Social Media Manager

Join Fjällräven and shape the future of one of the world’s most iconic outdoor brands. As Global Social Media Manager, you’ll lead the brand’s global social presence, creating inspiring storytelling and community-driven content that connects people to nature, adventure, and the Fjällräven way of life. ABOUT THE ROLE As Global Social Media Manager, you will lead and evolve Fjällräven’s global social media presence, ensuring our organic channels make a measurable contribution to brand communications, engagement, and community growth. You will define the global social media strategy, frameworks, and best practices that guide how Fjällräven operates across markets while balancing global consistency with local relevance. Working closely with PR, Influencer Marketing, Creative, and local market teams, you will drive integrated storytelling, strengthen Fjällräven’s lifestyle and outdoor positioning, and ensure social channels remain innovative, insight-driven, and community-focused. The role also includes leading the global social media team, managing budgets and boosting strategies, and safeguarding brand integrity across all social touchpoints. This is a temporary role for 12 months, reporting to Global Head of Brand Communications. WHAT YOU WILL DO In more detail you will focus on the following: * Lead Fjällräven’s global social media strategy, ensuring alignment with brand communications, PR, and campaign priorities * Develop and oversee the global social media calendar, platform strategies, and content direction together with the Social Media Content Specialist * Produce social-first live content from events in collaboration with the Social Media Content Specialist, local markets, and creators, supporting campaign activity through timely publishing and fast turnarounds across platforms. * Establish and maintain global social media frameworks, guidelines, and best practices across local markets * Collaborate cross-functionally with PR, Influencer Marketing, Creative, and local teams to deliver integrated campaigns and unified storytelling * Monitor performance, social listening insights, and audience trends to optimize content, engagement, and community growth * Manage social media budgets and boosting strategies to maximize reach and performance * Lead and develop the global social media team while supporting community direction, reputation management, and crisis readiness * Pilot and scale new social formats, channels, and storytelling approaches that strengthen Fjällräven’s global brand positioning WHO YOU ARE We think you could be a great match for the position if you possess the following traits and capabilities: * 5+ years of experience in social media, marketing, communications, or digital media within a global brand environment * Proven experience developing and implementing successful global social media strategies that drive engagement and brand growth * Strong understanding of social-first storytelling, content strategy, audience engagement, and social platform trends * Experience leading teams and collaborating cross-functionally with PR, influencer marketing, creative, and local market stakeholders * Data-driven mindset with experience in social listening, performance analysis, reporting, and optimization * Strong understanding of boosting strategies, budget management, and paid social amplification * Excellent communication and stakeholder management skills with the ability to navigate fast-paced and evolving environments * A collaborative, proactive, and future-focused mindset combined with a genuine passion for outdoor culture and community-driven brand building HOW TO APPLY Submit your application in English via our application portal. Applications are processed on an ongoing basis, and the position may be filled prior to the closing date. This is a temporary role for 12 months based in our office in Solna. Our office policy allows for one work-from-home day per week; on the remaining days we work from the office. We look forward to reading your application!

Social Media Intern – 6-Month Internship Role Description As Social Media Intern, you will be a part of the Global Marketing Team and support in optimizing J.LINDEBERG’s social media presence with focus on Instagram and TikTok. This internship offers hands-on experience across our channels, including managing content calendars, assisting with content creation, and supporting community building initiatives. You will play a key role in driving brand visibility, engagement, and overall impact. This internship is unpaid and only open to currently enrolled students. Position: Social Media Intern Working hours: Full Time Location: Stockholm, Sweden Reports to: Social Media Manager Working tasks Social Media Coordination * Support the Social Media Manager in scheduling and publishing content across various platforms. * Assist in maintaining the content calendar and ensuring timely posting. * Contribute to the creation of engaging visual content, including short-form videos and on-brand copy. * Monitor social media channels for comments, messages, tags/mentions, and assist with community management. Analytics and Reporting * Assist in tracking and compiling key performance metrics (engagement, reach, follower growth). * Analyze competitors and stay ahead of industry and social media trends to inform strategy. Administrative and Organizational Support * Maintain asset libraries (photos, videos, templates) * Support day-to-day team operations. * Take part in internal and external meetings, wider marketing team meetings, and cross-departmental sessions to develop a broader understanding of marketing in the fashion industry. Internal Stakeholders * Global Marketing Team * Omni-Channel Team * Ecom * Retail Desired Characteristics and Qualification * Currently studying in a relevant field such as Marketing, Communications, Media, Business, Fashion Management, or a similar area. * Interested in gaining hands-on experience in social media and marketing. * Strong understanding of major social media platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.) * Stays informed on current and emerging social media marketing trends. * Excellent organizational skills with attention to detail and the ability to manage multiple tasks simultaneously. * Analytical mindset with basic knowledge of social media metrics and performance reporting. * Comfortable working with digital systems and tools — basic knowledge of Microsoft Office. Familiarity with social media tools (i.e. Later, Dash Social, Sprout) is a plus. * Strong written and verbal skills in English; additional languages are an advantage. * Collaborative and team-oriented attitude with a positive mindset and a willingness to grow in a fast-paced, international environment. J.Lindeberg Values As part of J.Lindeberg you are an ambassador for J.Lindeberg and inspire our partners by living our Values. * Progressive - We strive to be at the forefront and we dare to challenge the status guo. It comes from our Scandinavian heritage – we are innovators within apparel, use of resources and way of working. * Energetic -We are bringing energy into everything we do, we are entrepreneurial and agile. We are ready to do more and better each time. It makes our brand vibrant and magnetic. * Inclusive - We are a people company. We are diverse and responsible. We act with integrity and take full accountability for what we do. We are a global community. We care for the planet and each other.