Upwork Inc.’s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work

type including freelance, fractional, and payrolled. This portfolio includes the Upwork Marketplace, which connects businesses

with on-demand access to highly skilled talent across the globe, and Lifted, which provides a purpose-built solution for

enterprise organizations to source, contract, manage, and pay talent across the full spectrum of contingent work. From Fortune 100

enterprises to entrepreneurs, businesses rely on Upwork Inc. to find and hire expert talent, leverage AI-powered work solutions,

and drive business transformation. With access to professionals spanning more than 10,000 skills across AI & machine learning,

software development, sales & marketing, customer support, finance & accounting, and more, the Upwork family of companies enables

businesses of all sizes to scale, innovate, and transform their workforces for the age of AI and beyond.

Since its founding, Upwork Inc. has facilitated more than $30 billion in total transactions and services as it fulfills its

purpose to create opportunity in every era of work. Learn more about the Upwork Marketplace at Upwork.com and follow us on

LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn.

---------------------------------------------------------------------------------------------------------------------------------

As Senior Marketing Technology Manager, you will shape the systems that power performance marketing across Paid Acquisition, Paid

Social, and SEO. You will own the technical foundation behind tagging, tracking, signal quality, and platform integrations, while

helping evolve our broader MarTech ecosystem across customer data, consent, and automation. This role is built for a marketing

technologist who moves fluidly from problem definition to implementation to measurement, and who can turn emerging AI capabilities

into reliable, governed workflows that improve speed, accuracy, and business impact. Reporting to the Head of Marketing

Technology, you will operate as a senior individual contributor with broad influence across marketing, engineering, data, legal,

and privacy.

RESPONSIBILITIES:

Own Google Tag Manager end-to-end across tagging, tracking, and pixel deployment, improving signal quality, match rates, and

data reliability for Paid Acquisition, Paid Social, and SEO programs.

Partner with channel teams to design and optimize browser-side and server-side measurement approaches, including Conversion API

implementations and data syncs across CDP destinations and key platforms such as Meta, Google, LinkedIn, and Reddit.

Lead complex MarTech initiatives across tracking architecture, customer data platform integrations, consent signal

orchestration, and platform onboarding, driving durable solutions that improve speed to market and campaign performance.

Build and operationalize AI-enabled workflows that automate segmentation, campaign support, personalization, and marketing

operations, with clear logic, measurable outputs, and appropriate human oversight.

Evaluate emerging AI tools, agent frameworks, and integration patterns, including model orchestration approaches such as MCP,

and recommend scalable solutions based on business value, technical feasibility, and long-term maintainability.

Partner cross-functionally with Engineering, Data, Legal, and Privacy to embed consent, governance, and compliance requirements

into tagging, data collection, and AI-assisted marketing workflows.

Create leverage for surrounding teams by translating business needs into technical requirements, resolving operational

blockers, and establishing clear processes such as office hours, intake, and prioritization that make marketing teams

measurably faster.

Author and maintain Privacy Impact Assessments and data-flow documentation for marketing data, clearly articulating where data

originates, transfer mechanisms, the processing purpose, and the regulatory basis and gating controls that apply, in

partnership with Legal and Privacy.

WHAT IT TAKES TO CATCH OUR EYE:

Deep expertise in marketing technology implementation across Google Tag Manager, Google Analytics, pixel strategy, server-side

tagging, and advanced data layer design, paired with strong judgment on how to improve measurement quality across paid and

organic channels.

Proven ability to lead complex cross-functional initiatives as a senior individual contributor, balancing strategic thinking

with hands-on execution across MarTech, analytics, data pipelines, and stakeholder alignment.

Strong technical fluency in SQL, analytics tooling, and data troubleshooting, with experience partnering closely with engineers

and data teams to diagnose issues and build reliable, scalable solutions.

