About NetEase Games:

As a leading internet technology company based inChina, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates someof China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Responsibilities:

Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative

ecosystem. Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution,

and take accountability for communication results.

Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design

omni-channelplayer ecosystem operation plans, and drive implementation.

Monitor and analyze content operation data,employ various operational methods to enhance business objectives, and take

responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.

Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the

content ecosystem.

Requirements:

Bachelor's degree or above, with the ability touse English as a working language;
Experience in overseas content creator operations and building overseas content ecosystems is preferred.
Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live

streaming,strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric

perspective.

Platform-oriented mindset, with experience inuser, creator, and content operations, skilled in retrospectives, and result-and

data-driven approach.

Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve

problems with self-driven motivation.

Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based

in China are essential to the responsibilities of the position.

Note: All UK-based positions are eligible for visa sponsorship.

Role

Content Marketing

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