Ads AI Analytics Lead II

Measurement Science Manager II

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview   About the Role - We are looking for an experienced analytics professional specialized in advanced experimentation and attribution modeling to join our Measurement Science Team in Media Analytics. As an analytics expert, you’ll develop sophisticated measurement solutions that demonstrate the effectiveness of advertising on the Instacart platform.  This role offers a unique opportunity to work with multi-retailer 1st party deterministic data to provide causal understanding of advertising impact on consumer behavior.  You’ll represent Instacart’s measurement capabilities both internally and externally to leading CPG brands and agency partners.  Success in this position requires not only analytical expertise but also the ability to build strategic partnerships with advertisers and crossed-functional partners through data-driven and recommendations.   About the Team - The Measurement Science Team is our advertiser-facing team that uses experimentation and custom analytics to help our advertisers understand the effectiveness of their advertising spend. Measurement Science is one part of our broader Media Analytics organization, whose mission is to leverage data to identify opportunities, prove value, and improve performance of Ads through impactful insights, strategic partnership and operational efficiency.   About the Job  * Design and execute advanced experiments that prove advertising value and optimize campaigns, delivering actionable insights that drive business decisions * Analyze experiment data to produce nuanced recommendations for improving ad performance and measurement outcomes * Tailor measurement approaches to meet stakeholder needs, by developing innovative metrics and data visualizations that reveal deeper business insights * Proactively partner with stakeholders to shape media measurement strategies and address complex challenges, navigating through ambiguous measurement questions  * Present experimental findings and other data-driven insights with an executive presence to senior clients, educating them on methodologies and ensuring alignment on actionable insights * Lead discussions, trainings, and Q&A sessions as a thought leader on ad measurement and experimentation to inspire confidence in measurement outcomes with clients and internal teams * Identify strategic opportunities, including client upsell potential or internal operational improvement needs, informed by data-driven insights * Develop customized analytical solutions, including code, dashboards, and self-service tools with data-driven enhancements either through client works and/or project initiatives * Applying AI across your work to raise quality and move faster. We use Claude and Cursor for writing, debugging, and refactoring code, and our internal AI platform to accelerate analysis, automate repetitive workflows, and scale measurement solutions. We expect you to actively look for opportunities to apply these tools to gain efficiency.   About You Minimum Qualifications * Bachelor’s Degree in a quantitative field such as Engineering, Mathematics/Statistics, Finance, Economics, Business  * 6+ years of experience in data and measurement or consulting fields with demonstrated expertise in statistical data analytics * 3+ years of relevant experience within advertising efficacy, media/marketing measurement, and experimentation * Advanced expertise in experimentation techniques, including A/B testing, holdout designs, and incrementality measurement * Strong data storytelling and advanced visualization skills using tools like Tableau or Mode * Experience developing self-service tools and dashboards for stakeholders * Strong SQL skills and proficiency in statistical programming (Python/R) to create and validate custom analytical solutions * Track record of turning analytics insights into strategic recommendations that drive business outcomes * Track record of operating independently, demonstrating curiosity, active listening skills, creativity, and delivering results in a highly organized manner   Preferred Qualifications * 4+ years of conducting and presenting lift measurement studies to clients * Experience directing sales teams in an analytic/quantitative capacity * Advanced knowledge of statistical techniques including marketing mix modeling, Bayesian analysis, and causal inference * Ability to automate processes using AI-driven tools and workflows * Technical expertise in advanced experimental methodologies including A/A testing, SRM detection, and statistical techniques that ensure measurement validity and reliability * Comprehensive knowledge of ad auction mechanics, targeting algorithms, and attribution models   #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $157,000—$165,500 USD WA $150,000—$158,500 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $144,000—$152,000 USD All other states $131,000—$138,000 USD

