
Primer · United Kingdom
An Introduction to Primer Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce com...
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce
complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best
companies rely on.
Watch our showcase >
Read up on our $100m Series C
Learn more about our culture >
We are seeking a motivated and high-performing Business Development Manager with experience in enterprise sales as we turbo charge
our revenue engine. As a BDM on the enterprise team, you will own the selling of the Primer suite of products from end to end.
With a consultative approach, you will lead the sales cycle with founders, CEOs, CTOs, CFOs, and VP / Director level functional
leads. You will also drive the Sales strategy by owning all aspects of the sales cycle from prospecting to discovery to close.
This will include cross-functional work to develop the customer strategy and contribute to other revenue initiatives.
The Enterprise team at Primer is focused on both Strategic and Enterprise accounts. We work with founders and executives across a
wide variety of verticals to gain an in-depth understanding of their business.
customer experiences, update cross-functional teams with feedback from prospects, continue to hone our Ideal Customer Profile
and action upon unique insights derived from your knowledge of our customers.
trends and payment innovations to provide valuable insights to clients.
We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people
who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering
success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We
invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including
workations, our annual company retreat, and access to co-working spaces across most major cities.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a
meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong
onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face
alone.
🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Uncapped holiday, with 25 days minimum to be taken
🗣️ Co-working space access across major cities
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)
At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your
experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for
this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to
discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or
belief, gender identity, marriage and civil partnership, or any other background or belief.
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: * Tide is available for UK, Indian, German and French SMEs * Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly * Over $300 million raised in funding * Over 2,800 Tideans globally * Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 * We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE TEAM Funding Options joined the Tide family in early 2023 to lead their Partner Credit Services offering. Through their panel of 100 leading lender partners, Funding Options supports UK SMEs to get the right finance in place so they can trade, plan and grow with confidence. Through their multi award-winning platform, Funding Cloud, they can effectively match customers to the right lender and finance product that best suits their needs in minutes with funding decisions in as little as 20 seconds, giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and outstanding standard of customer service. ABOUT THE ROLE Some of the things you’ll be doing: * Contact, engage and manage our Small Business customers through their application process * Build and nurture working relationships with our commercial lending partners * Become confident in articulating the Funding Options proposition and service * Building on your extensive knowledge of business finance, and gaining an in-depth understanding of the wide variety of lenders and products in the market * Confidently articulating the different finance options available to customers across multiple business finance product classes * Maintaining accurate, up-to-date information on any prospects that you speak with (in Salesforce) * Monitoring and identify trends whilst adding new or enhanced customer profile information into Salesforce * Keeping up to date on industry trends, market & competition * Actively share stories and successes to the wider organisation through relevant comms channels WHAT WE ARE LOOKING FOR We are looking for an experienced Senior Business Finance Specialist (Senior Commercial Finance Broker) to join our Sales Team and help as many customers as possible access the right finance, through effective conversations - Taking the time to understand about the businesses you engage with (how they work, growth plans, challenges, their experience of finance so far) and understanding customers’ finance needs and effectively matching them to the best product and lender that meets their need, giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and mind-blowing standard of customer service. As this is a senior position within our sales team, we are looking for somebody experienced in this space with a demonstrable track record of success who will be able to hit the ground running. WHAT MAKES YOU A GREAT FIT * Ideally you will already be working for a Commercial Finance Brokerage or have experience of Commercial Finance in a customer facing sales role * You will be able to demonstrate a track record of successfully meeting and exceeding revenue based targets * You’ll have excellent communication and interpersonal skills * You will be able to demonstrate a results-oriented work ethic with impeccable attention to detail, determination and drive * You’ll be obsessive about delivering the highest level of customer service * You will be extremely well organised and analytical and work well under pressure * You can troubleshoot issues quickly and effectively * You will be able to engage and quickly establish strong working relationships * You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution WHAT YOU’LL GET IN RETURN * Flexible working options * Group Life Insurance * Vitality Health Insurance, with a proactive focus on mental and physical wellbeing * 25 days holiday with the ability to buy extra days * 3 days for L&D or volunteering time off per year * We invest in your development with a £1,000 professional L&D budget per year * Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution * Spacious brand-new office near Old Street with an all-day snacks bar * Enhanced family-friendly leave * Sabbatical leave TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: * Tide does not charge any fees at any stage of the recruitment process. * All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. * Communication from Tide will only come from an official @tide.co email address. * Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
