
Viral Nation Inc. · United States
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strate...
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our
integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s
fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your
ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the
industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond
today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads
to high expectations, and we must keep raising the bar!
The Account Manager plays a pivotal role in the day-to-day execution of client programs, working in partnership with the Client
Services teams and our COE (Center of Excellence) to execute social-first marketing strategies built to deliver on client goals.
Account Managers are stewards of the VN process and proactively manage the campaign execution. They display exceptional time
management and organizational skills and thrive on adaptability, assignments, and tight deadlines. The Account Manager is
responsible for successful project delivery and oversees Account Coordinator(s) and Account Executive(s) from project initiation
to successful campaign execution and delivery.
Note: This is a 3-month contract opportunity.
outcome;
reporting on results;
senior leadership team;
work of junior staff.
This role has a compensation range of $30 to $34 per hour.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team
based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role
requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles
and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure
alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role
expectations and impact.
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring
decisions. AI note-taking tools may be used during interviews.
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with
visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the
recruiting and selection process.
VertexOne is a cloud-native Customer Information System (CIS) and customer engagement platform serving 460+ utility and deregulated energy clients across North America. With revenue approaching $85M in ARR, 113% Net Revenue Retention, and a deep installed base of clients across electric, gas, water, and retail energy, the commercial foundation is strong. VertexOne is backed by DFW Capital Partners and is building toward a meaningful liquidity event within an 18–36 month horizon. The VP of Marketing joins at the most commercially consequential moment in the company's history — and the work done in 2026 and 2027 directly shapes the exit story. VertexOne is seeking a results-oriented Vice President of Marketing to lead the company's marketing strategy and execution across demand generation, digital campaigns, brand, product marketing, partner marketing, customer advocacy, and market positioning. Reporting directly to the Chief Revenue Officer (CRO), the VP of Marketing will own marketing's contribution to pipeline creation and revenue growth. This leader will inherit a talented five-person marketing team that has built a solid 90-day activation plan — and will accelerate its execution while adding strategic direction, analytical rigor, and a genuine Sales partnership that has been missing. The ideal candidate is a hands-on B2B SaaS marketing executive who has built or rebuilt demand generation programs from an underdeveloped state, owned a pipeline number alongside a Sales team, operated in a PE-backed environment, and can demonstrate specific, attributable outcomes from their work — not activity metrics. Essential job Duties: Demand Generation & Pipeline Ownership — Primary Mandate * Own marketing's pipeline contribution target — a specific dollar figure of marketing-sourced and marketing-influenced pipeline, reported weekly in the CRO pipeline review alongside Sales pipeline. * Rebuild the demand generation engine from event-dependent to channel-diversified: digital, ABM, content, webinars, partner co-marketing, and outbound sequences — with full attribution back to pipeline. * Activate a new logo target-account list in partnership with the sales team (utility accounts scored by AMI deployment signal, mainframe age, and contract renewal proximity) through a structured ABM motion with Sales. * Define the ICP scoring rubric in collaboration with the CRO and the three Sales VPs — the foundational document that drives lead scoring, MQL qualification, and account prioritization. * Launch and manage the MQL-to-SQL process, including the dual-axis (fit + engagement) lead scoring model, the 24-hour Sales SLA, the Salesforce disqualification reason codes, and the feedback loop that recalibrates scoring over time. * Target: grow digital and inbound pipeline contribution from the current 9% baseline to 25%+ within 12 months. Digital Marketing & Marketing Operations * Own the HubSpot instance — CRM hygiene, lead scoring model, nurture workflows, attribution reporting, and HubSpot-Salesforce sync integrity. * Lead website strategy with a conversion-first mandate: product page rebuilds, navigation restructuring, video demo deployment, form optimization, SEO, and