Author and maintain Privacy Impact Assessments and data-flow documentation for marketing data, clearly articulating where data

originates, the transfer mechanism used, the processing purpose, and the regulatory basis and gating controls that apply, in

partnership with Legal and Privacy.

Adaptive use of AI in technical workflows, including designing prompts, testing outputs, and integrating AI tools or agents

into marketing operations to improve speed, accuracy, and execution quality while maintaining human review and accountability.

A builder’s mindset grounded in sound judgment: you know when to automate, when to simplify, and how to turn repeated pain

points into systems that scale across teams instead of creating long-term operational debt.

---------------------------------------------------------------------------------------------------------------------------------

COME CHANGE HOW THE WORLD WORKS.

Upwork is establishing an operational hub in Toronto, Canada. The new office is expected to be fully operational by Q4 2026. This

role will require 3 days in office once we have an office open.

This position will initially be employed through a partner to ensure a seamless hiring process while we establish the hub. Once

the hub is established, there may be opportunities to transition to employment with Upwork, depending on business needs and other

requirements. While employed by the partner, you’ll work as part of Upwork’s team, with access to our resources, culture, and

growth opportunities.

Our partner will offer competitive benefits. When Upwork’s hub is established, we will be excited to offer employment and benefits

directly as business needs require.

Upwork is committed to building a diverse, inclusive, and equitable workforce. Employment decisions are made without regard to

race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other status protected by

applicable law.

We use BrightHire, an AI-enabled tool, to record interviews and summarize interview transcripts. The tool allows the interviewer

to focus on the discussion and does not score or evaluate candidates or make recommendations. The interview transcripts are

reviewed, and decisions are only made by humans. Candidates who prefer not to have their interview recorded through BrightHire can

opt out when the interview is scheduled.

To learn more about how Upwork processes and protects your personal information as part of the application process, please review

our Global Job Applicant Privacy Notice and the Applicant Privacy Addendum (Canada).

The annual base salary range for this position is displayed below. The range displayed reflects the minimum and maximum salary

for this position, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally,

this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity

incentive program.

Annual Base Compensation

$141,250—$220,250 USD

To learn more about how Upwork processes and protects your personal information as part of the application process, please review