Program Manager II

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW Commercial Program Management (CPM) team serves as the central function leading strategic execution, portfolio management, and strategic program leadership to empower commercial teams in delivering measurable business impact. We drive cross-functional collaboration, governance, and scalable execution across commercial programs, Instacart Marketplace, Retailer.com, in-store initiatives, strategic partnerships, and business-driving innovation. As the commercial landscape evolves, we will continue to expand our influence and operational planning, ensuring scalable, data-driven, and strategic execution for business growth solutions that support Instacart’s long-term business success. The Commercial Program Management team’s mission is to drive value for the Commercial org by: * Leading strategic execution and portfolio management to drive measurable impact across Instacart’s commercial programs.  *  Establishing, operationalizing, and strategically executing a structured portfolio management approach to optimize commercial initiatives, enhance cross-functional alignment, and drive strategic execution of business priorities.  * Through effective governance, prioritization, and scalable program management, we empower Instacart’s commercial organization to unlock new opportunities, accelerate growth, and streamline execution across a cohesive portfolio of strategic initiatives.   ABOUT THE JOB The Commercial Program Management team is looking for a Program Manager II team, supporting key initiatives across Commercial teams. This role sits at the intersection of strategy and execution, partnering closely with Ads Product, Brand Partnerships, Eversight, Measurement Science, Retail, Strategic Partnerships, Finance, and Engineering to drive cross-functional programs from concept through launch and scale. You will play a critical role in bringing structure to complex initiatives, ensuring alignment across teams, and helping translate business priorities into effective execution. What You’ll Do Support Systems-Level Programs: Project & Program Management * Contribute to programs that span multiple systems, including: * Developing of project plan and documentation as well as supporting cross functional work streams to ensure success of key business objectives * Flagging risk identification, dependency tracking, issue identification and change management on projects and programs * Utilizing AI tools, especially Claude and Gemini, and having a strong understanding on how to apply them to program management workflows, including synthesis, documentation, intake triage, stakeholder communications, and scalable process design. * AI-Driven Process Design & Scale: have the ability to design and scale programs using AI tools to reduce manual work, improve consistency, and increase speed to execution  * Help identify and escalate issues across systems where ownership is distributed * Drive cross-functional program accountability on behalf of Brand Partnerships and other commercial teams, ensuring critical deliverables are clearly owned, prioritized, and executed against business outcomes * Support automation development of: * Knowledge management resources * Issue tracking and escalation workflows * Documentation and process standardization * Track program health, risks, and dependencies * Ensure stakeholders have clear updates and visibility into progress * Proactively surface blockers and support resolution * Own the design, and continuous improvement of process & programs to support commercial goals * Drive alignment with cross-functional team OKRs, roadmaps and prioritizations Support GTM Strategy & Execution * Assist in planning and executing go-to-market strategies for product launches and partnerships  * Track launch readiness, dependencies, and key milestones * Partner with Brand Partnerships and Enablement teams to support execution in-market * Create automation workflows that foster visibility across teams Bring Structure to Ambiguity & Enable Scalable Execution * Help identify gaps in process, ownership, and alignment * Contribute to building frameworks, trackers, and operating rhythms * Support prioritization and coordination across multiple workstreams * Support development of repeatable processes, templates, and tools * Help streamline workflows and reduce manual effort * Contribute to improving how teams collaborate and execute Cross-functional collaboration & leadership * Ability to work cross-functionally with many teams and multi-tasks with a sense of urgency * Identifying and pulling together cross-functional teams necessary to successfully launch projects & programs * Work with cross-functional stakeholders to understand key pain points and opportunities when brought into a project or program * Support end-to-end execution of high-impact initiatives across Commercial teams, Eversight and Brand Partnerships * Translate business goals into clear timelines, deliverables, and execution plans * Coordinate across cross-functional stakeholders to ensure alignment and progress   ABOUT YOU * AI-Enabled Executor: You are organized, detail-oriented, and able to manage multiple workstreams effectively while leveraging AI tools to improve speed, quality, documentation, and follow-through. You leverage tools like Claude AI and Gemini to build repeatable workflows, automate intake and triage, generate documentation, and create scalable operating models that enable teams to execute more efficiently across multiple programs. * Resourceful Problem Solver: You thrive in both structured and unstructured environments, using sound judgment, creativity, and AI-enabled workflows to bring clarity to complex work. * Comfortable with Ambiguity: You can operate in evolving environments, synthesize complex inputs, and turn unclear needs into structured plans and actionable outcomes. * Portfolio Thinker: You are able to zoom out across programs to identify tradeoffs, capacity constraints, and prioritization opportunities, helping teams focus on the highest-impact work. * Ownership Mentality: You take end-to-end ownership of programs and outcomes, proactively driving progress rather than waiting for direction. * Collaborative Influencer: You can indirectly influence cross-functional partners without direct reporting lines, driving alignment, accountability, and forward momentum. MINIMUM QUALIFICATIONS * 5–7+ years of experience in program management, operations, consulting, or related roles * Demonstrate AI fluency using LLMs and/or automation platforms to streamline workflows and improve program efficiency * Experience supporting cross-functional initiatives * Excellent written and verbal communication skills, with experience keeping stakeholders informed and aligned * Ability to manage multiple priorities in a fast-paced environment * Ability to translate complex technical and operational problems into clear, actionable recommendations for diverse stakeholders * Strong decision-framing skills, including the ability to surface tradeoffs and guide teams toward alignment * Proven ability to build relationships, manage conflict, and influence cross-functional partners without direct authority * Track record of improving processes, solving problems, and building scalable systems that reduce friction * Strong program and project management toolkit, with ability to apply best practices based on program needs * Critical thinking skills, with ability to identify risks, dependencies, and opportunities across programs * Ability to manage competing priorities, communicate tradeoffs, and focus on highest-impact work * Strong business acumen and ability to connect program execution to revenue, customer outcomes, and business goals * Experience leading through change and helping teams adopt new processes, tools, and ways of working PREFERRED QUALIFICATIONS * Extensive AI experience with workflow automation, code and skills * Strong experience in Ads, commercial marketplaces, or tech platforms * Experience managing GTM launches or revenue-driving programs * Experience working with data, product, or operational systems * Familiarity with building process designs, documentation, or workflows   #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $147,000—$155,000 USD WA $140,000—$148,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $134,000—$141,500 USD All other states $122,000—$129,000 USD

