
Primer · United Kingdom
An Introduction to Primer Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce com...
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce
complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best
companies rely on.
Watch our showcase >
Read up on our $100m Series C
Learn more about our culture >
We are seeking a motivated and high-performing Account Executive with experience in SMB sales as we turbo charge our revenue
engine. As a AE on the Growth team, you will own the selling of the Primer suite of products from end to end.
With a consultative approach, you will lead the sales cycle with founders, CEOs, CTOs, CFOs, and VP / Director level functional
leads. You will also drive the Sales strategy by owning all aspects of the sales cycle from prospecting to discovery to close.
This will include cross-functional work to develop the customer strategy and contribute to other revenue initiatives.
The growth team at Primer is focused on both Mid-Market and SMB accounts. We work with founders and executives across a wide
variety of verticals to gain an in-depth understanding of their business.
customer experiences, update cross-functional teams with feedback from prospects, continue to hone our Ideal Customer Profile
and action upon unique insights derived from your knowledge of our customers.
trends and payment innovations to provide valuable insights to clients.
We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people
who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering
success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We
invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including
workations, our annual company retreat, and access to co-working spaces across most major cities.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a
meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong
onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face
alone.
🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Uncapped holiday, with 25 days minimum to be taken
🗣️ Co-working space access across major cities
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)
At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your
experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for
this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to
discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or
belief, gender identity, marriage and civil partnership, or any other background or belief.
An Introduction to Primer Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform. Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on. Watch our showcase > Read up on our $100m Series C Learn more about our culture > WHICH TEAM WILL YOU BE JOINING? We are seeking a motivated and high-performing Account Executive with experience in Mid-market sales as we turbo charge our revenue engine. As a AE on the Growth team, you will own the selling of the Primer suite of products from end to end. With a consultative approach, you will lead the sales cycle with founders, CEOs, CTOs, CFOs, and VP / Director level functional leads. You will also drive the Sales strategy by owning all aspects of the sales cycle from prospecting to discovery to close. This will include cross-functional work to develop the customer strategy and contribute to other revenue initiatives. The growth team at Primer is focused on both Mid-Market and SMB accounts. We work with founders and executives across a wide variety of verticals to gain an in-depth understanding of their business. 🔍 WHAT WILL YOU BE DOING? * Own and manage the entire sales cycle from prospecting to closing, focusing on Mid-market-level accounts across UK&I. * Build a robust pipeline through outbound prospecting, networking, and strategic partnerships. * Develop tailored sales strategies to engage key decision-makers and demonstrate the value of Primer’s platform. * Collaborate with cross-functional teams, including Sales Engineering, Product, and Customer Success, to deliver exceptional customer experiences, update cross-functional teams with feedback from prospects, continue to hone our Ideal Customer Profile and action upon unique insights derived from your knowledge of our customers. * Contribute to team projects focused on developing and refining our sales process and playbooks. Staying informed on industry trends and payment innovations to provide valuable insights to clients. * Provide consultative selling to identify customer challenges and present innovative solutions. * Accurately forecast sales performance and maintain detailed records using CRM systems. 👀 WHAT WE’D LOVE TO SEE: * Driven to consistently exceed goals and expectations. * A go-getter, with a bias towards action and the ability to produce results in fast-paced, highly ambiguous situations. * Proactive, improving existing processes and developing best practices. * A strategic negotiator, with a passion for closing deals. * A life-long learner * Curious about prospects, their needs, and how Primer can help. * Energetic and bring a positive attitude to everything you do. ✅ A TYPICAL INTERVIEW PROCESS * An initial intro call with a Talent Partner * An interview with the Hiring Manager * Challenge Stage - Contextualised to the role * A final, values-alignment interview WHAT'S THE CULTURE LIKE AT PRIMER? We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants. We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities. The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone. OUR BENEFITS 🌍 We are fully remote and globally distributed; and have been since day one 💰 Competitive share options 🌴 Uncapped holiday, with 25 days minimum to be taken 🗣️ Co-working space access across major cities 📅 Workations & Company Retreat 💻 The best equipment for your role 🏠 £500 towards your home office setup 🔎 Generous learning budget 🏥 Private Medical Insurance 📈 A broad set of additional perks and benefits (depending on location) DON’T MEET EVERY SINGLE REQUIREMENT? At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.