our Global Job Applicant Privacy Notice

Role

Senior Marketing Technology Manager

Similar Jobs

Marketing Events Manager

Behavox•Toronto

ABOUT BEHAVOX Behavox is a cloud-native AI company providing an integrated controls platform for global banks, asset managers, hedge funds, private equity firms, insurance businesses, and commodity firms. The platform unifies communications and trade surveillance, compliant archiving, policy management as well as front-office analytics on a single, AI-native technology stack, delivered as a globally scalable SaaS-based cloud service. At Behavox, our engineering culture is built around speed, experimentation, and technical excellence, following agile principles and rapid iteration. We constantly test and adopt the latest cloud technologies and AI tooling, optimising for fast feedback loops and execution. We look for people who can move fast, challenge conventional wisdom, and who want to work at the frontier of modern AI, SaaS platforms, and distributed systems. Behavox is a high-performance organisation with a strong bias toward delivery, ownership, and responsibility. We commit, and we execute. We are building systems that are complex, mission-critical, and global in scale; systems that many consider too large or too difficult. To do that, we seek the smartest, most technically capable engineers and technologists who take end-to-end responsibility and want to win by building what others cannot. Founded in 2014 and backed by SoftBank Vision Fund, Behavox is headquartered in London, with offices worldwide, including New York City, Montreal, Seattle, Singapore, and Tokyo. About the Role As a Marketing Events Manager 3, you will lead the strategy, planning, execution and optimisation of global third-party and company-owned events that drive pipeline growth, accelerate revenue and strengthen brand authority. Reporting to the Head of Marketing Programmes (Events), this role operates with significant autonomy and contributes directly to regional and global marketing strategy. This is not a purely executional position; it requires strong commercial judgement, cross-functional leadership and a clear focus on measurable business impact. You will own the strategic development of Behavox’s event portfolio by researching, evaluating and prioritising industry conferences and sponsorship opportunities aligned to our ideal customer profile and revenue objectives. You will build and manage annual and quarterly event roadmaps tied to pipeline targets, while forecasting and controlling budgets to ensure maximum return on investment. In addition to third-party events, you will design and scale company owned experiences, including executive roundtables, client forums and flagship gatherings. These initiatives will strengthen customer engagement, elevate brand perception and create differentiated market positioning. You will be responsible for building scalable playbooks that ensure repeatable success across regions. This role also serves as a central connector across Marketing, Sales, Product Marketing, Customer Success, Finance, Legal and Leadership. You will align messaging, coordinate activation strategies, manage vendor relationships and ensure seamless execution from pre-event planning through to post-event follow-up. Establishing clear success metrics - including meetings secured, MQLs, SQLs, pipeline influence and revenue attribution - will be critical, as will continuously analysing performance data to refine and optimise strategy. Global travel will be required as necessary to support high-impact initiatives. What You'll Bring * Global B2B event planning and execution within enterprise SaaS, fintech, or high-growth technology environments. * Revenue marketing strategy, including pipeline generation, acceleration, and attribution modelling. * Event operations management, including logistics planning, vendor oversight, and risk mitigation. * Commercial contract negotiation, budget forecasting, and financial management for multi-region initiatives. * Cross-functional stakeholder management within complex, matrixed organisations. What You'll Do * Independently plans and delivers complex global events end-to-end within a team structure, managing timelines, logistics, vendors, and stakeholders. * Develops and executes event strategies aligned to pipeline and revenue targets, ensuring measurable ROI. * Negotiates and manages event and vendor contracts while maintaining budget control and cost efficiency. * Designs and implements structured activation plans (pre-event, on-site, post-event) to maximise pipeline creation and acceleration. * Produces detailed performance reporting and post-event analysis to continuously optimise strategy and execution. What We Offer * The opportunity to work on a global, mission-critical AI platform alongside the best engineers and technologists across multiple geographies. * A role with real ownership and impact, building complex systems at scale in an environment that values speed, experimentation, and technical excellence. * A highly attractive benefits package, including competitive cash compensation, an equity award aligned with long-term value creation, and comprehensive health insurance for employees and their families. * Modern, comfortable offices, with an expectation of working from the office 2 days per week, reflecting our belief in strong in-person collaboration. * A generous time-off policy of 30 days annually, plus public holidays and sick leave, recognising the importance of sustained high performance. About Our Process We take Talent very seriously and we are building a community of extraordinary individuals working together in very high performing teams. We also know that the best Talent always has options so we believe that the process has to be a two way assessment - the company AND the candidate assessing the business needs alignment, the career next step alignment, and the cultural alignment. During the process we will begin by exploring the core factors regarding salary and location along with core experience and skills and values alignment. We will then deep dive explore the critical technical competencies we have identified for the role, and then we will deep dive in behavioral competencies. The most aligned candidate will then be asked to do a practical work task simulation activity so we can make sure that you will enjoy the kind of work the role requires, and this task will typically be presented and discussed with a group of colleagues and managers. Finally we will ask you to meet with a number of our senior leaders to make sure that you are making the most informed call possible. Please note that: * We want to get to know you and have a genuine conversation, so the use of AI tools or assistance during live interviews is strictly prohibited and will result in immediate disqualification from the process * Interviews may be recorded for internal review purposes to ensure fairness and enable collaborative hiring discussions within the team.