AEO (AI engine optimization) for utility-sector search visibility. * Manage paid digital programs — LinkedIn, paid search, and retargeting — with campaign-specific creative per audience segment and full spend-to-pipeline attribution. * Build the always-on drip architecture: behavior-triggered nurture tracks for every lead source (site visitor, event badge scan, content download, webinar registrant), with threshold-based MQL routing to Sales same day. * Oversee HockeyStack or equivalent intent data platform to surface in-market accounts through dark-funnel signals — the primary substitute for a pricing-page intent signal given VertexOne's enterprise pricing model. * Deliver a monthly Marketing Operating Review report to the CRO: pipeline source breakdown, MQL volume, cost per MQL, MQL-to-SQL conversion rate, digital win rate, and ABM account engagement. Marketing Strategy & Leadership * Develop and execute a comprehensive marketing strategy aligned with company growth objectives and the 18–36 month DFW Capital exit horizon. * Build annual marketing plans, budgets, target metrics, and performance reporting frameworks. * Serve as a member of the revenue leadership team, helping shape go-to-market strategy and growth initiatives. * Lead, mentor, and develop the existing five-person marketing organization (demand gen, GTM/sales enablement, events and webinars, content and communications) while identifying and hiring for incremental capability needs. Product Marketing & Sales Enablement * Define and refine VertexOne's market positioning, messaging, and value propositions across VXconnect, VXcis, VXretail, VXsmart, VXengage, MyMeter, and the three VXconnect packaging tiers (Influence, Empower, Empower+). * Partner with Product Management and Sales Leadership to develop go-to-market strategies for new solutions, feature releases, and the ongoing VXconnect commercial expansion motion targeting the 400+ installed-base clients. * Deliver competitive intelligence and market insights that strengthen Sales effectiveness and win rates. * Develop and maintain sales enablement materials — battle cards, 1-pagers, demo talk tracks, persona-specific messaging, case studies, and event briefing packets — keeping all assets current with each product release cycle. Event ROI & Budget Optimization * Own the conference and event portfolio with a mandatory ROI accountability framework: pre-event lead goals, post-event attribution, and deal-level ROI reporting for every Tier 1 conference. * Rebalance the existing budget allocation away from broad event spending toward digital, ABM, and content programs based on evidence — with the data to defend the reallocation to the CRO and board. * Distinguish between Lead Generation events (measured by pipeline sourced) and Partner Nurturing events (measured by defined relationship metrics) — and apply different success criteria to each. * Prioritize conferences with proven historical ROI (IUCX, SAP for Utilities, Smart Water Summit, EMC) and make data-driven decisions on all others. Brand & Market Awareness * Strengthen brand recognition and thought leadership within the utility, energy technology, and deregulated energy markets. * Oversee public relations, earned media placements (target: 2 per quarter), executive thought leadership bylines, and industry communications. * Ensure consistency across all corporate messaging and branding initiatives including the VXconnect Partner Guide and prospect-facing product documentation. Customer & Partner Marketing * Develop customer advocacy programs — case studies, co-presenter webinars, reference programs — that feed both the Sales enablement library and the demand generation content engine. * Build a co-marketing motion with VertexOne's partner ecosystem (system integrators, payment partners, AMI/MDM vendors) to source pipeline that neither team can reach independently. * Work closely with Customer Success and the Partner team to identify expansion and cross-sell signals that Marketing can amplify through targeted campaigns. Sales-Marketing Alignment * Partner closely with the CRO and sales leadership to align on pipeline targets, MQL-to-SQL SLA, campaign priorities, and shared success metrics — with a standing weekly sync cadence. * Participate in the weekly pipeline review, presenting pipeline source breakdown and Marketing contribution metrics alongside the Sales forecast. * Ensure Sales always knows what campaigns are in market, what prospects have been exposed to, and what follow-up sequence is active — with CRM visibility into campaign activity before every Sales call. Required Job Qualifications: * Bachelor's degree in Marketing, Business, Communications, or related field. * 10+ years of progressive marketing leadership experience in B2B SaaS or enterprise software. * 5+ years in a senior marketing leadership role with direct pipeline accountability. * Demonstrated track record of building or rebuilding demand generation programs from an event-heavy or underdeveloped state — with specific, quantified pipeline outcomes you personally drove. * Deep hands-on HubSpot expertise: you have owned the instance, built