Product Marketing Manager

Tobii is the global leader in eye tracking and a pioneer in attention computing. For more than 20 years, we have built technology that understands human attention and intent, enabling more natural and immersive interactions between people and technology. Within Tobii Gaming, we bring this innovation to some of the world’s most passionate gaming communities, enhancing experiences across flight simulation, space exploration, racing and other immersive gaming environments. We are now looking for a hands-on and community-driven Senior Product Marketing Manager to be responsible for rallying and activating the full Tobii Gaming ecosystem, including game studios, peripheral manufacturers, platform partners, and creators, to deliver impactful launches and sustained growth. The Opportunity As Senior Product Marketing Manager, you will play a key role in shaping the future of Tobii Gaming by leading go-to-market strategy and execution for our next-generation products. Working at the intersection of product, marketing and partnerships, you will bring together game studios, hardware partners, creators and platform partners to deliver impactful launches and drive sustained growth. By building strong partnerships and aligning teams around a common vision, you will help turn innovative products into successful market experiences. Your mission * Lead the go-to-market strategy and execution for future Tobii Gaming products, ensuring successful launches and sustained market impact * Build, activate and grow Tobii Gaming’s partner ecosystem across game studios, hardware manufacturers, platform partners, publishers and creators * Plan and execute industry events, partner activations, and co-marketing initiatives that drive awareness, community engagement, and business growth. * Develop and execute partner-driven marketing campaigns that drive awareness, engagement and commercial growth * Collaborate closely with product, sales, our marketing agency, ecommerce and the Community & Content Lead to align positioning, messaging and launch activities * Identify new partnership opportunities and turn them into impactful collaborations that strengthen Tobii Gaming’s presence in the gaming ecosystem * Use market insights, partner feedback and performance data to continuously improve go-to-market execution and business results We hope you have * Experience leading product marketing, go-to-market initiatives or partner marketing within gaming, technology or a related industry * Proven ability to drive complex launches and marketing initiatives involving multiple stakeholders and partners * Experience building and managing strategic partnerships that create value for both customers and the business * Strong commercial and strategic thinking, combined with a hands-on approach to execution * Ability to translate product capabilities into compelling positioning, messaging and customer value * Strong communication and collaboration skills, with native-level English * Experience launching hardware products, working with creators, or familiarity with simulation gaming communities is a strong plus, but not required Who are you? We believe you are a proactive and relationship-driven marketer who enjoys turning ideas into action. You combine strategic thinking with hands-on execution and thrive when collaborating across teams, partners and communities. You are commercially minded, curious and passionate about gaming. Most importantly, you enjoy building partnerships, bringing people together and creating impactful launches that drive real results. The recruitment process Applications are reviewed on an ongoing basis. Please submit your application as soon as possible. We look forward to hearing from you!

Position Green is a frontrunner in sustainability software, supporting organizations to accelerate their sustainability journey. Position Green’s offering combines a proprietary software with specialized sustainability advisory services. In making sustainability measurable and actionable, Position Green simplifies the ESG reporting challenge and helps build robust strategies that reduce risk and create lasting value. Founded in 2015 in the Nordics, Position Green today has over 1000 customers worldwide and 200 employees across Europe. About the role We’re looking for a Content Marketing Manager to join Position Green on a 6-month parental leave cover, with the possibility of extension depending on business needs. Your mission is to transform Position Green’s sustainability expertise into compelling content that educates the market, strengthens our category leadership and supports commercial growth. You’ll own our content strategy, editorial planning, website content and content production across the buyer and customer journey. Working closely with the team, you’ll ensure every major commercial initiative is supported by high-quality content that educates, engages and drives action. This is a strategic, hands-on role where you’ll shape how Position Green communicates with the market while remaining closely involved in execution. Key Responsibilities Content Strategy Own Position Green’s content strategy and roadmap, ensuring alignment with commercial priorities and marketing objectives. Develop and manage the content calendar across campaigns, product launches, thought leadership and lifecycle initiatives. Ensure all published content reflects our positioning, tone of voice and brand. Continuously optimise content topics, formats and distribution based on audience insights and business performance. Content Creation & Thought Leadership Create engaging, high-quality content across articles, webinars, reports, landing pages, newsletters, campaigns and organic social. Turn complex sustainability topics into clear, engaging and commercially relevant content. Partner with Sustainability Advisors, Product, Sales and Leadership to bring expert knowledge to market. Repurpose key content into multiple formats to maximise reach and impact. Contribute directly to content creation while leading the overall content programme. Website & Organic Discoverability Own the publishing and ongoing optimisation of content across the Position Green website. Ensure website content remains accurate, relevant and aligned with commercial priorities. Improve Position Green’s organic discoverability through content-led SEO, AEO and GEO. Identify opportunities to improve content structure, internal linking and user journeys to strengthen engagement and visibility. Content Operations Own the execution of the content roadmap from idea to publication. Maintain a structured content library to support campaigns, sales enablement and customer marketing. Establish and maintain high editorial standards across all published content. Performance & Optimisation Monitor the performance of our key content formats, including articles, reports, webinars, newsletters and organic social. Work closely with the Head of Marketing and Product Marketing Manager to continuously improve topics, formats and distribution based on performance data and commercial insights. Stay informed on developments within sustainability, B2B marketing, SEO and AI-powered search to identify new opportunities for growth. Are you the one we’re looking for? You’re an experienced content marketer with a commercial mindset. You enjoy turning complex ideas into engaging content that builds trust, educates the market and supports business growth. You’re comfortable balancing strategy with execution and enjoy collaborating with experts across different disciplines. You’ll likely have: Experience in content marketing within B2B SaaS. Exceptional writing and editing skills in English. Experience managing website content through a CMS. A strong understanding of SEO principles and an interest in AI-powered search and content discoverability. Experience using analytics and performance data to improve content effectiveness. Strong project management and stakeholder management skills. The ability to manage multiple priorities in a fast-paced environment. Experience with marketing tools (e.g., HubSpot, WordPress, Google Analytics, Ahref). Experience within sustainability, ESG or enterprise software is an advantage, but not essential. What do we offer? At Position Green you will work alongside some of the leading experts within this field, and you will have a great impact on accelerating the sustainability transformation in the global business community. This is your impact opportunity; Come work with us for a sustainable future. Location We are looking for someone based in the greater Malmö or Stockholm region who can be in the office at least 3 days a week, with the possibility to work remotely when it suits you and your schedule best. What’s next? If the above sounds interesting to you, we would love to receive your application. We will start reviewing applications in early August. In this recruitment, great importance is placed on personal suitability. The planned start date for the position is as soon as possible.