flexible work arrangement - you will be part of a team based in and around Stockholm that values effective collaboration and transparent communication, irrespective of work location
Professional development - you will work alongside knowledgeable colleagues in the continuous growth and skill enhancement environment
Modern technology - you will leverage innovative technologies and tools, within an environment that empowers you to contribute ideas and take ownership of your work
Impactful projects - you will contribute to groundbreaking projects that redefine industry standards and create tangible value
Commitment to quality - you will join a dynamic and progressive organization that prioritizes profitable, long-term product development
Location
We are remote-friendly, but we find great value in being able to connect with our teams in person. Most of the international marketing team you will work with is located in Stockholm, and the team occasionally meets in the office for collaboration and face-to-face time.
Sounds interesting?
If you want to be part of a successful team, we encourage you to apply for this position as soon as possible.
We look forward to hearing from you!
How to apply
To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered.
At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates.
Note: We are not looking for consultants or help from recruitment agencies