Prismic is building the next generation of digital experiences for modern teams. As we scale globally and continue evolving our go-to-market motion, we’re growing our Account Executive team to drive new business across mid-market and early enterprise customers. This role offers strong ownership, meaningful impact, and a clear path for growth as Prismic continues to mature its sales motion. Hi, we’re Prismic 👋 and we’re designing the future of the web. We believe in autonomous websites and deeply personalized digital journeys. Our mission is to empower marketers and developers to create empathic web experiences at scale and with soul. We’re pioneering an entirely new category: the Automation Platform for Websites. It’s what comes after the CMS. Imagine a site that knows your brand by heart and grows itself, continuously optimizing layout and interactions—while staying beautifully on-brand. 🚀 Used by Builders at Bershka, AXA, Deliveroo, TicketMaster Over 5,000 companies trust Prismic, including 300+ enterprise teams who build and scale with us. We’re product-obsessed, community-powered, and backed by top-tier investors. We work with thrilling problems like encoding brand voice and visual identity into adaptive systems, designing agentic AI architectures that drive growth, creating tools that let marketers build empathetic flows without code, process automation with AI, etc. 💫 Role As an Account Executive at Prismic, you will own the full sales cycle for a blended portfolio of mid-market and early enterprise prospects globally. You’ll sell primarily to marketing and digital leaders, often engaging technical stakeholders along the way, using a consultative approach focused on outcomes, value, and long-term fit. Beyond closing deals, you’ll play a meaningful role in shaping how Prismic sells as it scales. Contributing insights from the field to help build a more predictable, enterprise-ready sales engine and actively supporting the evolution of Prismic’s AI sales motion through real-world customer conversations and feedback. This is a pure new business ****quota-carrying role with a healthy mix of inbound and outbound. Success is measured on new business ARR generation and new logo acquisition. What you will be doing? 🔧 Own & Close New Business Own the full sales cycle from first conversation through close for high-velocity deals Consistently meet or exceed an annual quota Maintain strong pipeline discipline, forecasting accuracy, and CRM hygiene Run Consultative Sales Cycles Lead discovery conversations with marketing leaders, digital teams, and stakeholders Clearly articulate Prismic’s value proposition and connect it to customer business goals Partner with Solutions Engineers on technical evaluations while keeping deals outcome-focused Navigate multi-stakeholder buying processes, including procurement when relevant Build Pipeline (Inbound + Outbound) Work inbound opportunities generated by Marketing Self-source approximately 50% of your pipeline through targeted outbound efforts Collaborate closely with a new and evolving SDR function, helping shape outbound best practices Represent Prismic at industry events, meetups, and conferences to build relationships, generate new business pipeline, and strengthen brand presence in key markets Help Build the Sales Engine Provide structured feedback on messaging, objections, ICPs, and competitive insights Contribute to improving sales playbooks, discovery frameworks, and qualification standards Share learnings with peers and leadership to help scale what works Engage in Prismic’s AI Sales Motion Learn and communicate Prismic’s AI-related value propositions Educate prospects on emerging AI use cases relevant to content, marketing, and digital teams Feed real-world insights back to Sales, Marketing, and Product to refine positioning Are you the one? 🧠 4+ years of experience as a quota-carrying Account Executive in B2B SaaS Experience selling to marketing teams (martech experience is a strong plus) Comfort selling a complex, consultative product rather than transactional software A track record of owning full-cycle sales processes and hitting quota Confidence operating in ambiguity and helping build structure in a growing org Strong pipeline management, forecasting, and deal execution skills Excellent communication, discovery, and stakeholder-management abilities A growth mindset and openness to coaching and feedback Ramp & Growth Expected ramp time: 3–4 months Clear progression path toward Senior Account Executive and Enterprise Account Executive roles as scope and deal complexity increase Why Join Us? You’ll have the opportunity to work with high-level strategic accounts and engage with C-level executives across world-leading companies. As a core part of our growing Customer Success team, you will play a key role in scaling revenue during an exciting phase of growth, with a strong focus on expansion opportunities. This role gives you autonomy and ownership of a high-potential portfolio, with strong internal support from cross-functional teams. Join a fast-growing company with ambitious goals to shape the future of web development. What are the perks? 🎉 Firstly, we are hiring across Europe, and this is a hybrid position. Latest Macbook A budget for you to equip your home office setup English classes for all levels Online and onsite yoga classes 3x/week Yearly company gatherings to take a break from the routine and give you the chance to meet the international teams! (also, other benefits that may depend on the country you’re based in) Afraid of missing out if you’re remote? 🌍 Worry not! You get the chance to visit us from time to time and spend a few days at the Paris office We organize virtual events to stay connected with each other We also hold regular global meetings We do our best to nurture a relaxed and informal atmosphere, enabling you to feel supported, thrive at your job, and keep learning.