Deadline: Aug 17Posted: Jun 29

Enterprise Customer Success Manager

Mentimeter•Toronto

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments. We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together. Mentimeter’s Strategic Accounts require deep partnership beyond adoption & usage support. As an Enterprise Customer Success Manager within Strategic Accounts, you are responsible for ensuring measurable business impact and long-term value realization across a focused portfolio of enterprise customers. Mentimeter’s Strategic Accounts represent our most complex and high-value enterprise partnerships. You will be part of building the first Strategic Accounts team in North America and work deeply with these Enterprise customers. These organizations operate across multiple business units, regions, and stakeholder layers, requiring executive alignment, structured account strategy, and proactive commercial leadership. You operate as a strategic partner to customer stakeholders, ensuring Mentimeter is embedded in key workflows, aligned to business priorities, and positioned as a critical capability rather than a tactical tool. While the Account Manager owns the commercial relationship, you own the strategic and operational value realization that drives retention and expansion readiness. Responsibilities for this role: * Drive measurable business impact by aligning Mentimeter usage to clearly defined customer outcomes, strategic priorities, and executive-level KPIs * Develop and maintain structured success plans for every account, grounded in how the customer measures success internally, including business metrics, adoption benchmarks, and organizational objectives * Lead executive-level conversations with senior stakeholders, including Managing Directors and functional leaders, confidently articulating value in business language and advising on best practices within communication, learning, and engagement * Demonstrate strong situational awareness and cognitive agility in high-level meetings, quickly processing new information, adapting messaging in real time, and guiding discussions toward meaningful outcomes * Act as a trusted advisor by constructively challenging customers when appropriate, offering perspective and recommendations that elevate their use of Mentimeter and strengthen the partnership * Demonstrate thought leadership in communication and facilitation by leading executive workshops, contributing to customer events, and confidently representing Mentimeter to inspire senior stakeholders * Build trusted, multi-threaded relationships across departments and regions, ensuring Mentimeter is embedded in key workflows and strategic initiatives * Proactively identify operational and stakeholder risk signals before they become commercial issues, and drive mitigation plans in close collaboration with the Strategic Account Manager * Drive cross-departmental adoption and use case expansion by deeply understanding customer workflows, processes, and internal structures * Leverage strong customer relationships to generate advocacy, strategic referrals, testimonials, and executive alignment that support long-term commercial growth * Collaborate closely with the Strategic Account Manager to align value realization strategy with commercial objectives and long-term account plans Must-haves for the role: * 8+ years of experience in Enterprise SaaS Customer Success, strategic advisory, or equivalent enterprise-facing role * Proven track record managing complex, multi-stakeholder international accounts * Demonstrated success driving measurable business impact and long-term value realization within large organizations * Strong executive presence with experience confidently engaging and advising senior stakeholders such as Managing Directors, VP-level, and functional leaders * High business acumen and analytical thinking * Structured and disciplined approach to success planning, stakeholder mapping, and long-term account development * Professional-level English * Excellent communication skills Responsibilities not included in this role: * Prospect and close brand new logos (Account Executives does that) * The commercial responsibility of current customer (Account Managers do that) * Day-to-day support (We have minimal support, and a support specialist is responsible for this) However, as part of the Strategic Account Teams, you remain fully accountable for the overall health and long-term success of each account. Resources we have to support you: * World-class lead generation from the Marketing and Product teams * Marketing and Sales team to support in analysis and tactics * A Sales Operations, Sales Enablement, Sales Engineering and Business Development departments who provides projects to continuously support the sales team * Professional toolstack (Intercom, Mixpanel, Google Analytics, Salesforce, SalesLoft, PlanHat, Looker, Hex) Compensation Model: We strongly believe in the power of togetherness, and we put a lot of effort into collaboration, teamwork and helping each other whenever needed. To foster and emphasize this culture and way of working, we apply a non-commission based salary model in all of our sales roles, which has proven to be very successful and appreciated across the team. The salary range for this role is $116k to $160k annually. Mentimeter is a Hybrid Workplace. You will be expected to be in-office 3 days a week. What Mentimeter can offer At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance. All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page AI and Hiring at Mentimeter At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people. * AI does not screen or decide on candidates. * There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person. * Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking. AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together. Culture at Mentimeter At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users. Learn more about our culture by visiting our Culture page. Review our Privacy Policy for more information.