About Us Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response. Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats. Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com. Role Summary As a Senior Enterprise Account Executive will sell to and manage relationships with named end user accounts within the UK Public Sector of 1001+ users, fulfilling through the channel. You will actively generate and pursue opportunities to achieve sales quotas. With customers you will create and implement strategic account plans focused on attaining enterprise-wide deployments of Sophos products and services.This role will focus on UK Public Sector customers principally around the London and South of England but potentially across the UK
ABOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: * Tide is available for UK, Indian, German and French SMEs * Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly * Over $300 million raised in funding * Over 2,800 Tideans globally * Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 * We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg ABOUT THE TEAM Funding Options joined the Tide family in early 2023 to lead their Partner Credit Services offering. Through their panel of 100 leading lender partners, Funding Options supports UK SMEs to get the right finance in place so they can trade, plan and grow with confidence. Through their multi award-winning platform, Funding Cloud, they can effectively match customers to the right lender and finance product that best suits their needs in minutes with funding decisions in as little as 20 seconds, giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and outstanding standard of customer service. ABOUT THE ROLE Some of the things you’ll be doing: * Contact, engage and manage our Small Business customers through their application process * Build and nurture working relationships with our commercial lending partners * Become confident in articulating the Funding Options proposition and service * Building on your extensive knowledge of business finance, and gaining an in-depth understanding of the wide variety of lenders and products in the market * Confidently articulating the different finance options available to customers across multiple business finance product classes * Maintaining accurate, up-to-date information on any prospects that you speak with (in Salesforce) * Monitoring and identify trends whilst adding new or enhanced customer profile information into Salesforce * Keeping up to date on industry trends, market & competition * Actively share stories and successes to the wider organisation through relevant comms channels WHAT WE ARE LOOKING FOR We are looking for an experienced Senior Business Finance Specialist (Senior Commercial Finance Broker) to join our Sales Team and help as many customers as possible access the right finance, through effective conversations - Taking the time to understand about the businesses you engage with (how they work, growth plans, challenges, their experience of finance so far) and understanding customers’ finance needs and effectively matching them to the best product and lender that meets their need, giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and mind-blowing standard of customer service. As this is a senior position within our sales team, we are looking for somebody experienced in this space with a demonstrable track record of success who will be able to hit the ground running. WHAT MAKES YOU A GREAT FIT * Ideally you will already be working for a Commercial Finance Brokerage or have experience of Commercial Finance in a customer facing sales role * You will be able to demonstrate a track record of successfully meeting and exceeding revenue based targets * You’ll have excellent communication and interpersonal skills * You will be able to demonstrate a results-oriented work ethic with impeccable attention to detail, determination and drive * You’ll be obsessive about delivering the highest level of customer service * You will be extremely well organised and analytical and work well under pressure * You can troubleshoot issues quickly and effectively * You will be able to engage and quickly establish strong working relationships * You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution WHAT YOU’LL GET IN RETURN * Flexible working options * Group Life Insurance * Vitality Health Insurance, with a proactive focus on mental and physical wellbeing * 25 days holiday with the ability to buy extra days * 3 days for L&D or volunteering time off per year * We invest in your development with a £1,000 professional L&D budget per year * Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution * Spacious brand-new office near Old Street with an all-day snacks bar * Enhanced family-friendly leave * Sabbatical leave TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: * Tide does not charge any fees at any stage of the recruitment process. * All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. * Communication from Tide will only come from an official @tide.co email address. * Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.