the lead scoring model, built nurture workflows, and managed the HubSpot-Salesforce sync and attribution reporting. * Proven ABM program experience: account selection, ICP definition, persona mapping, multi-touch content sequencing, and Sales handoff coordination. * Experience owning a shared pipeline contribution metric with a Sales team — you have reported into a pipeline number alongside Sales, not beside it. * Strong analytical and data-driven decision-making capabilities with experience building and presenting campaign attribution and ROI frameworks to senior leadership. * Exceptional leadership, communication, and executive presentation skills. Preferred Qualifications * Experience in a PE-backed or high-growth technology organization with an active exit horizon — you understand what exit-readiness means commercially and build accordingly. * Utility, energy technology, customer information systems (CIS), customer engagement, or infrastructure SaaS industry experience — or direct experience selling to a similarly conservative, committee-driven, long-cycle enterprise buyer. * Familiarity with intent data platforms (HockeyStack, 6sense, Bombora, or similar) for dark-funnel account identification, especially in the absence of a public pricing page. * Experience building or scaling a small demand generation team — this role will identify and hire incremental resources in Year 1. * Familiarity with Salesforce, Google Ads, LinkedIn Ads, Apollo.io, Gong, and AI-powered marketing tools. * Background in product marketing for a multi-product SaaS portfolio with distinct buyer personas by product line. * Webinar program ownership — from program design through quarterly execution and MQL nurture integration. * is accountable to the same commercial number as Sales, reported in the same weekly review. VertexOne offers a competitive compensation package commensurate with experience, including: * Base salary competitive with market benchmarks for VP of Marketing in PE-backed B2B SaaS companies at this ARR scale. * Performance-based variable compensation tied to pipeline contribution, MQL targets, and digital win rate. * Remote work with required travel approximately 20% for events, offsites, and Sales team engagement.
Position Summary We are seeking a forward-thinking marketing operations manager who can independently own the systems, processes, and measurement framework that power modern B2B demand generation and account-based marketing. This is a senior individual-contributor role responsible for translating business goals into scalable marketing automation, clean data flows, actionable reporting, and a pragmatic MarTech roadmap. This role serves as the business owner for core marketing operations capabilities across HubSpot, Marketo, and connected GTM systems, with full accountability for campaign reporting, attribution, lead lifecycle design, routing logic, governance, and continuous optimization. The ideal candidate is both highly hands-on and highly strategic: someone who can improve today’s execution while also defining how the function should evolve. Primary Responsibilities * Own the end-to-end marketing automation ecosystem across HubSpot and Marketo, including program architecture, workflow design, governance, release management, and operational best practices. * Define and maintain the MarTech roadmap for top-of-funnel and ABM operations, including evaluation, prioritization, implementation support, adoption planning, and ROI measurement for platforms such as Salesforce integrations, ZoomInfo, LeanData, 6sense, Demandbase, and related tools. * Establish and govern campaign measurement standards, including campaign hierarchy, UTM governance, naming conventions, source tracking, program templates, and reporting definitions that enable consistent analysis across channels. * Own marketing attribution strategy and reporting, including attribution model design, campaign influence logic, funnel definitions, source-of-truth documentation, executive dashboards, and insight generation across lead, account, pipeline, and revenue performance. * Architect and optimize lead lifecycle processes across inquiry, qualification, nurturing, MQL, SAL, opportunity creation, and account engagement, ensuring definitions, stage progression, and service-level expectations are operationally sound and measurable. * Design, implement, and continuously refine lead scoring, enrichment, normalization, deduplication, and routing logic, with the majority of workflow orchestration living in the marketing automation platform and coordinated appropriately with Salesforce and LeanData where needed. * Build and maintain high-quality reporting for campaign, funnel, and ABM performance; translate data into practical recommendations that improve targeting, conversion rates, speed-to-lead, program mix, and investment decisions. * Develop practical AI-enabled workflows that improve marketing operations efficiency and quality, such as campaign QA, segmentation support, reporting narratives, anomaly detection, tagging/classification, enrichment support, and workflow optimization. * Partner closely with marketing, sales, sales