Ads AI Analytics Lead II

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.   Overview Instacart’s Commercial Scaled Intelligence (CSI) team is an AI-first group focused on turning data into action—building products that drive revenue growth, operational efficiency, and better outcomes for our customers, shoppers, retailers, brands, and partners. As the Ads AI Analytics Lead, you will own the intelligence behind our Ads agents. You’ll design the semantic and context layer for advertising, and build production-grade agents that analyze campaigns, diagnose performance, and recommend actions that improve ROAS, pacing, and partner outcomes. You will collaborate closely with Ads GTM, Product, Data Science, and Engineering to ship vertical agents with measurable lift. This seat is uniquely high-impact: the tools you build are used daily by Sales, Brand Partnerships, and Ads teams, including a sales tool used by approximately 265 sellers. You will see your work show up in real workflows and on the Ads P&L. AI is the default on this team, not the experiment—and you’ll own a workstream end to end, from data models and pipelines to agent logic and the user interface. If you thrive in fast-paced environments, enjoy partnering cross-functionally, and want meaningful ownership, you’ll feel at home here. This role is remote-friendly. Preference for candidates who can collaborate with teams based in New York City.   About the Job * Define Ads ontologies and canonical metrics across campaigns, budgets, bids, creatives, audiences, and placements to power consistent reasoning and recommendations. * Build robust dbt models and curated marts in Snowflake (or BigQuery) with clear data contracts, tests, SLOs, and monitoring; orchestrate pipelines with Airflow. * Ingest, structure, and enrich unstructured Ads content; publish retrieval-ready datasets leveraging managed search/vector services to enable high-quality grounding. * Design and evaluate RAG workflows (hybrid search, re-ranking) with explicit quality and latency targets; iterate via offline/online experiments to improve performance. * Design agent reasoning, tools, and policies for Ads use cases, including human-in-the-loop approvals and guardrails that balance safety, cost, and speed. * Establish evaluation suites and dashboards tracking precision/recall, calibration, hallucination rate, latency, and cost; drive continuous model and system improvements. * Run A/B and uplift experiments to quantify business impact; own KPIs such as ROAS lift, pacing accuracy, RCA precision/recall, forecast MAPE, and time-to-insight. * Partner with Ads Product, Ads Engineering, Sales leadership, Data Engineering, and R&D to align roadmaps, de-risk launches, and ship high-quality production agents. * Own your workstream end to end—from data and pipelines to the UI and agent logic—delivering secure, observable, and reliable tooling that’s adopted by the field.   About You Minimum Qualifications * 4–7 years of experience in analytics engineering, data science, or applied AI, with advanced proficiency in Python and SQL. * 2+ years working with ads, retail, or e‑commerce data. * Hands-on experience with dbt and Snowflake or BigQuery, including data modeling, testing, documentation, and managing data contracts. * Experience orchestrating data pipelines with Airflow (or a similar scheduler), including alerting and on-call support for data SLOs. * Ability to design and run offline/online evaluations and A/B or uplift tests; familiarity with experiment design and statistical inference. * Fluency in Ads analytics concepts: ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and incrementality. * Shipped at least one production data or AI system used by business stakeholders, with demonstrable business impact. * Experience with evaluation and guardrail frameworks and human‑in‑the‑loop QA workflows. * Proficiency with at least one BI/visualization tool (e.g., Looker, Tableau, Mode, or Power BI). * Bachelor’s degree in a quantitative field (e.g., Computer Science, Engineering, Statistics) or equivalent practical experience. Preferred Qualifications * Experience building AI-driven products or agents end to end, including retrieval design (hybrid search, re-ranking) and vector search. * Deep expertise in advertising products and operations, with a track record of driving automation that improved ROAS, pacing, or operational efficiency. * Applied experience with Ads modeling techniques such as forecasting, anomaly detection, uplift modeling, and causal inference. * Hands-on experience with workflow automation or internal tooling (e.g., Retool, Superblocks, Zapier, n8n, Gumloop) and/or front-end frameworks (e.g., React) to translate insights into actions. * Familiarity with retail media and ad ecosystems (e.g., Amazon Ads, Google Ads, Meta, Shopify, DoorDash) and their measurement frameworks.   #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $140,000—$148,000 CAD