Senior Biz. Marketing Specialist

職位概述（Role Overview） Coupang 正重新定義購物體驗，而我們的程式化廣告（Programmatic Ad）產品正驅動新一代電商整合。 我們正在尋找一位具策略思維的客戶經理（Account Manager），負責管理台灣的聯盟夥伴（Affiliate partners）。此職位將專注於發展與優化媒體/網站夥伴關係、推動更深入的 API 整合，以及透過 Coupang 的聯盟技術（Affiliate Technologies）挖掘長期變現機會。 你將與產品、工程與合作夥伴團隊密切合作，以最大化合作夥伴績效、營收成長與整合深度。   工作內容（What You Will Do） 1. 夥伴成長與帳戶管理（Partner Growth & Account Management） * 負責並拓展台灣地區 App 與網站媒體夥伴組合 * 推動既有帳戶的營收成長、留存與業務擴展 * 發掘升級機會，將夥伴從基礎展示型變現（display）提升至 API 驅動的電商整合模式 * 與產品、工程及商務團隊等關鍵利害關係人建立長期穩定關係 * 作為合作夥伴的主要聯絡窗口與信任顧問 2. 技術解決方案顧問與整合優化（Technical Solution Consulting & Integration Optimization） * 作為策略顧問，協助媒體夥伴優化 Coupang 搜尋與推薦 API 的整合效果 * 與夥伴工程團隊合作，提升整合品質、資料流與整體效能 * 分析績效數據，提出優化建議以提升轉換率、互動率與變現能力 * 與 Coupang 內部產品與工程團隊跨部門合作，解決問題並推動功能優化 3. 營收優化與程式化策略（Revenue Optimization & Programmatic Strategy） * 運用對 SSP（供應方平台）、程式化生態與競價模式的理解，優化夥伴變現成果 * 協助夥伴從傳統模式（waterfall / display）轉型至進階的程式化 + API 驅動模式 * 探索成長槓桿，包括流量分群、版位策略與推薦邏輯優化 * 使用 Dashboard 或 SQL 追蹤與管理關鍵商業指標 4. 夥伴成功與策略發展（Partner Success & Strategic Development） * 為重點夥伴制定帳戶策略與成長藍圖 * 監控夥伴健康度，辨識風險並主動推動留存策略 * 分享市場洞察與最佳實務，提升夥伴整體表現 * 必要時支援新夥伴 onboarding，並著重長期成長與規模擴展 基本資格與能力（Basic Qualifications & Skills） * 5 年以上 Account Management、Partner Management 或 Business Development 經驗（需具備 AdTech / Programmatic / 行動變現領域背景） * 熟悉媒體變現模式、SSP 及程式化廣告生態系 * 具備管理與成長策略型或企業級客戶的經驗 * 能將商業需求轉化為技術解決方案與整合策略 * 能與技術團隊討論 API、資料流與系統整合相關議題 * 具備強烈數據分析思維，能以數據與績效驅動決策   Company Introduction   Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.   Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.    We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”    Role Overview Coupang is reimagining the shopping experience, with our Programmatic Ad products driving next-generation commerce integrations. We are looking for a strategic Account Manager to manage our affiliate partners in Taiwan. This role focuses on growing and optimizing publisher relationships, driving deeper API integrations, and unlocking long-term monetization opportunities through Coupang’s Affiliate Technologies. You will work closely with product, engineering, and partner teams to maximize partner performance, revenue growth, and integration depth.   What You Will Do 1. Partner Growth & Account Management * Own and grow a portfolio of app and web publisher partners in Taiwan * Drive revenue growth, retention, and expansion across existing accounts * Identify upsell opportunities by expanding partners from basic display monetization to API-based commerce integration * Build strong, long-term relationships with key stakeholders including Product, Engineering, and Business teams * Act as the primary point of contact and trusted advisor for partners 1. Technical Solution Consulting & Integration Optimization * Serve as a consultative partner to help publishers optimize integration of Coupang’s Search & Recommendation APIs * Collaborate with partner engineering teams to improve integration quality, data flow, and performance outcomes * Analyze performance data and recommend adjustments to maximize conversion, engagement, and monetization yield * Work cross-functionally with Coupang product and engineering teams to resolve issues and roll out enhancements 1. Revenue Optimization & Programmatic Strategy * Leverage understanding of SSPs, programmatic ecosystem, and bidding models to improve partner monetization outcomes * Help partners optimize yield by transitioning from legacy models (waterfall / display) to more advanced programmatic + API-driven models * Identify growth levers including traffic segmentation, placement strategy, and recommendation logic * Track and manager key business performance metrics using Dashboard or SQL 1. Partner Success & Strategic Development * Develop account plans and growth roadmap for key partners * Monitor partner health, identify risks, and proactively drive retention strategies * Share market insights and best practices to elevate partner performance * Support onboarding of new partners when needed, but with a focus on long-term success and scaling   Basic Qualifications & Skills * 5+ years of experience in Account Management, Partner Management, or Business Development within AdTech / Programmatic / Mobile Monetization * Strong understanding of publisher monetization, SSPs, and programmatic advertising ecosystem * Experience managing and growing strategic or enterprise-level accounts * Ability to translate business needs into technical solutions and integration strategies * Comfortable discussing API concepts, data flow, and system integration with technical stakeholders * Strong analytical mindset with ability to drive decisions through data and performance metrics * Native Mandarin and professional English proficiency   Recruitment Process and Others   Recruitment Process   * Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer  * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.    