VML & Ogilvy | Strategy Director / Senior Strategist, Japan

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   REPORTING LINE Chief Strategy Officer + Strategy Director   職務概要（MISSION） SNS、デジタルメディア、インフルエンサー施策を中心に、メディア・コンテンツ・オフラインを横断した統合コミュニケーションの企画・実行を担うポジションです。 ブランド戦略チーム、クリエイティブチーム、メディアチームと連携しながら、消費者インサイトやトレンドを踏まえたIMCプランニングを推進し、ブランドと消費者のエンゲージメント最大化を目指します。 戦略立案だけでなく、実行・改善まで主体的に推進できる方を求めています。   主な職務内容（RESPONSIBILITIES） * IMC（Integrated Marketing Communication）プランニング * メディア・SNS・オフラインを横断したコミュニケーション設計 * 各プラットフォーム特性を踏まえたデジタル施策の企画・実行 * SNS戦略立案、インフルエンサー/KOL施策の企画・ディレクション * 消費者インサイト・トレンド分析を踏まえたコミュニケーション戦略策定 * クリエイティブ/アカウント/メディアチームとの連携によるプロジェクト推進 * 市場変化やリアルタイム反応を踏まえたPDCA運用   アサイン予定（ASSIGNMENT） UNICHARM（50%） * Feminine Care * ブランドコミュニケーションプランニング * サブブランド対応（はだおもい、超熟睡 他） その他クライアント（50%） * 他クライアント案件へのConnection Planning支援   応募資格（REQUIREMENTS） 必須スキル・経験（MUST） デジタルマーケティング実務経験（5年以上） 以下いずれか、または複数領域での経験： * デジタルメディアプランニング * SNS戦略立案・運用 * コンテンツディレクション * インフルエンサーマーケティング * データ分析（Google Analytics、SNS分析ツール等） プロジェクト推進力 * 周囲を巻き込みながらプロジェクトを前進できる方 * 戦略だけでなく実行までやり切れる方 思考力 * 現実的なプランを描き、自らPDCAを回せる方 * 変化に柔軟に対応しながら改善を続けられる方   歓迎スキル・経験（WANT） * 広告会社・マーケティングエージェンシーでのストラテジックプランニング経験 * 最新プラットフォームやデジタルトレンドへの高い感度 * 定性・定量両面からの分析スキル * 英語環境に抵抗がない方、または英語を用いた業務経験   求める人物像（MINDSET） AGILE 完璧を求めて止まるのではなく、動きながら改善できる柔軟性 OWNERSHIP 自律的に考え、責任感を持って推進できる姿勢 CURIOSITY 新しいトレンドやテクノロジーを積極的に学び、周囲にも共有できる姿勢 COLLABORATION チームや関係者を巻き込みながら前向きに推進できるコミュニケーション力   REPORTING LINE Chief Strategy Officer + Strategy Director   MISSION This role is responsible for planning and executing integrated communication initiatives across social media, digital media, content, and offline touchpoints, with a strong digital-first mindset. Working closely with Brand Strategy, Creative, and Media teams, the Connection Planner will develop IMC plans grounded in consumer insight and cultural trends to maximize brand engagement. We are looking for someone who can not only contribute strategically, but also drive execution and continuous optimization.   RESPONSIBILITIES * Lead IMC (Integrated Marketing Communication) planning * Design integrated communication journeys across media, social, and offline touchpoints * Plan and execute digital-first communication initiatives tailored to platform characteristics * Lead SNS strategy, influencer/KOL planning, and campaign direction * Develop communication strategies based on consumer insights and market trends * Collaborate with Creative, Account, and Media teams to drive projects forward * Operate and optimize campaigns through agile PDCA cycles based on market response and real-time performance   ASSIGNMENT UNICHARM (50%) * Feminine Care * Brand communication planning * Support for sub-brands (Hadaomoi, Chojuku-sui, etc.) OTHER CLIENTS (50%) * Support Connection Planning initiatives across other client businesses   REQUIREMENTS MUST HAVE 5+ YEARS OF DIGITAL MARKETING EXPERIENCE Experience in one or more of the following areas: * Digital media planning * SNS strategy and operations * Content direction * Influencer marketing * Data analysis (Google Analytics, social analytics tools, etc.) PROJECT LEADERSHIP * Ability to collaborate and drive projects forward across teams * Strong execution capability, not just strategic thinking THINKING STYLE * Able to develop realistic execution plans and continuously drive PDCA cycles * Comfortable adapting and optimizing in fast-changing environments   NICE TO HAVE * Experience in strategic planning within an agency or marketing environment * Strong curiosity toward emerging platforms and digital trends * Analytical capability across both qualitative and quantitative insights * Comfortable working in English environments or prior experience using English professionally   MINDSET AGILE Flexible and action-oriented, able to optimize while moving forward rather than waiting for perfection OWNERSHIP Self-driven with a strong sense of accountability CURIOSITY Actively learns new trends and technologies and shares knowledge with others COLLABORATION Able to positively influence and align cross-functional stakeholders   #LI-DNP  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Purpose: The Social Strategy Lead plays a senior leadership role across social strategy and intelligence within WPP Content Studio Japan. This person helps shape how social is understood, planned, measured, and evolved across Content Studio clients, including BAT, Nestle, and future WPP Japan clients. This is not an executional planner role, but a leadership role for someone who can set direction, read culture, interpret platform signals, guide strategy teams, and help clients understand what brands should do on social and why. The role sits at the intersection of social strategy, culture, data, platform behavior, creator ecosystems, AI-enabled workflows, and measurable business impact. The Social Strategy Lead works closely with the Content Studio Lead, who owns business and account leadership. Together, they ensure the studio delivers work that is strategically sharp, creatively strong, operationally realistic, and commercially valuable. What Success Looks Like * WPP Content Studio Japan has a clear, credible, and differentiated social POV. * Every client has a clear social strategy across always-on, campaign, creator, paid, organic, owned, and earned. * Social listening and performance data turn into real creative and business decisions. * Teams stop reacting to trends blindly and start using signals intelligently. * Clients see WPP Content Studio as a senior social strategy partner, not just a content delivery team. * AI and WPP.open become practical tools inside strategy, insight, ideation, reporting, and learning loops. * Social work becomes more platform-native, culturally relevant, measurable, and easier to scale. Key Responsibilities 1. Social Strategy Leadership * Lead social strategy initiatives across key WPP Content Studio Japan clients. * Set clear platform roles across Meta, TikTok, X, LINE, YouTube, emerging channels, and client-specific ecosystems. * Connect organic, paid, owned, earned, creator, and community activity into one clear strategic system. * Translate business goals into social priorities, content principles, channel roles, and measurement frameworks. * Ensure always-on and campaign work ladder up to a clear brand and business objective. * Act as the senior social strategy POV across key client conversations and internal decision-making. 