operations, and revenue operations stakeholders to gather requirements, align processes, document standards, and implement scalable operating models that support growth. * Own marketing data quality and governance within HubSpot and Marketo, including field standards, lifecycle integrity, list strategy, consent and suppression logic, audit routines, and compliance with applicable privacy and email regulations. * Create, maintain, and improve durable process documentation, operating procedures, and system diagrams so that complex workflows are understandable, auditable, and repeatable. Required Qualifications * 6+ years of progressive experience in marketing operations, revenue operations, or demand generation operations within a B2B environment. * Advanced, hands-on expertise administering both HubSpot and Marketo in a complex demand generation environment. * Strong working knowledge of Salesforce architecture and integration patterns, including object relationships, campaign structure, sync behavior, field mapping, and downstream reporting implications. * Demonstrated ownership of marketing campaign reporting, attribution, influence modeling, funnel analytics, and executive-facing dashboarding. * Deep experience designing and managing lead lifecycle frameworks, lead scoring, data enrichment, segmentation, routing, and SLA-based handoff processes. * Experience with key ecosystem tools such as ZoomInfo, LeanData, and 6sense, Demandbase, or other ABM platforms. * Strong analytical ability, including comfort working with large datasets, diagnosing process issues, and turning findings into system or process changes. * Ability to work independently, prioritize across competing requests, and bring a clear vision for how the role, systems, and roadmap should evolve over time. * Strong written and verbal communication skills, with the ability to translate business requirements into technical workflows and explain technical tradeoffs to non-technical stakeholders. * Practical experience applying AI to operational use cases in marketing, with an emphasis on quality, guardrails, efficiency, and measurable business value. Preferred Qualifications * Experience supporting enterprise B2B sales motions, multi-segment GTM strategies, or account-based marketing programs. * Experience building or governing reporting in business intelligence tools such as Tableau, Power BI, or Looker Studio. * Knowledge of webhooks, APIs, middleware, or advanced integration troubleshooting within a GTM systems environment. * Strong understanding of data privacy, consent management, and email compliance requirements such as GDPR and CAN-SPAM. * SQL, spreadsheet modeling, or advanced data visualization skills. Success Indicators * Campaign reporting is trusted, timely, and standardized across demand generation and ABM programs. * Attribution and funnel metrics are clearly defined, consistently applied, and used in planning and investment decisions. * Lead scoring, routing, and lifecycle automation are accurate, scalable, and aligned with sales follow-up expectations. * The MarTech stack is intentionally managed, with a visible roadmap, clear ownership, and measured value from key platforms. * AI-assisted workflows improve operational speed and quality without weakening governance, data integrity, or reporting trust. Working Conditions & Hiring Process * U.S. Work Location Requirement: All employees must reside in and perform work within the United States. We do not support international remote work arrangements for this role. * Travel Expectations: While this is a remote position, occasional travel may be required for team meetings, company events, conferences, summits, etc. Candidates must be willing and able to travel as needed. * On-Camera Work Environment: We operate in a highly collaborative, remote, on-camera culture. Employees are expected to be on camera during meetings unless extenuating circumstances apply. * Recorded Video Interviews: All video interviews conducted during the hiring process will be recorded to support internal hiring consistency and process improvement. * Background Checks: Employment with Penn Foster Group is contingent upon successfully completing applicable pre-employment screening requirements, which may include verification of employment history, education, and criminal background, where permitted by law. * Identity Verification (Form I-9): As part of our onboarding process, all hires must complete employment eligibility verification in compliance with federal law. This includes remote Form I-9 verification, which may require an in-person identity verification step with an authorized representative. About Us: At Penn Foster Group, we are transforming online learning to help learners by uniting Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable them to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market. Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building teams that are diverse – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in. What We Offer: We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, plus free access to all of our online programs.