Details to Consider  * This job posting may be closed prior to the stated end date for application if all openings are filled.  * Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.  * Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.    Privacy Notice   * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:  https://www.coupang.jobs/privacy-policy/

Company Introduction   Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.   Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.     We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”    Role Overview Coupang Taiwan is looking for a Senior Analyst to join our Affiliate Marketing Operations. In this role, you will work within the Growth Analytics team to enable marketing campaigns across various affiliate channels.  You will partner closely with marketing stakeholders to build performance reporting and data feeds, while analyzing user behavior to support campaign operations and "wow" our customers! Additionally, you will collaborate with engineers to develop marketing products and tracking features, with the opportunity to contribute to building data models and improving our data pipelines.     What You Will Do   * Process audience-building requests by leveraging working knowledge of SQL and Python. Write SQL queries to segment customers for campaigns and marketing data feeds.  * Work closely with stakeholders to deep-dive into data issues and provide clear and actionable plans by analyzing data and insights.  * Maintain a high bar for quality and accuracy. Provide clear documentation of work and code.  * Work on defining the Marketing Metric, building and maintaining Marketing dashboards. Continuously track marketing campaign results.  * Communicate effectively and proactively with internal stakeholders.   * Collaborate with the Marketing Tech team to guide product development by sharing actionable insights from our existing reports.    Basic Qualifications * Bachelor’s degree or equivalent experience   * 5+ years of experience in data analytics with proficiency in SQL and data visualization tools (e.g., Tableau)   * Foundational knowledge of statistical concepts and testing methodologies   * Exceptional critical thinking and problem-solving skills with a strong attention to detail and ability to validate data   * Strong verbal and written communication skills in both Mandarin and English to share analysis results clearly and concisely  * Identify key drivers of performance and provide actionable insights to stakeholders through the application of data analytics, scripting and programming skills (Python, SQL) as well as any relevant tools.    Preferred Qualifications  * Master’s degree in Business Analytics, Data Science, or a related field  * Experience in Retail/E-commerce industries, Affiliate Marketing, Performance Marketing, or CRM functions  * Experience in data ETL (Extract, Transform, Load) and data engineering principles   * Proficiency with Python or other scripting languages for advanced data manipulation  * Experience working in a global or multinational team environment  * Experience collaborating with the engineering team to develop products.  * Experienced in building machine learning models to enable precision marketing and improve audience targeting accuracy.    Recruitment Process and Others    Recruitment Process   * Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer  * The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  Details to Consider  * This job posting may be closed prior to the stated end date for application if all openings are filled.  * Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.  * Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.   Privacy Notice   * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:   https://www.coupang.jobs/privacy-policy/