1. Social Intelligence, Culture, and Listening * Lead the studio’s social intelligence and listening capability. * Turn social signals into actionable insight, not trend noise. * Oversee how teams read audience behavior, platform shifts, category conversations, creator movements, and cultural tensions. * Build repeatable intelligence outputs for clients and internal teams. * Use social data to identify opportunity spaces, risk areas, content territories, creator angles, and community behaviors. * Ensure Japan-first cultural nuance is embedded into social strategy, especially for regulated or sensitive categories. 1. Platform and Content Direction * Guide teams on what works natively across different platforms and why. * Define format strategy by platform, audience, behavior, and objective. * Shape recommendations around hooks, storytelling, creator formats, community mechanics, captions, social commerce, search behavior, and shareability. * Partner with creative teams to push ideas beyond generic calendars and campaign cut-downs. * Ensure content is designed for the feed, the algorithm, the audience, and the brand. 1. Creator and Community Strategy * Define the strategic role of creators across client work. * Guide creator archetypes, casting logic, briefing angles, collaboration models, and success metrics. * Partner with casting, PR, media, and account teams to ensure creator work is more than talent selection. * Build community-aware thinking into social plans, including conversation drivers, UGC mechanics, participation loops, and earned potential. * Help clients understand when to use creators, when not to, and how to measure value beyond reach. 1. Measurement, Reporting, and PDCA * Define KPI frameworks across organic, paid, creator, campaign, and always-on content. * Ensure reporting answers what worked, what failed, why, and what to do next. * Partner with analytics and media teams to connect performance data with creative decisions. * Establish learning loops that improve briefs, formats, creative rules, posting rhythm, and content investment. * Push the studio away from passive reporting and toward active optimization. 1. AI and WPP.open Enablement * Use AI and WPP.open to improve strategy quality, speed, and scale. * Help design AI-enabled workflows for insight mining, persona development, content territory building, platform adaptation, reporting, and post-campaign learning. * Partner with the Chief Content Architect to codify useful agentic workflows. * Set clear human review points so AI supports judgment but does not replace it. * Help strategy teams build better prompts, better frameworks, and better decision systems. 1. Client and Stakeholder Leadership * Join senior client conversations as the social strategy lead. * Present social POVs clearly and confidently to clients, regional teams, and internal leadership. * Help clients navigate platform changes without hype or panic. * Translate complex social behavior into simple business-facing recommendations. * Support new business and organic growth by showing how WPP Content Studio can lead modern social thinking. 1. Team Leadership and Standards * The Social Strategy Lead works closely with strategy and planning talent across WPP Content Studio Japan to elevate strategic quality and collaboration. * This includes close collaboration with social strategists, content planners, social analysts, and related strategic roles across client teams. * The role is responsible for setting the standard of strategic thinking across the studio, ensuring that every planner and strategist works from a shared understanding of social behavior, platform roles, audience insight, creator ecosystems, and performance learning. * The Social Strategy Lead is accountable for developing the strategy team’s capability, reviewing strategic outputs, mentoring talent, and ensuring planners and strategists are proactive, culturally sharp, data-aware, and able to guide both clients and creative teams with confidence. * Create clear ways of working between strategy, creative, media, analytics, account, and production teams. * Build a culture of curiosity, speed, accountability, and practical excellence. What This Role Is Not * Not a community manager. * Not a content calendar operator. * Not just a trend hunter. * Not a reporting-only role. * Not responsible for running the business alone. * Not the person who fixes every executional issue. This person sets the social direction and ensures the studio acts intelligently. Skills and Experience Required * +5 tears of strong senior experience in social, digital or content strategy, or platform-led brand strategy. * Proven ability to lead strategy across multiple brands or business units. * Deep understanding of Japan social behavior and major platforms. * Strong knowledge of Instagram, TikTok, X, LINE, YouTube, creator