Location: Remote (U.S.) • Full-Time Team: Customer Success Mindset: Do you like owning outcomes, not just accounts? Read on. ABOUT NAMETAG Nametag is a category leader in identity verification, security, and account protection. We work with security-conscious enterprises where trust, reliability, and long-term partnerships matter. We’re building a world-class, remote-first Customer Success organization that takes real ownership of customer outcomes—not just renewals on a spreadsheet. We value intellectual curiosity, collaboration, and a strong sense of responsibility in protecting enterprise security. ABOUT THE ROLE We’re hiring a Customer Success Manager to own the post-sale customer relationship end-to-end. This role is accountable for successful onboarding, ongoing value delivery, executive alignment, and commercial renewals across a portfolio of enterprise customers. This is not a reactive support role and not a glorified account manager. You are the conductor. You’ll coordinate onboarding, guide customers through adoption milestones, surface risk early, and ensure Nametag is delivering measurable security and business value over time. The best person for this role enjoys being close to customers, is comfortable driving difficult conversations when needed, and thinks in terms of outcomes, not activities. RESPONSIBILITIES * Own the overall customer relationship for a defined pod of enterprise accounts from onboarding through renewal. * Lead structured onboarding journeys in partnership with Solutions Engineering and Support, ensuring customers reach first value quickly and correctly. * Develop and maintain success plans aligned to customer goals, use cases, and risk profiles. * Drive ongoing adoption through regular check-ins, Strategic Business Reviews, and proactive recommendations tied to customer security and identity outcomes. * Act as the primary point of coordination across Support, Engineering, and Product for customer-impacting issues. * Identify risk early (usage gaps, stakeholder churn, stalled initiatives) and run clear mitigation plans. * Own renewal motions end-to-end, including forecasting, stakeholder alignment, and commercial conversations. Proactively identify expansion opportunities and ensure the right sales partners are engaged at the right time. * Capture customer feedback and usage patterns, and translate them into actionable insights for Product and Leadership. * Advocate for best practices in identity, authentication, and account protection—helping customers mature over time, not just “go live.” WHAT YOU’LL WORK WITH * Enterprise customers running complex IAM and security environments. * Success tooling - Pylon, HubSpot * Product usage data, onboarding milestones, and renewal forecasts. * Cross-functional partners in Solutions Engineering, Support, Product, and Sales. * Executive stakeholders on both the customer and Nametag side. QUALIFICATIONS * 3–7 years experience in Customer Success, Account Management, or Post-Sales roles in B2B SaaS. * Direct ownership of renewals and retention, ideally in an enterprise or security-adjacent product. * Proven experience running structured onboarding and long-term customer success motions. * Strong executive communication skills—comfortable with CISOs, IT leaders, and senior operators. * Ability to balance empathy with accountability: you can be a trusted partner without avoiding hard conversations. * Bonus: Experience in security, identity, IAM, or adjacent infrastructure products. WHO WILL SUCCEED IN THIS ROLE IF * You think customer success is about measurable outcomes, not check-the-box activities. * You’re comfortable being accountable for retention and renewal numbers * You enjoy driving clarity when customers are busy, distracted, or under-resourced. * You can zoom out to strategy and zoom in to execution without losing momentum. * You don’t wait for problems to escalate—you surface them early and deal with them directly. WHY JOIN You’ll have real ownership. Your work will directly influence retention, expansion, and customer trust in a security-critical product. You’ll partner closely with leadership, shape how we scale Customer Success, and help define what “great” looks like for enterprise customers at Nametag.