Job Description
As a Test & Learn Specialist, you’ll join the Marketing Insights & Steering area within the Marketing Domain, where we enable data-driven decision-making across H&M’s global marketing organization. Our team plays a central role in understanding the impact of marketing ensuring that investments across channels, markets, and customer touchpoints are measurable, optimised, and aligned with business goals.
We build and evolve the measurement ecosystem that underpins modern marketing at H&M - combining experimentation, attribution, and marketing mix modelling to generate actionable insights. From defining global measurement frameworks to analysing campaign and customer performance, we connect data, tools, and ways of working to help teams continuously learn and improve.
Together, we empower stakeholders across marketing, tech, and business functions to make informed decisions, maximise the value of marketing investments, and drive sustainable growth.
WHAT YOU’LL DO
As a Test & Learn Specialist, you will play a key role in enabling data-driven decision-making across media, customer, and loyalty strategies. You will collaborate closely with the Test & Learn team (Lead and Specialist) and stakeholders across the organisation to run high-quality experiments and generate actionable insights on the impact of our marketing activities.
You will be responsible for planning, designing, analysing, and communicating the results of experiments conducted across our communication channels. This role requires strong technical and analytical skills, attention to detail, and the ability to translate complex results into clear and relevant insights.
As a Test & Learn Specialist, you will:
Design and run experiments across marketing channels using robust methodologies
Analyze results using statistical methods and translate findings into actionable insights
Apply best practices in experimentation design, including hypothesis specification, power calculation, setup, analysis and validation
Work hands-on with large datasets using SQL, Python, Google BigQuery, and Power BI
Ensure data quality and reliability across experiments
Communicate results clearly to technical and non-technical stakeholders
Collaborate with teams across Marketing to support experiment execution and insight generation
Contribute to improving experimentation methods and ways of working
WHO YOU WILL WORK WITH:
You will collaborate closely with teams across the Marketing organisation, including Activation (Media Operations and CRM & Loyalty), as well as Creative Production.
You will also work with colleagues across the Marketing Tech Domain and Controlling to enable experiment execution, ensure data quality, and translate insights into business impact.
WHO YOU ARE:
You are a curious and analytical problem-solver with a strong interest in marketing measurement and experimentation. You enjoy working hands-on with data and are comfortable designing, analysing, and interpreting experiments to generate clear and actionable insights.
You bring a structured and detail-oriented mindset, with the ability to translate business questions into well-designed tests and robust analyses. You are comfortable working with data at scale and ensure high quality in both your methodology and outputs.
You collaborate effectively with stakeholders and peers, communicating complex concepts in a clear and accessible way. You are open to feedback, eager to learn, and motivated to continuously improve both your own work and how experimentation is applied across the organisation.
We are looking for people with:
Bachelor’s degree in Statistics, Engineering, Economics or related field
2+ years of experience working with data analytics, controlled experimentation, data science, marketing analytics, or related fields
Experience with randomized controlled trial, hypothesis testing, quasi-experiments or similar methodologies
Proficiency in SQL and experience managing large datasets from multiple data sources
Knowledge of Python/R or other programming language
Experience working with marketing and customer data is a plus
Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical audiences
Analytical mindset and ability to lead with data-driven insights within a cross-functional team
Fluent in English (written and spoken)
Additional Information
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
- We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.