ecosystems, paid/organic dynamics, and emerging formats. * Hands-on experience with social listening, performance reporting, audience insight, and cultural analysis. * Ability to connect data, culture, platform behavior, brand goals, and creative ideas. * Confident client-facing presence with senior stakeholders. * Experience leading or mentoring strategy, planning, intelligence, or content teams. * Comfortable using AI tools, prompt systems, WPP.open, and automation to strengthen strategy work. * Strong deck, storytelling, presentation, and simplification skills. Personal Attributes * Clear, calm, and decisive. * Culturally curious and platform-native. * Strategic but practical. * Strong enough to challenge weak thinking. * Collaborative without being passive. * Comfortable leading through influence. * Able to simplify complexity for clients and teams. * Obsessed with making the work sharper, not just faster. Language Skills * Japanese: Business fluent or native-level preferred. * English: Business fluent. * Must be comfortable presenting and writing across both Japanese and English working environments. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Executive Assistant, WPP Creative  Location Tokyo, Japan Reporting To WPP Creative Lead Japan   About WPP Creative Japan WPP Creative Japan is part of the global WPP network, bringing together world-class creative, strategy, content, production, and integrated marketing capabilities to deliver transformative solutions for leading clients in Japan and globally. As our business continues to evolve toward a more integrated, fast-paced, and collaborative operating model, we are seeking a highly capable Executive Assistant who can support senior leadership while proactively helping the organization operate smoothly across functions and teams.   ROLE OVERVIEW The Executive Assistant will provide high-level administrative and operational support to senior leadership within WPP Creative Japan. Initially, the role will support the WPP Creative Lead, Senior Finance Director, and Managing Director; however, the scope and leadership coverage may evolve depending on business priorities and organizational structure. This role goes beyond traditional executive support. We are looking for someone with a strong “can-do” attitude who is comfortable operating in a dynamic international environment and willing to step in wherever support is needed. The ideal candidate is highly organized, detail-oriented, proactive, and capable of handling a broad range of responsibilities across scheduling, communication, coordination, events, internal operations, and stakeholder management. The successful candidate will play an important role in ensuring leadership effectiveness and helping the broader organization run efficiently. KEY RESPONSIBILITIES EXECUTIVE SUPPORT * Manage complex calendars, meeting coordination, and scheduling across multiple senior stakeholders and time zones * Coordinate internal and external meetings, including leadership meetings and client meetings * Arrange domestic and international business travel, accommodations, and itineraries * Support expense processing, invoice coordination, and administrative documentation * Prepare meeting materials, agendas, minutes, and follow-up actions as required * Help prioritize and manage incoming requests and communications for senior leaders LEADERSHIP & ORGANIZATIONAL SUPPORT * Support preparation and coordination of Townhall meetings, Exco meetings, leadership offsites, and internal communications * Coordinate cross-functional activities across departments and agencies within WPP * Assist with presentation preparation, document formatting, and reporting materials * Provide operational and logistical support for internal initiatives and business projects * Welcome and coordinate client visits and executive hospitality arrangements * Proactively identify and support operational gaps or tasks that may not clearly sit within a single function COMMUNICATION & STAKEHOLDER MANAGEMENT * Communicate professionally and effectively with both Japanese and international stakeholders * Maintain a high level of confidentiality, discretion, and professionalism at all times * Build strong working relationships across multiple teams and seniority levels QUALIFICATIONS & EXPERIENCE * 5+ years of experience as an Executive Assistant, Administrative Assistant, Office Manager, or similar role within an international company or fast-paced environment * Experience supporting multiple senior executives simultaneously preferred * Strong organizational and multitasking abilities with excellent attention to detail * Ability to manage competing priorities and work independently with minimal supervision * Strong interpersonal and communication skills * Comfortable working in a matrixed and evolving organization * High level of ownership, flexibility, and problem-solving mindset * Proficiency in Microsoft Office, Google Workspace, and common collaboration tools LANGUAGE REQUIREMENTS * Native-level Japanese proficiency * Business-level English proficiency required (comfortable communicating with global stakeholders in both written and spoken English) PREFERRED ATTRIBUTES * Positive, proactive, and collaborative mindset * Strong sense of discretion and professionalism * Ability to remain calm under pressure and adapt to changing priorities * Service-oriented attitude with willingness to support beyond formal job scope when needed * Experience in advertising, media, creative, consulting, or other fast-paced professional services environments is a plus   #LI-DNP  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.