In just five years, Stora has become the platform behind more than 30% of UK self storage locations, and we're scaling globally

from here. Operators have processed over £150m in automated payments through us, and see an average of 32% business growth after

they switch.

We're doing this in a market that's wide open. Europe has over 10,000 self storage sites and is growing fast, yet it sits years

behind the US on maturity and is still barely touched by good software. The UK is our stronghold. The rest of Europe is where

we're heading next.

Stora is the operating system for modern self storage: online bookings, payments, facility management, reporting, and automation

in one platform. We started as operators ourselves, and that's still how we think. If you want to own a product operators depend

on every day, in a company genuinely rethinking how it builds, this is it.

WHY THIS ROLE MATTERS

We have a strong product team, great engineers, and a growing product. The bottleneck isn't ideas or execution capacity. It's

people who can hold the full picture at once.

What the business needs, what the customer actually experiences, what's technically feasible, what to cut when time is short, and

knowing when to slow down. Making good calls across all of it. That's the job.

We've shortened the loop between insight and shipped product by stripping out the layers that slow good judgement down. The

quality bar didn't move. This role exists to keep doing that. It carries real ownership from day one, and the scope grows as Stora

does.

THE SURFACE YOU'D OWN

This is the product operators live in every day, and the storefront their own customers book through. You're designing for two

users at once: the operator running the business, and the end customer renting the unit. Getting that B2B2C experience right is a

genuine craft problem. It's a broad, central surface, and it's heavy on UX.

Concretely, the surface includes:

Core workflows: customers, units, tenancies, access

Roles, permissions, account structure

Operational reporting: occupancy, utilisation, activity

The internal data layer: event tracking, core models, metric definitions

The growth surface: storefront, checkout, the lead → booking funnel

If an operator uses it daily, or relies on it to understand their business, it sits with this team.

HOW WE ACTUALLY WORK

We've changed how product gets built at Stora. This is how we operate now.

Designers work directly in the codebase. Engineers and product people work closely together from the start. We use AI genuinely:

to explore, prototype and move faster. The work gets closer to reality, sooner.

If you're at a company that talks about moving faster but runs the same process it did three years ago, this will feel different.

We're not done evolving how we work, and this person will have real scope to shape that.

WHAT YOU'LL DO

Own a problem space end-to-end, from understanding the customer need to something live in the product

Work across both sides of the experience: operator back office and end-customer storefront

Work directly with engineering leads. Close collaboration, not handoff

Make scope calls. Know what to cut, what's fundamental, what can wait

Work with or without a designer, depending on the problem. What matters is the outcome

Stay close to customers, talk to operators, understand how they run their businesses, bring that into every decision

Shape how we work. The process isn't fixed. If something's slowing things down, fix it

WHAT YOU'LL BRING

Real product experience at a SaaS company. You've owned features or problem spaces end-to-end and shipped things people use.

Roughly 2+ years, though we care more about the evidence than the number

A builder by instinct. You make things: side projects, tools, a company you tried to start. We'd rather see someone who ships

than someone who only plans

A design or engineering past works too. You may have come from design, engineering, or somewhere else entirely. Designers and

people who've started their own things tend to do well here

Great product taste. You can tell the difference between a solution that works and one that just ships

You define it yourself. You don't need everything defined to make progress

Real design sense. Strong enough to contribute or push back, which matters a lot on a surface this UX-heavy

AI-native. You use AI as a natural part of how you think and work. Not waiting to be shown how

THIS ROLE IS NOT FOR YOU IF

You need a detailed brief before you can start

You've only ever worked inside someone else's process and haven't shipped anything of your own

You think good product work stops before it ships

You go quiet when a problem is ambiguous instead of pushing into it

WHY STORA

A category-defining surface to own. Self storage software is wide open, and the core experience is the heart of it. You set the

direction here, you don't inherit it.

Work that ships, and that you feel. We've stripped out the layers between insight and shipped product. What you build reaches

operators in weeks, not quarters.

A team that builds differently. Designers in the codebase, AI used for real, process that bends when it should. Small team,

outsized impact.

WHAT WE OFFER

Competitive salary

Share options

Remote across the UK & Europe, or hybrid from our Belfast office

35 days holiday

Private health insurance (for you + family)

Company pension plan

Apple hardware

Learning & development support

NEXT STEPS

When you apply, we'll ask for a link to something you've made — a product, a side project, a repo, a tool you built because

something annoyed you. It doesn't need to be polished, successful, or related to storage. We just want to see that you build.

Please include one.

We're reviewing applications as they come in and will be in touch quickly if it looks like a match.

Role

Product Manager, Core Experience

Locations

United Kingdom

Published

July 5

Deadline

August 16

Tags for this job

AI Go

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