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: * Tide is available for UK, Indian, German and French SMEs * Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly * Over $300 million raised in funding * Over 2,800 Tideans globally * Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 * We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE TEAM Funding Options joined the Tide family in early 2023 to lead their Partner Credit Services offering. Through their panel of 100 leading lender partners, Funding Options supports UK SMEs to get the right finance in place so they can trade, plan and grow with confidence. Through their multi award-winning platform, Funding Cloud, they can effectively match customers to the right lender and finance product that best suits their needs in minutes with funding decisions in as little as 20 seconds, giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and outstanding standard of customer service. ABOUT THE ROLE Some of the things you’ll be doing: * Contact, engage and manage our Small Business customers through their application process * Build and nurture working relationships with our commercial lending partners * Become confident in articulating the Funding Options proposition and service * Building on your extensive knowledge of business finance, and gaining an in-depth understanding of the wide variety of lenders and products in the market * Confidently articulating the different finance options available to customers across multiple business finance product classes * Maintaining accurate, up-to-date information on any prospects that you speak with (in Salesforce) * Monitoring and identify trends whilst adding new or enhanced customer profile information into Salesforce * Keeping up to date on industry trends, market & competition * Actively share stories and successes to the wider organisation through relevant comms channels WHAT WE ARE LOOKING FOR We are looking for an experienced Senior Business Finance Specialist (Senior Commercial Finance Broker) to join our Sales Team and help as many customers as possible access the right finance, through effective conversations - Taking the time to understand about the businesses you engage with (how they work, growth plans, challenges, their experience of finance so far) and understanding customers’ finance needs and effectively matching them to the best product and lender that meets their need, giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and mind-blowing standard of customer service. As this is a senior position within our sales team, we are looking for somebody experienced in this space with a demonstrable track record of success who will be able to hit the ground running. WHAT MAKES YOU A GREAT FIT * Ideally you will already be working for a Commercial Finance Brokerage or have experience of Commercial Finance in a customer facing sales role * You will be able to demonstrate a track record of successfully meeting and exceeding revenue based targets * You’ll have excellent communication and interpersonal skills * You will be able to demonstrate a results-oriented work ethic with impeccable attention to detail, determination and drive * You’ll be obsessive about delivering the highest level of customer service * You will be extremely well organised and analytical and work well under pressure * You can troubleshoot issues quickly and effectively * You will be able to engage and quickly establish strong working relationships * You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution WHAT YOU’LL GET IN RETURN * Flexible working options * Group Life Insurance * Vitality Health Insurance, with a proactive focus on mental and physical wellbeing * 25 days holiday with the ability to buy extra days * 3 days for L&D or volunteering time off per year * We invest in your development with a £1,000 professional L&D budget per year * Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution * Spacious brand-new office near Old Street with an all-day snacks bar * Enhanced family-friendly leave * Sabbatical leave TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: * Tide does not charge any fees at any stage of the recruitment process. * All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. * Communication from Tide will only come from an official @tide.co email address. * Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.