Deadline: Aug 23Posted: Jun 5

Strategic Account Manager

Mentimeter•Toronto

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments. We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together. Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments. We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together. Mentimeter’s Strategic Accounts represent our most complex and high-value enterprise partnerships. You will be part of building the first Strategic Accounts team in North America and work deeply with these Enterprise customers. These organizations operate across multiple business units, regions, and stakeholder layers, requiring executive alignment, structured account strategy, and proactive commercial leadership. As a Strategic Account Manager, you own the long-term commercial partnership for a focused portfolio of 5 to 10 strategic enterprise accounts. This is a senior, high-impact role. You are accountable for revenue retention, expansion, executive engagement, and long-term value creation across your portfolio. You operate as a strategic business partner to your customers and collaborate with internal teams to deliver measurable business outcomes. Responsibilities for this role: * Own a focused portfolio of 5 to 10 strategic enterprise accounts with full commercial responsibility for retention and expansion * Develop and execute comprehensive account plans for every account, including clear stakeholder mapping of economic buyers, decision makers, and champions * Proactively lead renewal strategy well in advance of contract timelines, ensuring structured risk mitigation and forecast accuracy * Identify, qualify, and drive expansion opportunities across regions, business units, and use cases * Lead complex commercial negotiations, including pricing discussions and multi-year agreements * Build and maintain strong, multi-threaded relationships with senior stakeholders, including C-level and budget owners * Conduct structured business reviews to align on value, strategic priorities, and long-term partnership roadmap * Translate customer business objectives into clear value positioning and commercial opportunities * Segment and prioritize accounts based on growth potential and risk, managing the portfolio proactively rather than reactively * Act as the commercial lead internally, collaborating with Senior Customer Success Managers and other cross-functional stakeholders to align adoption, value realization, and growth strategy * Maintain disciplined pipeline management, CRM hygiene, and forecasting practices * Surface strategic customer insights to Product, Marketing, and Leadership to strengthen Mentimeter’s enterprise offering Must-haves for the role: * 8+ years of experience in Enterprise SaaS sales or strategic account management * Proven track record managing complex, multi-stakeholder international accounts * Demonstrated success in driving both retention and expansion * Strong executive presence and ability to influence senior decision makers * Experience leading complex commercial negotiations and multi-year agreements * High business acumen and analytical thinking * Structured approach to account planning and portfolio management * Excellent communication skills Responsibilities not included in this role: * Prospect and close brand new logos (Account Executives does that) * Roll-out and adoption of our enterprise solution with our customers is mainly done by Customer Success Managers (Although for certain accounts it may be done by you as well) * Day-to-day support (We have minimal support, and a support specialist is responsible for this) However, the Strategic Account Manager remains fully accountable for the overall commercial health and long-term value of each account. Resources we have to support you: * World-class lead generation from the Marketing and Product teams * Marketing and Sales team to support in analysis and tactics * A Sales Operations, Sales Enablement, Sales Engineering and Business Development departments who provides projects to continuously support the sales team * Professional toolstack (Intercom, Mixpanel, Google Analytics, Salesforce, SalesLoft, PlanHat, Looker, Hex) * Compensation Model: We strongly believe in the power of togetherness, and we put a lot of effort into collaboration, teamwork and helping each other whenever needed. To foster and emphasize this culture and way of working, we apply a non-commission based salary model in all of our sales roles, which has proven to be very successful and appreciated across the team. The salary range for this role is $126k to $170k annually. Mentimeter is a Hybrid Workplace. You will be expected to be in-office 3 days a week. What Mentimeter can offer At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance. All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page AI and Hiring at Mentimeter At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people. * AI does not screen or decide on candidates. * There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person. * Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking. AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together. Culture at Mentimeter At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users. Learn more about our culture by visiting our Culture page. Review our Privacy Policy for more information.

Deadline: Aug 23Posted: Jun 5